Issuu on Google+


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5


ARCHIVE NO.

VOLUME NO.

C O N TA C T

ASHLEIGH BREWER 607 661 3713 ashleighmb rewer@gmail.com ashleighmb rewer.com I N F O R M AT I O N

ACADEMY OF ART UNIVERSITY SENIOR PORTFOLIO MARY SCOTT COPYRIGHT © 2014

ALL

RIGHTS

RESERVED

No portion of this book may be used or reproduced in any manner without written pe rmission.


A NOTE TO

THE ONLOOKER WELCOME TO THE GRAPHIC DESIGN ARCHIVES OF ASHLEIGH BREWER. FOR FIVE YEARS I HAVE BEEN KNOWN AS STUDENT NO. 02685382. THROUGHOUT THOSE FIVE YEARS, I ADDED DEPTH TO THIS NUMBER WITH EACH THOUGHT OUT CONCEPT, THUMBNAIL I DREW, DESIGN I CREATED, AND KNOWLEDGE I GAINED ALONG THE WAY. BUT PLEASE DO UNDERSTAND THAT THIS ARCHIVE IS ONLY VOLUME ONE—OR IN OTHER WORDS—JUST THE BEGINNING. I HAVE ONLY JUST TOUCHED THE SURFACE OF MY UNDERSTANDING OF GRAPHIC DESIGN AND THE SKILL SET THAT I WISH TO GAIN. I HOPE TO BRING ALL THE KNOWLEDGE I’VE LEARNED THUS FAR TO THE TABLE AND BE A KILLER ASSET ON ANY DESIGN TEAM. I HAVE HIGH HOPES IN BEGINNING VOLUME 2 WITH A GREAT COMPANY, HARD WORK ETHIC, AND BEAUTIFUL, INNOVATIVE DESIGN.

ARCHIVE NO.

VOLUME NO.

BREWER,

C R E AT O R

VOLUME

ASHLEIGH

M

OVERVIEW

1.1

WINE

LABEL

DESIGN

1.2

SOCIAL

1.3

DELICATESSEN

1.4

RIDE-SHARE

1.5

BRIE

1.6

MUSIC

1.7

IN-HOUSE

1.7

PRIVATE

1.7

PRIVATE

1.8

LOGOS

MEDIA

CHEESE

Evoke Wine Branding and Packaging

DESIGN

Unpaved Social Media Branding and Deliverables

BRANDING

We Meat Again Deli Branding and Packaging

BRANDING BRANDING

FESTIVAL

Lyft Ride-share Service Branding Reny Picot Brie Cheese Branding and Packaging

DESIGN

Folk Yeah! Music Festival Branding

BRANDING

Aisle 01 House Brand Branding and Packaging

LABEL:

BAKING

350 Degree Private Label Branding and Packaging

LABEL:

SKINCARE

Oasis Private Label Branding and Packaging

STORE

Collection of Logos

I , A S H L E I G H B R E W E R , H E R E B Y S W E A R T H AT T H E W O R K O N D I S P L AY I N T H I S A R C H I V E I S A L L O R I G I N A L A R T W O R K A N D I S T H E Q U A L I T Y O F W O R K — I F N O T B E T T E R — T H A T I W I L L P R O D U C E O N A D A I LY B A S I S .

S I G N AT U R E


8


A DESIGN ARCHIVE OF

ARCHIVE NO.

VOLUME NO.

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

C R E AT O R

DESIGN

PA C K A G E D E S I G N

02685382 1.1 WINE LABEL

WINE LABEL DESIGN /

BREWER, ASHLEIGH M

D AT E

APPROVED FOR VIEWING BY

9


1

0


BREWER, ASHLEIGH M

ARCHIVE NO.

VOLUME NO.

PLACE LOGO HERE INSTRUCTOR

THOMAS

CLASS

PACKAGE

MCNULTY DESIGN

COMPLETED

2

D U R AT I O N

11 WEEKS

NOTES

HAND EMBOSSED, WORKED WITH TRINCHERO FAMILY ESTATES PA C K A G E D E S I G N

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

B R A N D AT T R I B U T E S

MILLENNIAL

B R A N D C O L L AT E R A L

The task at hand was to create a new Zinfandel label for Trinchero Family Estates that would appeal to the Millennial market. A list of names was provided and the rest was up to my creativity. I chose the name ‘Evoke’ and created a concept from there. The flavor of Zinfandel is very dependent on its surrounding environment. Everything from the amount of sun it receives to the oak barrel it ages in “evokes” the flavor in this wine. The letterforms represent this in that the E represents strength, the V stands for earth, the O stands for sun, the K stands for thunder, and the E stands for protection. The label’s production effects follow suit with the concept of “evoking” a flavor. The label was hand embossed, giving it a subtle yet strong voice. This is a label that consumers would be drawn to and want to hold and touch, which ultimately increases their will to buy it. Therefore, the label is doing its job to sell the wine.

UPSCALE

LOGO WINE LABEL

SOPHISTICATED

QUALITY

I H AV E R E A D A N D U N D E R S T O O D T H E T E R M S O F H AV I N G T O L I V E M Y L I F E A S A G R A P H I C D E S I G N E R B E C A U S E O F T H E K N O W L E D G E I H AV E C O N S U M E D . I U N D E R S TA N D T H AT I W I L L H AV E T O S O LV E P R O B L E M S U S I N G B E A U T I F U L D E S I G N A N D I N T E R E S T I N G C O N C E P T S . I U N D E R S TA N D A N D A M R E A D Y F O R T H E C H A L L E N G E .

S I G N AT U R E

A R C H I V E N O _ 0 2 6 8 5 3 8 2

PRINT

V O L U M E N O _ 1 . 1

D E S I G N A R C H I V E S _ 0 0 2 0 1 4

1

1


1

2


1

3


ARCHIVE NO.

VOLUME NO.

STR E N G T H

EAR T H

SUN

THU N D E R

PRO T E C T I O N

PG.

1

4

BREWER, ASHLEIGH

M


INSTRUCTOR

THOMAS

WINE

CLASS

MCNULTY

LABEL

DESIGN

PACKAGING DESIGN 3

1

5


ARCHIVE NO.

PG.

1

6

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

THOMAS

CLASS

MCNULTY

PACKAGING DESIGN 3

CABERNET SAUVIGN

ON

CABERNET SAUVIGNON

CABERNET SAUVIGNO

N

EVOK E

2009 1999

EVOK E

EVOK E

14% ALC./VOL

14% AL C./V OL

CABERNET SAUVIGNO

N

CABERNET SAUVIGNO

EVOK E

N

EVOKE

EVOKE

EVOK E

20 09

CABERNET SAUVIGN

ON

14% AL C./V OL

200 6

14% ALC./VOL

14% ALC./V

OL

2006

CABERNET SAUVIGNO

N

EVOK E

EVOK E EVOK E 20 09 14% AL C./V OL

CABERNET SAUVIGNO

N

14% AL C./V OL

2009

CABERNET SAUVIGN

ON

2009

14% AL C./V OL

CABERNET SAUVIGNON

EVOKE CABERNET SAUVIGNO

14% ALC./V

N

OL

2006 199 9

WINE

LABEL

DESIGN

EVOK E

14% ALC./V OL

1

7


ARCHIVE NO.

PG.

1

8

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CLASS

BREWER,ASHLEIGH

PACKAGING DESIGN 3

WINE

LABEL

DESIGN

1

9


ARCHIVE NO.

PG.

2

0

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CLASS

BREWER,ASHLEIGH

PACKAGING DESIGN 3

A DESIGN ARCHIVE OF

02685382 1.2 SOCIAL MEDIA

SOCIAL MEDIA DESIGN / ARCHIVE NO.

VOLUME NO.

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

C R E AT O R

DESIGN

PA C K A G E D E S I G N

BREWER, ASHLEIGH M

D AT E S

APPROVED FOR VIEWING BY

WINE

LABEL

DESIGN

2

1


ARCHIVE NO.

PG.

2

2

VOLUME NO.

BREWER, ASHLEIGH

M


BREWER, ASHLEIGH M

ARCHIVE NO.

INSTRUCTOR

CLASS

BREWER,ASHLEIGH

PACKAGING DESIGN 3

VOLUME NO.

PLACE LOGO HERE TM

INSTRUCTOR

MATTHEW

WAKEMAN

CLASS

GRAPHIC

DESIGN

COMPLETED

2

D U R AT I O N

15 WEEKS

Unpaved is the newest and most useful social media for the modern traveler. It is a social media that allows tourists visiting various cities—or the locals who want to to be aware of the best spots—to go where the locals go. Unpaved is targeted to the 18-28 year old market that wish to go where “you’ve never heard of.” The idea is to avoid touristy places like Times Square or Fisherman’s Wharf and go places like that hole in the wall restaurant tucked away on the side street that has the best, cheapest Thai food. The logo design consists of a teepee and filled in letterforms. These letterforms represent fulfillment in your travels. The teepee represents a traveling home so when traveling, you can feel as if you are living in a city that is your own. NOTES

PA C K A G E D E S I G N

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

B R A N D C O L L AT E R A L

LOGO

TEEPEE IS REPRESENTATIONAL OF A TRAVELING HOME

BRAND BOOK/FOLDER SOCIAL MEDIA WEBSITE APP BRAND TAKEAWAYS

B R A N D AT T R I B U T E S

NATIVE

COLORFUL

FRESH

URBAN

I H AV E R E A D A N D U N D E R S T O O D T H E T E R M S O F H AV I N G T O L I V E M Y L I F E A S A G R A P H I C D E S I G N E R B E C A U S E O F T H E K N O W L E D G E I H AV E C O N S U M E D . I U N D E R S TA N D T H AT I W I L L H AV E T O S O LV E P R O B L E M S U S I N G B E A U T I F U L D E S I G N A N D I N T E R E S T I N G C O N C E P T S . I U N D E R S TA N D A N D A M R E A D Y F O R T H E C H A L L E N G E .

S I G N AT U R E

A R C H I V E N O _ 0 2 6 8 5 3 8 2

PRINT

V O L U M E N O _ 1 . 2

D E S I G N A R C H I V E S _ 0 0 2 0 1 4

WINE

LABEL

DESIGN

2

3


ARCHIVE NO.

PG.

2

4

VOLUME NO.

BREWER, ASHLEIGH

M


ARCHIVE NO.

PG.

2

6

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CLASS

BREWER,ASHLEIGH

PACKAGING DESIGN 3

WE TAKE TOURISTS

WHERE ALL THE

LOCALS GO WE SHOW YOU

YOUR CITY IN A BETTER LIGHT

WE GIVE YOU THE

ULTIMATE URBAN EXPERIENCE WINE

LABEL

DESIGN

2

7


ARCHIVE NO.

VOLUME NO.

UNP VED CENTURY GOTHIC REGULAR

UNP VED AKZIDENZ GROTESK LIGHT CONDENSED

ED

UNPAVED FRUTIGER LIGHT CONDENSED

UNP VED DIN ENGSHRIFT

UNP VED CENTURY GOTHIC REGULAR

UNP VED CENTURY GOTHIC REGULAR

UNP VED

UNP VED

PG.

2

8

BREWER, ASHLEIGH

M


INSTRUCTOR

MATTHEW

CLASS

WAKEMAN

GRAPHIC DESIGN 2

TM

SOCIAL

MEDIA

DESIGN

2

9


ARCHIVE NO.

PG.

3

0

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

MATTHEW

SOCIAL

CLASS

WAKEMAN

MEDIA

DESIGN

GRAPHIC DESIGN 2

3

1


ARCHIVE NO.

PG.

3

2

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

MATTHEW

SOCIAL

CLASS

WAKEMAN

MEDIA

DESIGN

GRAPHIC DESIGN 2

3

3


ARCHIVE NO.

VOLUME NO.

TM

DISCOVER YOUR CITY LOG I N I D

PA S S W O R D

N OT A M E M B E R? S I G N U P H E R E

PG.

3

4

+

ABOUT

+

LANG UAG E

+

TE R M S

+

H E LP

BREWER, ASHLEIGH

M


INSTRUCTOR

MATTHEW

TM

CLASS

GRAPHIC DESIGN 2

WAKEMAN

SEARCH

+ MY QU E U E

ASHLEIGH BREWER

+ FAVOR ITE S

N OTI FI CATI O NS

+ MY CITI E S

3

+ LI STS

RECOMMENDATIONS INTERACTIONS FRIEND REQUESTS

+ ACCOU NT

FRESH

NEW BOUTIQUE : HAYES VALLEY

Reliquary, a women’s clothing botique just opened in Hayes Valley. Expect to find vintage items such as a beaded top and distressed jeans hanging alongside apparel from L.A.'s Hazel Brown, feminine pieces by Beautiful People, beautiful handwoven Epice scarves and Raleigh denim.

DEALS

WHO’S DOING WHAT

MUHAMMAD SHAKIR SHANE BREWER KELSEY PERSICHILLI NIKOLE SOUZA STEPHEN WILLIAMS

is at Kennedy's Irish Pub & Curry House with Kye Lee and Tina Smith

just sent Zach Levine and Alise Shi a recomendation for Tom’s Restaurant

uploaded 43 pictures of Hollywood Boulevard with Haley Goodwin is at Straw with Ashleigh Brewer, Cortney Clift, and Claudia Simoes

is at Paizano’s Pizza with Jordan Michaels and Sean Richardson

SOCIAL

SF

SAN FRANCISCO CALIFORNIA

NY

NEW YORK NEW YORK

LA

LOS ANGELES CALIFORNIA

SF

SAN FRANCISCO CALIFORNIA

ATL MEDIA

DESIGN

ATLANTA GEORGIA

3

5


ARCHIVE NO.

PG.

3

6

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CLASS

BREWER,ASHLEIGH

PACKAGING DESIGN 3

A DESIGN ARCHIVE OF

02685382 1.3 DELICATESSEN

DELICATESSEN BRANDING / ARCHIVE NO.

VOLUME NO.

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

C R E AT O R

BRANDING

PA C K A G E D E S I G N

BREWER, ASHLEIGH M

D AT E S

APPROVED FOR VIEWING BY

WINE

LABEL

DESIGN

3

7


ARCHIVE NO.

PG.

3

8

VOLUME NO.

BREWER, ASHLEIGH

M


BREWER, ASHLEIGH M

ARCHIVE NO.

YO

RK

N FRANCISCO • SA • C HI est. C

INSTRUCTOR

CLASS

BREWER,ASHLEIGH

PACKAGING DESIGN 3

VOLUME NO.

meat again HERE PLACEwe LOGO N

EW

1941

AG

O

GROCERY + DELICATESSEN

INSTRUCTOR

CHRISTINE

CLASS

PACKAGE

GEORGE

DESIGN

COMPLETED

2

D U R AT I O N

8 WEEKS

We Meat Again is a delicatessen located in San Francisco and Chicago. The owners of this delicatessen also own a delicatessen in New York City but decided to expand to Chicago and San Francisco under the name ‘We Meat Again.’ One design restriction was that they needed to keep their prices at a minimum to keep their current customers satisfied without sacrificing design quality that would draw new consumers to the deli. The concept is based upon old signage with a modern twist, which comes from the idea that the modern ‘We Meat Again’ delicatessen originated from another delicatessen that has been around for many years. The packaging of ‘We Meat Again’ uses inexpensive kraft paper and simple paper labels for all of their merchandise and meats to meet the low price expectation of the deli.

PA C K A G E D E S I G N

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

B R A N D AT T R I B U T E S

MODERN

B R A N D C O L L AT E R A L

LOGO

INEXPENSIVE

MEAT/SANDWICH WRAP ASSORTED GROCERY/DELI ITEMS SANDWICH MENU

INVITING

TRUSTWORTHY

I H AV E R E A D A N D U N D E R S T O O D T H E T E R M S O F H AV I N G T O L I V E M Y L I F E A S A G R A P H I C D E S I G N E R B E C A U S E O F T H E K N O W L E D G E I H AV E C O N S U M E D . I U N D E R S TA N D T H AT I W I L L H AV E T O S O LV E P R O B L E M S U S I N G B E A U T I F U L D E S I G N A N D I N T E R E S T I N G C O N C E P T S . I U N D E R S TA N D A N D A M R E A D Y F O R T H E C H A L L E N G E .

S I G N AT U R E

A R C H I V E N O _ 0 2 6 8 5 3 8 2

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V O L U M E N O _ 1 . 3

D E S I G N A R C H I V E S _ 0 0 2 0 1 4

WINE

LABEL

DESIGN

3

9


ARCHIVE NO.

PG.

4

0

VOLUME NO.

BREWER, ASHLEIGH

M


ARCHIVE NO.

PG.

4

2

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CHRISTINE

CLASS

GEORGE

DELICATESSEN

PACKAGING DESIGN 2

BRANDING

4

3


ARCHIVE NO.

PG.

4

4

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CHRISTINE

N

EW

YO

N • SA RK

FRANCISC

est.

1941

O • CH I

CA

CLASS

GEORGE

PACKAGING DESIGN 2

GO

we meat again GROCERY + DELICATESSEN

we meat again GROCERY + DELICATESSEN

we meat again GROCERY + DELICATESSEN

DELICATESSEN

BRANDING

4

5


ARCHIVE NO.

PG.

4

6

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CHRISTINE

CLASS

GEORGE

PACKAGING DESIGN 2

4

7


ARCHIVE NO.

PG.

4

8

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CHRISTINE

CLASS

GEORGE

DELICATESSEN

PACKAGING DESIGN 2

BRANDING

4

9


ARCHIVE NO.

n

VOLUME NO.

we meat again

N

GROCERY + DELICATESSEN

PRODUCT

PORK LOIN WEIGHT

D AT E

15 MAY 12

3.4 LBS PRICE PER LB

we meat again

USE BY

2.49/LB

6 JUN 12

$8.46 NO.

GROCERY + DELICATESSEN

150

149

NO.

2230 POLK STREET SAN FRANCISCO, CA 94123

TAKE ONE

we meat again

PRODUCT

PRODUCT

we meat again

we meat again GROCERY + DELICATESSEN

YO

USE BY

17 JUN 14

PRICE PER LB

NO.

TAKE ONE

AG

O

we meat again

$8.46

TAKE ONE

147

160 NO.

NO.

TAKE ONE

146

we meat again

GROCERY + DELICATESSEN

we meat again

NO.

147 NO.

N

EW

GROCE

SAN

BREADS

WHOLE WHE SOURDOUGH ITALIAN DUTCH CRU GLUTEN FRE

MEATS

we m

GROCERY + DELICATESSEN

148

147

we meat again

NO.

NO.

GROCERY + DELICATESSEN

146

NO.

USE BY

6 JUN 12

O

145

2.49/LB

we meat again

G

we meat again

NO.

145

TAKE ONE

GROCERY + DELICATESSEN

we meat again

TAKE ONE

144 NO.

GROCERY + DELICATESSEN

we meat again

PRICE PER LB

D AT E

15 MAY G R O C E12 RY + DELICATESSEN

2230 POLK STREET SAN FRANCISCO, CA 94123

CA

144

3.4 LBS

TAKE ONE

CH I

146

NO.

WEIGHT

N FRANCISCO • SA •

est.

1941

TAKE ONE

PORK LOIN

RK

143

YO

$6.78

EW

NO.

GROCERY + DELICATESSEN

N

NO.

M

USE BY

17 JUN 14

HONEY HAM ROAST TUR GRILLED CH ROAST BEEF ROTISSERIE PASTRAMI BACON PROSCIUTTO

BREWER, ASHLEIGH

D AT E

15 MAY 14

2230 POLK STREET SAN FRANCISCO, CA 94123

GROCERY + DELICATESSEN

CHEESES

0

3.99/LB

VERMONT C SMOKED GO CRUMBLED SWISS PROVOLONE HAVARTI FRESH MOZ PEPPER JAC CRUMBLED

5

PRICE PER LB

we meat again

ALL SANDWIC DRESSING, ON THREE PRODU

PG.

2230 POLK

CERY + DELICATESSEN

GENOA SALAMI 1.7 LBS

PRODUCE

AVOCADO MUSHROOMS SPROUTS TOMATO ARTICHOKE HEARTS SPROUTS ROASTED BELL PEPPERS LETTUCE COLESLAW NO. 145 WHITE ONION PICKLES

DRESSINGS

HONEY MUSTARD OIL AND VINEGAR BALSAMIC VINAIGRETTE PESTO BLUE CHEESE MUFFALETTA PEANUT BUTTER HOT SAUCE

$9.89

2230 POLK STREET SAN FRANCISCO, CA 94123

e meat again

PRODUCT

we meat again

USE BY

1 JUN 14

PRODUCT

GROCERY + DELICATESSEN

8.99/LB

we meat again

GROCERY + DELICATESSEN

WEIGHT

D AT E

15 MAY 14

we meat again

SANDWICHES

PRICE PER LB

BREADS

WHOLE WHEAT SOURDOUGH ITALIAN DUTCH CRUNCH GLUTEN FREE

MEATS

HONEY HAM ROAST TURKEY GRILLED CHICKEN ROAST BEEF ROTISSERIE CHICKEN PASTRAMI BACON PROSCIUTTO

CHEESES

VERMONT CHEDDAR SMOKED GOUDA CRUMBLED FETA SWISS

BUFFALO ROAST 1.1 LBS

150 TAKE ONE

GROCERY + DELICATESSEN

WEIGHT

G

2230 POLK STREET SAN FRANCISCO, CA 94123

we meat again

PRODUCT

160 $8.46

w

GROCERY + DELICATESSEN

NO.

IC

2230 POLK STREET SAN FRANCISCO, CA 94123

we meat again

6 JUN 12

ISCO • C H

$6.78

we meat again

USE BY

2.49/LB

est.

AVOCADO MUSHROOMS SPROUTS

PRODUCE

1941

3.99/LB

D AT E

15 GMAY R O C E 12 RY + DELICATESSEN

3.4 LBS

N FRANC • SA

PRICE PER LB

WEIGHT

RK

D AT E

15 MAY 14

1.7 LBS

123

EW

WEIGHT

PORK LOIN

N

GENOA SALAMI

GROCERY + DELICATESSEN

NO.

GROCERY + DELICATESSEN

WHOLE WHEAT SOURDOUGH ITALIAN

T

BREADS

N

SANDWICHES

n

TAKE ONE

GROCERY + DELICATESSEN

23

we meat again

GROCERY + DELICATESSEN

we meat ag

GROCERY + DELICATE


INSTRUCTOR

CHRISTINE

CLASS

GEORGE

DELICATESSEN

PACKAGING DESIGN 2

BRANDING

5

1


ARCHIVE NO.

PG.

5

2

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CLASS

BREWER,ASHLEIGH

PACKAGING DESIGN 3

A DESIGN ARCHIVE OF

02685382 1.4 RIDE-SHARE

RIDE-SHARE BRANDING / ARCHIVE NO.

VOLUME NO.

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

C R E AT O R

BRANDING

PA C K A G E D E S I G N

BREWER, ASHLEIGH M

D AT E S

APPROVED FOR VIEWING BY

WINE

LABEL

DESIGN

5

3


ARCHIVE NO.

PG.

5

4

VOLUME NO.

BREWER, ASHLEIGH

M


BREWER, ASHLEIGH M

ARCHIVE NO.

INSTRUCTOR

CLASS

BREWER,ASHLEIGH

PACKAGING DESIGN 3

VOLUME NO.

ON DEMAND RIDE SHARING

PLACE LOGO HERE SF

INSTRUCTOR

THOMAS

CLASS

IDENTITY

CA

MCNULTY DESIGN

COMPLETED

2

D U R AT I O N

10 WEEKS

Lyft is an app-only ride share service that began in San Francisco, CA. The “taxis” are regular people’s cars that can be identified as a Lyft car by a large, fuzzy pink mustache. When Lyft first began, people were always wondering what the pink mustaches were. The current branding gives no suggestion to the mustache which is their main brand equity. This paved way for incorporation of the mustache into the logo. This would leave no hazy middle ground between the branding and the actual mustached cars. Lyft has defined themselves as a fun, easy-going company. When you enter the vehicle, for example, it is typical practice to give your driver a fist bump. Since the environment of the company is this way, the branding followed suit. The white and black keeps the branding fresh and modern while the pink adds a punch of fun and alludes to the well known mustache coloring. NOTES

LOGO

CURRENT BRANDING, IN BRAND EQUITY

PA C K A G E D E S I G N

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

B R A N D C O L L AT E R A L

DROPPED BROUGHT

STATIONERY BRAND GUIDELINES APP BRAND TAKEAWAYS

B R A N D AT T R I B U T E S

FUN

CONTEMPORARY

FUNKY

COMMUNITY

I H AV E R E A D A N D U N D E R S T O O D T H E T E R M S O F H AV I N G T O L I V E M Y L I F E A S A G R A P H I C D E S I G N E R B E C A U S E O F T H E K N O W L E D G E I H AV E C O N S U M E D . I U N D E R S TA N D T H AT I W I L L H AV E T O S O LV E P R O B L E M S U S I N G B E A U T I F U L D E S I G N A N D I N T E R E S T I N G C O N C E P T S . I U N D E R S TA N D A N D A M R E A D Y F O R T H E C H A L L E N G E .

S I G N AT U R E

A R C H I V E N O _ 0 2 6 8 5 3 8 2

PRINT

V O L U M E N O _ 1 . 4

D E S I G N A R C H I V E S _ 0 0 2 0 1 4

WINE

LABEL

DESIGN

5

5


ARCHIVE NO.

PG.

5

6

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BREWER, ASHLEIGH

M


INSTRUCTOR

THOMAS

WINE

CLASS

MCNULTY

LABEL

DESIGN

PACKAGING DESIGN 3

5

7


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PG.

5

8

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BREWER, ASHLEIGH

M


INSTRUCTOR

THOMAS

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MCNULTY

RIDE-SHARE

BRANDING

IDENTITY DESIGN 2

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9


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INSTRUCTOR

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MCNULTY

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BRANDING

IDENTITY DESIGN 2

6

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VOLUME NO.

ASHLEIGH BREWER

ON DEMAND RIDE SHARING

SF

SIGN OUT

CA

ENTER ADDRESS REQUEST A PICKUP USERNAME

TIM

PA S S W O R D

Lyft

CLEAR

LOG IN JESSICA

LOG IN WITH FACEBOOK NEAREST DRIVER IS 3 MINUTES AWAY

PG.

6

2

BREWER, ASHLEIGH

M


INSTRUCTOR

THOMAS

CLASS

MCNULTY

IDENTITY DESIGN 2

ASHLEIGH BREWER

ASHLEIGH BREWER

ASHLEIGH BREWER

SIGN OUT

SIGN OUT

SIGN OUT

YOU WILL BE PICKED UP IN

YOU WILL BE PICKED UP IN

2 MINUTES

2 MINUTES DRIVER

PAYMENT

YOU WILL BE PICKED UP IN

DRIVER

ACCOUNT

PAYMENT

1 MINUTE

ACCOUNT

DRIVER

PAYMENT

NICHOLAS BURKE

RATING

TOYOTA PRIUS

NICK

NICK

JESSICA

MAP

MAP

RIDE-SHARE

BRANDING

6

3

ACC


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4

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BREWER, ASHLEIGH

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INSTRUCTOR

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INSTRUCTOR

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BREWER,ASHLEIGH

PACKAGING DESIGN 3

A DESIGN ARCHIVE OF

02685382 1.5 BRIE CHEESE

BRIE CHEESE BRANDING / ARCHIVE NO.

VOLUME NO.

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

C R E AT O R

BRANDING

PA C K A G E D E S I G N

BREWER, ASHLEIGH M

D AT E S

APPROVED FOR VIEWING BY

WINE

LABEL

DESIGN

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7


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8

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BREWER, ASHLEIGH M

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BREWER,ASHLEIGH

PACKAGING DESIGN 3

VOLUME NO.

Reny Picot is a brand of brie cheese that originally began in Asturias, Spain. This brand hit home for me since I have traveled to this location. With the brand’s roots in Spain and my knowledge of this area of the country, it seemed only right to base my packaging redesign around everything Spanish. Spain is very welcoming and warm mixed with old and new architecture. The colors and patterns in the package design are directly influenced from the tiling and feeling of Spain itself. The mixture of typefaces allude to the mixture of architectural styles of Northern Spain. CHRISTINE

CLASS

PACKAGE

GEORGE

DESIGN

2

PLACE LOGO RENY PICOT HERE FROM THE

IN THE

ANLEO

NORTH OF

VA L L E Y

S PA I N

COMPLETED

D U R AT I O N

7 WEEKS

LOGO LARGE BRIE CHEESE ROUND B R A N D C O L L AT E R A L

INSTRUCTOR

BRIE CHEESE WEDGES MINI BRIE CHEESE ROUNDS

ASTURIAN DAIRY FR

AN

B R A N D AT T R I B U T E S

ESTABLISHED BY

CISC

O RODRÍ

GU

EZ

SPANISH

PA C K A G E D E S I G N

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

INVITING

WARM

ARTISANAL

I H AV E R E A D A N D U N D E R S T O O D T H E T E R M S O F H AV I N G T O L I V E M Y L I F E A S A G R A P H I C D E S I G N E R B E C A U S E O F T H E K N O W L E D G E I H AV E C O N S U M E D . I U N D E R S TA N D T H AT I W I L L H AV E T O S O LV E P R O B L E M S U S I N G B E A U T I F U L D E S I G N A N D I N T E R E S T I N G C O N C E P T S . I U N D E R S TA N D A N D A M R E A D Y F O R T H E C H A L L E N G E .

S I G N AT U R E

A R C H I V E N O _ 0 2 6 8 5 3 8 2

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V O L U M E N O _ 1 . 5

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WINE

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DESIGN

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9


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M


ARCHIVE NO.

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2

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BREWER, ASHLEIGH

M


INSTRUCTOR

CHRISTINE

BRIE

CLASS

GEORGE

CHEESE

BRANDING

PACKAGING DESIGN 2

7

3


ARCHIVE NO.

PG.

7

4

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CHRISTINE

CLASS

GEORGE

FROM THE

IN THE

ANLEO

NORTH OF

VALLEY

SPAIN

PACKAGING DESIGN 2

RENY PICOT ASTURIAN DAIRY FR

AN

ESTABLISHED BY

CISC

O ROD

U RÍG

EZ

BRIE

CHEESE

BRANDING

7

5


ARCHIVE NO.

PG.

7

6

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CHRISTINE

BRIE

CLASS

GEORGE

CHEESE

BRANDING

PACKAGING DESIGN 2

7

7


VOLUME NO.

H

C

C

E E SO SO N EN E P I FT RFIP T R

RENY

ASTURIA

FR EN

D

D

D

BR

EST 1960

IE BR

FRE NC

IE

IE

BR

D

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FRE NC

FRE NC

IE BR

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FO

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SO

FT

IPTERIPE FT RF N SO SO E NE

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C

H

RENY PICOT

FT SO

FROM THE ANLEO VA L L E Y

3 5 oz

N

N

D

EST 1960

H

EST 1960

60 % fat

FT RIPE N SO E

IE BR

A S T U R I A NA SDTAUI R R IYA N D A I R Y

35 oz

H

FRE

EN

H

6 0% fat

H C

FRE

RENY RENY PICOTPICOT

6 0 % fat

IE FREN BR C

35 oz

IE FREN BR C D IE FREN BR C

oz

H

FT RIPE N SO E

D

D

FT RIPTERI F N PE SO E NE SO H H

RIPE NE

ARCHIVE NO.

H

FRE

IE BR

35 oz

D

N

C

H

FRE NC

BREWER, ASHLEIGH

D

M

IE

BR

D

IE

BR

D

H

D

IE BR

FRE NC

I BR

FT RIPE N SO E

FT RIPE N SO E 8

SO

H

7

EST 1960

H

IE FREN BR C

PG.

N

D

F T RI P E

E

6 0% fat

ASTURIAN DAIRY

C

C

SO

N

EST 1960

FT RIPE N SO E

RENY PICOT

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EN

ASTURIAN DAIRY

H

35 oz

6 0 % fat

RENY PICOT H

IE FREN BR C

z

D

H

FT RIPE N SO E

F T RIP E

N

E


CH SOFT RIPENE EN D FR

CH SOFT RIPENE EN D FR

IE CHEESE BR 10 oz • 60% fat

N

E

IE

BR

H

D

BR D SPAIN

SO

F T RI P E RENY PICOT

AN

ESTABLISHED BY

CISC

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FR

FR EN C

IE BR

IE

BR D

IE

BR D

IE

H

F T RI P E

N

E

IN THE

ANLEO

NORTH OF

VALLEY

SPAIN

BR

IE

CHEESE

BRANDING

SO

RENY PICOT ASTURIAN DAIRY FR

AN

ESTABLISHED BY

CISC

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GU

EZ

60% FAT

C

E

D

BRIE

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FT RIPEN SO E

FROM THE

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SO

ESTABLISHED BY

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10 oz • 60% f

N

N

FR EN

H

AN

IE CHE BR

FRE

N

F T RIP E

IE

IE BR

D

D

F T RIP E

SO

BR

E

35 OZ

H

FT RIPE NE SO

H C

D

H C

SO

FR

FT RIPEN SO E

ÍG

ASTURIAN DA

CH SOFT R EN FR

FR EN C

D B DR Y FRA RO NCISCO

O RODR

IE BR

DE

Z UE

ANLEO

VALLEY

D

EST 1960

FROM THE

C

UN

FT R RENY PIC

N

FO

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FRE

N

C

H

N

C

FT SO

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E

C

N IP E

ASTURIAN DAIRY

H

IE CHEESE BR

F T RI P E

6 0 % f at

E

CHEESE BRIE

FRE

N

Z

SO

N

Z

10 oz • 60% fat

FR EN

D

UE

N

O ANCISCO R

G RÍ

RENY PICOT

FRE

T 1960

FR EN

AN DAIRY

35 oz

CISC

E ÍGU

10 oz • 60% fat

IE BR

IE BR

PICOT

60% fat

IN THE NORTH OF S PA I N

ESTABLISHED BY

CH SOFT RIPENE EN D FR

FT RIPE NE SO

FROM THE ANLEO VA L L E Y

AN

CH SOFT RIPENE EN D FR

D

D IN THE NORTH OF S PA I N

H C

SPAIN

ASTURIAN DAIRY

FRE

T RIPE NE

NORTH OF

Z

IE CHEESE BR

H

IN THE

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CHEESE BRIE

ASTURIAN DAIRY FR

FROM THE

R NCH SOFT IPENED FRE

C

NORTH OF

N

IN THE

ANLEO

VALLEY

C

C

F T RI P E RENY PICOT FROM THE

CHEESE BRIE

FRE

N

N

SO

R NCH SOFT IPENED FRE

FRE

FRE H

10 oz • 60% f

PACKAGING DESIGN 2

GEORGE

IE

CHRISTINE

IE CHE BR

10 oz • 60% fat

CLASS

H

INSTRUCTOR

CH SOFT R EN FR

IE CHEESE BR

7

9

FT R


ARCHIVE NO.

PG.

8

0

VOLUME NO.

BREWER, ASHLEIGH

M


INSTRUCTOR

CHRISTINE

BRIE

CLASS

GEORGE

CHEESE

BRANDING

PACKAGING DESIGN 2

8

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INSTRUCTOR

CLASS

BREWER,ASHLEIGH

PACKAGING DESIGN 3

AA DDEESSI G I GNN AARRCCHHI V I VEE OOFF

AARRCCHHI V I VE E NNOO. .

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02 26 68 85 53 38 82 2 1 1. .6 6 M MU US SI IC C F FE ES ST TI IV VA AL L 0

MUSIC MUSIC FESTIVAL FESTIVAL DESIGN DESIGN //


BBRREEWWEERR,,AASSHHLLEEIIGGHH MM

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Folk Folk Yeah Yeah Music Music Festival Festival is is an an indie indie folk folk festival festival located located in in Golden Golden Gate Gate Park Park in in San SanFrancisco, Francisco,California. California.The Thefestival festivalis istargeted targetedtoward towardthe theyoung youngFolk Folklistener listener that that is is constantly constantly on on the the hunt hunt for for the the next next outdoor outdoor musical musical festival. festival.The The concept concept behind behind the the design design is is based based upon upon embroidery embroidery which which reflects reflects the the country, country,slow slow paced paced aspect aspectof offolk folkmusic. music.The The“embroidered” “embroidered”text textand andgraphics graphicsare arecompletely completelycustom. custom.The The black black and and pink pink color color scheme scheme sets sets the the design design apart apart from from other other designs designs in in the the folk folk category. category.The Theothers otherstend tendto tobe bemore moreearthy earthyand andreserved, reserved,which whichthis thisfestival festivalis isnot. not. I NI N S TS R TU RU CC TO TO RR

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A AR RC CH HI IV VE EN NO O_ _0 02 26 68 85 53 38 82 2

PR P IRNI N T T

V VO OL LU UM ME EN NO O_ _1 1. .6 6 D DE ES SI IG GN NA AR RC CH HI IV VE ES S_ _0 00 02 20 01 14 4


ARCHIVE NO.

VOLUME NO.

TICKETS

THE BANDS


F FE ES ST TI IV VA AL LI IN NF FO O

INSTRUCTOR

CLASS

TROY

PRINT

ALDERS

DESIGN

1

MMA AP P

8

9


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PG.

9

0

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BREWER, ASHLEIGH

M


INSTRUCTOR

CLASS

TROY

PRINT DESIGN 1

MUSIC

ALDERS

FESTIVAL

DESIGN

9

1


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PG.

9

2

VOLUME NO.

BREWER, ASHLEIGH

M


GOLDEN GATE PARK | SAN FRANCISCO, CALIFORNIA

OF MONSTERS AND MEN

IRON & WINE

RAY LAMONTAGNE


ARCHIVE NO.

VOLUME NO.

TICK

FIR LA

CKETS

THE BANDS

FESTIVAL INFO

MAP

TICK Q

PG.

9

4

BREWER, ASHLEIGH

M


KETS

THE BANDS

FESTIVAL INFO

INSTRUCTOR

CLASS

TROY

PRINT DESIGN 1

MAP

ALDERS

TICKETS

THE BANDS

FESTIVAL IN

ST NAME ST NAME ADDRESS CITY STATE

ZIP

KET TYPE

GENERAL ADMISSION

UANTITY

1

$20

*MAKE PURCHASE ON THE NEXT PAGE

RESET

Bon Iver is a Grammy award-winning American indie folk band founde singer-songwriter Justin Vernon. The band also includes Michael Noyc and Matthew McCaughan. The name Bon Iver is derived from the Fren hiver, meaning "good winter,” taken from a greeting on Northern Expo

SUBMIT

MUSIC

FESTIVAL

DESIGN

9

5


NOW ENTERING A

HIGH THINKING AREA / ARCHIVE NO.

VOLUME NO.

PA C K A G E D E S I G N

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

C R E AT O R

BREWER,

ASHLEIGH

M

D AT E S

This section of my archive is dedicated to an intensive packaging project I worked on while at the Academy of Art University. This project was a semester long group project with the sole objective being to completely re-think and re-brand the grocery store, Trader Joe’s. We had to think above and beyond what we were used to, go to many stores and research what worked and what didn’t, and create a new packaging system for Trader Joe’s. Although this was a four person project, I was extremely heavy handed in everything from the concepts, logo designs, and packaging design.

APPROVED FOR VIEWING BY


ARCHIVE NO.

VOLUME NO.

PLACE LOGO HERE HOUSE BRAND

SUB BRANDS

HOUSE BRAND / A I S L E O N E Aisle One is a store brand created for Trader Joe’s. This store brand would live across many different categories within the store which creates a branded house. Within Aisle One, there are different categories which each go together as part of a bigger brand yet have a personality of their own. These categories include Productivity, Essentials, and Dogs. The connectors of the brand across each category are typography, typography lockups, icons, and innovation in packaging. AISLE ONE / DOGS

Aisle One Dogs is a sub brand of the house brand Aisle One that is a line of dog food and treats that are natural and fun but also trustworthy. When shopping for your pet, it’s very important to trust the food and know that it will be healthy for your pet. Aisle One Dogs does this by highlighting the key benefits of the food clearly. The imagery is playful keeping the packaging interesting and pulling at the heart strings of pet owners.

PLAYFUL FUNCTIONAL NATURAL

AISLE ONE / ESSENTIALS

Aisle One Essentials is a sub brand of the house brand Aisle One and is a line of basic grocery items. The design is based on the idea of ‘Modern Convenience’ so that the target mother-on-the-go can get in and out easily. The brand also has a unique feature in that it uses bulk containers that allow you to continuously bring back when shopping to save on waste but also to help organize the cupboards at home.

SIMPLE VALUE DEPENDABLE

AISLE ONE / PRODUCTIVITY

Aisle One Productivity is a sub brand of the house brand Aisle One and is a line of cleaning products. When it comes to cleaning products, we buy what we know works. The packaging breaks each product down by what it does using icons and text call outs. The bottles are a new type of continuous spray bottle that makes it much easier on the user to spray down their house. Between innovative structures, legible icons, and well done design, Aisle One Productivity becomes the brand you trust.

DEPENDABLE SAFE INNOVATIVE

PG.

9

8

BREWER, ASHLEIGH

M


INSTRUCTOR

MICHAEL

CLASS

PACKAGING DESIGN 4

OSBORNE

P R I VAT E L A B E L S

PRIVATE LABELS / 3 5 0 ° B A K I N G & O A S I S 350° Baking and Oasis are private labels created only for Trader Joe’s. The brands were created with the idea of a house of brands which is they would live only in the baking and skincare sections. Even though these lines are solely carried in Trader Joe’s, they do not house the Trader Joe’s name. The fact that they are private labels makes the lines a bit more expensive than other store brand items. 350° BAKING

QUALITY HOME-STYLE NOSTALGIC

OASIS

CONFIDENT QUALITY TRUSTWORTHY

GROUP MEMBERS

350° Baking is a private label of Trader Joe’s and is a complete baking line for the homemade baker’s needs. The concept of this design is based upon the concept ‘Retro Kitchen.’ The different packaging structures and typography lockups allude to this concept while still being modern which targets the broader baking audience that Trader Joe’s attracts.The red and light blue of the packaging pays homage to the colors that were in many kitchens in the 70s while the silver adds a modern feel.

Oasis is a private label of Trader Joe’s. It’s a complete skincare line for a person of higher quality taste. The design is based upon the idea of the ‘Viewpoint of an Oasis.’ The identity encompasses this idea as if you were looking at the horizon line of an oasis in the distance. The blue of the packaging design represents the calm and refreshing water; the bamboo stands for the trees and sand that surround the area. Using this product, you’ll be in an oasis of your own.

STEPHANIE

HUTOMO

MARIA EVANGELINA

HIGH

THINKING

MARCELLA SILVA

AREA

9

9


ARCHIVE NO.

PG.

1

0

VOLUME NO.

0

BREWER, ASHLEIGH

M


INSTRUCTOR

MICHAEL

HIGH

CLASS

OSBORNE

THINKING

AREA

PACKAGING DESIGN 4

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INSTRUCTOR

MICHAEL

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CLASS

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AREA

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1

0

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INSTRUCTOR

MICHAEL

HIGH

CLASS

OSBORNE

THINKING

AREA

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BREWER, ASHLEIGH

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INSTRUCTOR

MICHAEL

HIGH

CLASS

OSBORNE

THINKING

AREA

PACKAGING DESIGN 4

1

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1

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M


INSTRUCTOR

MICHAEL

HIGH

CLASS

OSBORNE

THINKING

AREA

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VOLUME NO.

NE T CONTE N T S 1 0 o z (2 9 3 g) K E E P OU T OF R E A CH O F CH I L D R E N

tub&tile BATHROOM

BASIL & MINT Dissolves Soap Scum Prevents Grimy Build-Up Non-Toxic Removes Pesky Stains Naturally Derived PG.

1

1

2

BREWER, ASHLEIGH

M

ALL NATURAL

KILLS MOLD AND MILDEW

99% OF GERMS


INSTRUCTOR

MICHAEL

99% O GERM

CLASS

PACKAGING DESIGN 4

OSBORNE

NE T CONT EN T S 1 0 o z (2 9 3 g) KEEP OUT OF REACH OF CHILDREN

surface ALL PURPOSE LEMON & BASIL

_

ALL NATURAL

Works on all Surfaces Eliminates Bacteria Non-Toxic Cuts Grease and Grime Naturally Derived

CLEANS ALL SUrFACES

HIGH

THINKING

AREA

1

1

3


ARCHIVE NO.

PG.

1

1

VOLUME NO.

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BREWER, ASHLEIGH

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INSTRUCTOR

MICHAEL

HIGH

CLASS

OSBORNE

THINKING

AREA

PACKAGING DESIGN 4

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1

7


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PG.

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8

BREWER, ASHLEIGH

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INSTRUCTOR

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INSTRUCTOR

MICHAEL

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CLASS

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AREA

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INSTRUCTOR

MICHAEL

HIGH

CLASS

OSBORNE

THINKING

AREA

PACKAGING DESIGN 4

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INSTRUCTOR

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CLASS

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A DESIGN ARCHIVE OF

LOGO DESIGN / ARCHIVE NO.

VOLUME NO.

PA C K A G E D E S I G N

PRINT DESIGN

IDENTITY DESIGN

WEB DESIGN

C R E AT O R

D AT E S

BREWER,

ASHLEIGH

M

TO

This section of my archive is dedicated to the many identities I have created over the years. When you turn the page, you’ll see the logos I created that are different business’ logos that are currently in use in the real world. The following pages contain logos that I have created while in school.

APPROVED FOR VIEWING BY


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INSTRUCTOR

A P P L I C AT I O N U S A G E

ASSORTED

CURRENT

BUSINESS

IDENTITY

I

LOGO

DESIGN

1

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FROM THE

IN THE

ANLEO

NORTH OF

VA L L E Y

S PA I N

RENY PICOT ASTURIAN DAIRY FR

PG.

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AN

6

ESTABLISHED

CISC

BY

O RODRÍ

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BREWER, ASHLEIGH

M


INSTRUCTOR

A P P L I C AT I O N U S A G E

ASSORTED

SCHOOL

PROJECT

IDENTITIES

1991

EST.

AD

O

T

R

.

CROSS ROADS ING C

FROM THE

IN THE

ANLEO

NORTH OF

VA L L E Y

S PA I N

RENY PICOT ASTURIAN DAIRY FR

LOGO

AN

ESTABLISHED

CISC

DESIGN

BY

O RODRÍ

GU

EZ

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ARCHIVE NO.

VOLUME NO.

N

EW

YO

RK

N • SA

FRANCISC

est.

1941

O • CH I

CA

GO

we meat again GROCERY + DELICATESSEN

ON DEMAND RIDE SHARING

SF

PG.

CA

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BREWER, ASHLEIGH

M


INSTRUCTOR

A P P L I C AT I O N U S A G E

ASSORTED

SCHOOL

N

EW

YO

RK

PROJECT

N • SA

FRANCISC

est.

1941

IDENTITIES

O • CH I

CA

GO

we meat again GROCERY + DELICATESSEN

ON DEMAND RIDE SHARING

SF

CA

LOGO

DESIGN

1

3

9


ARCHIVE NO.

VOLUME NO.

TYPEFACES

KETTLER AVENIR PA P E R S T O C K

80LB

FINCH

FINE

TEXT

PRINTER

GRAPHIC

IMAGERY

BINDING

THE

KEY

PRINTING

AND

BINDING

SOFTWARE

ADOBE

CREATIVE

CAMERA

NIKON

D60

PHOTOGRAPHY

ASHLEIGH

1

4

0

BREWER

SUITE

6.0


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ASHLEIGH BREWER / portfolio