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MAR K E T ING C A MPAIG N STAN D ARD S
FEATURE STORY
0 3 S E L E C T C O R R E C T L AY O U T MAINTAIN A GRAPHIC AREA NO MORE EXTREME THAN A 1:1.5 RECTANGULAR RATIO ACCEPTABLE GRAPHIC AREA
In order to keep the design integrity of the campaign layout the graphic area developed in this section must maintain width to height relationship based on the following ratio.
All signs that fall within the acceptable ratio (shown in green), should have full bleed artwork, i.e., the graphic should fill the whole sign area.
side 01 = 1x : side 02 ≤ 1.5x
UNACCEPTABLE GRAPHIC AREA
All signs that have dimensions beyond the acceptable ratio (shown in red), need to fill excess area with either solid white or black.
1x
1x
.5x
1x
1x
.5x
Too tall
Too tall