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Drawing and 2D Design This is a two-term course that integrates drawing and 2-D design with an emphasis on visual ideation and communication. Focus centers on drawing techniques that emphasize ideation, iteration and visual exploration and communication of concepts, integrated with design techniques that emphasize physical and digital craft for presentation and communication of ideas. Students will learn drawing techniques to represent and communicate place, action, object and narrative. Additional gained knowledge includes design techniques to understand the elements of design, such as, color, line, shape, form, space, exploring the principles of design as a means to understand order, context and relationships.


Timed Sketches and Drawings Rapid visualization is the drawing technique of the designer. As an in-class exercise, students are shown a series of projected images. They quickly render the image using line only in time limits of 15 seconds 30 seconds and 2 minutes. An emphasis is placed on the student having to quickly decide what is essential to the object so that the drawing clearly communicated the object. For homework, students selected items in their rooms and render the objects within specified time limits in line only. A focus was placed on what to render when the time limit was 30 seconds versus 15 and 30 minutes.

COMPETENCIES: An understanding of drawing for design


Frankenstein Fusion This assignment introduces the selection and editing process used to construct a unified drawing. Simplification and shape relationships are reinforced. Students are given images from the categories; flora, fauna and mechanical. They choose one from each category then look for connections and relationships. Tracing the objects using line, students create a new object as a result of combining three different images.

DESIGN STATEMENT My Image combines a rooster, saxophone, and leaves. All objects are very unique and different from one another in form. They connect ceaselessly, giving my final product an organic tone. Different line weights in my mark making creates different various textures and emphasis to create a fluid movement of the eye.

CRITIQUE NOTES On the first draft of this piece my craftsmanship was off. I was suggested to clean up my lines and make them more fluid. Overall, I was praised for my ability to fuse these objects together in a way that flowed nicely.

COMPETENCIES: An understanding of drawing for design | An introduction to the design & creative process


Putting Things in Perspective This homework assignment addressed 1 and 2 point perspective in drawing. Students are instructed to render objects from their room in perspective. Before they began, they build a box that fits efficiently over the object. Using the box to help establish perspective lines, the student then removes the box and renders the object referring to the box perspective lines as guides.

CRITIQUE NOTES I had a difficult time grasping how to draw in perspective correctly. In the beginning, I was distorting the image and achieving a sense of false perspective. Once I was able to grasp the concept I was able to draw the perspective correctly, without distorting the image,

COMPETENCIES: An understanding of drawing for design

| An introduction to the design & creative process


Shady Objects Usage of perspective applies to multiple areas of study. Conveying, or rejecting, depth within a visual format requires an understanding of this spatial technique. Work within all disciplines is strengthened through skilled manipulation of three-dimensional components. This assignment reinforces perspective and introduces the application of light. Shading techniques are added to help communicate light, space and focus.

CRITIQUE NOTES I enjoyed this assignment, and feel my final product was a success. I was praised on my ability to create depth and tonal accuracy on a rather simple object.

COMPETENCIES: An understanding of drawing for design | An understanding light, shading and volume | An introduction to the design & creative process


Portrait in Grey Markers are the drawing tool of designers. Introducing the medium, as well as, shading and value scale, the students render a portrait in grey markers. Emphasis is placed on establishing a light source and building the form with shapes and shading.

CRITIQUE NOTES I was praised on the realistic tonal range and overall depth I was able to achieve .

COMPETENCIES: An understanding of drawing for design

| An understanding light, shading and volume | An introduction to the design & creative process


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DESIGN STATEMENT This assignment allowed me to see letters in there purest form, shapes. We see letters everyday but by using them as a graphic element to create form, it gives letters a new contextual meaning.

CRITIQUE NOTES I was complemented on my ability to achieve tonal difference using various sizes of letters. I was able to turn letters into texture with overlapping.

COMPETENCIES: An introduction to visual organization for 2D design | An introduction to printing and design technology | An introduction to professional craft and presentation skills | An understanding light, shading and volume | An introduction to the design & creative process


Fruit Frenzy An understanding of rapid visualization play and an important roll for all areas of design and visual communication. The application of color markers as a rapid rendering tool is standard in design. This homework introduces the application of color through rapid visualization and timed sketches while also expanding on the application of markers as a rapid drawing tool.

CRITIQUE NOTES My quick sketches are bold vibrant representations of the fruit. I was complimented on capturing the essence of the pepper.

COMPETENCIES: An understanding of drawing for design | An understanding light, shading and volume | An understanding of color terminology and its application in design | An introduction to the design & creative process


ORIGINAL


Lost in Translation Finding the essence of your subject applies to multiple areas of study. Whether you are trying to find the essence of a visual or written form you still need to understand what is important to remove and what is important to keep. Clarify what you intend to communicate be removing, not adding content. Rapid visualization of an idea begins with drawing. For a designer it is not the end result, but part of the process. All areas of design use it. The sketches in this project are the starting point for a graphic translation — often used as logos on stationery systems, movie titles, and signage. Through observational drawing, tracing and digital translation, students communicate the essence of an object and create a graphic icon of the object in Adobe Illustrator. Students create three variations from the original icon; refined, modernized, and expressive.

DESIGN STATEMENT These icons convey varrying types of styles. Some are more traditional while some are more expressive. I played around with empasising what was important on an object and taking away lines that didn’t need to be there. Alexa Schara Alexa Schara Drawing and 2D Design 1 Drawing and 2D Design 1

CRITIQUE NOTES I recieved a lot of positive feedback on this assignment. My classmates enyohed the artistic and expressive chioces I made to create these icons.

COMPETENCIES: An understanding of drawing for design | An introduction to visual organization for 2D design | An introduction to printing and design technology | An introduction to professional craft and presentation skills | An understanding of research / documentation techniques | An understanding of color terminology and its application in design | An introduction to the design & creative process


ORIGINAL


Mask Making This project introduces color, terminology and palette combinations often used and applied in the fields of design. An understanding of color, it’s use and application, play an important roll for all areas of design and visual communication. The students design and render a two dimensional Halloween mask in Adobe Illustrator. This assignment also reinforced the understanding of Illustrator as a drawing tool and introduced the students to the capabilities of the laser cutter.

DESIGN STATEMENT This vector mask is inspired by french masquerade masks. It take a more modern feel with color blocking and graphical base.

CRITIQUE NOTES The final product is quite different form the beginning sketches. At first I was critiqued on my lack of depth and direction but, quickly approved on that.

COMPETENCIES: An understanding of drawing for design | An introduction to visual organization for 2D design | An introduction to printing and design technology | An introduction to professional craft and presentation skills | An understanding of research / documentation techniques | An understanding light, shading and volume | An understanding of color terminology and its application in design | An introduction to the design & creative process

ORIGINAL


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ORIGINAL COOL

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Twenty Four in Three Research, brainstorming, and idea generation, play an important roll for all areas of design and visual communication. Understanding what the viewer’s knowledge of a subject and incorporating that knowledge into the concept in clever ways help clarify the communication and also makes it engaging. This assignment introduces brainstorming as a process for conceptualization and reinforces interpretation. Students select an object from a supplied list, then creatively interpret and render the object 25 different ways in 3 weeks. A variety of materials, including those utilized in class, were explored and reinforced.

DESIGN STATEMENT I choose the word fly to portray though various images. The brainstorming process was very in depth, thinking of objects and imagery to portray the word fly in an interesting and unique manner.

CRITIQUE NOTES During the critique, I was praised for my use os a variety of medias such as photo collages and image transfers.

COMPETENCIES: An understanding of drawing for design | An introduction to visual organization for 2D design | An introduction to printing and design technology | An introduction to professional craft and presentation skills | An understanding of research / documentation techniques | An understanding light, shading and volume | An understanding of color terminology and its application in design | An introduction to the design & creative process


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Sketchbook Examples


Type in Pictures This exercise introduces students to the digital camera through type as the subject. The assignment requires photographing 50 examples of type in the environment. An emphasis was placed on image quality, cropping and composition.

CRITIQUE NOTES During the critique my peers appreciated my wide variety of images and high image quality.

COMPETENCIES: An understanding of visual organization for 2D design | The application of Photoshop in 2D design | An introduction to photographic basics | A reinforcement of professional craft and presentation skills


Shot Sheet

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Object cast shadow (no object)

This exercise expands on point of view and the use of the digital camera while introducing depth of field and staging. The assignment required students to photograph an object following twelve specific shot instructions.

CRITIQUE NOTES During the critique I was complimented on my advanced understanding of composition and color.

Object silhouette (lit from behind)

t of view of the object (photographer as subject)

Macro view of the object

Object shot small in a panoramic view (micro)

COMPETENCIES: The application of Photoshop in 2D design | An introduction to photographic basics | A reinforcement of professional craft and presentation skills

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Object shot small in a panoramic view (micro)

FLASH! Place images in the frames with consideration to the composition. Photoshop maybe used to r minor retouching), not create (composing multiple shots. obvious filter usage) Macro view of the object

ject from birdseye view

Object shot small in a panoramic view (micro)

Object as the focal point with surroundings out-of-focus

DNSA122 Drawing and 2D Design II Spring 2012 Alexa Schara

Object from wormseye view Object silhouette (lit from behind)


Picture Pairs This assignment introduced the image selection and cropping process used to construct a message. To spark realization in the receiver, the sender makes an intended message apparent by controlling other possible interpretations. The possibility for communicating an accurate message is enhanced greatly if the receiver has some prior experience or familiarity with the content and its intended meaning.

WORD PAIRS (Choose 3 pairs) surface / depth natural / synthentic exploit / sustain WORD PAIRS transparency / opacity (Choose 3 pairs) accuracy / distortion harmony / conflict surface / depth natural / synthentic exploit / sustain WORD PAIRS transparency / opacity (Choose 3 pairs) accuracy / distortion harmony / conflict surface / depth natural / synthentic exploit / sustain transparency / opacity accuracy / distortion harmony / conflict

Students are to locate a pair of quality images based on dialectic tension–the tension between opposites. They are to rely on photographic pictorial imagery to define the message for each pair. No illustrations and no type are permitted.

DNSA122 Drawing and Design II Spring 2012 Homework 2 - Phase 1 Schara | An introduction to communication in design | The application of Photoshop in 2D design COMPETENCIES: An understanding of visual organization for 2DAlexa design Drawing and Design II | A reinforcement of professional craft and presentation skills | DNSA122 A reinforcement of research and documentation techniques | A reinforcement of the design and Spring 2012 Homework 2 - Phase 1 creative process Alexa Schara DNSA122 Drawing and Design II Spring 2012 Homework 2 - Phase 1


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Expanding on the Picture Pairs assignment, students had to locate one quality image and with a single word of their choosing on each side, change the meaning and narrative in the image. An emphasis was placed on image quality, word selection and the perfect “marriage” of image and word. Avoiding redundancy and “see say” was also reinforced.

COMPETENCIES: An understanding of visual organization for 2D design | An introduction to communication in design | The application of Photoshop in 2D design | A reinforcement of professional craft and presentation skills | A reinforcement of research and documentation techniques | A reinforcement of the design and creative process


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Dyn-o-Type Type forms and visual dynamics are vital to visual communication, and when controlled intensify the meaning. While type forms graphically represent language, the human eye is programmed to seek contrast, motion, and noise, as it unsettles and captures attention. This project provides an opportunity to explore figure/ground through the lens of type form and visual dynamics.

ESAa Using their initials and a limited font list, students creates a composition of their monogram that creates visual interest and influences the viewers eye movement.

DESIGN STATEMENT

fear

cheerful

gloomy

CRITIQUE NOTES

I had a lot of positive feedback on this project and was one of my favorite to work on. I was successful with the black and white composition, once we began to add color to provoke mood, the project got a lot more difficult and thought provoking.

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I created unique compositions using letters as graphic elements. The emphasis was on visual impact. Artistic principals such as scale, size and color were explored thoroughly

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cheerful

cheerful COMPETENCIES: An understanding of visual organization for 2D design | An introduction to communication in design | A reinforcement of professional craft and presentation skills | A reinforcement of the design and creative process


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Hulu Ad When first entering a design related profession, the new designer is often assigned to work on existing business. In this project, students are instructed to extend an existing print campaign for Hulu that promotes its wide range of selections for movies and television programs available for rent or streaming. Quality images are to be located and resized, rotated and cropped in such a way the one object could look like another. An emphasis is placed on research, brainstorming and expanding their limited awareness of popular culture through movies.

DESIGN STATEMENT These Ads for Hulu are meant to be unique and eyecatching. The juxtaposition of images is intended to make the veoiwer stop and think.

CRITIQUE NOTES The class agreed that my King Kong ad was the most sucesfull out of all my ideas. This also happned to be the first idea I had. I presented the ads in a professional and mature manner and was praised for that.

FORREST GUMP TO RENO 911 Alexa Schara

COMPETENCIES: An understanding of visual organization for 2D design | An introduction to communication in design | The application of Photoshop in 2D design | An introduction to photographic basics | A reinforcement of professional craft and presentation skills | A reinforcement of research and documentation techniques | A reinforcement of the design and creative process


FROM KING KONG TO NIP/TUCK Alexa Schara


Inside Out Explore the world from another side. Often the role of designer is to solve the communication needs of others. Effective solutions are not only the result of solid design principles and foundational planning, but also examining creative opportunities from unexpected points of view. Using a narrative, other than their own, from their Writing for Design class, students create a visual narrative that consists of drawn or photographed imagery to visualize and enhance the story. An emphasis is placed on the narrative, story editing, and the relationship of words and images.

DESIGN STATEMENT This is my visual interpretation of a story randomly given to me. The story was a description about a bedroom. I chose to portray the the description by using desaturated colors, using symmetric pictures, and displaying the room in a form of abstraction. I used typography as an element to reinforce the mystery and simplicity of the room.

CRITIQUE NOTES At first my fellow classmates informed me the book was too abstract with not enough words to even get an idea of what was going on. I added more words in interesting way to tell more of a story and keep the veiwer interested.

RE EK ED

10of visual organization for 2D design | An introduction to communication in design | The application 11 COMPETENCIES: An understanding of Photoshop in 2D design | An introduction to photographic basics | A reinforcement of professional craft and presentation skills | A reinforcement of research and documentation techniques | A reinforcement of the design and creative process


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Sketchbook Examples


Drawing and 3D Design This is a two term course that integrates drawing and 3-D design with an emphasis on visual ideation and communication. Focus in the course is on drawing techniques that emphasize ideation, iteration and visual exploration and communication of concepts, integrated with design techniques that emphasize physical and digital craft for presentation and communication of ideas. Students will learn drawing techniques to represent and communicate place, action, object and narrative; and design techniques to understand the elements of design: line, shape, form, space, etc., that explore the principles of design as a means to understand order, context and relationships.


Line Icon Working with one of the basic elements of design, the line, create an icon through the use of a single continuous line. The line fluidly describes the object as well as interior features, details, and surfaces. Once the icon is defined through hand-graphic drawing, it is refined with computer drawing, and finally sculpted with wire. Icon design is a complex activity that involves the merging of the representational and the stylized. This project details a focused methodology in creating an icon with a single continuous line. This line fluidly describes the object silhouette as well as possible interior features, details, and surfaces. The methodology guides the student through a design process with optimal opportunities for both creativity and success. DESIGN STATEMENT This wire sculpture portrays the majestic heron. A bird that is instantly recognizable because of its elongated body and poised nature. I chose this bird as a representation of my spirit animal. I felt I could relate to this bird because of its coastal habitat, natural ability to adapt to changing surroundings, and it’s instinct to be assertive only when needed. This wire sculpture is made from one continuous

CRITIQUE NOTES I was complimented on my use of creating volume and shape with the wire.

COMPETENCIES | Conduct and document visual research through both the library and internet | Scanning, adjusting, retouching and saving images | Analysis and critique professional work examples and work produced in the class | Drawing and visualization of hand-graphic sketching and refined computer-aided drawing | Three-dimensional wire handcraft and presentation | Photographic documentation of three-dimensional objects | Visualization of an object and its details in line


Plane to Volume Transformation This project involved three-dimensional thinking skills, abstraction skills, and handcraft skills that are essential to designers. These skills are used in the creation of drawings and models to communicate visual ideas to other designers, and in the profession to manufacturers. Sketches and drawings are used to record and communicate thoughts and ideas concerning shape of form in space, and model prototypes are built and used to evaluate and test ideas. Drawings and prototypes communicate the animal essence and changes in the plane accentuate details. The design articulates the plane in its transition to threedimensions.

DESIGN STATEMENT This is a 3d form made out of bristol paper made to represent the aloe plant. The aloe plant is geometric by nature. It has many layers of protruding triangular leaves. The bold sturdy leaves form a rosette shape around the long tubular stem of the flower which extends upward from the middle of the plant. My form simplifies and sharpens the original shape of the aloe plant. I used triangular cut outs to portray the many layers and volume of the leaves. The watercolored washed paper resembles the potent green color of the aloe plant.

CRITIQUE NOTES I was told I interpreted the aloe plant in a very interesting way. I was praised on the way I used cut outs to create volume.

COMPETENCIES: Understand the selection of appropriate research for visual reference | Understand simplicity and abstraction as it applies to an animal | Transform a planar shape into a dimensional form | Free hand idea sketching & refined computer drawing | Handcraft and construction


FLASH! Place images in the frames with consideration to the composition. Photoshop maybe used to r minor retouching), not create (composing multiple shots. obvious filter usage)

ject from birdseye view

Object from wormseye view


Cube Deconstruction This project introduced students to two-point perspective, orthographic projection, prototyping and visualization in SketchUp. In addition students are introduced to volume, rhythm, pattern and sustainability. Students draw a simple cube using two-point perspective. Using an orthographic projection and two-point perspective, a single cut through the cube is planned. Prototyping of the plan is done using Styrofoam. SketchUp was used to visualize repetition of the object, exploring rhythm and patterns. SketchUp reduces physical waste of materials.

DESIGN STATEMENT My cude compositions show an emphasis on unifomity and rythem. I used a simple cut in my cube but made a complex shape out of the simple lines.

CRITIQUE NOTES I had a lot of difficuly grasping the concepts of this project. I don’t feel my end result was sucesfull sense I had such a problem understanding this project.

COMPETENCIES: Drawing a cube in two-point perspective | Complete an orthographic projection and cut plan | Prototype two part cube | Digital photography of prototypes | Rendering, duplicating massing COMPETENCIES: The application of and Photoshop in in 2DSketchUp design |& Photoshop An introduction to photographic basics | A reinforcement of professional craft and presentation skills


Lofted Plan This project was an introduction to using the guiding Principles of Design to create a 3D experience. Therefore, the student’s decision-making process is deliberate and not fully subject to the whims of good fortune and intuition. The sequence of entry, path, goal, and exit is typical of movement through time and space. The student’s 2D diagram and 3D space must have a defined entry, a clear path, a goal, and an exit. This project requires a particular grasp of the principles of scale, proportion, rhythm, harmony, balance, and emphasis in both theory and practice.

DESIGN STATEMENT Ukiyo-e translates literally to “pictures of the floating world.” This was a technique used mainly in Japan between the 17th and 20th centuries. City scenes of popular places where common imagery of Japanese woodblocks they featured motifs of landscapes, tales from history, and scenes from nature. It was very popular in Tokyo during the late 17th century. It was one of the first types of art that could be mass produced and was popular with common people who could not afford expensive paintings. Ando Hiroshige was a famous woodblock printer who produced thousands of prints of Japanese life. CRITIQUE NOTES My origional design that was made digitally is sketch up was very sucessful and something I was proud of. When it came to taking the digital model and actually making the form, I had difficulties. I was happy with the clean and uniform design aesthetics I used thoughtout the process.

COMPETENCIES: 2D drawing and diagramming of a ‘plan’ produced using the elements of space, shape, form, line, pattern and the principles of scale, proportion, rhythm, and emphasis | Ability to visualize 3D solids in 2D (drawn) orthographic projections. | Ability to leap from 2D orthographic projections to 3D model both digitally and physically. 3D elements: space, form, mass and principles, scale, proportion, rhythm, and emphasis to be explored.


Chair as Metaphor Students are assigned to create a chair (functional or non-functional) that expresses an experience that is or was personally significant. The student’s creation should illustrate their feelings by interpreting the experience metaphorically and symbolically.

DESIGN STATEMENT Horses and horseback riding were an important part of my childhood. I was constantly at the stables and just loved everything that had to do with them. My love for horses has stayed with me for my whole life. This chair is a homage to my childhood and my adoration for everything that has to do with horses. I took certain recognizable features of a horse, horse hooves, mane, and tail and combined them with western rope to create this chair.

CRITIQUE NOTES I was praised on the overall theme of my chair. I received critisism on the fact that the final product was extremely different than my origonal idea and some of my craftsmenship was lacking. I struggled with this project but was satisfied with the end results.

COMPETENCIES: Understand the relationship of drawing and 3D design as communication tools | Develop effective rendering and design skills for visual communication and interaction | Develop accurate rapid visualization and rapid 3D prototyping techniques | Use drawing and 3D design to stimulate critical thinking and facilitate problem solving | Use drawing and 3D design to communicate ideas | Utilize a variety of drawing and 3D design techniques as appropriate for communicating or elaborating ideas to audiences | Understand the appropriate tools and materials for wearable design | Use visual research skills as they pertain to idea and iteration development | Use visual, verbal, and written responses to visual problems and solutions | Document work through digital photography of drawings and 3D form


Product & Packaging Design Students are instructed to employ the formal elements of design to create a three-dimensional product, along with the three-dimensional packaging, and an advertisement.

everfrostie

everfrostie

DESIGN STATEMENT Lets be honest, who doesn’t love ice cream? A sweet treat, refreshing on a hot day. The only problem, melted ice cream. The Everfrostie bowl solves that problem. Everfrostie uses a form of icepacks placed in a compartment underneath the cup to keep the ice cream cool. It comes in a box for easy transport when you are on the go. This product will revolutionize the way ice cream is eaten. The colors and forms used for this product are reminiscent of the vintage Ice cream parlor but more modern and simplified. The cheerful colors of the advertisement and packaging support the enjoyment that comes along with eating ice cream.

everfrostie

everfrostie

CRITIQUE NOTES Everyone commonly agrred that my product was very origonal and their is a deinite need for my product. I was praised on my over all branding of the product.

everfrostie

COMPETENCIES: Understand the relationship of drawing and 3D design as communication tools | Develop effective rendering and design skills for visual communication and interaction | Develop accurate rapid visualization and rapid 3D prototyping techniques | Use drawing and 3D design to stimulate critical thinking and facilitate problem solving | Use drawing and 3D design to communicate ideas | Utilize a variety of drawing and 3D design techniques as appropriate for communicating or elaborating ideas to audiences | Understand the appropriate tools and materials for wearable design | Use visual research skills as they pertain to idea and iteration development | Use visual, verbal, and written responses to visual problems and solutions | Document work through digital photography of drawings and 3D form


everfrostie everfrostie

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Wearable Intention Students work in groups to form a design ‘house’ that creates wearable objects. For the first part of the project, students research design houses and create a brand and identity for their group. They also consider the aesthetics, values, and innovation that they wish to incorporate into the culture of their design house. For the second part of the project, the students each create a wearable intention that conveys their brand’s aesthetics, values, and innovation to an audience. The ethics of sustainable design and the implementation of the elements and principles of design are top priority when creating a brand and design.

DESIGN STATEMENT Chime design isn’t simply interested in the aesthetic quality of products, but also the timbre, or sound aspect. Each eye and ear catching garment is unique and handcrafted from recycled everyday objects. The objects used in each piece are selectively chosen to make the wearer and the viewer look at things from a different perspective; realizing everyday objects can in fact make beautiful sounds when combined in a careful and artistic matter. CRITIQUE NOTES Given the limited amount of time for this project, my group was complimented on the high quality peices we were able to create. As a whole, my groups designs all flowed together nicely.

COMPETENCIES: Understand the relationship of drawing and 3D design as communication tools | Develop effective rendering and design skills for visual communication and interaction | Develop accurate rapid visualization and rapid 3D prototyping techniques | Use drawing and 3D design to stimulate critical thinking and facilitate problem solving | Use drawing and 3D design to communicate ideas | Utilize a variety of drawing and 3D design techniques as appropriate for communicating or elaborating ideas to audiences | Understand the appropriate tools and materials for wearable design | Use visual research skills as they pertain to idea and iteration development | Use visual, verbal, and written responses to visual problems and solutions | Document work through digital photography of drawings and 3D form


Sketchbook Examples



Final Process Book 2011-2012