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IT e k a IT M e t a Live IT Cre


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Viusal Identity design is one of the most technical, versatile and important parts of the design, it will be the tip of the iceberg when it comes to branding. Creating a cohesive logo, graphical feel, and making typography choices are all critical decisions that are made during the process of creating a successful identity. Take a minute to check out some true masters of the craft.


logo

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wordmark

g raphic symbol


Clear Space: the white space that

surround the logo

x

x

x

x

H = 1.5” or 9 picas

4

x = clear space

W = 2” or 12 Picas


Primary Type Choice 5

NIlland Reg ular ABCDEFGHIJ K LM NOPQR STU V W XYZ abcdefghij klmnopq rst uvwxyz 123 45 678 910 Nilland Bold ABCDEFGHIJ K LM NOPQR STU V W XYZ abcdefghij klmnopq rst uvwxyz 123 45 678 910 NIlland-Black Reg ular ABCDEFGHIJ K LM NOPQR STU V W XYZ abcdefghijklmnopq rst uvwxyz 123 45 678 910 Nilland-Ex tra Bold ABCDEFGHIJ K LM NOPQR STU V W XYZ abcdefghijklmnopq rst uvwxyz 123 45 678 910


Secondary Type Choices 6 [ank*] ABCDEFGHIJKLMNOPQRSTUVWXYZ 1 2 3 4 5 6 7 8 9 10 Base 05 ABCDEFGHIJKLMNOPQRSTUVWXYZ 12345678910


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Primary Color Palette Volk Eyes C:42 M:5 Y:0 K:0 R:138 G: 204 B:240

Orange C:0 M:61 Y:100 K:6 R:230 G:121 B:30


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Complementary Colors Orange C:0 M:61 Y:100 K:6 R:230 G:121 B:30 Volk Eyes C:42 M:5 Y:0 K:0 R:138 G: 204 B:240

Orange C:0 M:61 Y:100 K:6 R:230 G:121 B:30 Volk Eyes C:42 M:5 Y:0 K:0 R:138 G: 204 B:240


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Black and W hite Black C:75 M:75 Y:75 K:100 R: 0 G:0 B:0 W hite C:0 M:0 Y:0 K:0 R: 255 G:255 B:255

Reversed Identity W hite C:0 M:0 Y:0 K:0 R: 255 G:255 B:255 Black C:75 M:75 Y:75 K:100 R: 0 G:0 B:0


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it

Do not change the fonts

Do not add any other elements

Do not add photog raphy

Do not add any special effects


entrepeneurs

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Do not add typog raphy

it

Do not redesig n the color palette

Do not distort or “sq uish�

Do not rearrange the desig n elements


CML It Identity