6 Proper Keyword Research for SEO: The success of SEO depends on the proper Keyword research and analysis. So can you guarantee that, a keyword you have chosen be ranked on the top of the SERP? Absolutely not. It depends on various factors and Google algorithms. But if you seriously follow all the rules of SEO and do a good competition analysis the chances of ranking are higher. Nobody knows what are the changes made in the algorithms everyday. The only way is, work on various SEO projects and follow top industry blogs. By continuous learning and working on SEO you will deeply understand the factors of ranking.
Before choosing the keywords to categorize your products and services. Suppose you have an e-commerce site and you are selling various products like shoes, bags, apparels. In the shoe category, you divide it to men’s shoes, women’s shoes, children shoes. Then do the keyword research according to various categories. If you are serious about ranking your pages on the top for some particular keywords, then you have to work on a niche. First, you decide the niche you wanna carry on. As I have told you earlier SEO is based on authority. Suppose you are working on health then, the more contents having the keyword related to ‘health’ give you more chances of ranking the term ‘health’ on the top. As search engine considers it as an authority site based on the ‘health’ niche. You have to know the buyer personas and which types of keywords they are searching. As people depend on Google for good quality information, you will get most of the traffic from it. When people do an in-depth research they also search deeply and repeatedly on the topic to get more and more information from different websites. That’s why, I say before doing keyword research know how users search the keywords and can it bring enough traffic to your page? Then you need to know the competition of the main keywords and its synonyms.
So now the question arises how to choose the proper keyword? Keywords are based on queries. The queries are mostly two types: transactional and informational. Transactional keywords are: buy, transfer online, review etc. Information queries are: how to, why, when, what, guide, tutorial, learn online etc. Are your buyers searching these types of keywords? Start your keyword research from Google trends. For example, choose a short tail keyword and move towards long tail. Like SEO, SEO service, SEO service in USA, SEO service in texas.
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