[Strategy]
[Strategy]
‘Rock-n-Dine’ Music has always been a great company to food. Delhi restaurants are taking this phenomenon to another level to give them an edge in marketing their place and emerge at the forefront of choices when it comes to food.
I
f music be the food of love, then play on. The restaurants in Delhi are not just following the footsteps of Shakespeare but even lending a voice to the bustling musical, underground in the capital that is charting a progressive and experimental course to sing. And with an increasing number of customers who like to spend their evenings listening to high-octane rock and alternative music, the restaurants are in for good times. There is an interesting link between music and profits, which is good news for restaurant and cafe owners who are seeking alternative ways to improve their revenues.
It’s a Win-Win Situation
In these competitive times, the restaurants are compelled to think of innovative means to attract customers and increase their business. Today dining is not just
Megha Paul
F&B but an experience. To attract more and more customers and make dining a more enjoyable experience, restaurants in Delhi are playing the perfect host by organising music events. Playing good music has now become an important and in some cases a unique selling proposition. The music pubs that act as tools of integration - carrying music beyond the mere audiovisual experience - to include social issues are now big F&B revenue churners. The music cafes are doing brisk business, listeners are happier, artists are bigger and a whole new group of music enthusiasts have been able to make careers out of doing something they love.
Music as the Revenue Churner
“Restaurants can increase revenue in F&B segment if they invest properly in their music selection,” says Jay Singh, Co-founder and Executive Chairman, JSM Corp that owns Hard Rock Café in India. Talking about the contribution of music towards generating favourable revenues for the property, Singh informs,
56 FHRAI MAgAzIne JANUARY 2012
Visit FHRAI Website: www.fhrai.com
Visit FHRAI Website: www.fhrai.com
FHRAI MAgAzIne JANUARY 2012 57