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PRODUCTguide october 2011

prescription for change

TM


THE DOCTORS ARE IN no appointment necessary OuR jOuRNEy began during our

dermatology residency at Stanford University School of Medicine. There we heard a compelling message from our mentor, the Chairman of the Dermatology Department: “Find your passion and make a difference, or be confined to a practice that’s ordinary.” We interpreted this message as an imperative: Go forth and change the rules.

OuR gOAl is to give everyone

access to dermatology-based skincare so they can experience the personal confidence that comes with a healthy, clear, even-toned complexion. This is why we created Rodan + Fields® Dermatologists.

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OuR mISSION

is to help people solve the most common skin concerns without a visit to the dermatologist. We’ve witnessed firsthand the emotional empowerment that comes from gaining control over acne and other everyday skincare issues such as wrinkles, hyperpigmentation and skin sensitivity. When it comes to caring for skin, many people just don’t know where to turn for the best advice.

We invite you to discover the difference that great skincare can make in your life.


CHANgINg THE RulES stanford-trained dermatologists dr. katie rodan and dr. kathy fields have touched the lives of millions with their targeted skincare solutions. With rodan + fields® dermatologists, the doctors are changing people’s relationship with their skincare. the doctors have partnered with independent consultants

Dr. Katie Rodan is an adjunct clinical associate Professor of dermatology at stanford university school of medicine and is a cosmetic dermatologist in private practice in oakland, california...

across the united states to ensure each customer is supported on her or his journey to great skin. With the help of these consultants and company-sponsored support programs, we will connect you with the right information and solutions for your specific skin concerns. Welcome to Rodan + Fields—where your skin is our passion.

Dr. Kathy Fields is an assistant clinical Professor of dermatology at uc san francisco and has been in private practice in san francisco since 1987.

Both are authors of the best-selling book, Write Your Skin a Prescription for Change (Pair o’ docs Publishing, 2010).

... a dermatological dream team

Women’s HealtH, mARCH 2010

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WRITE YOURSELF a prescription for change ™

A combined 40 years in private practice have taught us that genetics are only responsible for 20% of how your skin will age. A whopping 80% is in your control. And that’s great news! It’s never too late to change your skin’s destiny. The choices you make today will affect the way you look and feel tomorrow, next year and well into the future. With the right skincare, your skin can visibly improve with age so you can look even better tomorrow than you do today.


the right ingredients

+ the right formulations +

the right order Multi-Med® Therapy

most doctors underutilize over-the-counter medications, but they have tremendous value if used correctly.

DR. kATIE RODAN, Women’s HealtH, MARCh 2010

take control with Multi-Med ® Therapy To see real changes in your skin, you need to use real medicines and in the right concentration. Our product development strategy is to combine OTC (over-the-counter) medicines and active cosmetic ingredients to create safe and effective formulations. Our goal is to help you achieve a visible improvement in your complexion. As physicians and product developers, we know that it takes an optimized concentration of an OTC drug or active cosmetic to achieve the desired result without adverse effects. Because both safety and efficacy are our top priorities, all of our products undergo extensive clinical testing.

As you explore our product line, you will see that we are not all about the ingredient du jour. We believe in combining tried and true ingredients with proven technologies. From our decades as practicing dermatologists, we have learned what works and what doesn’t. From our patients, we have witnessed the powerful effect on self-esteem that comes from achieving great skin. We thank our patients for educating us because they are the inspiration for the products we create.

We Guarantee You Will Like What You See

SATIS FACT GUAR ION ANTEE

We are so confident that our products will deliver real results that we offer a 60-day satisfaction guarantee. If for any reason you are not completely satisfied, you may return the unused portion of the product within 60 days from the date of shipment for an exchange or full refund of the purchase price.

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OUR CHALLENGE AGE PROGRESSION (SIMULATED)

30 years old

40 years ol

d

aging skin 50 years old

Aging is a complex phenomenon, henomenon, but we are up for the challenge. In fact, helping our patients achieve younger-looking skin is one of our greatest delights. With a little knowledge, rigorous protection from the sun and other environmental aggressors, plus corrective skincare, we are confident you can hold Father Time at bay.

WHEN IT COMES TO SKIN AGING, UVA (aging) rays destroy our collagen and elastin, causing wrinkles and sagging. They also stimulate pigment-producing melanocytes to release brown melanin, resulting in age spots on the face, hands and chest—a true hallmark of aged skin. Other sources of inflammation, including pollution and harsh, dry climates produce free radicals that also contribute to aging. Add to this a few bad habits like smoking, and there is a lot working against you.

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YOUNG SKIN has healthy amounts of collagen and elastin fibers, keeping it firm and supple. As we age, our skin loses these supportive fibers. With the slackening of the skin’s structure, we see a loss of firmness, sagging, wrinkles and noticeably enlarged pores.

BUT THERE IS GOOD NEWS! The right skincare regimens can reverse sun damage and help stimulate the natural processes that support the skin’s structure, making it appear firmer and more youthful.


the biggest culprit in aging is sun exposure, and your drinking, smoking, stress and sleep habits play a role, too. skipping sunscreen, imbibing too often, coping ineffectively with stress and sleeping on your side or stomach can all exacerbate and create wrinkles, adult acne and texture changes.

dR. KATHY FIELdS, ladies’ home journal, jUNE 2009

you control 80% of your skin’s destiny

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ANTI-AGE

REGIMEN FOR WRINKLES, PORES AND LOSS OF FIRMNESS

SMOOTHS FIRMS CORRECTS PREVENTS

preventing wrinkles is far easier, less painful and a lot cheaper than correcting them. or, as we like to say, the best wrinkle is the one you never get. DR. KATHY FIELDS

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ANTI-AGE

REGIMEN FOR WRINKLES, PORES AND LOSS OF FIRMNESS We created the Rodan + Fields ANTI-AGE Regimen as a comprehensive solution for the prevention and correction of the visible signs of skin aging. By layering doses of active cosmetic ingredients, proven peptide technology and OTC medicines, this daily system supports skin health, visibly ďŹ rming skin and reducing the appearance of lines, wrinkles and enlarged pores. ANTI-AGE 4-Product Regimen $193.00 AARG001

DAILY CLEANSING MASK

PORE MINIMIZING TONER

TRIPLE DEFENSE TREATMENT SPF 30 10

OVERNIGHT RESTORATIVE CREAM


after your 30s, you begin to lose about 1% of collagen per year. do the math and it’s worrying; by the time you reach the half-century mark, you’ve lost a good 20%. DR. KATIE RODAN, Lifescript, FEbRUARY 2010

?

what’s the deal with pores

When it comes to aging, we tend to focus on the usual suspects—lines and wrinkles. We ignore our pores until one day, seemingly out of nowhere, there they are … big, gaping holes occupying prime real estate on our faces. In fact, the most common complaint of our 30-something and older patients is, “I hate my pores.” The cause? A weakening of the support structure that keeps pores tight and less visible. As we age, the skin structure slackens due to loss of collagen and elastin and, as a result, pores appear larger and more noticeable. While you can never change the physical size of your pores, you can minimize their appearance with skincare containing hydroxy acids to stop the dead cells from accumulating inside the pores, kaolin clay to tighten, and peptides to strengthen pores’ structure.

DOCTORS’ TIP Get your beauty sleep … on your back. Over time, a nightly face plant onto your pillow will cause those sleep creases to become permanently etched into your skin. Train yourself to get off your side and sleep on your back.

D VS . AC CE LER ATE NATU RA L AG ING

AG ING

SHIELDrf TECHNOLOGY Our exclusive complex of stabilized avobenzone (a key absorber of aging UVA rays) and colorless carotenoids (free radical fighting antioxidants and anti-inflammatories) provides prolonged UVA sunscreen protection and decelerated photoaging.

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ANTI-AGE

AMP MD™ SySTEM

the best spent minute in anti-aging

We developed the patent-pending ANTI-AGE AMP MD™ System to amp up your anti-aging results. AMP MD is a non-invasive skincare roller clinically proven to safely and effectively condition the uppermost layers of the skin to allow for maximum benefits associated with the skin-transforming ingredients of ANTI-AGE Night Renewing Serum. Recommended for use in conjunction with the ANTI-AGE Regimen for best anti-aging results. AMP MD 4-Product System $200.00 AAAPS01

we developed AMP MD™ to be a powerful home-use technology that safely and easily enhances anti-aging results. as seen in

Allure

12

DR. KATIE RoDAN


How Do you Roll?

1 Cleanse with ANTI-AGE Daily Cleansing Mask and follow with ANTI-AGE Pore Minimizing Toner.

2 Divide face into sections (forehead, right side, left side, chin and neck) and with moderate and comfortable pressure, roll AMP MD over the entire face and neck 4-10 times, changing directions with each pass as illustrated:

3 After rolling, apply contents of one ANTI-AGE Night Renewing Serum capsule to entire face and neck, and follow with ANTI-AGE overnight Restorative Cream to help fortify the skin’s protective barrier.

ANTI-AGE Night Renewing Serum Each mono-dose capsule contains a potent, proprietary blend of time-released peptides and retinol. Retinol enhances cell turnover to improve skin texture and minimize the appearance of pores, while peptides boost natural collagen production to reduce the appearance of wrinkles and increase skin firmness and elasticity.

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ANTI-AGE

clinical results after 8 weeks of ANTI-AGE Regimen and AMP MD™ System use, participants in an independent clinical study achieved the following results*:

AVERAGE IMPROVEMENT RADIANCE

BEFORE

EVEN SKIN TONE

FINE LINES

WRINKLES

VISIBLE PORES

BROWN SPOTS

SOFTNESS

SKIN REPLICAS - CROW’S FEET PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT SKIN TEXTURE

FINE LINES

AFTER OVERALL

MOISTURIZATION

FIRMNESS

EVEN SKIN TONE

PORE SIZE *Unretouched photos after 8 week weeks ks off ANTI ANT ANTI-AGE I-AGE AGE Regimen Regimenn Regime and AMP MD™ System use. Results may vary.

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what you can expect to see proof that the right skincare can stimulate the natural processes that support skin’s structure, making it firmer and younger-looking*:

BEFoRE

BEFoRE

BEFoRE

AFTER

AFTER

AFTER

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ANTI-AGE

E BEST ANTI-AG2011 R PRODUCTS FO

this before. e k li d e rk o w r e v e Nothing has – Donna

ter. My skin is tigh – Tenaya

After eight da ys, three peop le commented that I look 10 years younger. – Romi

My pores shrunk overnight. – Charlie

The lines arou nd my mouth look like someone plum ped them up with filler. – Natalia 16


real life results “

I wanted to use something to help diminish my wrinkles and large pores. All I did was follow the directions for using the Rodan + Fields ANTI-AGE Regimen and the wonderful new AMP MD. I could not believe that I had such fantastic results in such a short period of time—it is truly remarkable! - Cynthia

results November 7 October 6

in October 6

November 7

4 weeks* October 6

November 7

*Results may vary

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ANTI-AGE

oh, my eyes!

Sleep deprivation, pollution, the sun’s rays, putting in contact lenses and taking off makeup, even smiling, frowning or just blinking — everything seems to take a toll on our fragile eye area. ANTI-AGE Eye Cloths gently remove makeup and deposit anti-aging peptides to combat fine lines and puffiness in one easy step. ANTI-AGE Multi-Function Eye Cream utilizes powerful collagen-stimulating and antiinflammatory peptides to take care of crow’s feet, dark circles and puffiness, and immediately brightens your eye area with optical filters that reflect light.

what happened to my lips?

When it comes to lips, time and the environment take their toll in a profound way. The smooth, naturally full, defined lips that nature gives us will, over time, become thinner, flatter, less rosy and more lined. Reclaim or maintain the lips of youth with new ANTI-AGE Lip Renewing Serum. Each peptide and antioxidant-rich mono-dose capsule helps lips retain natural moisturizing factors, smooths lip texture and reduces the appearance of lip wrinkles.

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80%

of how we age is within our control … but most of us seem to forget that this applies 100% to our skin.

turn back the hands of time

Our hands are among the hardest working and most environmentally vulnerable parts of our bodies. That’s why the backs of people’s hands often look so much older than their faces. To protect and defend against the tell-tale signs of hand aging – brown spots, thin, creping skin, wrinkles and dryness – we created the ANTI-AGE Hand Treatment Regimen. It visibly brightens and evens skin tone, restores moisture content to improve elasticity and resiliency, reduces the appearance of wrinkles and crepey skin, and most important, won’t give away your age.

new

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REVERSE

REGIMEN FOR BROWN SPOTS, DULLNESS AND SUN DAMAGE

EXFOLIATES LIGHTENS BRIGHTENS PROTECTS

we estimate that sun damage impacts more than 100 million americans.

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DR. KATIE RODAN AND DR. KATHY FIELDS


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REVERSE R

REGIMEN FOR BROWN SPOTS, DULLNESS AND SUN DAMAGE Based on Multi-Med® Therapy, we created the REVERSE Regimen as a simple, full-face solution that tackles both the damage below the surface and the visible pigmentation that is the result of years of incidental sun exposure. It combines prescription medicines at non-prescription strength with active cosmetic ingredients to exfoliate away dulling dead cells, lighten unwanted pigmentation, even skin tone, brighten the over all complexion, and protect against further uv damage, visibly improving the appearance of environmentally-aged skin. REVERSE 4-Product Regimen $160.00 RVRG001 DEEP EXFOLIATING WASH

SKIN LIGHTENING TONER SKIN LIGHTENING TREATMENT

ENVIRONMENTAL SHIELD SPF 55

SHIELDrf TECHNOLOGY Our exclusive complex of stabilized avobenzone (a key UVA absorber) and colorless carotenoids (free radical fighting antioxidants and anti-inflammatories) allows for maximum broad-spectrum protection in an aesthetically elegant formulation. 22 2 // ffor order d details, d t il see pages 42-46 42 46

as seen in

Vogue


DOCTORS’ TIP It’s not just your face that shows the effects of environmental aging. Age spots on the decolletage can be a dead give-away. So don’t stop at your neck when applying REVERSE. Make sure to continue onto your decolletage to lighten any unwanted pigmentation.

IT’S NOT WHAT YOU SEE, IT’S WHAT YOU DON’T SEE REVERSE RESULTS Participants in an 8 week independent clinical study achieved the following results*:

PERCENT OF PARTICIPANTS EXPERIENCING AN IMPROVEMENT

BRIGHTNESS

BEFORE

AFTER

SMOOTHNESS AND SKIN TEXTURE

AGE SPOTS AND EVENNESS OF SKIN TONE

UV CAM ERA

*Unretouched photos after 8 weeks of use. Clinical data based on use of REVERSE UVA/UVB SPF 15 Sunscreen. Results may vary.

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REVERSE

REGIMEN FOR BROWN SPOTS, DULLNESS AND SUN DAMAGE

DOCTORS’ TIP SPF (Sun Protection Factor) refers only to a product’s ability to block out UVB radiation (the burning rays) but does not reflect a product’s ability to block UVA light (the more harmful radiation contributing to skin cancer and wrinkles). Make sure your daily sunscreen contains zinc oxide, titanium dioxide or avobenzone for protection against aging UVA rays.

what lies beneath When it comes to sun damage, it is often not what you see, but what you don’t see that is causing your skin to look dull and aged. In our practices we use a special ultraviolet (UV) light to diagnose sun damage. Often, our patients are amazed to learn that sun damage is at the root of their dissatisfaction with their skin, even though they do not see visible age spots. We created the Rodan + Fields Spot Light to help you see what lies beneath. This proprietary tool is specially calibrated to reveal the underlying sun damage that robs your skin of its natural radiance and clarity. We invite you to See the Light by connecting with a Rodan + Fields Independent Consultant for a complimentary Spot Light evaluation. You, too, might be amazed at what lurks below your skin’s surface and how easy it is to attain the vibrant, luminous skin you have always wanted. 24

UNDERLYING SKIN DAMAGE REVEALED BY UV CAMERA (SIMULATED)


you can reverse pigmentation marks. it’s a fixable condition. DR. KATHY FIELDS, HARPER’S BAZAAR, NOVEMBER 2009

HYDROqUINONE

“IT WORKS BEST ON ABNORMAL PIGMENT, MELASMA AND SCARS THAT BECOME BROWN.” DR. KATHY FIELDS, HARPER’S BAZAAR, NOVEMBER 2009 Among dermatologists, hydroquinone is the gold standard for treating unwanted pigmentation. Hydroquinone blocks the enzyme responsible for causing excess pigmentation, allowing your natural skin tone to be revealed, and is the only FDA-recognized ingredient that safely and effectively lightens dark spots. It is available over-the-counter in concentrations up to 2% and 4% by prescription. We find that 2% hydroquinone works extremely well when combined with exfoliation and sun protection.


changing skin changing lives BEFORE

AFTER

“I began to use ANTI-AGE Regimen and Night Renewing Serum on my face and neck in February 2011. I found that my neck needed more time to adjust to the active ingredients, so I started a little slower there. Then I added the AMP MD™ Roller. After four weeks, I started seeing results. After six weeks, I had a ‘WOW’ moment — I couldn’t believe the changes in my skin. I am so excited! Thank you, Dr. Rodan and Dr. Fields, for everything!” - Peggy

BEFORE “I am the most skeptical person you know. I have been successful in owning and managing a hairdressing business and am passionate about wonderful products that produce amazing results. My daughter, a Rodan + Fields Consultant, sent me the REVERSE Regimen. Within a week, everyone was asking me ‘What in the world did you do to your face?’ I am reduced to tears every time I think about how excited I am about my skin. And it just gets better every day.”

- Sandy

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AFTER


we want you to feel confident in your skin. looking good means feeling good, and it can be transformational; we see it every day. DR. KATiE RODAn

AFTER

E BEFOR “UNBLEMISH has changed me. My confidence, my esteem, my ability to move forward and upward in my life without thinking, ‘What are they looking at?! I know they see the breakouts and I’m 30 years old.’ This has all changed since I started using UNBLEMISH Regimen. Within four months of using UNBLEMISH, I no longer have active breakouts. For the first time in a long time my skin is even and smooth. It’s all I ever wanted!”

- Courtney

BEFORE “My 5-year-old son, William, has struggled with allergies and eczema since birth. His skin would get so bad that he couldn’t bend his arms and legs and even had trouble writing in school. Nothing worked for him. We had seen numerous dermatologists and allergists, and then found the SOOTHE Regimen. Within 24 hours, his redness disappeared and irritation decreased. Thank you, Dr. Rodan and Dr. Fields, for making a difference in our lives. You are a dermatological dream team.”

AFTER

- Gail

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SOOTHE

REGIMEN FOR SENSITIVE, IRRITATED SKIN AND FACIAL REDNESS

CALMS REpAIRS pROTECTS

although there is no cure, sensitive skin can be controlled very effectively in the short-term through a combination of avoidance and treatment.

DR. KATHY FIELDS

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SOOTHE

REGIMEN FOR SENSITIVE, IRRITATED SKIN AND FACIAL REDNESS Based on Multi-Med Therapy, we created the SOOTHE Regimen for anyone exhibiting the signs of sensitive skin. This daily system combines OTC pharmaceuticals and our exclusive, patent-pending RFp3 technology to shield against the biological and environmental aggressors that trigger inflammation. So effective, the SOOTHE Regimen is clinically proven to decrease SENSITIVE SKIN TREATMENT redness, peeling, dryness, stinging and overall irritation within five minutes of use, allowing you to take comfort in having a healthy-looking, luminous complexion every day. SOOTHE 3-Product Regimen $133.00 SORG001

5

RESULTS IN

DOCTORS’ TIP When patients suffer from “cosmetic intolerance syndrome” brought on by product overload or anti-aging procedures like micro-dermabrasion or chemical peels, we recommend SOOTHE Sensitive Skin Treatment to normalize their skin.

GENTLE CREAM WASH

UVA/UVB SPF 15 SUNSCREEN

WHEN YOU NEED IMMEDIATE RELIEF Sometimes you need quick relief from flare-ups of dry, itchy, red skin. We developed SOOTHE As Needed Hydrocortisonee Lotion to treat these areas of localized redness and irritation. The formula, with FDA-recognized 1% hydrocortisone, immediately relieves inflammation while helping repair and strengthen the skin’s natural barrier to prevent future irritation. 30

MINUTES


are you seeing red? Rosacea is a common condition in which the blood vessels of the skin dilate and constrict very easily in response to a whole variety of stimuli including spicy food, alcohol, embarrassment, heat, sunlight and menopause. Women are more than three times as likely as men to exhibit it, although the symptoms are often more pronounced and severe in men. This chronic skin condition is characterized by intense and frequent flushing or blotchy redness, the appearance of broken blood vessels on the cheeks, chin and nose and, in some cases, acne-like pimples. Although there are no over-the-counter medicines approved for treating rosacea, choosing skincare products that are formulated for hyper-irritable skin may help keep skin calm and less likely to react adversely.

DOCTORS’ TIP If you suffer from razor burn, use SOOTHE Sensitive Skin Treatment as an after-shave balm. This lotion will calm the inflamed red appearance and skin discomfort that can follow shaving.

RFp3 PEPTIDE TECHNOLOGY Our breakthrough combination of three peptides— Skin Soothing Peptide, Skin Detoxifying Peptide and a Protease Inhibitor— helps stop inflammation, combats toxins and pacifies irritable skin. It effectively helps reduce the inflammation resulting from rosacea, eczema, acne, allergies and cosmetic intolerance syndrome.

WHEN YOUR FACE CAN’T TAKE IT ANYMORE PERCENT OF SUBJECTS EXPERIENCING A DECREASE AFTER 5 MINUTES

SOOTHE RESULTS In a 4 week independent clinical study, participants with hyper-sensitive skin (including mild to moderate rosacea) achieved the following results*:

REDNESS

PEELING

BEFORE

DRYNESS

STINGING

OVERALL IRRITATION

PERCENT OF SUBJECTS EXPERIENCING A DECREASE AFTER 2 WEEKS REDNESS

AFTER PEELING

DRYNESS

STINGING

OVERALL IRRITATION

*Clinical data excludes use of SOOTHE UVA/UVB SPF 15 Sunscreen. Unretouched photos after 4 weeks of use. Results may vary.

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UNBLEMIsH

REGIMEN FOR acNE aNd pOst-acNE MaRks

caLMs cLEaRs pREVENts pROtEcts

the only good thing i can say about acne is that if your face is red and bumpy, nobody will notice your wrinkles. when it comes to common skin concerns, breakouts trump everything. dR. katHY FIELds

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UNBLEMISH

REGIMEN FOR ACNE AND POST-ACNE MARKS Based on Multi-Med Therapy, we created the UNBLEMISH Regimen as a continuous solution that interrupts the acne process—clogged pores, trapped oil, bacterial attack, inflammation and hyperpigmentation. This daily, fullface system combines prescription medicines at non-prescription strength with active cosmetic ingredients that penetrate to where the problem originates, stopping acne before it is visible on the skin’s surface.

ACNE TREATMENT SULFUR WASH

Because many acne sufferers have hav postinflammatory hyperpigmentatio hyperpigmentation (PIH), the remnant red/brown marks fo following a healed blemish, we offer UNBLEMISH Spot Fading Toner. However, if you are one of the lucky few who do not have PIH, use our UNBLEMISH Clarifying Toner as an alternative. Finally, because sun exposure triggers acne and can also cause dark marks, we’ve included an SPF 20 sunscreen in this comprehensive plan of attack. UNBLEMISH 4-Product Regimen $160.00 UNRG001 (with Spot Fading Toner) $160.00 UNRJ001 (with Clarifying Toner)

SPOT FADING TONER

as seen in Women’s Health

DUAL INTENSIVE ACNE TREATMENT

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OIL CONTROL LOTION SPF 20


spot-treating acne makes as much sense as brushing the tooth with the cavity while ignoring the rest of your mouth. DR. KATIE RODAN

DOCTORS’ TIP A moving violation is not the only thing you will get if you are talking on your cell phone while driving. Constant pressure and perspiration from having your mobile phone to your face may contribute to the irritation that ultimately leads to breakouts. Go hands free. It is safer and better for your skin!

as seen in

InStyle

SHINE CONTROL ON-THE-GO Hot weather, stressful situations. These are the times that cause skin surface oil to increase. We developed our UNBLEMISH Blot Papers with Zincidone™ to absorb this excess oil right away. When blotted over the face, these unique papers immediately reduce surface oil by up to 84% and reduce oil production over time by up to 21%, all while providing a fresh, matte finish. They are clinically proven to reduce surface bacterial growth and are perfect for on-the-go touchups.

TAKE CONTROL OF YOUR BLEMISHES AND STOP THEM FROM CONTROLLING YOU UNBLEMISH RESULTS Participants in a 6 week independent clinical study achieved the following results*: AVERAGE DECREASE IN AMOUNT OF ACNE

BEFORE

AFTER 2 WEEKS

AFTER 4 WEEKS

AFTER

AFTER 6 WEEKS

PERCENT OF PARTICIPANTS EXPERIENCING A DECREASE

OVERALL PIGMENTATION

BROWN SPOTS

*Clinical data is based on twice daily usee of UNBL UNBLEMIS UNBLEMISH EMISH H Acne A ne Treatment Ac Treattmentt Sulf SSulfur lfur Wash Wash, Spot Fading Toner, Dual Intensive Acne Treatment and Oil Control Lotion SPF 20. Unretouched photos after 2 weeks of use. Results may vary.

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ENHANCEMENTS

TO OPTIMIZE THE RESULTS OF YOUR REGIMEN exfoliation: out with the old and in with the new Exfoliation is one of our favorite subjects. Think of it as spring cleaning for your skin—kicking out the old cells to allow younger, more vibrant cells to surface. It is how you can get your 50-something-year-old skin to behave like a 19 year old’s, renewing itself every 28 days. Of course, all skin is not created equally, so what works to exfoliate the thick skin on your heels and elbows is most likely too aggressive for your face. Furthermore, what works for your face might be too aggressive for your lips. Be particular about particle size and use the right product for the job.

DOCTORS’ TIP

as seen in

Self

Use ENHANCEMENTS Body Micro-Dermabrasion to shave your legs. The polyethylene polishing beads help lift hair for a close shave, while bioactive moisturizers condition and protect skin.

ENHANCEMENTS Micro-Dermabrasion Paste uses sugar and salt to gently exfoliate. Skin looks and feels brighter after just one use.

ENHANCEMENTS Lip Micro-Dermabrasion exfoliates skin on and around the lip area. Gone are lipstick bleed lines and flaky lips.

ENHANCEMENTS Body Micro-Dermabrasion cleanses, resurfaces and conditions in one easy step, revealing softer, smoother skin.

as seen on Today Show


patients tell us how difficult it is to reapply treatment products and sunscreen throughout the day. they hate applying creams that mess up makeup and leave skin feeling greasy. ENHANCEMENTS Mineral Peptides SPF 20 is a smart way to layer UV protection and give skin a soothing treatment. DR. KATHY FIELDS

perfecting the perfecting process When it comes to achieving healthy, clear, foundation-free skin, even the most rigorous clinical skincare routines take time to show results. That’s why we created a treat and protect product that offers both immediate and long-term skin-enhancing benefits that work with any Rodan + Fields Multi-Med Therapy Regimen. Infused with patent-pending RFp3 technology, ENHANCEMENTS Mineral Peptides SPF 20 shields against biological and environmental aggressors, provides sun protection and immediately evens skin tone and reduces redness with light-deflecting minerals. Pre-load the retractable antibacterial Kabuki brush (sold separately) for easy sunscreen reapplication throughout the day. Available in Light, Medium and Bronze shades.

RFp3 PEPTIDE TECHNOLOGY Our breakthrough combination of three peptides—Skin Soothing Peptide, Skin Detoxifying Peptide and a Protease Inhibitor—helps stop inflammation, combats toxins and pacifies irritable skin.

as seen in Harper’s Bazaar

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ESSENTIALS

BEYOND THE REGIMEN Certain components of skincare are universal — moisturizing dry legs, relieving dry lips, protecting the body from harmful UV rays. However, what you sometimes choose to care for skin can actually do more harm than good. As dermatologists, we know that what you put on your skin will determine how your skin looks, feels and reacts to its environment. Our mission is to help everyone achieve the best healthy-looking and healthy-acting skin from the top of your head to the tip of your toes.

ESSENTIALS Maximum D3ÂŽ Vitamin D3 Supplement An oral supplement of the most absorbable form of vitamin D and our prescription for healthy skin and a healthy life.

ESSENTIALS Lip Shield SPF 25 Goes beyond moisturization to provide protective skincare for the lips. Use daily for soft, smooth and healthy-looking lips.

ESSENTIALS SPF 30 Body Sunscreen Non-sticky, non-whitening, water-resistant protection against aging UVA and burning UVB rays. Perfect for the whole family.

as seen in

Lucky


skincare is very specific when it comes to your face. from acne to sun damage, you need a specialized regimen to achieve results. however, there are some products that everyone needs, regardless of age, gender or ethnicity.

DR. KATIE RODAN

faster is not always better

DOCTORS’ TIP To extend the duration of your faux tan, be sure to use ESSENTIALS Daily Body Moisturizer with cell-prolonging RF-Dcell every day after self tanning with ESSENTIALS Foaming Sunless Tan.

While exfoliation is often one of the best ways to get skin to act younger and healthier, sometimes we need to do the opposite and actually slow down the rate at which skin cells reach the surface. When skin cells are stressed due to harsh climates or other environmental aggressors, cells go into overdrive RF-DCELL TECHNOLOGY helps to normalize the and rush to the surface before they are fully mature. lifespan of healthy cells so skin is more resilient The result is increased cell pile up, creating skin to the climate-induced stressors that cause it to that is uncomfortably dry, flaky, tight and irritated. feel dry, tight and generally uncomfortable.

ESSENTIALS Daily Body Moisturizer tackles dry, flaky

skin in a whole new way. It features our RF-Dcell technology to calm frenzied cells, normalize the rate of cell maturation and help make skin function more efficiently. The result: skin is able to retain moisture and remain comfortable when challenged by climate and other environmental aggressors. Protecting skin from the sun is a must, but that doesn’t mean you can’t achieve a sun-kissed glow the healthy way. Our dual-active ESSENTIALS Foaming Sunless Tan provides even, natural-looking color. RF-Dcell technology extends the duration of your sunless tan.

as seen in

Allure

EVERYDAY DERMATOLOGICAL NECESSITIES for order details, see pages 42-46 // 39


BECONFIDENT THE RIGHT INFORMATION TO MAKE THE RIGHT DECISION

At Rodan + Fields, we are committed to giving everyone access to dermatology-based skincare. We’ve incorporated our many years of experience into comprehensive products and information to support you on your journey to great skin. Still not sure what’s right for you? Let us customize a routine based on your specific needs with our Solution Tool. This tool is available exclusively through your Rodan + Fields Independent Consultant. Have a question about your skin? Contact the RF Connection at rfconnection@rodanandfields.com. Our team of dermatological nurses and highly trained professionals is here to answer your specific product and skin questions. Want to personalize your experience? Connect with your Rodan + Fields Independent Consultant. Don’t have a Consultant? Go to www.rodanandfields.com to connect with one near you.

JOIN THE CONVERSATION Dr. Rodan and Dr. Fields have a legacy of connecting with people in unique ways to create powerful relationships. So, it’s no surprise that we’re on the forefront of the Web 2.0 revolution. We have several social media programs designed to support our growing community of skin enthusiasts: Get the Scoop. For the latest on the newest procedures the Doctors are using in their practices, their opinions on the hottest ingredients, and their lives in general, follow the Doctors at www.twitter.com/DrRodan and www.twitter.com/DrKFields. What’s the Skinpact? When we see news … we see skin. Skinpact News offers a glimpse into the Doctors’ unique perspective on current events and all things celebrity. Watch our latest webisode on Facebook by becoming a fan of Rodan + Fields at www.facebook.com/rodanandfields. Skin is a beautiful thing … wear it well. Can’t Get Enough? Subscribe to Derm RF, our Rodan + Fields skincare blog full of entertaining, straight-talking advice from two of the brightest minds in dermatology today. Featuring everything from insider product tips to fun insights like “Habits that Haunt” and “The Doctor is In” Derm RF offers something for everyone. Get connected today at www.dermrf.com.

40 // for order details, see pages 42-46


SOLUTION TOOL

CUSTOM RECOMMENDATIONS FROM DR. KATIE RODAN AND DR. KATHY FIELDS … NO AppOINTMENT NECESSARY Get advice from two of the country’s leading dermatologists on the best Rodan + Fields regimen to address your skin concerns with the Rodan + Fields Solution Tool.

Talk to your Independent Consultant about downloading our Solution Tool app on your iPad or iPhone or visit www.rodanandfields.com.

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PRODuCTS AT A GlANCE ANTI-AGE

Regimen for Wrinkles, Pores and Loss of Firmness

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ANTI-AGE Daily Cleansing Mask Creamy, kaolin clay-based cleansing mask dries in two minutes, drawing impurities from pores and gently exfoliating, while dimethicone protects skin’s moisture barrier.

ITEM #AARG001 $193.00

ITEM #AAWA125 $41.00 125 mL/4.2 fl. oz.

ANTI-AGE Pore Minimizing Toner Non-drying, alcohol-free toner with poly-hydroxy acids to exfoliate poreclogging dead skin cells and natural ogliosaccharides to stimulate collagen production and strengthen pore structure.

ANTI-AGE Triple Defense Treatment SPF 30 Moisturizing treatment with a clinicallyproven dose of corrective peptides helps to strengthen skin’s structure, reducing the appearance of lines and wrinkles and firming skin. SHIELDrf prolongs UVA protection and decelerates photoaging.

ITEM #AATN125 $47.00 125 mL/4.2 fl. oz.

ITEM #AATT030 $80.00 30 mL/1.0 fl. oz.

ANTI-AGE Overnight Restorative Cream Ultra-hydrating cream replenishes skin’s natural moisturizing factors (NMFs) and stimulates collagen production while you sleep for firmer, less-lined skin in the morning.

ANTI-AGE Night Renewing Serum Each single-dose capsule contains a potent, proprietary blend of peptides and retinol to smooth, firm and reduce the appearance of wrinkles.

ITEM #AAPM030 $73.00 30 mL/1.0 fl. oz.

ITEM #AASR060 $89.00 60 capsules

ANTI-AGE Eye Cloths Gently removes makeup while depositing anti-aging peptides to reduce the appearance of lines, wrinkles and puffiness.

ANTI-AGE Multi-Function Eye Cream Utilizes collagen-stimulating and anti-inflammatory peptides to minimize the look of crow’s feet and reduce dark circles and puffiness. Optical filters brighten eye area.

ITEM #AAEY030 $29.00 30 cloths

ITEM #AAEY015 $59.00 15 mL/.5 fl. oz.


PRODuCTS AT A GlANCE ANTI-AGE AMP MD™ System Patent-pending System pairs a clinically-proven skin conditioning tool with the potent retinol and peptide complex of ANTI-AGE Night Renewing Serum for maximum anti-aging benefits. System contains reusable AMP MD Roller, two month supply of Night Renewing Serum, reusable Cleansing Vial, and two month supply of Purification Tablets.

ANTI-AGE AMP MD System Refill Contains a two month supply of Night Renewing Serum and Purification Tablets.

ITEM #AAAPS01 $200.00

ITEM #AAAPR01 $107.00

ANTI-AGE lip Renewing Serum Each peptide-rich mono-dose capsule helps lips retain natural moisturizing factors, smooths lip texture, reduces the appearance of lip wrinkles, and provides protective antioxidant benefits. ITEM #AALS060 $53.00 60 capsules

ANTI-AGE Hand Treatment Regimen Our Multi-Med Therapy solution for the prevention and correction of the visible signs of aging on the hands. Minimizes appearance of age spots, brightens skin, diminishes redness, and reduces the appearance of wrinkles and crepey skin. Contains Brightening Hand Treatment and Age Shield Hand Balm SPF 30. ITEM #AAHR001 $67.00

ANTI-AGE Brightening Hand Treatment Hydrating anti-aging treatment replenishes skin’s natural moisturizing factors to improve elasticity and resiliency, while skin brighteners even skin tone and immediately improve the appearance of hands.

ANTI-AGE Age Shield Hand Balm SPF 30 Multi-tasking anti-aging balm deposits the visible spot-reducing and firming benefits of pure vitamin C and the broad spectrum UVA/ UVB protection benefits of SHIELDrf sunscreen technology onto the backs of hands.

ITEM #AAHC050 $32.00 50 mL/1.7 fl. oz.

ITEM #AAHB030 $43.00 30 g/1.0 oz.

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PRoDucTS aT a GLancE

REVERSE

Regimen for Brown Spots, Dullness and Sun Damage ITEM #RVRG001 $160.00 REVERSE Deep Exfoliating Wash Cleanses and refines sun damaged, blotchy complexions. Alpha-hydroxy acids loosen dead skin cells and polyethylene beads sweep them away.

REVERSE Skin Lightening Toner Delivers the dermatologist-preferred benefits of 2% hydroquinone in a rapidlypenetrating liquid vehicle. Brightens skin, evens skin tone and fades brown spots.

ITEM #RVWA125 $41.00 125 mL/4.2 fl. oz.

ITEM #RVTN125 $41.00 125 mL/4.2 fl. oz.

REVERSE Skin Lightening Treatment Delivers a second layer of 2% hydroquinone to optimize lightening and brightening of the skin. Retinol and Vitamin C enhance the brightening process.

REVERSE Environmental Shield SPF 55 Prevents future discoloration by blocking pigment-stimulating UV rays. Contains SHIELDrf sunscreen technology to prolong UVA protection and licorice and mulberry to help brighten dull skin.

ITEM #RVTT050 $77.00 50 mL/1.7 fl. oz.

ITEM #RVSS050 $41.00 50 mL/1.7 fl. oz.

SooTHE

Regimen for Sensitive, Irritated Skin and Facial Redness ITEM #SORG001 $133.00

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SooTHE Gentle cream Wash Sweeps away makeup and other skin impurities without the use of harsh surfactants. Contains essential barriernurturing ceramides to support your skin’s recovery and resiliency.

SooTHE Sensitive Skin Treatment Hydrating lotion with exclusive RFp3 peptide technology helps to interrupt the inflammatory cascade. Dimethicone and allantoin restore the skin’s barrier to relieve dryness, reduce sensitivity and calm irritation. Optical filters immediately neutralize the look of redness.

ITEM #SOWA125 $41.00 125 mL/4.2 fl. oz.

ITEM #SOTT050 $80.00 50 mL/1.7 fl. oz.

SooTHE uVa/uVB SPF 15 Sunscreen Zinc oxide formula deflects UV rays and keeps skin’s surface cool to lessen facial flushing. Strengthens and hydrates with a blend of antioxidants, moisturizers and dimethicone.

SooTHE as needed Hydrocortisone Lotion Delivers acute relief to patches of dry, irritated, itchy skin. Formulated with 1% hydrocortisone to immediately relieve inflammation while helping repair and strengthen the skin’s natural barrier to prevent future irritation.

ITEM #SOSS050 $36.00 50 mL/1.7 fl. oz.

ITEM #SOAN030 $41.00 30 mL/1.0 fl. oz.


PRoDucTS aT a GLancE unBLEMISH

Regimen for Acne and Post-Acne Marks ITEM #UNRG001 $160.00 ITEM #UNRJ001 $160.00 (with clarifying Toner)

unBLEMISH acne Treatment Sulfur Wash Medicated cleanser with FDA-recognized 3% sulfur unclogs pores and reduces redness.

unBLEMISH Spot Fading Toner Alcohol-free toner contains 2% hydroquinone to lighten and prevent post-acne marks (PIH) and salicylic acid to remove dead skin cells.

ITEM #UNWA125 $41.00 125 mL/4.2 fl. oz.

ITEM #UNTN125 $41.00 125 mL/4.2 fl. oz.

unBLEMISH clarifying Toner Alternate toner for those without post-acne marks (PIH). Alcohol-free formula unplugs pores with mild alpha-hydroxy acids.

unBLEMISH Dual Intensive acne Treatment Unique dual chamber delivery system ensures maximum efficacy of 2.5% benzoyl peroxide deep into the pores, stopping breakouts before they start.

ITEM #UNTJ125 $41.00 125 mL/4.2 fl. oz.

ITEM #UNTT030 $86.00 2x15 mL/0.5 fl. oz.

unBLEMISH oil control Lotion SPF 20 Formulated specifically for acne-prone skin, this lightweight formula controls oiliness as it protects against UV rays that intensify post-acne marks and uneven skin tone.

unBLEMISH Blot Papers with Zincidone™ Immediately reduces surface oil by up to 84%, and reduces oil production up to 22% over time.

ITEM #UNSS030 $28.00 30 mL/1.0 fl. oz.

ITEM #UNBT060 $23.00 60 sheets

EnHancEMEnTS To Optimize the Results of Your Regimen

EnHancEMEnTS Micro-Dermabrasion Paste Highly-effective, oil-free formula promotes exfoliation and cell turnover. Evens skin tone and smooths skin texture.

EnHancEMEnTS Body Micro-Dermabrasion 3-in-1 treatment resurfaces, cleanses and conditions in one easy step, revealing softer, smoother skin.

ITEM #ENPS125 $77.00 125 mL/4.2 fl. oz.

ITEM #ENBM190 $30.00 54 g/1.9 fl. oz.

EnHancEMEnTS Lip Micro-Dermabrasion Removes dead skin cells and exfoliates flaky skin on and around the lip area. ITEM #ENLM015 $16.00 2 g/.07 fl. oz.

EnHancEMEnTS Mineral Peptides SPF 20 Light-deflecting minerals immediately even skin tone and diffuse redness while exclusive RFp3 peptides and UVA/UVB sunscreen protect against environmental aggressors. Light #ENPL004 Brush #ENKB001 Medium #ENPM004 $37.00 Bronze #ENPB004 4 g/.14 fl. oz. $29.00 per shade 45


Products at a Glance

essentIals

Everyday Dermatological Necessities

essentIals sPF 30 Body sunscreen Non-sticky, non-whitening, water-resistant protection against aging UVA and burning UVB rays for all-over-body use. Contains dimethicone for barrier protection and antioxidants and anti-inflammatories to protect skin from environmental stress.

essentIals lip shield sPF 25 Daily lip balm provides protective care for the lips. Peptides smooth, lipids hydrate and dimethicone protects the fragile barrier. Contains SHIELDrf sunscreen technology to prolong UVA protection.

ITEM #ESBS150 $24.00 150 mL/5.0 fl. oz.

ITEM #ESLS002 $16.00/2 pack 4.25 g/.15 oz. each

essentIals daily Body Moisturizer Daily body lotion relieves dry, flaky skin. RF-Dcell technology helps skin retain moisture and remain comfortable when challenged by climate and other environmental aggressors.

essentIals Foaming sunless tan Dual-active formula ensures even, natural-looking color. Contains RF-Dcell technology to extend the duration of the sunless tan.

ITEM #ESBL200 $24.00 200 mL/6.8 fl. oz.

ITEM #ESST125 $24.00 125 mL/4.2 fl. oz.

essentIals Maximum d3ÂŽ Vitamin d3 supplement Oral form of the most absorbable form of vitamin D and a recommended supplement to any Rodan + Fields Regimen.

essentIals Moisturize with Melaslow™ Lightweight moisturizer dries to a matte finish. Formulated with Melaslow, a skin brightener, plus lipid molecules for hydration and barrier repair.

ITEM #ESMD010 $25.00 10 once-weekly doses

ITEM #ESMO030 $27.00 30 mL/1.0 fl. oz.

essentIals Gauze Soft, lint-free, medical-grade pads recommended for application of all Rodan + Fields toners. ITEM #ESGA001 $8.00 120 pads

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there’s no need to resign yourself to covering flaws with makeup, resorting to plastic surgery, or just accepting the inevitable. with a little ‘insider’ perspective and a bit of patience, you can find the right products and daily regimen to transform your skin. KATIE RODAN, MD

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save10%

PC PERks

insider information, special pricing, superior service … Preferred Customers have perks. 10% off all Rodan + Fields products, all the time Free shipping on regularly scheduled orders Exclusive Preferred Customer promotions ®

Contact your Rodan + Fields Independent Consultant to learn more.

Disclaimer: The information in this brochure is not intended to be used as a substitute for medical advice. Results may vary depending upon the individual. Rodan + Fields® makes no guarantee as to the results that you may experience.

10/2011 © 2011 Rodan & Fields, LLC. All rights reserved.


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