Hello Zuidas: bridging the gaps
‘It is a time of crisis, although here you may think otherwise, glancing around’ says Liesbeth van der Pol (Dok architects), keynote speaker of the day. Van der Pol is right. In the garden of the Rietveld art school, men in suits and women in stylish, conservative clothing are gathering. They contrast sharply with the brightly clad art students. Sparkling wine flows while a DJ turns up the heat and the sun does the rest. It is the biennial meeting of Hello Zuidas, which this year revolves around the theme ‘Accessibility’. MAPPING ZUIDAS Physically, Zuidas is easy to get to. With almost every mode of transportation available, Zuidas is connected to the rest of the city as well as the rest of the country. It is also easily reached by the rest of the world, with Schiphol airport just a short train ride away. But not everyone can find their way around Amsterdam – one reason why Hello Zuidas asked Guatemalan landscape architect Gloria Font to make an illustrated map of the city. The finished product, presented at the Hello Zuidas meeting puts a layer of illustration over a bare-bones map and clarifies the relationship between the business district and the city itself.
‘Zuidas has to feel like a vibrant part of the city itself,’ Font says.
Hello Zuidas September/Oktober 2013