Issuu on Google+

++++

! L A S T E X I T

T O

!

N O W H E R E


++++

W H A T ?

!

!


++++

W H O

A R E

!

L A S T

E X I T

T O

!

N O W H E R E ? ’


P E R C E P T U A L

M A P

!

!

N I C H E

G O O D O N L I N E P R E S E N C E P O O R O N L I N E P R E S E N C E

!

M A I N S T R E A M

!

!


A

R

K

B

U

N

N

Y

T

E

E

S

!

N

E

R

D

O

H

!

D

C O M P E T I T O R S

!


B R A N D A W A R E N E S S!

++++!

I N C R E A S E

ENCOURAGE

B R A N D L O Y A L T Y


E X E C U T I O N S

B I G

B I G

M A R K E T I N G

G E N E R A L

/ /

C R E A T I V E

I D E A

!

C O N T E X T U A L

!

I D E A

!

!


R E S E A R C H

P Y R A M I D

CONSUMER TOUCH POINTS, BRAND OBJECTIVES (1 YEAR PLAN) PINTEREST, PHOTOSHOOTS, FILM REFERENCES, DESIGNERS, STYLISTS COMPETITOR ANALYSIS, PERCEPTUAL MAP, BRAND VALUES, CONSUMER RESEARCH IMAGE ANALYSIS, KNOWLEDGE OF DIRECTORS, ARTISTS, CINEMATOGRAPHERS, PEST ANALYSIS


!

!

C O N S U M E R

++++

T H E


T O P

T R U M P S

!


’T

H E

A R T I C U L A T E

M O V I E

B U F F’!


!

A N D Y


“…I’m happy to pay for quality if I think a company has integrity and not merely a faceless corporation into consumer exploitation…”

!

“I’m a poor choice to ask about digital marketing as I’m not a smartphone user nor do I have a tablet, games unit, Twitter, Pinterest, etc.”

++++

!

!


!

OUR CONCLUSIONS

1. CUSTOMERS SEEK CONFIRMATION 2. SOCIAL MEDIA HABITS ARE NOT AS EXPECTED

!

3. CULT FOLLOWING


! ++++

S O C I A L

M E D I A

S T R A T E G Y

!


S W O T

A N A L Y S I S

!


T H E

S C E N E

/ /

!


P R O D U C T

P L A C E M E N T

!


MARKETING MODEL


THE 5 C’S CONTENT

COHESION

CONTINUITY

CONTEXT

COMMUNITY


! ++++

C O N C E P T

!


++++!

T - S H I R T

!


V I S U A L

!

R E F E R E N C E S


! ++++

F I L M

A N A L Y S I S !


!

HEATH LEDGER


G R E E N

S C R E E N

!

“You have to look to art, really, to teach you or guide you in terms of expressing things beyond dialogue and narration.�

!


W O L L A T O N

H A L L

!


H A N D

C L O S E

!

U P


! ++++

P H O T O S H O O T!


CONCLUSION

INTRIGUE

CONSUMERS TO ENCOURAGE

LOYALTY AND INCREASE

AWARENESS


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