Issuu on Google+

CALI-NEV-HA K E Y C L U B Candidate Training Conference 2010

Graphic Standards and Newsletters

“If you don't like something, change it. If you can't change it, change your attitude. Don't complain.� -Maya Angelou


CALI-NEV-HA K E Y C L U B raphic Standards

Candidate Training Conference 2010

What and Why? raphic Standards are guidelines followed when making: • Flyers, newsletters, and training material (like this slideshow)

hey give a sense of unity and professionalism to our work. nd allow work to be easily identified as part of Key Club. • Examples of Key Club Graphic Standards are: “If you don't like something, change it. If you can't change it, change your attitude. Don't complain.” -Maya Angelou


CALI-NEV-HA K E Y C L U B raphic Standards

Candidate Training Conference 2010

Rules for use:

Logos

• Must be placed on a neutral background color. • Should never be distorted. • 0.5 inch isolation all around. • On anything smaller than a banner, do not exceed 1.5in and 5in respectively.

Max size: 1.5”

Max size: 5.0”

“If you don't like something, change it. If you can't change it, change your attitude. Don't complain.” -Maya Angelou


CALI-NEV-HA K E Y C L U B raphic Standards

Candidate Training Conference 2010

CNH and The Pencil Other items to add to publications:

The pencil should be used on the front of all Key Club publications and on a regular 8.5”x11” paper should be no larger than 0.5” in height. The CNH logo follows the same rules as the Key Club Logo with a maximum of 1.5” size and 0.5” isolation. “If you don't like something, change it. If you can't change it, change your attitude. Don't complain.” -Maya Angelou


CALI-NEV-HA K E Y C L U B raphic Standards

Candidate Training Conference 2010

Official Key Club fonts! There are two main fonts •Century Gothic: Headings – 44pt, and subheadings 14pt •Goudy Old Style: Main Text – 9.5pt, with 13pt leading

Accent Fonts

•Personalize your publication •Ex. Goudy Stout, Juice, Tempus Sans, & Viner Hand •Feel free to download fonts for accents! Use Arial Font for Websites

“If you don't like something, change it. If you can't change it, change your attitude. Don't complain.” -Maya Angelou


CALI-NEV-HA K E Y C L U B raphic Standards

Candidate Training Conference 2010

Key Club Colors

These can be used for all Key Club materials, the color codes are provided. “If you don't like something, change it. If you can't change it, change your attitude. Don't complain.� -Maya Angelou


CALI-NEV-HA K E Y C L U B raphic Standards

Candidate Training Conference 2010

Logo Colors

The Key Club International logo is to be used in these colors as shown to the side.

“If you don't like something, change it. If you can't change it, change your attitude. Don't complain.� -Maya Angelou


CALI-NEV-HA K E Y C L U B ewsletters

Candidate Training Conference 2010

What are Newsletters? There are three types of Newsletters: Divisional, Regional, and District. They are used to promote upcoming events, service projects, and other useful information. •

As the name implies, they are letters that deliver news!

Each type should cover only the news regarding the that level of Key Club in order to avoid unnecessary repetition.

“If you don't like something, change it. If you can't change it, change your attitude. Don't complain.” -Maya Angelou


CALI-NEV-HA K E Y C L U B ewsletters

Candidate Training Conference 2010

What do they look like? Newsletters are official Key Club documents and should be made following the Graphic Standards mentioned earlier. Sometimes you can personalize and stray from the standards, but you should try to keep it simple. They can be made in Microsoft Word or Publisher, but should always be saved as a PDF file. Feel free to include pictures and make it interesting instead of blocks of text. “If you don't like something, change it. If you can't change it, change your attitude. Don't complain.” -Maya Angelou


CALI-NEV-HA K E Y C L U B ewsletters

Candidate Training Conference 2010

How long are they? The newsletter should be long enough to cover the important information, but short enough to keep the reader’s attention. • Divisional Newsletters are usually a page or two. • Regional Newsletters vary based on how many divisions are in your region.

Avoid putting unnecessary information.

“If you don't like something, change it. If you can't change it, change your attitude. Don't complain.” -Maya Angelou


CALI-NEV-HA K E Y C L U B ewsletters

Candidate Training Conference 2010

What pictures can I add?  Pictures in the newsletters should be of Key Clubbers in action at a Key Club event. (The exception being self-portraits.)

 They should be of energetic, happy, and diverse Key Clubbers.  If possible, they should exemplify Key Club’s four core values (leadership, character building, caring, and inclusiveness).  And Clip Art is useful! “If you don't like something, change it. If you can't change it, change your attitude. Don't complain.” -Maya Angelou


CALI-NEV-HA K E Y C L U B Candidate Training Conference 2010

Questions? Comments? Concerns?

Go For It! Christina Tran, Division 2 Nivi Balu, Division 44 North Polly Huang, Division 4 East Cheyenne Nation, Division 13 South James Cabreros, Division 24/29 “If you don't like something, change it. If you can't change it, change your attitude. Don't complain.� -Maya Angelou


http://cnhkeyclub.org/downloads/CTC/LIT2010/CTC_GraphicStandardsAndNews_2010