101 Ways to Rule the Search Engines
better approach is to start getting links from sites that are in their index and they’ll soon find you. 100. Don’t deliberately include misspelled words on your pages. Misspelled words accomplish one thing only – driving visitors away from your website. Unless you want to look unprofessional and untrustworthy then reconsider including misspelled words. Why would anyone include misspelled words intentionally? Because some SEO “experts” claim that using common misspellings is a good way to get extra traffic. But the search engine algorithms are not stupid – and they will recognize what you are trying to do. 101. Don’t cloak your pages. IP redirection - also known as cloaking - is a terrible idea. This technique involves putting a file on your web server that will scan the incoming IP address before deciding which page to display. The search engines see one thing, while users see another. All of the major search engines are following Google’s lead in promising to ban any website that is found to be redirecting users to another site with the intention of misleading the search engine spiders about the true intention of the site.
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