magazine #5. january/february 2013 www.hellozuidas.com
Ann Goldstein, Stedelijk Museum
“2013 should be the year of ambitions realized” Terry Verheij, partner at Voxius
“Discretion and trust are highly valued at our company.”
Kirsten van den hul “Time to bring some of that kindness to Zuidas!”
Sustainable Real Estate Special Project management has taken an active role in realising buildings that are sustainable and flexible
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Romy Lange Editor-in-chief Hello Zuidas firstname.lastname@example.org
What were your Highlights? At the end of the year you always have some
reopened St. Nicolaaslyceum. The architects at DP6
highlights: a deal closed at the last moment,
have created something truly phenomenal, and the
a Christmas bonus, or the cosy Year End dinner
Beatrixpark next to it is also being redesigned.
you have with all your colleagues.The editorial staff at Hello Zuidas also experienced some of
We are extremely pleased that Ann Goldstein,
creative director of the Stedelijk Museum is on our cover this month. A very talented woman with more
To begin with, we are very happy that the ‘borrel’ on
than enough inspiring ideas. Read the extensive
Business Monday of the Masters of LXRYwas a big
interview with her in this edition. I am also proud of the
success for our participants.There was a lot of
sustainable real estate special we were able to create.
mingling in the Gallery, and some guests took the
Together with such parties as Arcadis, Global Housing
liberty to explore all the nice things to see at the fair
and PropertyNL, we have made a nice whole of it
after the borrel was over. The Sinterklaas edition of
and I hope that your interest will be awakened.
the Zuidasborrel at citizenM is also worth mentioning:
citizenM Hotels: Amsterdam Zuid & Schiphol Airport to become a FRIEND contact citizenTess@citizenM.com
affordable luxury for the people www.citizenM.com
pugilist Sinterklaases, presents and poems.
I hope you enjoy reading this fresh, new edition of
The organisation deserves kudos for creating a
Hello Zuidas. After having read all 60 pages, you will
relaxed atmosphere and for the hilarious acts too!
be completely up to date again on what’s going on in
The next issue
of Hello Zuidas
Whoever has the time to cross the street at the
is scheduled for
Beethovenstraat should check out the recently
This month Hello Zuidas is celebrating its first anniversary. With the support of our many Hello Zuidas participants we have reached a great deal in our first year. The coming year we expect many new challenges. We invite you to become part of our plans. To this end Hello Zuidas is organising a half-yearly meeting at Novotel on January 18th, closed off with our New Year’s reception. If you work at one of our 123 participants, we would like to welcome you there. You can sign up through: email@example.com. Olivier Otten, managing director Hello Zuidas
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Index 08. Ann Goldstein, artistic director Stedelijk Museum “2013 should be the year of ambitions realized” 12. Property 14. Trending Topics 15. Column : Kirsten van den Hul Random acts of kindness 17. A Part of the Beatrixpark in a New Jacket “The most beautiful park in Amsterdam” 18. Finance 20. Food, Fashion & Fabulous 22. Hello Zuidas – Sustainability Sustainability on the map at Zuidas 24. Hello You 34. Zuidas Christmas A first step in creating a Christmas atmosphere in Zuidas 28. Agenda Hello Zuidas 32. Like & Win
33. Servicepoint Hello Zuidas A clean public space is a precondition for a prime location like Zuidas 34. Terry Verheij, Voxius Follow your Feelings 36. Sustainable Real Estate Special: - 38. Zuidas goes for Sustainability - 39. World Trade Center Amsterdam - 40. The Office Operators - 42 Arcadis - 44 Regus - 46 Global Housing 49. VU Connected – André Veneman & Mitchell Esajas “Work useful to society is never a sacrifice” 52. Recruitment 54. Hello Zuidas – Mobility 56. Column : Veronika Bačová The importance of staying crazy 57. Memo Board
With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions. www.hellozuidas.com, www.facebook.com/hellozuidas, www.twitter.com/hellozuidas, www.linkedin.com/hellozuidas
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“2013 should be the year of ambitions realized” Ann Goldstein has been director of the Stedelijk Museum since January 2010. As of January 1st, Goldstein is artistic director and forms the board together with general director Karin van Gilst. The building was reopened on September 22nd 2012, after having been closed for 9 years because of a rigorous renovation and expansion. Goldstein, the first foreign director of the Stedelijk Museum as well as being the first woman to ever hold the position, sees many opportunities to put the renovated institution back on the map and she is brimming with positivity: “It’s so wonderful to live in a museum that is open and alive! We’re welcoming all of these different types of public for the first time in all these years – in this beautifully renovated and expanded building.”
What do you see as the main contribution
sticking its neck out, exhibiting the latest art,
of the Stedelijk Museum for its hometown
experimenting and taking risks: exactly the things
that a contemporary art museum should be doing.
The Stedelijk Museum, as the most important
I hope that this museum will become a real
contemporary art museum in this country, is a
magnet for its public and a beacon that puts
remarkable institution with a remarkable history
a spotlight on the extraordinarily art-minded
and it is a source of great pride. It has long inspired
community of this city.
many people, from the artistically inclined to the greater public in general. From the moment you
To what extent do you want large
pass through its doors, you feel its soul. When I
corporations to be involved in sponsorship
became director 3 years ago, everybody was
for the museum?
complaining about how closed it felt and how
What so impressed me when I came here, was
uncertain the moment of reopening was. I found
how much support there was from the corporate
it incredibly touching that when we opened our
world towards the Stedelijk Museum. The city
doors to the public 2 months ago, everybody just
has so many major corporations and it’s fantastic
came right in.
that we can connect with them. For us it’s really important to reach out to the business world,
What was it like to be the first woman in
as a part of our history with our great Business
charge of this museum?
Club. Since I think fundraising is a long-term goal,
I couldn’t tell you because I wouldn’t know what
we find a good relationship with all the involved
it’s like to be the first man. I think that I probably
companies important. I hope that despite the
am a lot of firsts in this position, being a woman,
regrettable cuts in the cultural world, we will find
a foreigner and an American. I have admired this
opportunities to adapt towards a long-term
museum for so long; it has always been seen as
strategy in building our own resources for support
an international institution here in Amsterdam.
within the community as a whole. We will keep
A museum that really puts art first and absolutely
trying to collect even more long-lasting relation-
has an extraordinary, fantastic collection. The
ships in this way.
Stedelijk Museum has always been very risqué,
Please turn over.
Text: Romy Lange & Olivier Otten • Photography: Wouter van Ierssel & Stedelijk Museum
How do you see the relationship between
work can speak to them at different levels. You
the museum and Zuidas?
just walk in and from the first moment it will
I’ve been there several times and I think it’s a
really interesting area. It actually reminds me of
Planning a business function or
the area of the museum I worked in LA, because
Can you give us a glimpse of what to
that was also a part of a private/public/corporate
expect in 2013?
partnership. When I go to the WTC here, I think
It will be the first full year that the Stedelijk is
about the area that was developed around my
open and we have some very serious challenges.
museum in LA, even more than about Manhattan,
We’re driven by a mission to serve the art, our
for instance. And I think that there is an incredible
artists and the public. We want to be a flexible
relationship between the south and this area.
institution that is nimble, that is able to adapt to
We’re in the same part of the city (Stadsdeel Zuid)
the changing circumstances and yet stay close to
so I feel we’re very connected. It has the combina-
our mission goals. We have a lot to look forward to
tion of a residential area and a business district.
next year, with a wide range of exhibitions coming
I hope there will be many ways through which
up. It’s our responsibility to be there for the people
we can welcome the community.
who want the museum in their lives, and to
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Banana Man Costume by Mike Kelley
Why should people come and see your new
push ourselves as far as we can, given the
Mike Kelley exhibition?
circumstances. We should always be ambitious,
They should come and see it, because he is one
and 2013 should be the year that these ambitions
of the most highly acclaimed artists in the last 25
years. His work speaks about the experiences one
can have within our culture. In some ways it can
Ann Goldstein (1957) is as artistic director,
be seen as a critique, sometimes paired with great
together with managing director Karin van Gilst
humour, of the different levels of contemporary
(1964), responsible for the management of
culture: from mainstream to counter cultures,
Stedelijk Museum. Van Tuyl had held the position
to music, to history and art itself. He gives us
since 2005. Before Goldstein accepted this position
the tools to reconsider our own relationships.
she was connected to the Museum of Contem-
He worked with every possible medium one can
porary Art (MOCA) in Los Angeles. She was
think of: painting, photography, drawing, sculpture,
senior curator there and was widely respected for
video, and so on. His work can be enjoyed by
her expertise in the area of minimal and concep-
people who possibly have never had any previous
tual art from the sixties and seventies, as well as
experience with contemporary art, because his
for her contributions in the area of modern art.
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Property Source: PropertyNL.com
Every edition of Hello Zuidas magazine features the latest Zuidas-related property news. Send your property news to email@example.com
King Tutankhamen at Zuidas ZUIDAS – Amsterdam Expo BV as signed a temporary lease for ca. 2600 m2 of exposition space is the Amsterdam Expo building, located at Gustav Mahlerlaan 24, Amsterdam. The area will be used towards the international blockbuster exhibition: “Tutankhamen, his Tomb and his Treasures”. This exhibition has been visited by millions over the last few years in cities such as
Verweij Holding will realize 820 units temporary student housing at Zuidas
Amsterdam Zuidas get its own high-end department store
Paris, Zurich, Brussels and Seoul. This travelling exposi-
ZUIDAS - Dienst Zuidas of the City of Amsterdam
ZUIDAS - Bart de Groot, director of project development
Gool Elburg Vastgoedspecialisten did all the negotiating
City Council approves ZuidasDok
intends to build temporary student housing on the lot
agency Buro Beehive, wants a high-end department store
on behalf of the renter, Amsterdam Expo BV.
ZUIDAS - The city council of Amsterdam has unanimous-
at the intersection of De Boelelaan and the Antonio
opened at the George Gershwin Square at Zuidas.
ly agreed to plans for the project ZuidasDok. This allows
Holding was selected as developer for the realisation of
Buro Beehive is a project development agency that
Caransa purchases on Scheldeplein Amsterdam
820 student apartments, designed by OeverZaaijer.
gives empty office space a new creative destination.
ZUIDAS - Opposite the RAI in Amsterdam, M. Caransa
ZuidasDok involves the expansion of Station Amsterdam
The complex will be built by modular builder Jan Snel.
The 300 m2 warehouse will count three floors. For the
BV purchased the property at Scheldeplein 1-5.
Zuid, the expansion and putting underground the
internal furnishings, Beehive has designated a budget
The property covers approximately 6,300 m2, including
A10-South motorway, the arranging of public space and
Initiators Johan Verweij and Roy Mungra of Verweij
of € 15,000 - € 20,000. From this, the walls will be
four homes and a garage on the first floor which offers
the integration of urban and regional public transport.
Holding are a new party on the market for student
painted, facilities such as toilets will be built, and
parking for about 60 cars.
housing. The complex in Ravel is an innovative and
so-called mini-shops that will look like flight cases
representative student complex, which consists of
on wheels will be developed. Brands and entrepreneurs
The commercial premises consist of an ABN Amro
Dok project will cost € 1,385 million. The state takes
independent student housing with facilities including a
can rent shop space for € 11,000 euro per year and
branch, an Albert Heijn supermarket, and on the
€ 979 million on his behalf, Amsterdam € 201 million,
supermarket, a grand café, a work agency, a bicycle
furnish the mini-shops to their own liking. “You should be
entire second floor, locally famous Knijn Bowling.
the Amsterdam City Region € 130 million, and the
repairman and a launderette. All units, upwards from
able to buy high-end leisure and business clothing here,
This acquisition fits in the vision of Caransa to acquire
Province of Noord-Holland € 75 million. Amounts are
approximately 18.5 m2, are equipped with a kitchen
but also a good bottle of wine, a nice watch or gifts,”
high prominence locations in Amsterdam. Caransa is
expressed in 2011 prices and are indexed. In this amount
and a bathroom. The complex comprises 5 floors with a
explains de Groot. At this time, Beehive is in negotiation
planning on renovating the building and, where possible,
is already a risk provision of € 295 million.
rooftop basketball court and space for city farming.
with interested companies.
to make it sustainable.
Vivaldistraat, Zuidas area “Ravel”. After a pitch, Verweij
tion can be viewed until May 5, 2013 in Amsterdam. Van
Zuidas in the coming decades to develop into a new centre for residence, working and shopping. The project
According to the Amsterdam VVD fraction, the Zuidas-
Photography: Veronika Bačová
Random acts of kindness It’s that time of the year again! New Year, new
once wrote “Practice random kindness and
Edgar Verburg @edgarverburg Heavy #snow at #Amsterdam #Zuidas Paul Engelbertink @P_Engelbertink de doornsee papierduwer
resolutions. In 2012, mine was keeping my desk
senseless acts of beauty” on a placemat in a
draagt een pak, of mantelpakje, een hippe net iets te dure jas en een blackberry. #zuidas TopFem @info_TopFem TopFem doet onder-
clean and organised. Not quite original apparently.
restaurant. Years later, the International Random
zoek op de #Zuidas en in de #TweedeKamernaar “de topvrouw in 2013”. Karlien Lodewijk @karlienlodewijk Writing a report to intro-
According to a study by the Journal of Clinical
Acts of Kindness Day came into being, which is
duce a new #app for more interaction between business people. Targeting for the #Zuidas #Amsterdam. Erik de Boer @ErikdBoer Lof
Psychology, last year’s top three resolutions were to:
celebrated in New Zealand, the United States and
voor Maarsen Groep die met MAD architects in zee is gegaan. Ma Yansong’s ontwerp zal #Zuidas eindelijk spectaculair
1. lose weight
the United Kingdom. Time to bring some of that
maken.#Volkskrant Louise van der Veen @LouisevdVeen Zat ik toch bijna op het verkeerde spoor! Hier op Amsterdam Zuid. Met
2. get organised
kindness to Zuidas! Will you join me?
uitzicht op het lawyers’ paradise. #zuidas Edgar Verburg @edgarverburg Had a nice thank you dinner @Oliver’s #Zuidas #Amster-
3. spend less, and save more
Here are some ideas to get you started: • Offer to pay for a person waiting in line behind
dam thrown by one of our clients Ronald Huikeshoven @RonaldHuik “@DienstZuidas: What’s going on in Zuidas? Check out the latest
According to the same research, 75% of the
developments in Zuidas: http://ow.ly/fHOo7 ” Met #OPZUID voor wonen! Mila de Koning @MiladeKoning @B3nDutz zit je op de Zui-
people who make a resolution, stick with it for
das?? Anne van Leest @NiennaEldanar Daar ga ik sowieso naar toe! “1000 Toetanchamonreplica’s naar Amsterdam, Expo Zuidas”
a week. But after six months, that percentage
Natalie Hensen @Webgrrlnl Waar ik benieuwd naar ben: wanneer wordt die roltrap op stationAmsterdam Zuid nou eens gemaakt? Nu
is down to 46%. Last year, I was definitely part of
al 3wk defect..@NS_online? Enfant Terrible @Rotkind_ Werken en vanavond afscheidsetentje bij de #BlauweEngel van een collega.
the 54% that did not last. After a promising start
• Give a stranger a compliment.
Daarna kan ik gelijk alles er weer af gaan joggen :P Claudia Leurink @mil1912 Bakkie (@ Fitch & Shui) jeffREY @J93FFREY er heerst een
(a clean desk and an organised office) clutter of all
• Pick up some trash someone else left behind.
vreemde sfeer op de ZuidAs. (@ Station AmsterdamZuid w/ 2 others) Lena @lenaa_tweets Bij de nieuwste poepchique ah to go gewe-
sorts seemed to be materialising out of nowhere.
• Switch off a bicycle light that someone may
est. Zó hee @ StationAmsterdam Zuid Nelleke Poorthuis @Nelleke Kitty is watching me work @ Spaces Zuidashttp://instagr.am/p/
So much for my resolution…
you at the supermarket. • Buy your secretary some flowers (and not just on Secretary Day).
have left on.
S2u_s_SkNq/ Hello Zuidas @hellozuidas De @Zuidasborrel @citizenM gisteravond, was zeer geslaagd!!!!pic.twitter.com/nJZ3vlsv tess bekkering @tessbekkering Mmmm.... little present received from @hellozuidas because I LIKE them :) citizenTess says; thank you
This year, I decided I am going to join the 46%
Or thank the cleaner for keeping your office tidy.
Harald vd Sluys Veer @sluysveer One of the most #remarkable #Dutch office towers by@ErickvanEgeraat at the #Zuidas in #Amster-
group. My new resolution? To do at least one
Simple as that! However, some words of warning
dam http://lnkd.in/HPpHVb Jongerius @Bas_Jongerius Te huur: garagebox op 200 meter van ZuidAs in Amsterdam. Inclusief verli-
random act of kindness per day: a selfless act to
are in place: kindness is contagious. So know what
chting, water, electrische deur. #parkeerplek #zuidas Cement @CementTweet Het nieuwe Sint Nicolaaslyceum op #Zuidas in A’dam is
assist, surprise or cheer up another person, who
you’re getting yourself into, because some day,
op 6 dec (naamdag Sint Nicolaas) feestelijk geopend (@ABTbv) VUConnected @VUconnected Wat is maatschappelijke relevantie v.
could very well be a total stranger. The phrase was
someone may do it to you in return...
onderwijs&onderzoek? Voormalig minister #CeesVeerman 13/12 in #FilosofieZuidashttp://ow.ly/fNODv Redactie PropertyNL
coined by American author Anne Herbert, who
@PropertyNL Baker & McKenzie velengt huur op Zuidas http://bit.ly/11Qdqj0 Eva Boswinkel @anneevaa Had ik al verteld dat ik de komende maanden mn avonturen op deZuidas beleef? Ik snap ondertussen waarom daar boeken over geschreven zijn. Dienst Zuidas @DienstZuidas Artikel over de moestuin én een recept van Bollenius #Zuidashttp://ow.ly/fRRH0 zozuidas @ZoZuidas De perfecte wereld: De Zuidas- Jeugd van Tegenwoordig gaat met geknepen billen naar kantoor. Doet meer aan face ... http://bit. ly/11zCKK4
Ruud Kaitjily @RuudKaitjily I’m at Spaces Zuidas (Amsterdam, Noord-Holland) http://4sq.com/11Grhr0
DAAN@DaanSchmidt Morgen pop-up store in het WTC op de ZuidAs inrichten en donderdag etalage op de Nieuwezijds in elkaar knutselen!#terugvanweggegweest Danielle Akkerman @naadjoo Na 2 uur door de kou te hebben gelopen op de Zuidas nu weer lekker op weg naar huis om warm te worden met een kopje thee. Kirsten van den Hul speaks, writes and works on the crossroads of culture, communication and change. She works as an independent change agent for Dienst Zuidas, and writes a weekly column for Dutch daily AD. In 2011 she was appointed as UN Women’s Representative. Her motto: “Without change no butterflies”.
@hellozuidas For more information, visit www.thechangeagent.nl or follow @thechangeagent on Twitter.
Text: Kirsten van den Hul • Photography: William Maanders
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There were three important meetings the past months concerning the redevelopment of a part of the Beatrixpark. The area around the park is changing rapidly. And now the new St. Nicolaaslyceum School has opened its doors, the old building will be demolished and will make more space available for green. Many involved parties such as local residents, the bicycle union and representatives from the business world were on hand. Director Hans Van Rooyen of the St. Nicolaaslyceum gave input at this co-creation, as well as two students, Thibo (17) and Sanne (16). “They were happy that we were at the meeting. We are intensive users of the park and our ideas are actually incorporated into the new plans,” says Thibo.
dentists tandartsen op de Zuidas
Co-creation Now that the beautiful new St. Nicolaascollege has been taken into use as of last December, the old school will be demolished. During the co-creation
dentists tandartsen op de Zuidas
the new destination for the ground was discussed, amongst other things. “There was an idea about building an amphitheatre, but later everyone saw that the grounds weren’t quite suitable to this end. We did
A Part of the Beatrixpark in a New Jacket
a lot of brainstorming together and made posters and
Have your say about Zuidas?
collages. By these means a lot ideas arose, but these were just as easily dismissed,” says Thibo. Sanne continues: “Everyone agreed that a lot of green needed to return and that the existing structure of the park had to remain intact, for example by keeping the little bridges.”
Zuidas continues to evolve!
The A10 orbital motorway is due to be rerouted underground, creating space to upgrade Amsterdam Zuid station and to redesign the surrounding area. What do you regard as the most important aspects of these changes in Zuidas? Tell us what you think at www.mijnzuidas.nl
You can complete the survey until 10 January 2013.
Most beautiful park in Amsterdam Van Rooyen is looking forward to realisation of the plans. “This is the most beautiful park in Amsterdam and it is fantastic what’s going to happen here. I find the architect’s last design really good, because all parties were very pleased with it. The part of the park that will be redeveloped will match nicely with our new building.” says Thibo: “We wanted more places to sit in the park and we see that this wish has become part of the eventual plan. I think that Wi-Fi should also be available in the park, but I’m not sure if that is going to happen.” Sanne: “We probably will not be able to enjoy the park while we are still at school, but I think the future of the park is important for the next generation of students.”
Text: Romy Lange • Photography: William Maanders
Finance Source: Holland Financial Centre
Every edition of Hello Zuidas magazine features financial news related to the Zuidas district, Amsterdam or the Netherlands. Send your financial news to firstname.lastname@example.org.
Shadow Banking On November 18th the Financial Stability Board (FSB)
published its progress report on the status of shadow
New app: Who is Who in Pensions
banking. The Netherlands plays an important role in this
The popular Who is Who for Retirement Management is
area, sharing a third place position with Japan. Holland
now also available through a mobile app. In this app the
Financial Centre has commissioned a study to take stock
Netherlands promotes itself as the prime location for
of the precise situation in this sector. The study will also
offering high quality retirement management services.
look at the spin-off effects of the sector on the Dutch
This application allows you to contact the relevant person
economy and at the contribution that non-bank financing
directly via email or telephone simply by pressing a
makes to the treasury. In addition to risks, the study will
button on your mobile telephone, smartphone or iPad.
also examine how much business is generated when a
In addition, the Who is Who application is always up to
holding, financing or royalty company chooses to set up
date because changes in contact information and content
shop in the Netherlands. The study will be completed in
are made immediately. To explore more possibilities go
Dutch Securitisation Association launch
Impact of the new Dutch Government on the Financial Sector
Successful World Pension Summit
The official launch of the Dutch Securitisation
The new Dutch government has announced its plans
platform for and by pension professionals, was held
Association, and the introduction of a standard for
for the financial sector. Brokers are angry at the govern-
in the EYE Film Instituut Nederland. This year 360
Dutch mortgage securitisations took place on November
ment’s plan to introduce a ‘financial transaction tax’.
participants from 42 countries met in Amsterdam to
20th. The launch marked the completion of a project
At the same time, plans to limit performance-related
share their knowledge and experience with one another.
which began in 2010, when it became clear that
bonuses to 20% of fixed salaries have infuriated both
Once again, the event’s organizers succeeded in drawing
improvements were needed in order to guarantee the
bank and brokerage staffs. Robin Fransman, deputy
up an impressive list of prominent speakers from the
successful bridging of the funding gap, now and in the
director of Holland Financial Centre stated: “Brokers,
international pension world, including the Italian
future. The Dutch standard is the first local standard to
managers, market-makers and stock exchange-related
Minister of Labour, Social Policies and Gender Equality,
be recognized under the terms of the European PCS
companies will leave and thousands of jobs will be lost
the Head Financial Sector Specialist at the World Bank
in the Netherlands.”
and the Vice President of Argentina.
This year the World Pension Summit, the international
Photography: William Maanders
food, fashion fabulous
Between the Amsterdam RAI and the Beatrixpark, you will find the stylish white winter world of Zuidpool! From October to March, Zuidpool is a unique venue in Amsterdam for exclusive business events, weddings, Christmas dinners and other winter festivities for groups up to 1100 guests.
Welcome to real bread! Every day the artisan bread of Simon Meijssen (founded in 1910) is made by hand in the bakery on the Albert Cuyp in the heart of Amsterdam. At this location our bread is made for more than 100 years using traditional recipes and the best ingredients.
Are you planning to organize an event during the winter of 2012? Please
For breakfast, lunch, tea- or coffee time
contact the sales team on +31 (0)20 616 86 60 or visit www.zuid-pool.nl for
we can always add a sparkle to your day.
more information about Zuidpool and its facilities.
On the Zuidas we offer free delivery. Please send an email to
Lets have a steamin’ hot winter!
email@example.com or to
firstname.lastname@example.org for orders
1078 GZ Amsterdam
Micy’s - Made with love Micy’s (pronounced as “Mickey’s”) is a new brand for handmade jewellery: bracelets, earrings and fashion accessories. The style? Casual chic and mix & match. Micy’s Jewelz are available through several fashion stores in the Netherlands, Belgium, Italy and Dubai as well as on-line via www.micys.nl. Like Micy’s on Facebook.com/Micys.Jewelz
Season Flowers Season Flowers reklame: tekst moet compleet anders: Season Flowers is a stylish flower shop at Zuidas Amsterdam. We have delivered to well-known hotels and companies for 10 years now. In our shop we sell high quality flowers, plants and beautiful lifestyle products for all budgets. Our compositions with flowers are modern and with a unique twist.
Please come and visit us. Gustav Mahlerlaan 401-403 - 1082 MK Amsterdam Phone: 020-3307571 Mail:email@example.com www.seasonflowers.nl
Every Friday from 12.00: Nail touch up for € 12,50 Would you like to enter the weekend with beautiful nails? Have them filed and polished in your favourite colour, so you will have beautiful nails all weekend. Every Thursday our dermatologist is on hand to answer all your questions concerning Botox.
Sustainability on the map at Zuidas Hello Zuidasfocusses on the following four pillars: Mobility, Sustainability, Clean & Safe, and Liveliness. Wilrik Kok and Taco Nijssen were appointed last year as program managers for the pillar “sustainability”. Yearly sustainability report
everyone”. This made me decide to start up Field
According to Kok and Nijssen there are a lot of
Factors, a design and consultancy office dedicated
inconspicuous sustainable elements at Zuidas.
to innovation and sustainability in the sectors;
There is the large-scale use of aquifer thermal
Tourism, Water, and Mobility. We are literally
energy storage, and the efficient public transport
inspired by keeping our eyes open. Like Taco I
system, which makes a big contribution towards
joined Hello Zuidas last summer”.
New rules for Bicycle Parking at Zuidas “Fortunately, Amsterdam is a bicycle city. That keeps the city liveable, but all these bikes need to be parked somewhere,” Harry Wien, project manager at Dienst Zuidas points out. “Sometimes parking all these bikes leads to problems, especially at train stations. The City of Amsterdam considers the stature and accessibility of Zuidas very important. Access roads and squares should be accessible to travelers, suppliers, administrators and emergency services.” Facility Manager of the World Trade Center Amsterdam Marc Claassen agrees: “The WTC Amsterdam is experiencing an increase in the number of bicycles. This illegal parking clashes with the ambition of Zuidas to be a region with high status.” Bicycle parking in racks and in moped spots
the functioning of the Zuidas. For them a visible,
At the beginning of 2013, The City of Amsterdam
yet small scale example is the botanical gardens
will designate a zone around Station Zuid based
at VU University. Wilrik and Taco are particularly
on the Local General Ordinance (APV). In this
focused on the future: “We are now preparing the
zone you are required to park your bike in the
first Zuidas sustainability report together with the
designated racks. The maximum period for parking
Green Business Club and the Dienst Zuidas. This
is 14 days. Parking will not be allowed outside the
report will be officially presented at the beginning
racks. Bicycles that are parked for longer than 14
of April 2013 and it is our ambition to present it
days, or which were not parked in a rack will be
annually,” says Taco. Wilrik continues: “Further-
removed. Mopeds have special parking spaces on
more, we would like to start next year working on
both sides of Station Amsterdam Zuid. Incorrectly
sustainable user demands and needs amongst
parked mopeds will also be removed. Removed
(young) professionals and citizens at the Zuidas”.
bicycles and mopeds are brought to the bike depot of The City of Amsterdam, and can be retrieved
after paying the fine.
Nijssen graduated from the University of West of England in 2008, researching sustainable real
Why the enforcement?
shops on the Mahlerplein. In 2012 the municipality
estate management in the United Arab Emirates.
The area around the Station Amsterdam Zuid is
added over 1,000 racks and has considerably
“During this research I saw that there was an
used quite intensively. 65,000 commuters make
expanded the amount of moped spots.
enormous economic potential in this sector
use of the station daily. The expectation is that
and that it also helped towards a better world.
this number will grow by app. 10% per year. Many
This is why in 2011 I set up Space Inverters where
commuters and other users of the area around
Hello Zuidas and the Amsterdam Government joining forces
we are Greening the Grey. Without elements like
the station arrive by bicycle or moped. Some
Hello Zuidas plays a binding role in addressing the
create blockages by parking outside the racks,
bicycle problem. “The management consultations
resulting in hazardous situations.
organised by Hello Zuidas are a platform for
nature and culture, I believe a city cannot truly flourish. I joined Hello Zuidas last summer. Kok is an Architect, TU Delft, and Innovation Engineer, Saxion Enschede. Since 2001 he has been working for Movares, MMID and MAKA Green. His diverse background from innovation, design and engineering, makes him able to create and manage design thinking processes, improving our (urban) environment. Kok: “Sustainability is for
Taco Nijssen (left) & Wilrik Kok (right)
“We would like to take the opportunity to thank Annemarieke Annemarie van Doorn of the Green Business Club for her great effort. As the first chairperson she built up the GBC Zuidas from its moment of inception. From now on she will continue to broaden the national ambitions of the GBC. The new chairman, Timo Huisman, was appointed last November. We both are looking forward to continue the collaboration and we wish Timo lots of success”. Please connect us as firstname.lastname@example.org
Text: Romy Lange • Photography: Floor Cornelisse
companies and representatives to discuss
Where can I leave my bike?
projects and points of concern in the areas,”
There are more than enough bicycle racks around
says Marc Claassen.
the station. For example, underneath Zuidplein there is a bicycle station. Furthermore, there are
More info on the APV: Date of implementation,
many bike racks under the Strawinskylaan viaduct,
area boundaries, costs of removal, and parking
in the Matthijs Vermeulenlaan, and beside the
facilities will follow shortly.
Text: Ewout Doorman & Harry Wien • Photography: Eric Dix
Hello Zuidas participants borrel Monday, December 10, 2012 5:30 pm – 7 pm Business Monday, Masters of LXRY @ RAI
Opening of the St. Nicolaaslyceum Thursday December 6, 2012, 3 pm St. Nicolaaslyceum
• There were more than 120 participants at hand. • Organised by ASEGA Media and Hello Zuidas. • The borrel was on Monday, the network day of Masters of LXRY. • The borrel was held in the Gallery of the RAI. • Catering was supplied by, amongst others, Sushi Time.
• The opening was done by ex-mayor Job Cohen, sportsman and ex-student Louis van Gaal, and National Poet, Ramsey Nasr. • The school’s 65th anniversary was also celebrated. • Hans van Rooijen, the school’s director, spoke of the long construction process and of the choices that were made. • The building is designed by DP6 architects.
Party, opening, reception or farewell drink @ Zuidas? Mail us: email@example.com
Photography: William Maanders
Photography: Wouter van Ierssel
Ingrid van Veen, Crowne Plaza: “What we have achieved here is a good start for the coming years. It would be great to have more decorations with even more entrepreneurs involved here at Zuidas. It’s a good initiative to create a cosy Christmas atmosphere together with more companies here in the area. Hopefully the trees will have lights next year. But we very are happy with the results so far”
Corinne de Groot, Symphony’s: “I think it’s a good initiative by Hello Zuidas to get this organised along with several entre-
This year we have taken a first step in creating a Christmas atmosphere at Zuidas. Different initiatives were taken and combined e.g. The Singing Christmas Tree, WTC’s Christmas Market, Het Verhaal van Kerst, and decorations on Mahlerplein and Gershwinplein. Hello Zuidas would like to thank the following parties NS, WTC, Zingeving Zuidas, Crowne Plaza, Dienst Zuidas, Symphonys, Tandartsenpraktijk van de Veer, Broersma Nieuwbouw, Stadsdeel Zuid, Season Flowers and Bolenius. We are looking forward to combining even more efforts with different parties in 2013!
preneurs. The business-like atmosphere does indeed get cosier. The red and green foil looks nice and is a creative idea. Next year I would like to see a big tree with lots of lights. Personally I like that best. Just as with other shopkeeper associations, I would like to try to save some money every month with other shopkeepers here, just for this kind of project. Who knows, one day we can open a small skating rink with some concession stands around it.”
Xavier Giesen, Bolenius: “All these Christmas creations look so cosy on these cold, grey days. It’s a great idea by the foundation to arrange the decorations in this way. You always need someone to take this kind of initiative. The fun way with which light is played with, adds real atmosphere to Zuidas. I like the LED lights, and next year we will try to work even more with lighting”
Agenda Zuidas Amsterdam
JAnuary - february 2013 Next magazine will be published @5th of March. Mail us your agenda. Deadline: February 10th. Email: firstname.lastname@example.org
January 17, 2013 Zingeving Zuidas Every third Thursday of the month Zingeving Zuidas organises a meeting with the intention of mutual inspiration between Zuidas professionals, asylum seekers, the elderly, post-psychiatric patients and young people. The big question is at these meetings: Who is helping whom? To close off, dinner will be enjoyed together. 5:30 pm till 7.30, www.zingevingzuidas.nl
January and February 2013
January 10, 2013
January 14 – February 2013
Council meeting Hello Zuidas
Tutankhamun, His Tomb and
Quarterly meeting between
The project “City Dust” by Jeroen
January 18, 2013
Cocktail happy hour @ citizen
facility managers, Stadsdeel Zuid,
Kramer is a continuous project of
Participants meeting Hello
The international exposition
Most countries, like Scotland, drink
Dienst Zuidas and police, chaired by
large-sized graphic and spatial
“Tutankhamun, His Tomb and His
to good health. In Turkey, they drink
Hello Zuidas. On the agenda are
installations. Hallucinating collages
Through the support of its many
Treasures” will visit the Netherlands
to honour, in Costa Rica to pure life
upkeep of public areas, safety and
that come from a sketch archive
participants, Hello Zuidas will
for 5 months only. Take a look inside
and in the Bengal to joy. In China
local infrastructure. Do you have
that consists of more than 1000
celebrate its first anniversary on
the burial chamber: you will feel like an
and Japan you drink to dry the
comments or complaints or would you
drawings and graphic compositions,
the 18th of January in the Novotel with
explorer. Close enough to touch the
cup. At citizenM we drink to them
like to partake? Let us know through:
distilled from the urban landscape
a meeting and a New Years Reception.
unbelievable beauty in front of your
all and offer our intriguing menu so
3 Pm, at Beheermaatschappij WTC
and the urban life fabric. City Dust
During high tea, Hello Zuidas will
eyes. It is an adventure for all the
you can join in. citizenM says: drink
Amsterdam, Strawinksylaan 1
shows the dizzying “big bang” of
present its numbers and its plans for
senses that no visitor will ever forget.
to good health, joy, pure life or a
the upcoming period. Of course we
Daily from 9 am till 7 pm.
H-Toren WTC Zuidplein
are interested in your reactions.
Amsterdam EXPO, Gustav Mahler-
Every Friday 5pm till 6pm.
Novotel Amsterdam City,
laan 24, information and tickets:
Prinses Irenestraat 30
3:00 pm till 5:30 pm.
Participants meeting Hello Zuidas (private)
16 JANUARY 2013 WTC and Hans van Breukelen
January 10, 2013
WTC Amsterdam Business Club kicks
Zuidas Business Borrel
off with a New Year’s Reception from
Most people don’t know each
4 pm till 7 pm. You will hear Hans van
other. That’s too bad, because that
January 10, 2013
Breukelen tell his inspiring story of
excludes a lot of interesting contacts.
WTC lunch concert. Waltz your
leadership: falling down, getting up
The Zuidas Business Borrel wants to
way into 2013!
and then becoming the best. It will be
see this changed. You can enjoy good
The WTC wishes all WTC employees
both fun and emotional and will cover
wines, live music and make new
a prosperous new year in Vienna style.
some great football moments laced
contacts in a relaxed environment.
In Vienna it is traditional to welcome
with funny anecdotes. Afterwards
January 21 till 27, 2013
There is a borrel quarterly.
the New Year with a concert by
we will toast to a successful 2013!
Amsterdam Fashion Week
Care to join? Send an email to tina.
the Wiener Philharmoniker, which
Interested? Please mail to business-
Amsterdam Fashion Week (AFW) started in 2004 as an initiative to put Amsterdam
plays waltzes, polkas and marches
on the map as a sparkling and internationally oriented destination for fashion. The
5 pm, Café Nooon, WTC Amsterdam
4pm – 7pm, WTC Amsterdam,
organzation has three values which forms the pillars of the organization: Connect,
Central Hall, WTC Amsterdam, 12 pm.
Grow and Celebrate. More information : www.amsterdamfashionweek.com
Agenda Zuidas Amsterdam
JAnuary - february 2013 Next magazine will be published @5th of March. Mail us your agenda. Deadline: February 10th. Email: email@example.com
22 january 2013
29 JANUARY 2013
February 27, 2013
February 28, 2013
Corporate Executives are (Still) Overpaid
From evolution to cultural
WTC Business Club,
WTC Lunch concert, Bach alive
We are pleased to invite you to, and participate in, our Public Debate ‘Corporate
“Hidden talents” market.
BBC music magazine praises Musica
Executives are (Still) Overpaid’. Opening lecture by Professor Jesse M. Fried,
How can humans, not much more
WTC connects! Fifty ambitious
ad Rhenum: “The vanguard of a new
Harvard Law School Opponent is Camiel Selker, partner at Focus Orange and a
than naked monkeys, display such a
VU students, almost or recently
generation of musicians with great
specialist in executive remuneration.
fantastic wealth of cultural expres-
graduated, and fifty companies in
ideals as to authentic performance.”
Time: 4 pm - 6 pm
sions? The answer must be sought
Zuidas looking for new talent.
Musica ad Rhenum is the most
Venue: Duisenberg school of finance
in the structure of the brain and the
These are the most important
exhilarating and controversial Old
emergence of an ‘’inner world”, where
ingredients for a talent market on
Music ensemble at the moment. The
concepts such as empathy and strong
February 27th. Fifty tables in a
music by the genius composer JS Bach
If you would like to attend or sign up
reciprocity are central. Nico van
central hall, with two chairs on
comes alive again in the hands of this
via the website:
Straalen is Professor of Animal
opposite sides, will form the
internationally diverse ensemble, led
Ecology and teaches at the Faculty
décor for the introductory talks.
by flutist Jed Wentz.
of Earth and Life Sciences at Vrije
These may result in an apprenticeship,
Central Hall WTC, 12 noon.
personal coaching, project participa-
8 pm – 10pm VU Boekhandel, De
tion or maybe a trial period. Every
Boelelaan 1105 www.vuconnected.nl
company is free to determine which course it wishes to follow there and then. Organisers are WTC Amsterdam
February 7, 2013
Business Club, Page Personal and
Live Music at Manhattan
The Ambitious Network Society.
Crown Plaza Hotel South
George Gershwinlaan 101 www.crowneplaza.com/amstsouth
Every Saturday Workshops
5:30 pm till 8:30 pm
January 25, 2013
It’s Sushi Time!
VU alumni meeting 2013
Ever wanted to be a fully trained sushi
The law faculty would like to invite its
chef? Participate in one of the sushi
alumni Jurisprudence, Notary and
workshops by Sushi Time and it’s a
Fiscal law to a meeting on Friday
real possibility! We organise weekly
afternoon, January 25, 2013. On this
sushi workshops where we teach you
day several interesting and actual
February 9, 2013
to make three different kinds of sushi.
courses will be offered to alumni
Valentine’s Day: You’ll have a
Our sushi workshops last three hours,
Jurisprudence and Notary law. The
date before you know it!
are a complete meal and we always
afternoon will be closed off with
Every year around February 14, young
serve unlimited drinks. It is a pro-
professionals take a senior along on a
gramme that will fill a whole afternoon
Participation is free.
date. Starting at 12 o’clock, with drinks
or evening. Check our calendar for
12.15 pm – 6 pm
afterwards in café “De Blauwe Engel”.
planned workshops at our website.
For more info: www.rechten.vu.nl
Servicepoint Hello Zuidas A clean public space is a precondition for a prime location like Zuidas. The area looks a lot nicer when there is no litter in the verges, when bikes are placed neatly in racks in the stalls and when garbage is picked up regularly. Hello Zuidas has made arrangements with for example the NS, Dienst Zuidas and the city district Zuid, so that public space is cared for just as well as privately owned space in the area. Company facility managers, but employees and residents too, can contact our service desk in the WTC Amsterdam, visit our website at www.hellozuidas.com,
Fashion: from catwalk to sidewalk On the weekend of Saturday the 19th and Sunday the 20th of January, Amsterdam will live its first fashion weekend. With this programme open to the public, Amsterdam Fashion week will bring fashion from the catwalk to the sidewalk. Spread out over the whole weekend, 50 events will be organised. Streets such as the Beethovenstraat, Cornelis Schuytstraat, Van Baerlestraat and the PC Hooftstraat will all be fashion oriented. Amsterdam Fashion Week will organise fashion routes through the city, presentations and fashion menus as well as pop-ups. Participating shops will offer attractive discounts and other small gifts. For more information about this week, visit amsterdamfashionweek.com
mail us at firstname.lastname@example.org or call us at 020 - 333 74 41 to report complaints or give ideas concerning cleanliness and safety. Hello Zuidas will make sure all reports are treated quickly and adequately. There is a quarterly council meeting Hello Zuidas about safety, maintenance and (road) construction in the area. The following participants are in this Hello Zuidas meeting; facility managers, city district Zuid, NS, Dienst Zuidas and the police. The next meeting will be held on January 10 at WTC management. Three times a year Hello Zuidas commissions an intensive inspection of the quality of the public space in the area. Hello Zuidas reports the findings to the different area managers and makes agreements as to increasing the quality. Point in case is the Service Level Agreement that has been signed with local governments concerning the level of maintenance at Zuidas.
Win tickets to the opening party on Friday January 18 in Club Air! Like us on Facebook.com/hellozuidas and let us know why you want to go to the opening party of Amsterdam Fashion Week.
Follow your Feelings Terry Verheij, Marije Bedaux en Hielke Bruin.
The legal professionals here at Zuidas are often conservative, risk-evasive and not flexible enough.
have the time or money to experiment. That’s
“A little less would be nice,” says Terry Verheij, one of partners at Voxius. Voxius arranges the
Voxius searches daily for the right candidates for
a shame, but whenever we get the chance to
recruitment, selection for permanent (Legal Search) positions and interim (Lease a Lawyer) positions
their clients. Also, they are also approached by
do so, we will take it.” Besides recruitment and
for legal professionals in businesses, law firms and notaries public. “Due to the crisis many people
legal professionals looking for employment or new
mediation for interim legal professionals, Voxius
remain at their present positions, even if they make them completely unhappy,” says Verheij. This was
assignments. In both cases the so-called ‘Finger-
has a third business line: coaching. Marije Bedaux
not the case for him and the other partners at Voxius. A couple of years ago they chose for the feared
spitzengefühl’ is important. “We actively look for
has made this activity her own: “Career coaching is
career switch, and now look onto a thriving business where they match legal professionals with clients
the right match between legal professionals and
undergoing a favourable development within the
and help them develop their careers.
clients,” Verheij explains. “We look for candidates
legal sector. Coaching helps prevent people from
who are more experienced and already have good
getting stuck in their ways. “Within Voxius there
networks. Besides, they have to have the right
are the so-called Chinese Walls. When a legal
Escape from the lions’ den
The importance of flexibility
specialisation of course.” But the right feeling for
person goes through coaching it doesn’t mean
Voxius moved in August of this year from the
The partners are critical of legal professionals here
company culture needs to be a good fit as well.
he’s guaranteed a client, or otherwise a permanent
WTC in Amsterdam and the Groothandelsgebouw
at Zuidas. “We regularly come across legal
“A legal person with no affinity whatsoever with
position with one of our clients.”
in Rotterdam to one office in the Eurocenter in
professionals with a one track mind. They often
the banking sector should not do work for ING.”
Amsterdam. For five years the legal organisation
don’t have a clue as to what is going on in the legal
It’s all about finding the right match.
was at the centre of Zuidas, but the three partners
world outside the Zuidas, financially or culturally,”
Terry Verheij, Marije Bedaux and Hielke Bruin
Verheij explains. “We notice that legal profession-
Innovation & coaching
regularly and we drink a glass of lemonade with
decided that it was time for a new and single
als from here regularly take on an inflexible stance.
According to the partners, within the company
a sigh of relief,” Hielke Bruin laughs. “We always
location. “We were literally in the lions’ den at
They feel very little for moving to foreign countries,
there is always room for innovation. “It’s only
have cooled champagne at hand.”
WTC. There is a large concentration of legal
or even to another province for that matter.”
dependent on the client if this is possible,”
professionals here at Zuidas and the odds of
According to Verheij, legal professionals from
says Hielke Bruin, one of the three partners at
seeing one another are high,”Verheij explains.
English-speaking countries are much more open to
Voxius. “We regularly see that our clients don’t
“Discretion and trust are highly valued at Voxius.
moving. Voxius is trying to convince Zuidas people
We are head hunters; not everyone needs to know
that flexibility is very important.
with whom we speak.” At the Eurocenter it is possible for Voxius to receive its clients and legal professionals (prefer “candidates”) in all ease.
Despite the crisis, the partners are positive about the future of Voxius. “The corks are popped
Voxius Legal Search | Lease a Lawyer | Legal Services | Career Coaching | Young Voxius T: +31 85 488.00.00 E: email@example.com Office: Eurocenter II | Barbara Strozzilaan 362, 4th Floor | 1083 HN Amsterdam
Text: Merel Hurkmans • Photography: Wouter van Ierssel
Sustainable Real Estate Special January/February Made possible by: • OVG Real estate • PropertyNL • Global Housing • Trinity Real Estate Company • World Trade Center Amsterdam • The Office Operators • Arcadis • Regus • G&S Vastgoed
On Monday 17 September 2012 OVG Real Estate was the first in the Netherlands to be awarded a BREEAM-NL ‘Outstanding’ design certificate for the development of the Deloitte and AKD office building on the Zuidas in Amsterdam. Jaap Gillis, chair of the Dutch Green Building Council presented the certificate in the presence of HRH the Prince of Orange during the opening congress of the annual Dutch Green Building Week to Bas van Holten. BREEAM sets the standard for best practice in sustainable building design, construction and operation and has become one of the most comprehensive and widely recognized measures of a building’s environmental performance. ‘Outstanding’ is the highest of the five standards that can be achieved. Deloitte / AKD Zuidas is the second largest building in the world (over 40,000 m2) to ever achieve an ‘Outstanding’ design certificate.
Hello A’dam Global Housing is the address for HR Managers when it comes to guiding
Zuidas goes for Sustainability PropertyNL
expats through their new habitat. As their ‘best friend in town’ we help them find their way from housing to work
Zuidas has big ambitions. In 2030 it will have positioned itself
permits, airline tickets and everything
as Amsterdam‘s great international knowledge and business
they need to feel at home in a new
centre. However, it will not only be the place to work, but also
city like Amsterdam. Welcome!
for residence and recreation. At this moment there are over 8000 homes available.
visit our website
Suite Offices: A unique chance for small businesses to find a place to work in WTC Amsterdam At World Trade Center Amsterdam, the term “New Work” is nothing new. The WTC has been working along this concept for the last 25 years, offering relatively small businesses a chance to acquire nice office space in a prominent location. “Here you are not bowled over by the big players at Zuidas. Our Suite Offices are ideal for entrepreneurs who are looking for flexibility in a qualitatively high segment of the work force,” says Christiaan Huijg, Managing Director at World Trade Center Amsterdam.
Suite Offices For small businesses it is sometimes hard to find a nice,
or send us an e-mail
With less than 10% of all commercial space vacant, Zuidas already
suitable location at Zuidas. Huijg: “Most parties do not want
distinguishes itself positively compared to the vast majority of
to obligate themselves to long-term leases, as the market is
other locations in the Netherlands. That’s why construction is
restless, and no one knows where they will be in 5 years’
continuing at a steady pace. At this rate, 40,000 m2 of office
time. Flexibility is very important to them. That’s why we
space will have been added as of the end of 2014. But most
developed “Suite Offices”, where you can rent short term
importantly, these are sustainable square meters.
as well as long term. Furthermore, office space is available ready for use, making it possible to be settled quite quickly,
New player. Great achievements.
Project management has taken an active role in realising
but just as easily left behind on short notice. All of our 23,
buildings that are sustainable and flexible. Buildings have to
approximately 20m2 units are all fully furnished and offer
be able to house different functions, such as residential and
all facilities the WTC has to offer.”
commercial activity, without having to deal with high renovation
Christiaan Huijg, Managing Director at World Trade Center Amsterdam.
costs. The buildings themselves have to comply with high
sustainability demands. And the market has picked up on this
Every unit has two workstations and there is also the
in a positive way. Point in case is the large offices of Deloitte
possibility to make use of the three “Breakout Rooms”,
The WTC is a very durable building and has undergone
and AKD, which have received the BREEAM-NL certification
where you can entertain guests for example. There is also a
a metamorphosis in the last 26 years, without affecting
“Outstanding”, a first. The design complied with the stringent
closed-off meeting room, available to all tenants. “We think
its basic function. Huijg: “This building is incredibly
demands of BREEAM, the most widely used system internation-
it’s important that our tenants be of an independent nature,
functional and we would like that characteristic to
ally to measure a building’s performance in terms of sustainabil-
so that costs can stay as low as possible. There is no
return in our Suite Offices. For example, because we
ity. The city of Amsterdam too, actively stimulates sustainability
permanent supervision on the work floor, so there is
offer our units fully furnished, the interior elements are
initiatives. For instance, earlier this year, Alderman Van
no one to manage the kitchen for example. If there are
reusable. We find it important to occupy ourselves with
Poelgeest handed out a sustainability cheque to people owning
technical problems, or if someone has spilled their coffee,
this sort of thing to keep ahead.”
land to build a house of their own design at the Kop van Zuidas,
a call to the WTC Servicepoint is all that is needed and
who were planning on making it sustainable.
these kinds of problems will be solved immediately.
For more information go to: www.suite-offices.com
The office spaces, including shared workspace, all receive Therefore, in this edition of Hello Zuidas a special on sustain-
daily cleaning and our security team makes its rounds
ability and what relative plans can be expected at Zuidas.
every morning and evening, ensuring safety,” says Huijg.
Your partner in commercial real estate. Stadionweg 82 bg, 1077 SP Amsterdam, +31 (0)20 767 0330, www.trec-amsterdam.nl
Text: Romy Lange • Photography: Wouter van Ierssel
Optimal Flexibility with
Totally Outsourced Office Core business
The office Operators are known for their innovative office concepts such
Another unique aspect of the Totally Outsourced Office is that The Office
as the Box Office, a 12 m2 moveable office. Responding to a growing
Operators will take care of the complete office management for these
demand for flexibility, the company developed the concept of the Totally
companies. That includes such matters as IT infrastructure to waste bins,
Outsourced Office. The Office Operators offer fully furnished and
from reception duty to lunches. Companies can then commit themselves
flexible office space, and take care of all possible needs the client may
wholly to their respective core businesses, and do not have to invest in
have. “Meanwhile, companies such as LinkedIn, Pepsico and USG
systems, people or furniture. Or, as Feenstra would like to point out:
Juristen, part of USG People, have chosen for our concept.”
“We are good at running an office, and we let our renters/tenants do what they are good at.”
According to Sipke Feenstra, director and co-founder of The Office Operators, the demand for flexible office space is really very logical,
especially considering the uncertainty of the present economy: “If there
A Totally Outsourced Office is not only very user-friendly. It also means
is anything that is difficult for companies, it is to plan ahead long-term.
cost-cutting in most situations. “Because companies cannot anticipate
Practically every business plan will show a nice growth curve, but the
their growth they tend to rent more space than they actually need.
reality is much more tenacious. Companies grow faster, and sometimes
To be on the safe side, they often furnish workspace which for years is then
slower than projected, and create a shortage or conversely a surplus of
left unused. But just as well a company may grow faster than projected,
office space. We play into this with the Totally Outsourced Office, where
meaning they will need to find new space, often on a new location, leading
companies take precisely the space that they need.”
to a physical split-up. Quite often they are stuck with a building or a lease. These are risks we can take away with the Totally Outsourced Office.”
Sticker sheets Feenstra shows what this means in the prestigious UN Studio at Zuidas. Just as with all 13 branches in the Netherlands and Belgium, there is an The Office Operators reception desk. What immediately strikes the eye is that the different companies have their offices furnished conform their house style. Says Feenstra: “For the positioning and brand experience of these companies it is often important that they have their own logo, house style and stationary. But it doesn’t end there. We can also add sticker
“Meanwhile, companies such as LinkedIn, Pepsico and USG Juristen, part of USG People, have chosen for our concept.”
Innovative approach The Office Operators have opened 13 offices in the Netherlands and Belgium in the last three years. The Totally Outsourced Office is offered in all these locations. Feenstra: “I’ve been active in this market for the last couple of decades, and you see a clear movement where companies not only want flexible office space, but are also in a position to demand it. From the moment of our inception in 2009, we have always pursued an
sheets with their own logos to all the dividing glass panes inside the
innovative approach towards work space through continual dialogue
building. That this approach works is apparent through the companies that
with our clients. The Totally Outsourced Office is in my view a fantastic
have already chosen for the Totally Outsourced Office. Feenstra continues:
innovation that could only have come about through such an approach.”
“Meanwhile, companies such as LinkedIn, Pepsico and USG Juristen, part of USG People, have chosen for our concept.”
Another view But it isn’t only the furnishings that make the concept of the Totally Outsourced Office so interesting; it is the combination of furnishing and flexibility. “If any of our renting companies need extra space, in principle
The Office Operators
it can be realised in a weekend. All offices within the Totally Outsourced
Office concept are modular. In a manner of speaking, it is possible to come
1082 LZ Amsterdam
to work on Monday and have a different view from your desk,” jokes
T +31 20 700 5500
Feenstra. “Within the outside walls we can rearrange everything.”
Text: Mischa van de Woestijne • Photography: Roemer Overdiep
Economic growth limited by available space, materials and energy. A dilemma? Not for ARCADIS, to us it’s an opportunity!
sustainability aspect makes the complex unique.
able options and solutions. This knowledge
Sustainability was at the forefront right from
is not only put into practice, but also developed,
the beginning of the project. For example, the old
so that sustainable knowledge and skills
building was demolished very carefully, and the
remain relevant and can be implemented in
materials were separated, so that 98% of the
debris, glass, wood and metals could be reused. In the new building, use of sustainable materials,
Furthermore, these ambitions of our clients
energy efficiency and climate control were
are fulfilled by the Sustainability teams, using
priorities. Thanks to optimal isolation, climate
a sustainability process model. During the
ceilings, the use of green energy, city heating,
different phases of the building process, the
as well as cold and heat storage in the ground
The political and social interest in sustainable
resulting in cost reductions; parties willing to
sustainability factor is added, for example
underneath, the building has an energy perfor-
growth is substantial. The realization that
take on integral responsibility. Many clients have
through possible measures to be taken during
mance co-efficient that is 43% lower than
present and future generations will have to be
turned to us for advice on questions regarding
the design process or specific measures taken
regulatory requirements. Through all these
responsible for “people, profit and planet” is
their present portfolios. Questions that are more
in maintenance and facility management.
measures, including agile working , the building
growing. Where in recent decades the empha-
than ever focused on making real estate more
complex is, measured to size, one of the most
sis lay in developing visions and strategies,
profitable and better suited in relation to their
in the coming years it will be important to
company’s organisational targets. ARCADIS
In addition, ARCADIS has wide expertise in the
translate these ideas into concrete actions, and
offers a sustainable approach, based on an
areas of redevelopment, re-use and demolition
to incorporate them into our daily behaviour.
of different types of buildings, including offices,
Not only governments, but companies and
sustainable buildings in all of the Netherlands.
monuments and healthcare institutions. After
individuals too, must take their share of
ARCADIS’ approach focuses on the complete
consultation with our clients, ARCADIS has
responsibility. The Netherlands is alsochanging
life cycle of the built environment: from the
redeveloped a wide range of buildings and
constantly, as we strive for economic prosperity
preparatory work, the concept and design, right
successfully converted them for new use whilst
and a better quality of life we are pushing the
up to maintenance and facility management and,
taking into account the functionality and origin
limits of available space, materials and energy.
where relevant, re-design: from planning and
of the existing building.
A dilemma? Not for ARCADIS, we see this as an
creating assets to operating and redefining
opportunity, it’s a challenge that we love to take
assets. That is why our clients with complicated
Our approach has been successfully imple-
on. It’s what we’ve been doing since 1888.
questions have come to the right place. Innova-
mented for healthcare institutions, port areas,
tion, sustainability and the creation of added
universities, school buildings and offices.
Sustainability and real estate
value are always key in everything that we do.
To name a few: the Humanities Faculty at the
Sustainable business is actively contributing
In all projects we look for the most sustainable
University of Leiden, the port area of RDM, and
ARCADIS is a prominent, global, knowledge
towards a durable future. One of the key points
solution within the framework of the project.
the Parnassus Tower in Amsterdam. At Zuidas,
driven company. We provide consultancy,
ARCADIS is responsible for, amongst other
engineering and management services to
existing real estate to be sustainable. Compa-
Teams for sustainable building
things, the integrated design of the ZuidasDok-
companies in and outside the Netherlands.
nies are asking how to make their real estate
Meanwhile, we have built up a lot of expertise
dok, where expansion and integration of the
Our clients’ success is always at the forefront
more sustainable and how to generate a higher
in the areas of construction quality, laws and
main infrastructure, development of a city
in the way we do business. We realise projects
profit from their real estate portfolios: how to
regulations, and the durability and sustainability
centre including a train and metro station, as
and programmes from concept to completion
renovate a building in a sustainable manner, how
of buildings. LEED, BREEAM and c2c expertise is
well as the issuance of terrain for development,
as well as managing them. ARCADIS is active
to make efficient use of properties, and how to
abundant to give the right input on sustainability
all come together.
in the areas of Buildings, Environment,
add sustainable energy-efficient measures.
for large-scale, complex built asset projects,
within sustainable enterprise is developing
together to develop and apply the most sustain-
Infrastructure and Water. ARCADIS itself
or to offer independent advice to clients and
Rabobank goes sustainable
has the highest score on the Pro-rail CO2
To answer these questions, clients are increas-
customers. We often work with so-called
The new building for Rabobank in Utrecht is a
accomplishment ladder (2012), and was
ingly seeking parties who have innovative ideas
Sustainability teams, at different points of the
pleasant place to work, to meet people and to
winner of the Leaders for Nature Award in
and solutions to resolve their concerns as well as
building process these teams of experts come
relax. Not only is the architecture striking, the
2010, 2011 and in 2012.
Text: Nicolette Brinkers • Photography: Luuk Kramer
A Global Workplace at my Fingertips
you to find a place throughout the whole of the Netherlands to work, where you will be provided in all your needs. “At every location there are people on hand, and everything you may need is available, right up to and including paperclips,” says Schaepman. According to Eduard Schaepman people only need an infrastructure to be able to work. “Modern technique allows people to work everywhere and at all hours. Regus supplies a third working place for 1.7 million Dutch people (mobile workers population) who have this specific need.” Working in this manner has triggered more and more positive response from the government.
“My laptop is my office,” says Eduard Schaepman, a true flex worker. “For five years now I haven’t worked at the same spot, and I love it.” This statement expresses Schaepman’s career perfectly. He is vice president of the largest supplier of flexible workplaces in the world: Regus. With 1500 locations in 100 countries around the globe, this company is the largest of its kind since 1989. Schaepman oversees the developments within the Benelux and works daily on new innovative solutions designed to support the working man.
Innovation Regus is well represented at Zuidas. You can choose between three locations where Regus will try to satisfy the working man’s needs. For instance, should Atrium not completely be what you expected it to be, you can always choose a spot in the WTC or else near the Amsterdamse Bos (the woods, red.). But it is almost impossible to not feel comfortable thanks to one of Schaepman’s innovations: the Thinkpod. This egg-shaped chair helps you focus your attention completely on your work.
Regus Business Lounge
This is just a small example of the creativity within Regus. The business
“Last year different campaigns were launched to stimulate flex work,”
lounges can be found at train stations throughout the Netherlands. “Recently
says Schaepman. “It is a very sustainable way of working because it does
we experimented with creating work places and business lounges at gas
something against CO2 emissions, harmful for the environment. Besides, it
stations,” says Schaepman. “These places are not designed for working at all
also helps stress reduction, seeing people do not have to deal with seemingly
day, but cater more to those people who need to make a quick phone call or
endless rush hour traffic going to work every day.
need to prepare a call or talk. I mean, why drive into the busy Amsterdam city centre, when you can prepare your meetings in half an hour along the A10
motorway? Work in this manner becomes a lot more efficient.” But the
Schaepman believes that this style of self-reliant labour has the future.
working man can also find a nice and quiet place to work at one of the many
Furthermore, he does not see other suppliers of flexible office space such
train stations in the Netherlands, with coffee and free Wi-Fi.
as The Office Operators or Spaces as competitors. “Our concepts are a little bit different. Besides, Regus is the only company that operates globally and
Environmentally friendly and stress-free Regus differs from other providers of flexible workplaces through their global reach and through their subscriptions. For 25 euros a month, you get a Gold
www.regus.nl 0800 - 020 2000
offers subscriptions,” explains Schaepman. “You can compare it to football leagues: Regus is part of the Champions League, where others are still in the second division.”
Card subscription where you get charged only for what you use. This allows
Text: Merel Hurkmans • Photography: Karen Steenwinkel
Fulfilling the needs of
expats and companies
More and more expats are forced to find their own way now companies
CEOs, but also for expats on a smaller budget. And we do this for the
have to cut down on personnel expenditure. “A place to live is a
employee who plans to work only for a few months in a new city, as well
basic necessity,” explains founder Daan Driessen of Global Housing.
as the manager who plans on getting settled in a new city for the next ten
“Especially for expats who do not yet know the area where they will
years. Even the expat who is not satisfied with his present housing can
be working. Global Housing can arrange everything from the plane
always turn to us.”
ticket up to that beautiful apartment in the city centre. And we also take into account such important things as schools for the children
Collaboration with companies worldwide
and which is the best internet provider.”
Driessen collaborates with many Zuidas companies. “All renowned companies are here at Zuidas, because of its international stature.
24 Hour service
And we also service beyond the Dutch borders.” Global Housing is
Global Housing orients itself on expats who seek quality housing.
active in New York, London, Brussels, Buenos Aires and five cities in
Says Driessen: “We focus especially on the wishes and needs of the
the Netherlands (Amsterdam, The Hague, Utrecht, Rotterdam and
expats and in that, we go pretty far. We are available 24/7 for the expat.
Eindhoven). “The differences per country are big. In Brussels the standard
For example, should the heating quit in the middle of the night, we will fix
is a nine-year contract. And here in Amsterdam there is the point system
it immediately. We understand that we cannot leave an expat out in the
to struggle with, and which is incomprehensible to foreigners. For that
cold. We are first contact, first friend in the city. We give advice on child
matter I prefer New York or London. There you have the free market:
day care, schools, supermarkets, restaurants, cafes, utilities, and that list
if you want to live in an A1 location, you pay the price.”
goes on. That means that Global Housing does not have a standard brochure, but gives custom advice. Global Housing thinks along with
Flexible, engaged company
Global Housing is active world-wide, but has its own durable solution to housing itself. “We have no own offices,” Driessen explains. “We have
Global housing takes work out of HR’s hands
flex places in all cities. That means that we locate ourselves with other
“Trustworthy advice is hard to find and usually ends with realtors once
companies internally.” And in every city Global Housing has collected
the contract is signed,” continues Driessen, 38. “And the companies
a network of knowledgeable realtors, re-locators and travel agents as
where the expats are going to work simply don’t have the time to help
partners. Driessen: “In this manner we can meet the expectations of
them on their way. Especially now with the economy as it is where cuts
an expat in every city.”
are made on employee costs.” Daan Driessen is founder of Global Housing. He specializes in the global Global Housing takes work out of HR’s hands by guiding them right from
housing market and is a real service provider for the business market.
the beginning towards the places where they will work and live. “The ideal situation for us is when the HR manager contacts Global Housing at the
moment the labour contract is signed with the new employee,” the
founder of Global Housing explains. “After that, we take it from there.
We will arrange everything from flight tickets to work permit, housing and everything else that comes with moving to a new city. We do this for
Text: Inge de Brouwer • Photography: Erik Smits
Young, Ambitious and University Graduate “Work useful to society is never a sacrifice” Amsterdam’s VU University is bursting with talent. New human capital, ideal for all those companies that are always looking for top talent.
Veneman is an advocate of AkzoNobel’s “Shared value”
Understanding that maintaining balance in the city of Amsterdam sometimes means adding and sometimes means removing Continuous development, always in motion Our new projects and initiatives will again help bring balance to the city
Mitchell Esajas, a student of Business administration and
concept. Financial capital must generate social and environ-
Anthropology, now following an internship at KPMG, had a
mental capital nowadays. Says Veneman: “You don’t need
talk with André Veneman, corporate director Sustainability at
managers at Zuidas these days, but leaders who see that
AkzoNobel on December 7th. Mitchell is winner of the 2012
society is changing. Business has become sustainability and
ECHO Award: he founded a new student union, “New Urban
sustainability has become business and that will grow on the
Collective” through which he helps train elementary school
Dow Jones Sustainability Indices.”
children from Amsterdam Zuid Oost with their CITO tests, amongst other things.
Mitchell is especially interested when that decision, the tipping point, is reached within a company to become
Naturally, Mitchell is going to seek employment at a company
sustainable. “It begins with a vision at the top, but a bottom-
that works towards a sustainable society. His ambition is to
up process is also necessary, particularly through the whole
take sustainability to a new strategic level, so that both the
supply chain, from HR to research. A company that occupies
company and society may benefit. But what such a position
itself with a sustainable future, has a future. It also offers
is called, and how to get there is still the question. Veneman:
challenges to young, decisive people.”
“I never made plans as to what my career should look like.
The Amsterdam Developer
I always worked where I found it had a certain value to me.
To Veneman it is clear: “For young people who can operate
And work that is useful to society is never a sacrifice.”
on the crossroads of private companies, NGO’s and politics, and in this way add their share towards a sustainable society, there will always be work.”
Hidden Talent Market On February 27 a first meeting between 50 talented students and companies based on the Zuidas will take place, organised by VUconnected, New Urban Collective, TANS and Business Club WTC Amsterdam. For registration: www.vuconnected.nl VU Connected is the civic network of Amsterdam’s Vrije Universiteiit (VU), VUmc and VU Windesheim.
Mahler4 is a development of G&S Vastgoed
Text: Joanneke Lootsma • Photography: Wouter van Ierssel
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Road construction at Zuidas demands some clever measures
Car and Bike Sharing Great Success at Zuidas How important is accessibility at Zuidas? “In the area of accessibility at and around Zuidas there are a lot of things about to happen. Think of the construction work around the rail project OV SAAL, where train transport between Schiphol, Amsterdam, Almere and Lelystad is being expanded. Or else the plans for Zuidasdok and the widening of the A10 motorway, and what an impact that will have on accessibility. Given the number of employees that will be confronted with it, you can imagine that accessibility is at top of the agenda.” What role does an accessibility broker play? “We advise companies on smart accessibility measures they can take to reduce the inconvenience from all this road construction. We do that at Zuidas together with Hello Zuidas, the Green Business Club, the Dienst Zuidas and of course the companies , ORAM, road authorities, transporters and other providers of mobility services. At Hello Zuidas we are active as project leader “accessibility and mobility”. The car and bike sharing project we started in 2012 together with Hello Zuidas and
Car and bike sharing is alive at Zuidas. That was evident by the large turnout Friday November 9, when during a joint meeting of the Mobility Lab of the Green Business Club and Hello Zuidas, the results were presented of the first survey round. What became particularly evident in the discussion was that a combination of electric and normal cars should be offered. This in combination with public transport was desirable. Notable was that almost all participants found the look and feel of the car and bicycle to be very important. In the meantime there have been follow-up meetings with the suppliers who made a pitch. The project will begin in 2013. “The great interest of companies accentuates the demand for alternative means of transport as to commuter and business travel,” according to Annelinda van Dijk van Eck, board member at Green Business Club and CSR manager by Vesteda.
the attention to mobility and accessibility remains. Verkeer Advies and Hello Zuidas will continue to support employers.
Subsidies for MKB entrepreneurs extended In the last edition of Hello Zuidas in the interview with Mark Hufken of Triple Ace there was mention of the MKB mobility voucher. This arrangement was to stop as from December 31st of 2012. However, due to the fact that more and more entrepreneurs are making use of the vouchers, the term has been extended to October 15, 2013! Check for more info at: www.agentschapnl.nl/ programmas-regelingen/mobiliteitsvouchers
Green Business Club, will continue in 2012 and we will keep working closely with Dienst Zuidas and
Verkeer Advies (Traffic Advice) is accessibility broker and gives advice on sustainable accessibility measures. To this end, it focusses in the Amsterdam Metropolitan Region on those areas where the larger employers are housed, where the most people work, and where the most important known traffic jams and bottlenecks are situated. Zuidas is a perfect example of such an area. “Approximately 30,000 employees will be confronted with major road construction in this area,” says Ingeborg Baltussen, director of Verkeer Advies.
Programme Taskforce Ontspits reaches its Target During a conference held by the group Ontspits
How do you deal with mobility yourself?
(De-rush hour) on Monday November 26, 2012
“We are smart travellers! We take public trans-
the Ontspits report was presented. The taskforce
port, or bicycle, but we also work from home or on
looks back in this report on the important develop-
location. As a result of this “new work” we need
ments and achievements in the past four years by
less office space. We moved into the sustainable
companies towards improving accessibility in the
Zuidparkcomplex in Duivendrecht. The interior
Amsterdam metropolitan region. The study shows
and facilities in this building fit well with
that the number of kilometers in the rush has
our ambition, just like at Zuidas, to deliver a
decreased by as much as 6.9% in the last four
sustainable manner towards accessibility in
years. This is well above the target set by the
the Metropolitan Region.”
Taskforce Ontspits of 5%. A Success indeed! Verkeer Advies supplied the data for the study. This study also included the companies at Zuidas and the measures that they have taken. Even though Taskforce Ontspits will cease its activities,
Text: Charita Plet • Photography: Jeffey Teeuwen
Text: Charita Plet • Photography: Jeffey Teeuwen
The importance of staying crazy Boredom slays more of existence than war. - Norman Mailer
Memo board Het Financieele Dagblad announced that ZuidasTravel.nl has won the
“Zuidas is for Amsterdam what Manhattan is
No, now I don’t think I could possibly get bored out
for New York,” have I heard before I set my foot in
of my skull around here. No one should. You don’t
Zuidas. “Jet-set, all the successful and important
have two crazy guys in the neighboring office to
people, all the business is centered here. You’ll
remind you that even though doing serious work,
see, it’s a place to be!” I was unsure whether it
you’re still a creative human being? Then help
sounded intriguing to me. My idea of business
yourself. Create a new challenge – and it should
folk was that of a rather uninspired mass of
be something more original than counting the
Buildings on the Zuidas are rapidly provided
“Stages in Zuid” is a local project to support
people whose lifetime is divided into stage of
airplanes heading for Schiphol. Make your work a
with a fibre backbone for quick and easy access
MBO-students in Amsterdam Zuid to do an
getting enough money to buy a Porsche and stage
game. Skip rather than walk. Read about things
to broadband/High Speed Internet. After the
internship. The project is initiated by city district
of showing off with their Porsche. I couldn’t see
you like. Go wild and sing at the top of your lungs,
WTC NDI ICT Solutions has recently provided
a way how to survive this – supposedly lethal
if you must. Whatever floats your boat.
the Ito, SOM (1 and 2), Viñoly, New Amsterdam
FD Gazellen Award 2012. FD Gazellen is a competition between fast growing companies in The Netherlands. ZuidasTravel.nl experiences solid growth in selling more airline tickets online.
and FOZ buildings with a backbone. Companies
We are looking for socially responsible
Now I see that the “business folk” is, in fact,
in these buildings are being connected at a high
companies who are willing to offer internships
Little did I know, that Dutch businessman is a
just of my kind. And as long as we won’t get
for Mbo students in the field of marketing,
whole lot different from – you know – general
in our own way by taking ourselves too seriously;
kind of businessman, available in other countries,
as long as the guy in the other office keeps
including mine. First of all, there was this man at
spinning on his chair until he gets dizzy and then
Please contact Annemie Wortelboer,
one of the borrels – his shirt was sticking out of
hopelessly tries to click the right icon, then we
06 15 534 500 or www.stagesinzuid.nl
his trousers. His feet, though tucked in nice leather
don’t need to be afraid of losing our true nature.
shoes, were missing socks. Stylish? No way.
And the Porsche? Yes, I’ve seen one the other
Socially acceptable? Probably not. Making a
day – it was completely orange. Orange Porsche.
statement? Definitely! Sockless man was my
What a good, crazy joke!
boredom of a concrete jungle.
financial, secretarial or legal assistance .
hero, rebel without a cause, one that found the courage to step out of the mass of blue shirts and grey suits. And yet there was more to come. After I had a proper plunge into the office world of Zuidas, to my pleasant surprise I discovered that those skyscrapers are full of sockless man (figuratively speaking)! I raised my sight from the screen of my office computer and I saw a middleaged, well-dressed man, throwing crumpled paper balls after his colleague, who was crouching under his working desk, laughing like mad. For the rest of
College-Club offers inspiring evening courses to highly educated young professionals to increase the general knowledge and to extend the network. These series consist of a maximum of five independent courses and take place once a month at special locations in the centre of Amsterdam. The courses are taught by professors, teachers, journalists, researchers and well-known people. These meetings are not only interesting, but also challenging and fun. So, now we are talking! www.college-club.nl
the day, I couldn’t get rid of the amicable grin they put on my face. Not that I was trying to.
Veronika Bačová recently graduated in journalism in Slovakia, her homeland. She moved to the Netherlands seeking new challenges and changes. Turning from a puzzled little foreigner
Facebook Like & Win November/December The winner of two airline tickets to Prague will be announced at the beginning of January!
to a daring entrepreneur, she’s currently founding ShapeShifters, a company with the mission to make Dutch handmade design be seen and worn.
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Participants Hello Zuidas – January 2013 If your company isn’t on this list, please contact firstname.lastname@example.org 1. ABN Amro 2. Accendium 3. Accenture 4. Akzo Nobel 5. Alvarez & Marsal Benelux 6. Amsterdam EXPO 7. Amsterdam in Business 8. Amsterdam RAI 9. APG 10. Arcadis 11. ASEGA Media 12. AVIS Autoverhuur 13. Bagels & Beans 14. Baker & McKenzie 15. Bank of Tokyo-Mitsubishi 16. Beheer Brouwershoff 17. Beheermaatschappij WTC Amsterdam 18. Bereikbaarheidsmakelaar Verkeer advies 19. BLUSH Beauty & Skin Clinic 20. Boekel De Nerée 21. Bolenius 22. Breevast 23. CBRE B.V. 24. citizenM 25. Cofely 26. College-Club 27. Crowne Plaza Amsterdam South 28. De Brauw Blackstone Westbroek 29. Dienst Zuidas Amsterdam 30. DTZ Zadelhoff, Agency Amsterdam 31. Duisenberg School of Finance 32. Eefje Voogd Makelaardij 33. Eetwinkel Zwaan 34. Ernst & Young Accountants LLP 35. Expatcenter Amsterdam 36. Fortron B.V. 37. G&S Vastgoed 38. Galerie Modern 39. Gerrit Rietveld Academie 40. Greenberg Nielsen 41. Green Business Club Zuidas 42. Gustavino B.V. 43. HAB International Accountants & Consultants 44. HB Hairstylers 45. Hello Sushi 46. Hestia Kinderopvang 47. Het Amsterdamse Bos 48. Holiday Inn Amsterdam 49. Holland Financial Centre 50. Holland Interplan B.V. 51. Houthoff Buruma 52. ILFC Aviation Services (Europe) 53. IMC Financial Markets Amsterdam 54. ING Rayon Amsterdam Zuid West 55. JCDecaux Nederland B.V. 56. Kardan 57. Kempen & Co 58. Koetjes en Kalfjes 59. Linklaters 60. Loyens & Loeff 61. Maarsen Groep Beheer B.V. 62. Markit 63. MBO College Zuid
64. Mech Make & Take 65. Miles Building 66. Mood for Real Estate 67. MultiCopy Nederland B.V. 68. My Best Team Ever 69. NDI ICT Solutions 70. NEWNRG 71. Nick & Delano 72. NL Real Estate 73. Novotel Amsterdam City 74. NS Station Zuid 75. Oliver’s 76. Ontspits 77. Openbare Bibliotheek Amsterdam 78. ORAM 79. Pathé 80. Phisage Beauty & Wellness 81. Property NL B.V. 82. Puramis Consultancy 83. Qbic Hotels 84. Q-Park Nederland 85. Rabobank Amsterdam Markt Zuid 86. Regus 87. RGA International Reinsurance Company 88. RSM Amsterdam Office 89. Russell Reynolds Associates 90. SANTOS LUXURY 91. Schiphol Real Estate 92. Season-Flowers 93. Securitas 94. Singaz 95. SLFMD Tailoring 96. Spaces 97. Stadsdeel Zuid 98. Stibbe 99. Sushi Time 100. Symphony’s 101. Tandartsenpraktijk Van De Veer 102. TAXI-E 103. The Bank of New York Mellon 104. The Royal Bank of Scotland 105. TPEX 106. The Change Agent 107. The Office Operators 108. Transcore Management 109. TREC 110. Triple Ace 111. Vimpelcom 112. Voxius 113. Vrije Universiteit Amsterdam 114. VU Connected 115. VU Medisch Centrum 116. Wagamama 117. World Trade Center Amsterdam 118. WTC Amsterdam Business Club 119. WTCafé De Blauwe Engel 120. Your Assistant 121. Zingeving Zuidas 122. ZuidasTravel.nl 123. Zuidschans
Colophon Foundation Hello Zuidas Strawinskylaan 61 - 1077 XW - Amsterdam, NL + 31 (0)20 333 7441 - email@example.com www.hellozuidas.com www.facebook.com/hellozuidas www.twitter.com/hellozuidas Our goal: With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.
Keep doing what we do best.
Magazine Hello Zuidas is issued by ASEGA Media: Parnassusweg 819, 9th floor - 1082 LZ - Amsterdam (UN Studio-gebouw, Zuidas) Goirkestraat 90 – 5046 GN – Tilburg, NL P.O. Box: 9202 - 5000 HE – Tilburg, NL +31 (0) 20 820 3976 - + 31 (0) 13 545 3298 firstname.lastname@example.org - www.asega.nl Editor-in-chief: Romy Lange Management/Sr. Sales: Bob Oostelbos Sales executives: Romy Lange, Karin Starreveld, Nicole Pak Art Director & Graphic Designer: Jilles Mermans Translation: Chris Weterings Final Editor: Madelon Baeten Editors/contributors: Olivier Otten, Eline Hoogendijk, Ewout Doorman, Romy Lange, Kirsten van den Hul, Taco Nijssen, Patrick Brinkhof, Wilrik Kok, Merel Hurkmans, Mischa van de Woestijne, Nicolette Brinkers, Inge de Brouwer, Joanneke Lootsma, Charita Plet, Veronika Bacova Photography: William Maanders, Wouter van Ierssel, Max Thijssen, Steven de Wit, Renée Reijers, Veronika Bacova Interns: Sarah Bekkering, Veronika Bacova Editorial advisory board: Sasja Albersen, Jeannette Driessen, Olivier Otten Thanks to: PropertyNL, Jeanette Driessen, Holland Finance Centre, Talien Willems, The Office Operators, Dienst Zuidas, Stedelijk Museum, Ann Goldstein, Voxius, OVG Real Estate, Global Housing, WTC Amsterdam, Arcadis, Regus, G&S Vastgoed, VU Connected, SThree. Printed by: Drukkerij Gianotten
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Do you have a message for the editorial team or would you like to place an ad? Send us an e-mail at email@example.com. Print run each edition: 20.000 copies Circulation: It’s a free magazine for Zuidas. Each edition comprises 20.000 printed copies. It will be distributed by promo teams, loose circulation, HRM departments of companies op Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol. Frequency: Six times a year, (bi-monthly)* (*four times in 2012 )
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Triple-Ace Strawinskylaan 77 1077 XW Amsterdam +31 (0)20 575 33 00 www.triple-ace.nl
ZuidasTravel.nl Strawinskylaan 41 1077 XW Amsterdam +31 (0)20 662 15 04 www.zuidastravel.nl
Spaces Barbara Strozzilaan 201 1083 HN Amsterdam +31 (0)20 240 2400 www.spaces.nl
Hello Zuidas editie 5