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Source: Het Financieele Dagblad &

Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to

TOP HOLDINGS OPT FOR THE NETHERLANDS ZUIDAS - International companies that go through a merger process are increasingly opting for the Netherlands to locate their legal headquarters, a trend that



benefits the Netherlands because it creates jobs.

ZUIDAS - Banks in the eurozone will have to shed ¤3.2trn

agencies – US firm Omnicom and France’s Publicis -

in assets in the years to come, according to RBS analysts.

announced that they would merge and the headquarters

Eurozone banks are still too large at ¤32trn, as this is

of new group Publicis Omnicom will be in the Netherlands.

more than three times the size of the eurozone economy,

Paul Cronheim, a partner at law firm De Brauw Blackstone

the RBS report states. Eurozone banks have shrunk by

Westbroek, says he is seeing a trend. ‘In particular when

¤2.9trn since May 2012 by not extending expired credit

there is a merger of two equal international firms there is

agreements and by selling assets. ‘We are only halfway

often talk of locating the main holding in the Netherlands,’

to sustainable levels, in our view, as banks prepare for

he said. Cronheim led the Omnicom team during

new regulation on capital and leverage,’ the report states.

the merger talks. His NautaDutilh counterpart Hein

There are three options open to banks: generating

Hooghoudt, who led the Publicis team, agrees. ‘We are

more profits, making fewer loans and selling assets.

often involved in international mergers in where the

But the last option might prove difficult as all banks find

headquarters come to the Netherlands and I expect

themselves in the same position.

more to follow,’ he said.

At the beginning of August, two major advertising

Hello Zuidas #9  
Hello Zuidas #9  

Hello Zuidas September/Oktober 2013