Inspection News & Views from the American Society of Home Inspectors, Inc.
GETTING TO THE ROOT OF IT WITH SEWER INSPEC TIONS DETAILS P22
Being Frank: Giving Thanks
Chasing Water With
Thermal Imaging, Part 1
12 Herspective 18 Score One for the Big Guys! 34 T ouching Up Your “Find An Inspector” Settings
38 Handling Complaints, Part 2
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Chasing Water With Thermal Imaging, Part 1
Peter Hopkins, United Infared, Inc.
“Why not be a Home Inspector? You’d be Good at it!” Carolyn Cassidy 13 For Succesful Marketing, Being Present is Key Dustie Amatangelo
Smart Inspector Science Tom Feiza, Mr. Fix-It, Inc.
Vol. 34, #11
Score One for the Big Guys ASHI Staff
Change is Essential: A Retired Home Inspector Looks Back Keith Swift, PhD
Getting to the Root of it With Sewer Inspections Peter Hopkins, United Infared, Inc.
2 emsl.com 5 TargetProIns.com 7 HomeInspectorPro.com 11 allenins.com 14 AmericasCallCenter.com 14 www.ASHI.org/LogoDesign 17 NHIEStudyGuide.org 17 ASHIPrintOnDemand.com 17 softconference.com/ashi 19 www.inspectionworld.org 37 3dinspection.com 37 844-268-2677 40 htoyh.com 41 BRP.com 43 ahomewarranty.com 45 inspectorproinsurance.com/ashi 47 sunradon.com 48 HomeGauge.com/CRL
38 Handling Complaints, Part 2 Alan Carson, CarsonDunlop
Being Frank Frank Lesh, ASHI Executive Director
28 ASHI Community
Chapter News, Listing and Education
Hands-on Home Inspection Training
Membership, Endorsed Member Programs & Anniversaries
33 The ASHI School 34 Your ASHI
42 Postcards From the Field
It’s Wacky Out There
46 On My Mind
By ASHI President Howard Pegleow
20 November 2017 • www.ASHIReporter.org
ASHI National Officers and Board of Directors Educated. Tested. Verified. Certified.
A SH I M ISSIO N S TATEM ENT To set and promote standards for property inspections and to provide the educational programs needed to achieve excellence in the profession and to meet the needs of our members.
Officers Howard Pegelow, President Gilbert, AZ, 414-379-4186 firstname.lastname@example.org
Donald Lovering, Sr., Treasurer Indian Trail, NC, 704-443-0110 Stonehouse1@earthlink.net
Tim Buell, President-Elect Marysville, OH, 614-746-7485 email@example.com
Mike Wagner, Secretary Westfield, IN, 317-867-7688 firstname.lastname@example.org
Scott Patterson, Vice President Spring Hill, TN, 615-302-1113 email@example.com
Randy Sipe, Immediate Past-President Spring Hill, KS, 913-856-4515 firstname.lastname@example.org
Main Phone: 847-759-2820, 8:30 am - 5:00 pm Mon. - Fri., CST EXECUTIVE DIRECTOR
Frank Lesh, Executive Director, 847-954-3182, email@example.com Bonnie Bruno-Castaneda, Executive Assistant & Project Coordinator 847-954-3177, firstname.lastname@example.org EDUCATION, CE APPROVAL, ASHI ONLINE LEARNING CENTER, INSPECTIONWORLD, CHAPTER RELATIONS
Michele George, Director of Education, Events and Chapter Relations, 847-954-3188, email@example.com MEMBERSHIP, BOOTH RENTAL, PRODUCT ORDERS
Jen Gallegos, Manager of Membership Services & U.S. DOE Home Energy Score Assessor Coordinator, 847-954-3185, firstname.lastname@example.org Janet George, Membership Services Supervisor, 847-954-3180 email@example.com George Herrera, Membership Services Assistant, 847-954-3196 firstname.lastname@example.org
Bruce Barker 2015-2017 Cary, NC, 919-322-4491 email@example.com
Bruce LaBell 2015-2017 Scottsdale, AZ, 602-765-2140 firstname.lastname@example.org
Michael Conley 2017-2019 Anna Maria, FL, 941-778-2385 FLinspector@outlook.com
Reuben Saltzman 2017-2019 Maple Grove, MN, 952-915-6466 email@example.com
Mark Lester, Membership Services Coordinator, 847-954-3176 firstname.lastname@example.org
James J. Funkhouser 2017-2019 Manassas Park, VA, 703-791-2360 email@example.com
Bob Sisson 2017-2019 Boyds MD, 301-208-8289 Office@inspectionsbybob.com
Bryck Guibor 2017-2019 Tucson, AZ, 520-795-5300 firstname.lastname@example.org
Tony Smith 2015-2017 Cedar Rapids, IA, 319-533-4565 email@example.com
Beverly Canham, Financial Assistant, 847-954-3184 firstname.lastname@example.org
Ken Harrington 2015-2017 Delaware, OH, 614-507-1061 InspectorKen@kustomhi.com
Blaine Swan 2016-2018 Columbus, OH, 614-506-0647 email@example.com
Richard Hart 2016-2018 Conyers, GA, 770-827-2200 Ashi1@comcast.net
John Wessling 2016-2018 St. Louis, MO, 314-520-1103 firstname.lastname@example.org
David Haught 2016-2018 Huntington, WV, 304-417-1247 email@example.com
Speaker, Council of Representatives Hollis Brown, 2017-2018 Manassas, VA, 703-754-8872 Inspectors@ThoroSpec.com
Publisher: Frank Lesh Editor: Carol Dikelsky Art Director: Kate Laurent Assistant Art Director: George Ilavsky American Society of Home Inspectors, Inc. 932 Lee Street, Suite 101 Des Plaines, IL 60016
847-954-3179 Reporter calls only
ASHI Reporter • November 2017
Michael Krauszowski, Membership Relations Administrator 847-954-3175, Michaelk@ashi.org
Toni Fanizza, Accounting, Purchasing and Human Resources Manager, 847-954-3190, firstname.lastname@example.org
WEBSITE, INFORMATION SYSTEMS, DATABASE
Mike Rostescu, Assistant Executive Director & Director of IT 847-954-3189, email@example.com COMMUNICATIONS
Dave Kogan, Director of Marketing & Business Development Advertising, Marketing, IW Expo Hall, Public Relations 847-954-3187, firstname.lastname@example.org Kate Laurent, Design & Digital Strategy Manager, “ASHI Reporter” Art Director, 847-954-3179, email@example.com Chris Karczewski, Social Media & Digital Strategist, 847-954-3183 firstname.lastname@example.org
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George Ilavsky, Graphic Designer & Free Logos, firstname.lastname@example.org
Advertising: Dave Kogan Phone: 847-954-3187, Email: email@example.com
THE ASHI SCHOOL
ASHI REPORTER – ISSN 1076-1942 – the official publication of the American Society of Home Inspectors, Inc. (ASHI), 932 Lee St., Suite 101, Des Plaines IL 60016, is published monthly. Annual subscriptions: $44.95 to non-members. Periodical postage paid at Des Plaines, IL 60016 and additional mailing offices. POSTMASTER: Send address changes to ASHI Reporter, 932 Lee Street, Suite 101, Des Plaines, IL 60016-6546. Copyright© 2017, ASHI. None of the content of this publication may be reproduced, in any manner, without the prior written consent of the publisher. Inclusion of or specific mention of any proprietary product within does not imply endorsement of, nor does exclusion of any proprietary product imply non-endorsement, by the American Society of Home Inspectors, Inc. Opinions or statements of authors and advertisers are solely their own, and do not necessarily represent the opinions or positions of ASHI, its agents or editors. See above for information pertaining to submission of articles, advertising and related materials.
Russell Daniels, Executive Director of the ASHI School 847-954-3178, Russelld@theashischool.com Michelle Santiago, Executive Assistant, 847-954-3198 Michelle@theashischool.com Tracy Vazquez, Sales Representative, 847-954-3181 Tracy@theashischool.com Avery Dinn, Sales Representative, 847-954-3191 Avery@theashischool.com
Choose our E & O / GL insurance and save 15% on the cost of outstanding coverage. As ASHI’s endorsed provider for E & O and General Liability Insurance, Target Professional Programs offers ASHI members the highest premium discount available anywhere – a full 15% on any amount of coverage purchased. More Attractive Advantages In addition to covering all inspectors in the firm (including interns), Target’s policy covers your administrative staff, referral agencies and even spouses. Plus, Identity Theft Coverage up to $25,000 is a no-cost bonus with every policy. Target includes coverage for specialized inspections: • 4 Point • Infrared Thermography • Commercial (Up to 100,000 Sq. Ft.) • Pool & Spa • Construction Draw • Radon • Code Compliance • Septic / Well • EIFS • Water Testing • Energy • Wind Mitigation • HUD / Section 8 Optional policy endorsements let you purchase only the extra coverage you may need for inspections you actually perform: Carbon Monoxide, Lead, Mold and/or Termite inspections. Coverage for Drone Inspections At a low premium of only $100, this optional endorsement provides $50,000 in coverage per policy term for damage or injury caused by an inspector’s drone during the course of an inspection. We’re happy to offer you (or your insurance agent/broker) a no-obligation quote at any time. Visit: www.TargetProIns.com for an application and more details about coverage features & benefits. Or contact us: Fausto Petruzziello 973-396-1790 FPetruzz@TargetProIns.com
TARGET PROFESSIONAL PROGRAMS Insurance for Particular Professionals
November 2017 • www.ASHIReporter.org
© 2017 Target Professional Programs is a division of and operates under the licenses of CRC Insurance Services, Inc., CRC Insurance Services of CA, Lic No 0778135. No claim to an
GIVING THANKS By Frank Lesh ASHI Executive Director American Society of Home Inspectors Direct: 847-954-3182 Frankl@ashi.org • www.ashi.org
Business. This is a great time to be in business. But then, I think anytime can be if you have #5 below.
t’s November, so I’d like to share my “Thankful List,” professionally speaking… Good Health. It’s hard to make a living without it. If you’re sick a lot and not able to do your job, you don’t just lose the day’s inspection, you may also lose future inspections, because referrals from real estate agents, attorneys, bankers or even home-buying clients may not recommend your services due to unsure reliability.
F amily. For moral, financial and staff support. Like many other inspectors creating their own businesses, my wife and I started Home Sweet Home Inspection Company, with her doing the essential stuff like booking the inspections upselling ancillary services and running the office. I got the fun part of doing the inspections. My kids helped, too, when they were on vacation or school breaks. Among other things, my son would carry the ladders and be the “gofer,” and my daughter would jot down deficiencies as I spotted them. Now, my daughter is a sales rep for The ASHI School, and my son is an ASHI Certified Inspector. Some clients say, “He sounds just like you, Frank.” (I don’t know if that’s meant as a compliment or not.) My wife is a former First Lady of ASHI and she still enjoys going to InspectionWorld®.
Weather. There are folks who think the weather in Chicago is atrocious, but truthfully, I’ll put up with some snow, rain, heat and crisp days… they’re called “seasons.” I’m grateful, though, to not have hurricanes, tornados, earthquakes or 120-degree days for weeks on end. And the beauty of having “weather” is that things wear out quickly, which means there are more things that need to be inspected and more maintenance projects that you need to talk about with clients. All of this leads to more business. But no matter where you’re located or what type of climate you’re in, make the best of it.
ASHI Reporter • November 2017
A ttitude. We are in a business that finds fault. Clients don’t hire us to tell them how pretty the view is or what a great school district they’ll be in. They want to know the condition of the house. Often, that means that we’re the bearers of bad news. But even when presenting bad news, your attitude, or what I like to call your “bedside manner,” can make all the difference in the world to your client.
How you present your findings is important. And in my opinion, that does not compromise your responsibility to the folks hiring you. Accurate analogies are hard to assign to situations, so the best I can produce is what it’s like when you go to the doctor. If she finds something wrong with you, how she explains it to you will have a huge impact on your psyche—much like how your client feels when your report details a significant defect in the house. I recommend that you use language that makes you most comfortable. But keep in mind that even if you like short, to-the-point answers to complicated issues, be cautious because you should recognize that some clients might be turned off by that method. Your client may feel that you’re being rude or insensitive. So, although your observation in one case might have been right on the money, your delivery might have been poor.
“Remember, a huge part of successful entrepreneurship is getting repeat business.” It costs far more time, effort and money to get new clients than it does to get repeat customers and referral business from them. Ultimately, your attitude will have a direct effect on your success. Like I said at the beginning of this list, it’s November. Count your blessings and give thanks for what you have. H
Chasing Water With Thermal Imaging
CHASING WATER WITH THERMAL IMAGING, PART 1 By Peter Hopkins, ACI, Level III Thermographer, United Infrared, Inc.
hasing water is what I do for a living. I’ve found thermal imaging to be an excellent tool that complements any leak detection strategy. With the understanding that water always chooses the “path of least resistance,” we can use thermal imaging to help explain the often-mysterious origins of water leaks, which may be far from the physical evidence of damage. Thermal imaging technology has allowed me to expand my business by mapping paths with a completely noninvasive technique. Thermal imaging provides immediate visual results that can reveal the actual sources of leaks. This article details how my company has helped many clients solve their “mystery leaks.”
THE PATH OF LEAST RESISTANCE People tend to choose the path with the least number of steps or the fewest obstacles to achieve a goal. Computer navigation systems offer the shortest distance between points A and B or provide a route with the least amount of traffic. As defined by Wikipedia.org, “the path of least resistance describes the physical or metaphorical pathway that provides the least resistance to forward motion by a given object or entity, among a set of alternative paths. The concept often is used to describe why an object or entity takes a given path.” Water, of course, is known to follow the path of least resistance. Think of how a river, seen from above, follows a long, snake-like path. Water, unlike human beings, doesn’t care how long it takes to get to its final destination as long as it travels along the easiest route. This fact is often what confuses people when it comes to understanding where a water leak originates, as they commonly assume the leak must be near the area of visible damage. Having been in the building inspection business for more than 20 years, the number of times I’ve encountered people frustrated with “mystery leaks” is huge—it’s such a common problem that as a key word search on the Internet, it yields nearly 10 million results.
Aerial views: Left, one segment of a river’s actual course indicated by yellow lines measures 14,508 feet; right, the distance between the same starting and end points on the river measures only 5,676 feet when traveled in a straight line.
ASHI Reporter • November 2017
Manmade waterway, notice the straight course.
WHAT’S IN THE BAG? The primary tools in my bag are my knowledge and experience. Physical tools are no substitute for effective research, clear communication, use of proper investigative techniques and thorough documentation of problems. I can then use a thermal camera, along with moisture meters, hygrometers, measuring tapes and a digital camera, to the best advantage.
SIMPLE SCIENCE When objects become wet (due to movement of air), a cooling effect takes place on the object’s surface—a process known as evaporation. The infrared (IR) camera doesn’t “see” water, but rather the effects of water on temperature and environment.
THE CASES There are all kinds of leaks out there—from plumbing systems to building fenestration leaks to a surprising problem we’ll call the “take a leak” syndrome—all of which can be diagnosed with thermal imaging.
THE SEVEN-YEAR MYSTERY My company was retained to source the moisture of an ongoing leak taking place in a downstairs office of a two-story home. The owner asked us to perform water testing of an exterior window, as recent repairs had been done to the plumbing system and the owner did not believe that the water came from this location.
These photos show a definite leak at the garage floor. The opposite area in the lower hallway showed no sign of leakage or damage anywhere.
Thermally speaking, these pictures are worth a thousand words.
Thermal Imaging quickly identified the location of moisture; it was up to us to chase the source.
By using thermal technology, we mapped out the suspected leak location. Note that the plumber is digging right at the “X.” We viewed the room above, noting a colder area at the right side of toilet that, when viewed with a moisture meter, had 100% moisture. Thermal imaging was resourceful in identifying that there was a failed wax seal and a loose toilet.
SLAB LEAKS We are often asked to identify slab leaks. Initially, we recommend the clients consult with a leak detection company that uses ultrasound (a licensed plumber), as they usually get good results and their fees may be less than what we charge. Based on the client’s situation, however, we do accept some of these jobs and have had great success. This first case was reviewed by a company that used ultrasound. They did not source the leak, however, so our infrared technology quickly brought to light the problem area.
As you can see in the images, “X” marks the spot.
Another case was more exciting, in that we were able to obtain the remediation pictures that helped prove how effective IR technology (properly used) can be. In this case, the client found our company by searching the Internet for a solution to his known slab leak. Problem was, he didn’t know that the source, as the evidence shows, was 6 feet away.
What do you know? “X” did mark the spot. The homeowner called me the next day to express how “upset” he was that my calculations were a whole 1 inch off! The picture on the right shows the newly repaired pipe and everything back in order.
DECK LEAK The following example shows how water travels and how, in some cases, what’s thought to be the leak actually is confirmed to be something else. A contractor suspected an upstairs bathroom leak that ended up being a deck flashing leak, so he hired us to do thermal imaging.
We mapped the moisture and showed how having a stain in one area doesn’t mean that the cause is opposite the evidence and how moisture takes the path of least resistance. 9November 2017
Chasing Water With Thermal Imaging
POOR ROOF DESIGN (THIRD TIME’S A CHARM, RIGHT?) A persistent and never properly repaired roof led us to another case. A southern California homeowner was frustrated after her roof had been repaired three times for the same problem, but it still was not fixed. The roofing contractor suggested replacing an upper roof to solve the problem; however, the client was not convinced and instead contracted our services. H
We saw normal evidence of a bucket to capture the water. Thermal imaging immediately showed the wet area at the ceiling. The arrow at the image indicates how the water traveled, directly over the bucket. As water traveled down, ceiling to wall, exiting at the wall opening to the living room.
These thermal images show a time lapse of 30 minutes of water testing.
The water testing helped identify this leak to the source and in a semi-non-destructive manner. The stain in the image to the right was the final resting place of the water, as seen in the last IR image. Obviously, this was not opposite the source, which was several feet away. With technology and a little brain power, we mapped it to the root cause.
The wet area identified in the thermal image first was confirmed with a moisture meter to have 100% and then to the source. We viewed that the roof had a steep slope, with an upper roof cascading over it. This design was causing water to first hit the structure and bypass the counter flashing, leading to moisture entry. The suggested repair on this home involved a new design for a valley flashing versus a suggested roof replacement.
Want to see more water mysteries solved? Watch the Reporter for Part 2 of this series, which will focus on IR testing in more homes and large buildings. I’ll also share advice on marketing the thermal imaging aspect of your business. Check out another article from Peter Hopkins starting on Page 22, as well as information about Peter’s upcoming InspectionWorld® educational session on Page 27. 10
ASHI Reporter • November 2017
“WHY NOT BE A HOME INSPECTOR? YOU’D BE GOOD AT IT!” C
arolyn Cassidy studied civil engineering in college and worked in structural engineering for a few years. After that, she switched to banking and a few years later, she and her family moved to the suburbs of New York City. Once there, she was a full-time mom who took on many volunteer positions. In 2008, one of Carolyn’s neighbors asked her to help handle a property dispute—someone wanted to portion off part of an adjacent lot to build another home. While doing some research, Carolyn met with a local building inspector. During their conversation, the building inspector learned a bit about Carolyn’s background and saw evidence of her knowledge and expertise. Before the end of the meeting, he suggested that she think about becoming a home inspector, saying, “Why not? You’d be good at it.” Carolyn also start thinking, “Why not?” Over the years, she’d hired home inspectors for her family’s two homes, but she hadn’t paid much attention to what they did, how they did it or the way they reported on it. But when she took a class to explore the profession, she found that she enjoyed learning about all the topics. In 2012, she became licensed as a home inspector and formed Benchmark Home Inspection LLC. As she created her business model, she reached out to real estate agents she knew in the community and began marketing herself as an option for home inspections. In the beginning, she used a software system that wasn’t working well, but when she switched to Horizon, by Carson Dunlop, things really came together for her business. Carolyn said, “The Horizon software and its platform are easy to use, and it fits into my routine. I like to include illustrations and photos to help people understand the report. For many buyers, the home inspection is the first time they are being asked to understand these systems, and providing visuals and organized information helps them learn what they are getting. I always try to write what I say, and say what I write.”
ASHI Reporter • November 2017
For Carolyn, once a civil engineer, always a civil engineer. “One strategy I use in my inspection process is to connect with the local building department to see if there are any open permits on the property. This can verify whether upgrades or repairs were done according to code. Most agents don’t do this or even suggest it, but I think it can help at the point of inspection, because finding out about an issue later can hold up a closing.” “I like working with buyers, making them feel comfortable about their home-buying choices. Now that many of my peers are starting to downsize or move to other communities, I’m getting requests to do pre-sale inspections. This is an important market—people want to know how to prepare their home so that it easily sails through inspections down the road.” “My home inspection course instructor stressed to everyone in the class that we should join ASHI, so it was the first thing I did when I launched my business. I belong to the NY Metro Chapter and I love attending the continuing education sessions every year. I also shadowed a colleague from the chapter and it really helped me to see how he conducted his inspections. I rely on ASHI resources as references—I even keep a binder of articles relevant to me that I’ve organized by topic. Most of all, I love the postcards in the Reporter!” Carolyn said, “Some people are surprised when they find out what I do. They say, ‘You mean you actually go into people’s homes? Even into the crawl space?’ Lots of people don’t really pay attention to what a home inspector does until they need one for themselves.” “I definitely look at my own home differently now that I have become a home inspector. When I bought my first two homes, I was as oblivious as I expect most people are. When faced with so many big decisions at the same time, people can be overwhelmed.”
Carolyn Cassidy Benchmark Home Inspection LLC Westhampton, NY 914-441-2851 www.bhihomeinspect.com
“In Florida, where my husband and I recently bought a home, I made sure that I walked with the inspector and learned about the mold testing that is commonly done there. It’s interesting to learn about the regional differences in homes—for example, the bracing for roof systems in Florida is such that it can mitigate the forces of high winds.” Carolyn’s advice to all home inspectors is to take a personal interest in your clients. Find out what’s important to them, especially about the type of the home they want to purchase. Taking this kind of personal interest is what makes Carolyn so excited about her job—to help people understand the homes they hope to own. Look for Carolyn at InspectionWorld® in Orlando in January! H
For many buyers, the home inspection is the first time they are being asked to understand these systems
From the Women of ASHI FOR SUCCESSFUL MARKETING, BEING PRESENT IS KEY
Dustie Amatangelo VP of Business Development Florida Building Inspection Group Tampa, FL 813-409-3249 Dustie@FLBIGroup.com www.FLBIgroup.com
ustie Amatangelo may not be a home inspector, but she provides marketing support for Florida Building Inspection Group (The FBI Group) in Tampa, FL. Before entering the world of home inspection, Dustie worked in retail management and for a newspaper, in advertising and marketing sales. A few years ago, a friend introduced her to Tom Frey of The FBI Group. Dustie remembered, “Tom and I sat down to discuss the new position in marketing. He wanted a person to help him run candy bowls to the real estate offices and assist with scheduling.” Dustie seized the opportunity to explain the value she could bring to The FBI Group, given her background in advertising and marketing, and her connections in the local real estate community. They came to an agreement and formed a profitable working relationship. Dustie explained her vision so well, Tom handed her a phone and the password to sign into Inspection Support Network (ISN), their scheduling system, and said “Go!” And off she went. She started calling on 10 offices weekly. Dustie stated, “It’s about building relationships because everyone does business
with people they know, like and trust. Getting through the gatekeeper is the hardest part. You have to pay attention to the surroundings and pick up on any little tidbit you can, such as a new baby, a child’s sports team or a promotion. Also, mention any real estate agent who is doing business with you within the company. Find a connection to break the barrier and then you must be consistent. Always call on the office on the same day every week. Bring them pens, pads, candy, snacks, just something to leave behind with your contact info on it.” The result? It worked and she hasn’t stopped since. It’s a good thing, too, because Tom took to heart the coaching he received from Millionaire Inspector Community (MIC) to grow his business. In July 2015, Tom was a one-man show. That September, he hired his first inspector. Today, there are 10 employees at The FBI Group. Tom, of course, leads the team, Dustie and a second marketing agent focus on business development, two administrative assistants handle scheduling and providing excellent customer service and five inspectors perform residential and commercial inspections. One of Dustie’s roles is to create and schedule presentations on a variety of topics to educate real estate agents on the inspection process. One popular session is called “Inspector 101—What to Expect When Inspecting.” This training session educates agents on the types of inspections and the insurance reports needed in the home-buying process. Dustie also works with the agencies to create presentations if they feel they need more knowledge on topics such as mold, radon and wood-destroying organism (WDO) inspections. Dustie’s advice to inspectors: “Delegating aspects of your business that you do not like to do or do not have time to do makes you a smart businessperson. Your first step is to find someone with a passion for marketing and hire them. One of the best places to look is your local chamber of commerce. They will know who the connectors are and they will help you connect with them. Imagine, if you
Delegating aspects of your business that you do not like to do or do not have time to do makes you a smart businessperson. will: You now have someone handling your marketing and scheduling your appointments, leaving you to focus on the client at the inspection. This will certainly increase your profits due to the referrals being sent your way.” Dustie’s passion for the niche market of home inspection is palpable. She says, “I absolutely love what I do and I get to be the face of The FBI Group. I also love my community and create outreach programs around breast cancer, domestic violence and Easterseals. I find partners in our community like mortgage lenders and builders, and I like to have a little fun by hosting brokers’ bus tours, business after hours and builders’ tours.” Dustie stated, “Most of our referrals come from real estate agents, so that’s my main focus. However, once you get going, mortgage lenders, insurance companies and remediation firms can be great source of referrals as well.” Wrapping up, Dustie said, “The human touch is missing is this digital world we live in today. Be Present, make Presentations and create those Personal lasting relationships. Give them what they want, a little bit of YOU!” ASHI is a strong influence at The FBI Group. Tom strongly believes in the organization. He is a Master Certified Inspector and has been licensed since 2012. All FBI Group inspectors are certified through ASHI’s program. Dustie and Tom plan to attend InspectionWorld® in Orlando in January, so look for them there. H
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ASHI Reporter • November 2017
INSPECTIONWORLD ORLANDO CONFERENCE & EXPO
JANUARY 21-24, 2018 ORLANDO, FLORIDA Quench Your thirst for Knowledge The four-day event will feature over 45 expertly led educational sessions, exciting networking events and an expo hall packed with vendors showcasing the latest in tools and technology.
Drink It All In
Re-energize Yourself & Your Business
Take courses in a special educational track covering regional home inspection issues:
• Three days of access to industry vendors offering information on the most advanced software, supplies and services • Vendor Grab ’N Go Sessions • Get the IW® Conference Event app to plan your own schedule and gather information
• 4-Point Inspections • Elevated Houses • Tile Roofing • Hurricane Mitigation • A/C • Stucco • Disaster Inspections • Pools and Spas • Florida Home Inspection
Refresh Your Knowledge • Three days of educational sessions presented by industry experts • Pre- and post-conference certification training courses offerings • NHIE Examination Preparation and transport to the exam site • Earn 20 ASHI and 18 FABI CE credits, as well as state and other industry CE credits
Reconnect with Your Colleagues
• Sunday Annual Meeting and Awards Lunch • Exhibitors’ Opening Night Reception • President’s Gala Dinner and Dance • Activities for spouses • “New to ASHI” event for first-time attendees and new members • Special evening events, planned networking opportunities and social activities
Go to www.inspectionworld.com to get details. Questions? Contact Michele George: 847-954-3188, firstname.lastname@example.org
InspectPAC EVENT AT IW 2018
Monday, January 22, 7:00-8:30 PM
Relax and unwind after a busy day of learning and networking at InspectPAC. For just $50 a ticket, there’s an open bar, a spread of hors d’oeuvres, live entertainment and signature drinks in souvenir glasses. All proceeds benefit ASHI’s InspectPAC, which raises money to help elect and re-elect candidates to Congress who have an understanding of the home inspection profession and who are supportive of the profession. Contribute to InspectPAC along with others who also believe in ensuring a strong home inspection profession. This special event takes place on Monday, January 22, from 7:00-8:30 PM.
November 2017 • www.ASHIReporter.org
SMART INSPECTOR SCIENCE
DEW POINT BASICS
any moisture issues are related to the dew point temperature of the air. Dew point confuses some people, but it’s just basic science. If the outdoor air temperature drops below the dew point temperature, condensation occurs as rain. You’ve seen how it rains when a cold front moves in. If the temperature of a hard surface is below the dew point temperature of the air in contact with that surface, water condenses on the surface. Invisible water vapor is always present in the air. When that air contacts a surface below the dew point temperature, the invisible vapor condenses as visible moisture. If you see moisture forming on a surface, think: “the temperature of the surface is below the dew point temperature of the air.” That’s all you need to remember.
TAKE IT INSIDE What does dew point mean to home inspectors? We need a basic understanding of the dew point to understand several issues. For instance, think of a drafty old house in a cold climate. Air leaking in from the outdoors made the interior of this house cool and dry—and kids had great fun shuffling their feet on the rug to create shocks from static electricity. Relative Humidity/ Dewpoint illustration below shows that when we take typical outside air at 30 degrees F and 80% relative humidity and heat it to 70 degrees F indoors, the relative humidity drops to 20%, but the dew point stays at 25 degrees F. That cold outside air moves into a home and really dries it out. There is no condensation on interior surfaces because the indoor temperature is above the dew point of 25 degrees F. Think about a bath fan with dripping around the housing or below the discharge, shown in the Bathroom Exhaust Fan Problem illustration below. When the damper sticks open, warm air moves up into the cold duct or cold air drops into the duct. The duct is below the dew point temperature of the air and moisture forms.
ASHI Reporter • November 2017
By Tom Feiza, Mr. Fix-It, Inc. HowToOperateYourHome.com
Another example is condensation on windows, shown in the Glass and Interior Condensation illustration below. Window glass is often the coldest surface in the home. Cold air drops along the glass to the sill. The glass, cooled by the outdoor temperature, is below the dew point temperature of the air, and condensation forms. If the temperature is below 32 degrees F, ice will form. In a warm climate, condensation will form on the outside of the glass, because the glass is cooled by the air conditioning below the dew point of the outside air.
YOUR MESSAGE ON WINDOW CONDENSATION What should you tell customers with window condensation problems? Here’s one suggestion: “The temperature of the glass is below the dew point temperature.” There are two ways to remedy this—by raising the temperature of the glass or by reducing the moisture in the air. H Tom Feiza has been a professional home inspector since 1992 and has a degree in engineering. Through HowToOperateYourHome.com, he provides high-quality marketing materials that help professional home inspectors boost their business. Copyright © 2017 by Tom Feiza, Mr. Fix-It, Inc. Reproduced with permission.
DO YOU LIKE SMART INSPECTOR SCIENCE? SEE TOM’S PRESENTATIONS “The Science Behind Great Home Inspections”
“Report Writing—Describe That Defect”
INSPECTIONWORLD ORLANDO JANUARY 21–24, 2018 — Caribe Royale Resort
ASHI Print–On–Demand WHAT’S NEW IN THE • Create • Print • Save Time
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Easy. Education. Excellent. FREE to ASHI members!! The ASHI Online Learning Center provides 2-hour modules approved for 2 ASHI CEs. (Special section) Many Past IW modules State-approved for online education.
Score One for the Big Guys!
HOME ENERGY SCORE UPDATE
SCORE ONE FOR THE BIG GUYS! By ASHI Staff
he Home Energy Score fits multi-inspector firms like a glove. The U.S. Department of Energy’s (DOE) Home Energy Score is a perfect example of an ancillary service that pays dividends for a home inspection business of any size—it’s a proven winner for any inspector who wants to offer a full range of solutions to homebuyers and to be seen as a leader in a changing industry.
That said, there are some aspects of the Home Energy Score that make it especially well-suited to larger firms, and since the program is now gaining some real traction in that sector of our industry, this article will speak to those larger operations in particular.
GETTING ON BOARD Ask any home inspector who’s been through it—the DOE’s simulated, video-game-style (“Sim”) training for the Home Energy Score might be a great source of building science knowledge, and a nifty technological achievement besides, but it also can be a lonely slog if you’re left to tackle the training on your own. Larger firms usually turn a group of inspectors loose on the Sim at once, which means that they can help each other through any sticking points they encounter (tech-savvy young people helping the older ones, for a change) and share in the celebration of passing the test.
ASHI Reporter • November 2017
If you can bring together even a small group—people within the same firm or people within the same ASHI chapter, for example—the DOE team and their partners at ID Energy will conduct a Sim training webinar for the team at no cost. And if you put together a group of 20 or more people, that same DOE team will come to your office to conduct “boot camp” training so that your team members can be scoring homes in record time!
The Home Energy Score report is easy for homebuyers to understand, contains valuable (and marketable) information and can be completed in 30 minutes.
Score One for the Big Guys!
SALES PROS KNOW THE SCORE
BIGGER SHOPS CAN MEAN BETTER PROCESSES
As you read in previous issues of the Reporter, we’ve been covering the fact that a home’s energy performance is more on the minds of homebuyers than many inspectors realize. This trend is becoming undeniable and it can be seen by a taking a look at any of the online real estate portals, where energy information about home is being incorporated faster than anyone can keep track.
Many big firms became “big”, in part, because they learned how to do things efficiently. When it comes to programs like the Home Energy Score, a single operator who delivers a Score only every now and then might never develop a smooth enough process to achieve “efficient” status. A larger firm, on the other hand, has the ability to truly evaluate the program’s in-field requirements, cut out unnecessary steps and maximize inspector productivity through trial and error—essentially, to get the most customer value and operator profit from a service.
Business-savvy inspectors across the spectrum are responding to this new market. Large firms in particular are directing their sales and marketing efforts toward providing a service that meets this growing market need, offers exceptional credibility benefits and generates attractive margins.
Firms are leveraging the expertise imparted by the Home Energy Score Assessor designation and logo in their messaging, using DOE-developed sales presentations to impress their real estate agent networks and employing the Score as a great way to reach out to former clients with a valuable follow-up service. Similarly, larger firms often are better able to uphold the “one-stop shop” business model, in which they make available the fullest range of profitable inspection services to every client. Many of them are adept at recognizing the competitive advantage that comes with being an early adopter of those same offerings. This is the position that new firms taking on the Score find themselves in right now.
Furthermore, large firms have the inspection volume and field-won expertise to offer a loud and welcome voice for the DOE’s program itself. ASHI members’ inspection firms were instrumental in developing the Home Energy Score’s current inspector-friendly structure, and the energetic inspectors now taking part in the program can expect to earn a seat at this expanding table as the industry evolves toward high-profile energy information. H For more information or to get your firm on the fast track to offering the Home Energy Score to your clients, please contact Jen Gallegos at email@example.com.
The DOE provides ready-made presentations for speaking to real estate agents.
JANUARY 21–24, 2018 Join us in Orlando, Caribe Royale Resort
ASHI’s annual meeting and the largest education conference and expo of the year for professional home inspectors.
Quench your thirst for Knowledge Go to www.inspectionworld.org for details
REGISTER NOW !
A special raffle will be held November 1, when three lucky registrants will receive complimentary registration to InspectionWorld Orlando. 19November 2017
Change is Essential: A Retired Home Inspector Looks Back
CHANGE IS ESSENTIAL:
A RETIRED HOME INSPECTOR LOOKS BACK
By Keith Swift, PhD
bought an outlet tester on the day before my first inspection, about 28 years ago. I don’t remember exactly what I paid for it, but it was only a few dollars. I hurried home and showed it to my wife. We both stared at it, fascinated by the colored lenses and the technology contained in such a tiny instrument, as though we were watching a magician about to perform a trick. “Wow,” she muttered, impressed. After reading the small words printed on the front, she asked me, “What’s reversed polarity?” “I’m darned if I know, darling,” I replied, “but it’s not good.” We chuckled then, as we did when I remembered that moment as I retired, but the story shows how little I knew at the time. It also makes me realize how much has changed over the years. Change is essential for survival and when I look back, I remember how changing circumstances and the need to survive and grow as an inspector compelled me to make changes. The thoughts and experiences I’m about to share document some of these changes, which I hope will contribute to dialogue in the industry and help those who are just starting out.
The industry is regulated by standards written by the best minds in the business. They define inspectors as “generalists,” whose service is visual and whose job is to defer to licensed “specialists.” Standards are an essential asset and, from a legal perspective, might be said to be the first line of defense, but they’re not immutable. In the pursuit of perfection, they’ve evolved and should continue to do so. Specialists have their own standards and also depend on their senses, but they use specialized instruments, too. What is a specialized instrument? The outlet tester I bought seemed “specialized” at the time, and a few years later, I read an article that described an ordinary spirit level as a specialized engineering tool, which seemed like an exaggeration. But I must admit that the flashlight I used on my last inspection also seemed specialized. It was a fraction of the size of the first one I owned and had a piercing beam of light that made my first one seem like a candle held aloft in the darkness. Anyway, I hope you see what I mean because some argue that the use of specialized instruments can violate industry standards and jeopardize an inspector’s standing as a generalist, but even truth is subject to interpretation. For example, the tests for truth typically are established by numbers, tradition and authority. In other words, if a large enough number of people say something is true, it probably is. And if something has been done the same way for a long time, it’s probably also true. Or if a person, such as a pope, a pastor ASHI Reporter • November 2017
THE VALUE OF INTUITION AND EXPERIENCE
I wanted to be a good inspector, but I was also a humanist, not in the strict philosophical sense, but in the sense that I relied on my intuition and my experience, rather than the strict authority of standards, to lead me. For instance, among the first significant things I learned was that the inspection industry was plagued with frivolous lawsuits that were rarely talked about, as if they were a family secret instead of a known threat. I came to believe that any instrument that might prevent me from becoming the victim of a frivolous lawsuit was worth the cost of being branded a renegade or an outsider.
For instance, among the first significant things I learned was that the inspection industry was plagued with frivolous lawsuits that were rarely talked about, as if they were a family secret instead of a known threat.
STANDARDS AND SPECIALIZED INSTRUMENTS
or even a president, says it’s true, then it likely is, but it’s all not as simple as it sounds. However, the truth is, when it came to my career as an inspector, I tended to follow my instincts and my experience.
I also believed that if my status as a generalist was being challenged, it would likely mean that I was already the victim of a lawsuit or about to become one. At that point, any defense would be academic inasmuch as the vast majority of lawsuits are settled out of court, simply because the cost of settling them is far less than the cost of defending the innocent. Of course, this is no secret to anyone who wants to know the truth, and I hope this does not sound like a rant about lawsuits and the legal system, because it’s not meant to be. I only mention this fact because lawsuits are a continuing threat, and because I want to talk about meaning and the delicate balance between instruments and standards and the necessity of change.
THE GEOLOGIST AND THE SELF-LEVELING LASER-LEVEL
Many years ago, I became acquainted with a geologist who was with me on several hillside inspections. I noticed that he used a self-leveling laser level (about the size of a contractor’s tape) that projected vertically as well as horizontally. At that time, I carried a torpedo laser level that had to be held level and only projected horizontally. I used it occasionally when my inner ear warned me about a sloping floor. I’d been told that veteran inspectors carried marbles to check for the same thing, so I felt that I was years ahead of them with my torpedo level. The geologist noticed my interest in his level and invited me to try it. I was impressed that all I needed to do was to turn it on and set it on the floor, and that it displayed vivid red lines across a considerable distance. The display was impressive, but it was an expensive instrument. It may not have seemed expensive to him as a geologist, but to me, it was hundreds of dollars more than I’d paid for my low-tech torpedo level.
He said that he’d only recently bought it after being sued over a dispute about a floor that was out of level, but which he had not mentioned in his report because he’d not been aware of it. He was still angry because his insurance company elected to settle, even though the floor was only slightly out of level and it was likely built that way and not related to soil. He had never anticipated being sued and had a very high deductible. Few people care to admit that they’ve been sued, but he did so because he regarded me as a fellow traveler on life’s journey who could be subject to a similar lawsuit. He told me that he used his level on every inspection to note the slightest deviation from plumb and level, and even on the tiniest cracks, which he always deferred to a structural engineer to protect himself further. Needless to say, I promptly bought the same level and not only used it, but photo-documented the degree of slope with a tape. I too reported on every crack and unsquare opening. However, my acquaintance with this geologist also led me to reconsider fees, standards and prejudices. (I say prejudices to acknowledge what might be said to be a personal bias.) To explain, my friend the geologist was responsible for evaluating the stability of soil, which is a simplified definition of geology, and for which he was charging fees that were astronomical compared with mine. And yet, ironically, I was on site much longer than he and responsible for evaluating many more things. In other words, I too, could be sued over floors that slope, but I also could be sued over foundations, roofs, plumbing, electrical, heating and air-conditioning, and even something as insignificant as a toilet. Ask anyone in real estate about this common fact and they’ll likely say, “yes, of course,” because they don’t see inequity in the disparity between the services and the fees of “generalists” and “specialists.” But with the constant threat of frivolous lawsuits hanging over my head like the sword of Damocles, I certainly did and resolved to make more changes.
GENERALISTS VERSUS SPECIALISTS
I want to talk about meaning and the delicate balance between instruments and standards and the necessity of change. as specialists, and hold them liable for everything they do and report on, or fail to report on. Perhaps it’s an aberration of human nature or the misapplication of the scientific principle of cause and effect, but if after an inspection a roof leaks, a toilet blocks or a floor is found to slope, an inspector is likely to hear about it. To quote an ancient Chinese proverb, “One rat turd ruins the rice.”
I hope you’ve found my reflections useful. Now that I’m retired, I have no need to advocate change. For the record (and in case someone reads more into this than they should about where I stand and what I believe), I hold inspectors in the highest esteem and I believe that the American judicial system is the finest in the world. I also believe that justice is an ideal, that the legal system is easily corrupted and that I utterly despise people who file frivolous lawsuits. They’re scoundrels who only care about money and nothing about truth and justice. I also believe that change is essential. In fact, when we stop changing, we start dying. This is as true for industries as it is for individuals. If you’d like to hear more about instruments and standards and changes in the industry, I have some time on my hands now, so feel free to call me at 208-916-8263. H
For many years, I’d considered myself to be a generalist, the furthest thing from a specialist, but few things happen in isolation. Change is glacially slow and I’ve noticed that some inspectors distinguish themselves by declaring to be “master inspectors” or “certified inspectors,” and the distinctions are becoming more varied. In truth, my own inspection service was becoming more specialized and I was even beginning to think of myself as a specialist. However, perhaps because of my military background, I came to regard myself as a “soldier” once more, first in the line of fire. I decided that I needed more ammunition and better body armor and that my fees should reflect the risk I was taking. One indisputable truth continued to haunt me: Regardless of how inspectors choose to view themselves, many clients and the majority of attorneys and court officials tend to view them 21November 2017
Getting to the Root of it With Sewer Inspections
GETTING TO THE ROOT OF IT WITH SEWER INSPETIONS By Peter Hopkins, ACI
ASHI Reporter â€¢ November 2017
Having been a home inspector for 20 years now, one thing I can tell you is that I have ridden the rollercoaster and learned a lot along the way. During my first decade in home inspection, my business enjoyed constant growth, expanded to include four inspectors and rewarded me with a handsome income.
y 2005, however, the economy changed and the real estate market started to flatten out. That forced me to rethink my business and how I approached it. What I learned was that I chose a business over which I didn’t have complete control. In other words, if the banks would not lend money to people to buy houses, then obviously, people wouldn’t be needing home inspections.
You’ve heard the saying, “Save your pennies for a rainy day,” right? This was something I didn’t comprehend in the good years. I was buying new trucks, RVs and even a bigger house. The problem was, my income didn’t continue to sustain those purchases, and I needed to make drastic changes. So, I decided to expand my business vision with services that were less driven by the economy.
AN ASIDE…EXPANDING THE VISION
During the late 1990s, one of the inspectors on my team advised me that he needed to make more money, so he had taken a night shift working as a thermographer. I became completely enamored with this idea. I actually wrote a business plan to incorporate an infrared-related business almost immediately. Unfortunately, I lacked the time to expand my business and implement my plan due to my solid inspection schedule, so I put the plan on the back burner. November 2017 • www.ASHIReporter.org
Getting to the Root of it with Sewer Inspections
DIVING INTO SEWER INSPECTIONS
Like most inspectors, I am always looking for an edge on what can differentiate me from my competitors—for me, what it boils down to is the variety of services I offer. If you’ve ever invested money, your financial planner has probably told you to diversify your investments. Adding new services like thermography, radon testing, energy testing, mold testing and sewer inspections can help you diversify your services so that if a slow economy occurs again, you will be better positioned to handle it. “Work smarter, not harder” can be applied here because during a down economy, you will likely do fewer inspections, but you might make more money per inspection. Most inspectors appreciate this idea! We will get into the money part later, but for now, let’s dive a little deeper into sewer inspections so that I can explain why you should seriously consider offering them to your clients. Years went by before I pulled the trigger, but in 2005, I finally made the investment in thermography. Coincidentally, Communicator magazine published an article that same year titled, “Infrared Inspections: The Wave of the Future?” Ending the title with a question mark was subjective, but not to me. I saw the trend coming and this led me to create United Infrared, Inc., in 2008. Although it was a smart decision to expand my offerings with thermal imaging as a stand-alone business, would I have been better off had I started when I first wrote the business plan? That’s a question that I’ve often asked myself. One thing I can tell you is this: A decade after that article was published, the future of infrared inspections is here. “Infrared” has become the latest trending tool with home inspectors. Unfortunately, most home inspectors claim there is little or no money in adding infrared as an add-on to their inspection. Adding thermography appears to be more of a marketing decision than a huge moneymaker for many inspectors. Thermal imaging as a stand-alone business is a whole different animal. It has made me a lot of money, but that is another story. (See my article “Chasing Water With Thermal Imaging, Part 1,” starting on Page 8.) For now, I’d like to “dive” into sewer inspections and tell you why you should consider doing them, even if you are riding that home inspection rollercoaster upward right now!
Often, the home inspector is proven to be the most trusted person in an entire real estate transaction. This is why homebuyers often take the inspector’s advice seriously and without hesitation. People buy out of fear—Fear that something serious could go wrong if they don’t buy will haunt them. This is a very simple sales principle that you can use to upsell a sewer inspection during a home inspection. The buyer knows that forgoing a negotiable item now could become a required expense later. The buyer also knows that if there are no problems with the sewer system, they will sleep better at night.
ARE YOU READY FOR THE SEWER BUSINESS?
There are a few things you should know about sewer systems to help you decide if this business is for you. The sewer lateral or line from a house to the city connection or to the septic is typically the responsibility of the homeowner [See Diagram 1 on the next page]. This means that even if the sewer line is under the street and damage occurs, it is on the homeowner to make repairs. Trust me, this can get very expensive when it comes to dealing with public works and digging up a street. According to costhelper.com, the average cost of a sewer line replacement is $7,493, with ranges of $50 to $250 per lineal foot; I’ve seen repairs cost over $30,000. Unfortunately, the scope of the home inspection is testing functional drainage at fixtures. Rarely does a home inspector ever identify a sewer problem downstream; rather, they typically discover some kind of hair clog at the trap. Additionally, sellers have a hard time disclosing unknown problems, which makes unraveling this whole mystery more appealing for a buyer when you offer them a vision into the “unknown.” Photos 1-3
ASHI Reporter • November 2017
I use a simple formula to determine whether doing a sewer scan is appropriate. It is a likely prospect if the home is 20 years or older, if it has a nice, newer cleanout (which I take as a sign of past problems), if it has trees between the house and city sewer or if there has been a disclosure of any past repairs [See Photos 1-3]. My office staff is well versed in this principle and usually upsells the sewer service before I ever show up to an inspection. In cases for which the client didn’t order a sewer inspection, but I can see that there is an accessible cleanout (unfortunately, we do not pull toilets) and the previously mentioned conditions exist, I will offer the service to my client during the home inspection. Most clients accept the service and at a cost of $175, I increase my home inspection revenue by 35%. Overall, I find the sewer scan to be a win-win proposition—I help my clients and increase my revenue at same time. Performing a sewer scan adds about 15 minutes to the inspection time and it reaps a good return. The equipment necessary to complete a scan is a sewer camera. There are several options, features and price points. One thing I suggest is to not make your decision solely on price; after all, this is the advice we give our clients, right? Low-cost camera systems are available, but you can make good money by using a high-quality camera. You will find that residential-type cameras range from $1,000 to $12,000. Lower-cost models typically have bulkier or larger equipment and lack necessary features. More expensive models have a professional look and the features you want and need. I chose a mid- to high-priced unit with a pan-and-tilt camera that was compact and offered a professional appearance [Photo 4]. The pan-and-tilt camera head has additional uses for chimney or duct inspections. Diversity is everything, right? For those who question the
Getting to the Root of it with Sewer Inspections
investment, here is a simple calculation: If you have good credit, the monthly payment to finance a $7,000 piece of equipment works out to be equivalent to the fee for doing one sewer scan per month. If you think you can manage that, the rest will be all profit!
PROOF IS IN THE PUDDING…
It’s true that we find all kinds of things in sewer lines, but let me address a few rumors. No, you will not be running your camera through poop (a.k.a. “pudding”). And no, the camera is not coming back out with a bunch of feces on it. Yes, there is debris and a cleaning method, but when you are prepared (get the best rubber gloves you can buy) and follow a procedure, you are still good to shake the client’s hand at the end of the inspection. Diagram 1
Getting to the Root of it with Sewer Inspections
Photo 5 - The drain line is over 80% clogged.
Photo 6 - Follow-up repair photo.
Photo 7 - Bellys (low points).
Photo 8 - Scale build-up.
Photo 9 - Offsets.
Photo 10 - Roots.
IF YOU’D LIKE TO SEE ADDITIONAL PHOTOS OR VIDEOS, VISIT WWW.SEWERSCAN.COM AND CHECK OUT THE PROJECT GALLERY. 26
ASHI Reporter • November 2017
The most common things we find are roots, bellys, offsets, damaged lines and debris, and, yeah, a few critters. Photo 5 shows a big enough hole for a full flowing tub to drain, but as you can see, the drain line is over 80% clogged. The agent sent me a follow-up JANUARY 21–24, 2018 repair photo and the copy of the invoice (the seller paid $2,500) [Photo 6]. us the in Orlando, Caribe Royale Resort While Join scanning drain line, we often find conditions like bellys (low points) [Photo 7], scale buildup [Photo 8], offsets [Photo 9], roots [Photo 10] and, of course, a few “interesting” things. To see more photos or videos, visit www.sewerscan.com and check project gallery. ASHI’s annual meeting andout thethe largest education
conference and expo of the year for
Of course, adding this service can increase risk on your inspection. professional home inspectors. You should search for proper insurance coverage and discuss the ramifications of adding this service with your legal consultant. That being said, for my business, it is a risk-reward condition. As inspectors, we take risks each day in doing home inspections, and this is no different. However, sewer inspections, the hourly pay rate much higher. Go to for www.inspectionworld.org for isdetails Provided that you do your job and report the conditions, I believe that the risk is minimal, as the video and photos will speak for themselves.
Quench your thirst for Knowledge
REGISTER NOW !
I can’t emphasize the be importance of getting proper training, A special enough raffle will held November 1,the when three lucky registrants will receive as it is complimentary important to understand what you are getting into and how registration to InspectionWorld Orlando. to do it properly. You can reinvent the wheel or search out those who can give you a procedure. Some people are concerned about how their agents will respond and my response is that once they understand it, they will accept it. Once a condition is known, the sellers will pretty much be on the hook, and if the buyers back out, they will be required to disclose. In the end, they will have to fix it anyway because the likelihood of a buyer proceeding with the purchase of a house with a defective sewer is very low. In the end, the buyers will be happy and as the saying goes in real estate, DOwife YOU SCIENCE? “a happy = a LIKE happy SMART agent,” or INSPECTOR something like that!
INTERESTED IN LEARNING MORE ABOUT SEWER INSPECTIONS?
SEE TOM’S PRESENTATIONS
Don’t miss Peter Hopkins’ PRE-CONFERENCE CLASS AT INSPECTIONWORLD®
SEWERSCAN TRAINING HANDS-ON CLASS SUNDAY, JANUARY 21, 8 AM - 12PM INSPECTIONWORLD® 2018 IN ORLANDO
Adding sewer inspections can give your business the opportunity to “The Science Behind Great Home Inspections” add more revenue and prepare you for an economic downturn by giving ND Inspections give people peace you more service opportunities toApursue. “Report Writing—Describe Thatadd-on. Defect” of mind and the sewer inspection is the perfect H Peter Hopkins has operated a successful home
JANUARY 21–24,inspection 2018 — Caribe Royale company since 1996 andResort has performed
more than 7,000 property inspections. The company expanded into infrared in 2005, with the opening of SoCal Infrared (www.socalinfrared.com) and has found success in many areas of diversification. Peter expanded his business in 2014 with the purchase of a sewer camera and found success in adding a new revenue stream to his business. He is the cofounder of United Infrared (www.UnitedInfrared. com), a national network of contract thermographers that provides applicationspecific training and business coaching in a multitude of applications related to infrared technology and other vision technologies like sewer cameras. Peter is a Level III Certified Thermographer, ASHI Certified Inspector, ICC Code Certified Building Inspector, Electrical Inspector and Certified HERS Energy Rater. Peter lives in Southern California with his wife and two children. Contact Peter at 888-722-6447, email firstname.lastname@example.org, www.unitedinfrared.com.
$395 WITH IW ORLANDO REGISTRATION; $595 FOR NON-IW REGISTRANTS
INSPECTIONWORLD ORLANDO JANUARY 21–24, 2018 — Caribe Royale Resort
ASHI Chapters and Council News
NORTH CENTRAL ASHI Central PA
www.ashicentralpa.com Second Monday, 6 pm, except Jan. & July, Hoss’s Steakhouse 1151 Harrisburg Pike, Carlisle, PA Kevin Kenny, 717-226-3066 email@example.com
www.keystoneashi.org First Monday, 5:30 pm The Crowne Plaza, Reading David Artigliere, 610-220-1907 firstname.lastname@example.org
www.ohioashi.com Howard Snyder, 330-929-5239 email@example.com
North Central Ohio
www.ncohioashi.com William Stone, 216-308-9663 firstname.lastname@example.org
www.pocono-lehighashi.org Third Tuesday, Tannersville Inn, Tannersville Ronald Crescente, 570-646-7546 email@example.com
www.proashi.com Second Wednesday of Jan., March, May, July & Nov. Ray Fonos, 412-461-8273 firstname.lastname@example.org
Tri-State (DE, NJ, PA)
www.tristateashi.org Second Tuesday except April, Aug. & Dec., Dave & Buster’s Plymouth Meeting, PA ules Falcone, email@example.com
MIDWEST Great Lakes (IL, IN, IA, KY, MI, MN, OH, WI) For monthly meetings: www.greatinspectors.com/ schedule-of-events/ Carol Case, 734-284-4501 firstname.lastname@example.org
Greater Omaha (NE)
www.ashiomaha.com Jon Vacha, 402-660-6935 email@example.com
Heartland (IA, MN, ND, SD, WI) www.ashiheartland.org Reuben Saltzman, 612-205-5600 firstname.lastname@example.org
ASHI Reporter • November 2017
www.inashi.com Quarterly Danny Maynard, 317-319-7209 email@example.com
www.iowaashichapter.org Fourth Tuesday, 7:00 - 9:00 pm Clarion Inn, Cedar Rapids Craig Chmelicek, 319-389-7379 firstname.lastname@example.org
Kentuckiana (IN, KY)
www.ashikentuckiana.org Allan Davis, 502-648-9294 elitehomeinspections@ insightbb.com
www.midmoashi.com Second Thursday, 12:00 pm, even months of the year; Columbia Board of Realtors office: 2309 I-70 Drive NW, Columbia, MO Mark Kelsey, 573-356-5305 email@example.com
www.nicashi.com Second Wednesday (except Dec.) 5:30 pm - 9:00 pm Allegra Banquets, 237 W St. Charles Rd., Villa Park, IL 60181 Jeremy Meek, 630-854-2454 firstname.lastname@example.org
OHIO SOUTH ASHI Meeting: Last Sat. every month, noon @ Frickers, North College Hill, OH P.O. Box 532197 Cincinnati, OH 45252 Chris Green, 513-939-4036 Email email@example.com
www.azashi.org Bryck Guibor, 520-419-1313 firstname.lastname@example.org Quarterly education on azashi.org
www.ashinm.org Bi-monthly meetings are held on the second Saturday of the month at LePeep’s Restaurant (Jan., March, May, July, Sept.) located at I-25 and Jefferson in Albuquerque. Meeting starts at 8:45 am; Breakfast starts at 8 am. Lance Ellis, 505-977-3915 email@example.com
Northern Rockies (ID, MT)
Great Plains (KS, MO)
www.ashikc.org Second Wednesday of even months The Great Wolf Lodge, Kansas City Doug Hord, 816-215-2329 firstname.lastname@example.org
Midwest PRO ASHI (KS) Ray Fonos, 412-461-8273 email@example.com
St. Louis (MO)
www.stlashi.org Second Tuesday, 6:30 pm Spazios Westport 12031 Lackland Rd. St. Louis, MO 63146 Frank Copanas, 314-456-0783 Acropolisfirstname.lastname@example.org
Chris Munro, 208-290-2472 email@example.com
Orange County CREIA-ASHI (CA) www.creia.org/orangecounty-chapter Third Monday, 5:30 pm Hometown Buffet 2321 S. Bristol, Santa Ana Bill Bryan, 949-565-5904 firstname.lastname@example.org
www.oahi.org Fourth Tuesday, 6:30 pm 4534 SE McLoughlin Blvd., Portland Jay Hensley, 503-312-2105 email@example.com
San Diego CREIA-ASHI
Steve Jenicek, 406-949-6461 Steve@taskmasterinspections.com Secretary: Kelly Campeau 877-749-2225 Kelly@inspectormt.com
First Tuesday each month Elijah’s Restaurant 7061 Clairemont Mesa Boulevard San Diego, CA 92111 Dennis Parra II, 619-232-1100
San Joaquin Valley (CA)
Fourth Tuesday, 6:30 pm Brian Murphy, 303-791-7824 firstname.lastname@example.org
www.ashi-southerncolorado.org Second Thursday, 6:30 pm Valley Hi Golf Club, Colo. Springs Daniel Noteboom, 719-332-9660 Dan@KeyInspectionServices.net
www.ashiutah.com First Tuesday, 7 pm Marie Callender’s, Midvale Fred Larsen, 801-201-9583 Fred.email@example.com
Arkansas Lonnie Moore, 479-530-5792 firstname.lastname@example.org
Inland Northwest (ID, WA)
PACIFIC Alaska Meeting dates: Jan. 1, March 1, Aug. 1, Nov. 1 Location varies each meeting David Mortensen, 907-243-4476 email@example.com
www.ashihawaii.com Alex Woodbury, 808-322-5174 Woodburya001@hawaii.rr.com
California Randy Pierson, 310-265-0833 firstname.lastname@example.org
Central Valley CREIA-ASHI Peter Boyd, 530-673-5800 Boyd.email@example.com
Golden Gate (CA)
www.ggashi.com John Fryer, 510-682-4908 firstname.lastname@example.org
Third Thursday, 6 pm 1736 Union Avenue, Bakersfield, CA Raymond Beasley, 661-805-5947 email@example.com Mail: 3305 Colony Oak St. Bakersfield, CA 93311
Silicon Valley ASHI-CREIA (CA)
www.siliconvalleyinspector.com Skip Walker, 650-873-4224 firstname.lastname@example.org
Southwestern Idaho Second Monday David Reish, 208-941-5760 email@example.com
Los Angeles-Ventura County ASHI-CREIA First Thursday, 5 pm Holiday Inn, Woodland Hills Bob Guyer, 805-501-0733 firstname.lastname@example.org
South Bay (CA) Webinar meetings Randy Pierson, 310-265-0833 email@example.com
www.ashiww.com Chapter Meetings held at chapter seminars in March and Sept. Karl Nueffer karl@G4inspections.com
NEW ENGLAND Coastal Connecticut
www.coastalctashi.org Third Thursday, 6 pm, Westport VFW Lodge, 465 Riverside Avenue, Westport John Hamlin, 203-912-1917 firstname.lastname@example.org
New England (ME, MA, NH, RI, VT)
Greater Rochester (NY)
www.ashirochester.com Second Tuesday, 6 pm, Jeremiah’s Tavern, 2200 Buffalo Rd. Gates, NY 14624 Jim Brennan, 585-520-5575 email@example.com
Hudson Valley (NY)
www.ashinewengland.org Fourth Thursday, 5 pm The Lantana, Randoph, MA Michael Atwell, 617-630-5629 firstname.lastname@example.org
Second Tuesday, 6 pm Daddy O’s Restaurant 3 Turner Street Hopewell Junction, NY 12533 Michael Skok, 845-592-1442 email@example.com
Northern New England (NNEC) (ME, MA, NH, VT)
Long Island (NY)
www. ashi-nnec.org Third Thursday of Jan., April, June and Sept. Tim Rooney, 603-770-0444 firstname.lastname@example.org email@example.com
Southern New England (CT) www.snecashi.org First Tuesdays, 6:30 pm Billy T’s, 150 Sebethe Dr. Cromwell, CT Richard W. Hall, 860-281-4238 firstname.lastname@example.org
NEW YORK/JERSEY/ DELAWARE Capitol Region (NY)
www.goashi.com Third Thursday, 7 pm, Doratos Steakhouse and Pub, Guilderland Robert Davis, 518-885-7949 email@example.com
Central New York
www.cnyashi.com Second Wednesday, 6 pm, Tony’s Family Restaurant, Syracuse Peter Apgar, 315-278-3143 peter@craftsmanhomeinspection. net
First State (DE)
www.firststateashi.org Third Wednesday, 7 pm The Buzz Ware Center 2121 The Highway, Arden Mark Desmond, 302-494-1294 firstname.lastname@example.org
Garden State (NJ)
www.gardenstateashi.com Second Thursday The Westwood, Garwood Ernie Borsellino, 973 761 0050 email@example.com
www.liashi.com Third Monday, 6 pm, Domenico’s Restaurant, Levittown Steven Rosenbaum 516-361-0658 firstname.lastname@example.org
New York Metro
www.nyashi.com Last Thursday, 5pm Travelers Rest 25 Saw Mill River Road Ossining, NY 10562 Chris Long, 914-260-8571 email@example.com
Southern New Jersey (NJ) www.southernnjashi.com Third Wednesday, 6:30 pm Ramada Inn, Bordentown Rick Lobley, 609-208-9798 firstname.lastname@example.org
Western New York Second Thursday, 6:30 pm Tony Rome’s, West Seneca Andy Utnik, 716-636-9676 email@example.com
MID-ATLANTIC Central Virginia
www.cvashi.org Second Tuesday, 6:30 pm Keegan’s Irish Pub 2251 Old Brick Road Glen Allen, VA 23060 John Cranor 804-873-8537 cranorinspectionservices @gmail.com
Greater Baltimore (MD)
www.greaterbaltimoreashi.org Third Thurs. except July, Aug., 6:30 pm Maritime Institute Conf. Center 5700 N. Hammonds Ferry Rd. Linthicum Heights, MD 21090 Volney Ford, 410-458-5704 firstname.lastname@example.org
Hampton Roads (VA)
Second Thursday, 7 pm, Cypress Point Country Club, Virginia Beach Gregory Murphy, 757-535-4355 email@example.com
First Thursday, 7 pm, The Forest Country Club, Fort Myers Len Gluckstal, 239-432-0178 firstname.lastname@example.org
MAC-ASHI (MD, VA)
Lone Star (TX)
www.mac-ashi.com Second Wednesday, Rockville, 6 pm Senior Center, Rockville Mark Mostrom, 301-536-0096 email@example.com
NOVA-ASHI (MD, VA)
www.novaashi.com Fourth Tuesday, Associate hour 6-7 pm, Membership meeting 7-9 pm, Northern Virginia Resources Center, Fairfax Tony Toth, 703-926-6213 firstname.lastname@example.org
Piedmont ASHI (VA) Robert Huntley, 540-354-2135 email@example.com
SOUTH ATLANTIC ASHI Georgia
www.ashigeorgia.com Shannon Cory, 404-316-4876 firstname.lastname@example.org
www.etashi.org Third Saturday of Feb., May, Aug. and Nov. Paul Perry, 866-522-7708 email@example.com
Mid-Tennessee Ray Baird, 615-516-5511 firstname.lastname@example.org
Mid-South (TN) Steven Campbell, 901-734-0555 email@example.com
www.ashitexas.org Bud Rozell, 214-215-4961 firstname.lastname@example.org
Louisiana Quarterly Meetings Michael Burroughs 318-324-0661 Mburroughs2@comcast.net
www.ashisuncoast.com First Tuesday, 6:30 pm; Please see our website for meeting locations. Steve Acker, 727-712-3089 email@example.com
www.swashi.com Serving Manatee, Sarasota & Charlotte Second Wednesday, 6 pm Holiday Inn, Lakewood Ranch 6321 Lake Osprey Drive, Sarasota Michael Conley, 941-778-2385 FLinspector@outlookcom
CANADA Home Inspectors Association BC
www.hiabc.ca Sean Moss, 604-729-4261 firstname.lastname@example.org
www.cahpi-alt.com Lawrence Englehart 902-403-2460 email@example.com
www.ncashi.com Meeting TBA Andy Hilton, 336-682-2197 firstname.lastname@example.org
Prairies (Alberta) (CAHI)
First Saturday of Feb., May, Aug. & Nov., 8 am Roger Herdt, 843-669-3757 email@example.com
GULF ASHI South (AL)
www.oahi.com Rob Cornish, 613-858-5000 firstname.lastname@example.org www.cahpi-ab.ca Chris Bottriell, 780-486-4412 email@example.com www.aibq.qc.ca Pascal Baudaux, 450-629-2038 firstname.lastname@example.org
www.ashisouth.org Quarterly, Homewood Library Homewood John Knudsen, 334-221-0876 email@example.com
www.ashiwiregrass.org Second Wednesday, 6:30 pm Sleep Inn Hotel, Wesley Chapel Nancy Janosz, 813-546-6090 ProTeamInsp@aol.com November 2017 • www.ASHIReporter.org
ASHI Chapters and Council News
ASHI WESTERN WASHINGTON’S FALL EDUCATION SEMINAR Submitted by Joanne MacKintosh, firstname.lastname@example.org
On September 15 and 16, ASHI’s Western Washington Chapter held its 2017 Fall Education Seminar in Seattle’s northern suburb of Shoreline, WA. This two-day seminar drew 130 inspectors, most of whom are licensed home inspectors in Washington, as well as many home inspectors from Montana, Oregon, Idaho and Hawaii.
Michael Casey, who needs no introduction to most ASHI members, carried the second day by leading discussions on several topics, including “IRC Structural Changes Update,” “Floor and Roof Truss Inspections,” “Unusual Components New and Old” and “High-Efficiency Appliance Venting.”
Brad Albin, the chapter’s education chair, along with Mike Brisbin, the chapter’s immediate past-president, kicked off the first morning by introducing Darrell Marsolais, ACI, and chair of the Washington State Home Inspector Licensing Board. Marsolais updated the group on changes to the laws and regulations of home inspector licensing.
Our chapter members benefit greatly from the educational seminars sponsored by the Western Washington Chapter. We welcome everyone who would like to attend. We provide great food and great speakers to guarantee our success! With our chapter’s focus on the Year of the Mentor, our chapter membership has increased by 25%. Karl Neuffer, chapter president, and Dylan Chalk, chapter vice president, are expanding chapter members’ opportunities for education and mentorship.
Jeff Kyger, Northwest Log Home Care, kicked off the educational portion of the seminar with a presentation on log home care and maintenance. Then, our chapter’s own Charles Buell, ACI, facilitated an entertaining discussion titled “Myths of Attic Ventilation.” Dylan Chalk, ACI, our chapter’s vice president and an author, talked about “Story Telling and Report Writing.” After his presentation, we engaged in a discussion about foundations led by a local contractor from R&R Foundations.
Many thanks to Brad Albin and Mike Brisbin for putting together another great seminar. Our next seminar will be held at the Boeing Museum in Everett, WA, in March 2018. Make plans to join us now! H
Dylan Chalk presents to chapter members.
Darrell Marsolais, chair of Washington State Home Inspector Licensing Board, and Darrell Hay, chapter COR.
ASHI Reporter • November 2017
Charlie Buell, presenter.
ASHI CHAPTER EDUCATION Upcoming GLC Events Heat Pumps and Dual Fuel Systems: November 7 Location: Mama Mia’s, Livonia, MI
New Mexico ASHI Chapter Fall Seminar - Home Inspections in the Land of Enchantment When: November 4, 2017, 7:30 AM - 5:30 PM Location: The Pecos Trail Inn and Cafe 2239 Old Pecos Trail, Santa Fe, NM 87505 (Lodging reservations recommended) CEUs: Earn 8 CEUs Topics: NM Electrical Code 2015; Inspecting Adobe houses; HVAC Mini-splits; Flat roof inspections; NM Inspector panel Contact: Douglas Ramsey, 2017 ASHI-NM Treasurer 575-571-2108, email@example.com www.facebook.com/newmexicoASHI/notifications
Louisiana ASHI When: December 2, 2017 Location: Baton Rouge, LA Topin: Infrared Inspections and Sewer Line, presented by United Infrared Website: Mike Burroughs, 318-324-0661
IMPORTANT REPORTER DEADLINES: • JANUARY 2018 ISSUE -11/7/17 • FEBRUARY 2018 ISSUE -12/7/17 • MARCH 2018 ISSUE -1/7/18 • APRIL 2018 ISSUE -2/7/18 • MAY 2018 ISSUE -3/7/17
To have your chapter seminar listed here, email all information about your chapter seminar to: firstname.lastname@example.org. BE SURE TO INCLUDE ALL INFORMATION: seminar subject, when, where, CEUs & a link for more information or contact information.
The Reporter is produced 6-8 weeks ahead of the week it arrives in your mailbox.
MAC ASHI Chapter When: November 4, 2017 Location: Johns Hopkins University Rockville, MD Topics: Impacts of Exterior Grading, Drainage and Vegetation - 2 CE hours Plumbing Systems and Components - 6 CE hours CEUs: 2 and/or 6 CE hours Speakers: David Hawkins, Kenny Hart Contact: David Goldberg, 301-913-9213
East Tennessee ASHI When: November 11, 2017 Location: MasterDry, Knoxville Topics: Beyond the Basics and Wood Destroying Insect Infestation Report CEUs: 4 CE hours Contact: Tom Maides, 865-453-9965
OHIO ASHI Fall Seminar When: November 18-19, 2017 Location: DoubleTree Hilton Hotel Cincinnati, OH 45241 CEUs: 16 ASHI CE hours Website: www.ohsoashi.org
May 23-26, 2018 Los Angeles/Ventura County Chapter AND San Diego County JOINT CREIA & ASHI CHAPTER Level-1 Thermography Certification Class Taught by Mr. Bill Fabian of Monroe Infrared. Presented at the Downey, CA Board of Realtors Conference Room.
Registration information TBA.
ASHI Chapters and Council News
Due to the size of these lists, the new and move-up member lists have moved to the monthly online Reporter.
New ASHI Inspectors
New ASHI Associates MEMBER
TO SUBMIT YOUR MATERIALS FOR MOVING UP, PLEASE CONTACT JANET GEORGE AT 847-954-3180 OR
New ASHI Certified Home Inspectors
Call for Volunteers— Help Shape ASHI’s Future Your affiliation with ASHI means you are recognized as a leader in your profession. As a volunteer leader, you are a key to ASHI’s success. As an ASHI volunteer, what’s in it for me?
• Opportunities to give back to your profession • A chance to contribute to ASHI’s mission and vision • Networking with your peers to form business and personal relationships • Recognition for your involvement and support • Opportunities to enhance your leadership skills • Business-building ideas from other inspectors • Interactions with ASHI leaders to share your ideas and expertise
What’s expected of me when I serve as an ASHI volunteer? • A willingness to learn from others and to welcome diverse viewpoints • An ability to receive and consistently respond to email communications
Take the first step now to become a volunteer!
1. Visit the ASHI website at www.ashi.org 2. Select “Members-Only” 3. Click on “Downloads and Forms” 4. Fill out the Call for Volunteers form 5. Email the completed form to Bonnie Bruno at email@example.com H 32
ASHI Reporter • November 2017
News From the ASHI School By Russell K. Daniels, Executive Director of The ASHI School
he ASHI School continues to grow! We believe it is important to remind our new and seasoned inspectors that The ASHI School provides training in several ancillary service areas. We currently offer many excellent classes and we are developing new training opportunities.
EIFS (Exterior Insulation and Finish System) Inspections • Know the elements of an EIFS inspection • L earn to perform EIFS inspections • D etermine whether the exterior of a house is functioning properly
CURRENT ANCILLARY TRAINING OFFERINGS
Termite Inspections • L earn practical tips to perform a termite inspection
The ASHI School currently provides training in the following ancillary areas: • M old • Radon • Commercial inspections • Four-point wind mitigation Visit The ASHI School at theashischool.com for course dates and details.
NEW TRAINING COURSES—COMING SOON!
Inspectors want training in ancillary areas so they can market themselves as “a one-stop shop” to potential clients. The ASHI School is developing a curriculum for each of these broad topic areas: Business Overview • Know the importance of having proper business insurance coverage • C hoose the best location for your business • Determine the type of entity you want for your business • Understand the importance of using a business plan • Visualize business models • Learn time-management skills • Understand financial concepts • Determine how to define the price and costs of goods and services Marketing Tutorial • C reate a marketing plan for your business • Track your business sales • Learn strategies to compete in today’s market
NHIE Prep Course • P repare for the National Home Inspection Examination (NHIE) • Visit theashischool.com for course dates and details. H
Upcoming Classes November 6-17, 2017 • Baltimore, MD • Bellevue, WA • Brentwood, TN • Cypress, CA • Cincinnati, OH • Des Plaines, IL November 24-December 8, 2017 • Cumming, GA • Lakewood, CO • Leesburg, VA • Tampa, FL
TOUCHING UP YOUR “FIND AN INSPECTOR” SETTINGS By Jennifer Gallegos, ASHI Membership Services Manager
ave you ever gone to the ASHI website to look up inspectors in your area, including yourself? No? What are you waiting for? The “Find an Inspector” search tool is a terrific marketing and data-tracking tool,and ASHI makes it easy for you to use!
HOW TO USE THE “FIND AN INSPECTOR” SETTING
Your first step is to fill in information on the Find A Home Inspector search tool on the first page of the ASHI website. It’s important to know that anyone who goes to the ASHI website can use this tool to look up home inspectors in any zip code, city and state. People also can search by last name (to look for an ASHI Certified Inspector) and by specialty. Users can narrow the search to find inspectors within a five-mile radius of a location or widen the search to find inspectors stretching out to a 150-mile radius.
HOW CAN THIS SEARCH TOOL HELP YOU?
Simply by understanding how potential clients and real estate agents can access your information on the ASHI website, you will have a better understanding of what information you should provide to users. How much information people can access depends on how much time you are willing to spend customizing your profile. Having a venue to provide targeted information to your potential clients is a key marketing strategy.
HOW TO UPDATE YOUR “FIND AN INSPECTOR” SETTINGS
Log on to the ASHI website (www.homeinspector.org), choose the Members Only tab (found along the top of the page) and click on the My Membership link. Once you’ve logged in, you will see a link for Find an Inspector Settings (shown in the picture below). In Find an Inspector Settings, you’ll be able to complete the fields to update your information. In the field Company Description, you should make a general statement about your company that can include how long you’ve been in business, how many people are on your company’s team, what services you provide, which languages you speak and so on. Some ASHI members include some personal information about themselves. Adding this kind of information gives potential clients more insights about who you are and those insights might lead them to choose to contact you. Next, you’ll add your company logo. Including your business logo on your Find an Inspector page can add marketing value to your business. For example, the fact that you even have a logo lets potential clients know that you have taken the time to brand yourself and that you are serious about your business.
Step-by-Step Guide 1. Login to ASHI.org 2. Hover over the Members Only tab at the top 3. Click My Membership from the drop-down menu 4. Click Find an Inspector Settings 5. Add your information into the blank fields 6. Click on the Save Changes button at the bottom Screenshot of “My Membership” page on ASHI.org (Step #4)
ASHI Reporter • November 2017
E S T.
Logo design examples, FREE with your ASHI membership
After you’ve uploaded your company logo and written your company description, you should ensure that your contact information is accurate. You can select options to receive emails or texts (or both) from potential clients who want to hire you. It’s good to know that your contact information (including email, phone number and address) is connected directly to the ASHI database, so when you make a change to your Find an Inspector settings, you’ll be updating the database as well.
Don’t have a logo? As an ASHI member, you are entitled to receive a free custom-made logo for your business, designed by our talented graphics team. To access this member benefit, go back to the Members Only tab on the ASHI website and select Free Logo Design to get more information.
HO M E
I NS P E C T I O N S
Important Note: You have the option to update anything—except for your address—on your own. (To update your address, contact ASHI HQ at 847-759-2820 or HQ@ashi.org.) The address you see on your page is the address that ASHI uses to geographically place you on the Find an Inspector search tool. So, if you live in a suburb of Chicago (Des Plaines, for example), but you also want to be found by people searching for home inspectors in the greater Chicago region, you will need to broaden your search radius or select Chicago as one of your metro areas.
WHAT IS A METRO AREA?
All ASHI members can choose three metropolitan areas to appear on their profiles. But, there’s a catch: When prospective clients view “more search options” in the Find an Inspector page, they will only see members who are ASHI Certified Inspectors (ACIs) and ASHI Inspectors in the listing. This is another special benefit that you receive by becoming an ASHI Inspector or ACI. For more information on moving up within the “ranks” of ASHI, check out the article, “Your Journey to Move Up in ASHI,” published in the October issue of the Reporter. You can also contact us at
PACIFIC INSPECTIONS, INC.
firstname.lastname@example.org with any questions. Having access to the metro area searches can help you broaden your services to other regions and to potentially attract more clients.
FINDING OUT ABOUT YOUR PROSPECTIVE CLIENTS (OR…HOW MANY PEOPLE HAVE VIEWED YOUR PROFILE?)
By updating your Find an Inspector Settings, you create a platform for yourself to stand out. You also help your potential clients to determine if you are the right fit for their needs. If you’d like to keep track of how many clients and or real estate agents search for and click on your name, you can visit the Find an Inspector Contact Views link, found on the My Membership page (shown in the picture below). This page will tell you how many times your profile has been viewed and how many potential clients have requested that you contact them. This is a great tool to use to see how well you are marketing yourself. Your results might convince you that maybe it’s time to freshen up your profile. For a step-by-step guide on how to update your profile using Find an Inspector Settings, visit ASHI’s how-to videos at http://www. homeinspector.org/Members-only/How-to-Videos and click on Membership Profile Update 2. H
Update your profile and watch as those views from potential clients start accumulating! Screenshot of “Find an Inspector Views” page on ASHI.org
FREE ASHI Member access to past IW sessions. 1. Go to www.ASHI.org 2. Under Education & Training 3. Click on:
ASHI ONLINE LEARNING CENTER
CURRENT ASHI MEMBERSHIP ASHI Certified Inspectors: 3,631 Inspectors: 224 Associates: 4,485 Retired Members: 114 Affiliates: 83 Total: 8,537 Members as of 10/7/2017
ASHI MEMBERSHIP BENEFIT PROGRAMS ASHI-ENDORSED PROGRAMS ASHI’s E&O Insurance Program: Target Professional Programs www.targetproins.com 860-899-1862 ASHI Personal Lines Insurance Program: Liberty Mutual www.libertymutual.com/ashi ASHI’s Protecting Home Inspectors From Meritless Claims Program: Joe Ferry – The Home Inspector Lawyer 855-MERITLESS (637-4853) email@example.com www.joeferry.com/ashi ASHI Service Program BuildFax Tricia Julian, 877-600-BFAX x161 TJulian@BuildFax.com www.buildfax.com http://go.buildfax.com/ASHI ASHI Customer Appreciation Program: Moverthankyou.com Brent Skidmore, 864-386-2763 www.moverthankyou.com Brent@POWRsoft.com HomeAdvisor.com Brett Symes, 913-529-2683 www.homeadvisor.com firstname.lastname@example.org LegalShield Joan Buckner, 505-821-3971 buckner.legalshieldassociate.com email@example.com InspectionContracts.com Dave Goldstein, 800-882-6242 www.inspectioncontracts.com firstname.lastname@example.org
ASHI Reporter • November 2017
OneSource Solutions 877-274-8632 www.osconnects.com/ashi/ Porch.com Eliab Sisay, 206-218-3920 www.porch.com Eliab@porch.com ASHI Rebate Program Quill.com Dana Fishman, 800-634-0320 x1417 www.quill.com/ashi email@example.com ASHI-ENDORSED EXAMS ASHI Standard and Ethics Education Module Go to www.homeinspector.org, click on Education, then click on the link for the ASHI Online Learning Center. NHIE Exam: 847-298-7750 www.homeinspectionexam.org ASHI-ENDORSED TRAINING PROGRAMS ASHI@Home Training System 800-268-7070 firstname.lastname@example.org The ASHI School Russell Daniels, 888-884-0440 Russelld@theashischool.com www.TheASHISchool.com PLATINUM PROVIDER Millionaire Inspector Community Mike Crow www.mikecrow.com email@example.com Mention that you are an ASHI member.
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