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Ascent is an experience a place where people come to explore their higher selves

to c onnec t t o t h e i r h e ri ta ge to their people and to one another

Ascent is growth, upward movement, inspiration

a high impact boost to Jewish identity for travelers and students from Israel and abroad f o r t o u r i s t , s t u d e n t a n d Ta g l i t - B i r t h r i g h t g r o u p s for IDF soldiers discovering what they’re fighting for

2018

EXECUTIVE

SUMMARY This document is just a brief overview of who we are and what we do. For more information, you can request a copy of our Annual Report.


PARTICIPANTOVERVIEW Who comes to Ascent and where they go from here.

8,982

IDF SOLDIERS & OFFICERS

19,092

STUDENTS &TRAVELERS

27,708 GROUPS & FAMILIES

5,500

SEMINARS (OUTSIDE ASCENT)

61,282

JEWISH CAMPUS ORGS

“One of the privileges of my Ascent travels is meeting people from around the world – business people, students, activists and families – and hearing again and again how they trace their Jewish “renaissance” to Ascent. This is not just about a personal impact. So often the narrative is about how this impact has reverberated on many levels – to their families, social circles and wider communities back home. I believe that this is the lasting legacy of what we do at Ascent. Thank you for being part of this.”

IDF SERVICE & ALIYAH

WEBSITE VISITS

ISRAEL TRAVEL PROGRAMS

TOTAL PARTICIPANTS

ISRAEL ADVOCACY

1 MILLION+

ADVANCED JEWISH STUDY

COMMUNITY ACTIVITY

— Rabbi Shaul Leiter, Director

HIGHLIGHTS 20176 3 Bar & Bat-Mitzvah celebration programs at Ascent – now in English! A once-in-a-lifetime event in Tsfat’s mystical Old City.

4 Guidestar GOLD! Ascent receives a Gold rating from Guidestar, the world’s largest source of information on nonprofit organizations.

5 Ascent concert in Florida. Rabbi “Big Mo” Siev welcomed Ascent alumni and wonderful new people at a Lazer Lloyd concert in Florida.


2017 2018

EXPENSES

PROJECTED

28,000

7,000

1,000

Annual Participants 1983-2017

FISCALREPORT

61,282

35 YEARS OF GROWTH

‘87 ‘97 ‘07 ‘17 ASCENT’S BASIC OPERATING COSTS ARE COVERED BY INCOME FROM GOVERNMENT AGENCIES, FEES FROM EDUCATIONAL GROUPS, PARTICIPANTS’ PAYMENTS AND PATRONS’ GRANTS.

IDF Programs

391,482

430,630

English Programs

467,135

513,849

Hebrew Programs

390,295

429,325

Groups Programs

598,207

658,028

Total Program Expenses

$1,847,119

$2,031,832

Maintenance & Utilities

$350,067

$385,074

238,020

238,020

38,444

38,444

Total Development & Admin

$276,464

$276,464

Total Operating Expenses

$2,473,650

$2,693,370

70,637

77,701

Salaries Travel & Administration

INCOME

DONATIONS FROM SPONSORS AND PARTNERS SUBSIDIZE ASCENT’S OUTSTANDING EDUCATIONAL PROGRAMMING SO WE CAN KEEP OUR PRICES LOW WHILE STILL OFFERING A FULL AND VARIED PROGRAM. DONORS PROVIDE THE

HEART & SOUL F O R W H AT W E D O AT A S C E N T.

OTHER COSTS

INCOME BREAKDOWN (2017) 18% Grants

22% Donors

Government Grants Fundraising & Private Grants

725,583

Program Income Total Income

1,997,995

$2,612,580

$2,075,696

2017 Operating Balance

-$54,414

Financing & Interest

71,561

70,000

Mortgage Payments*

91,757

80,000

Capital Improvements

30,026

33,029

2017 Program Payables

54,414

Total Other Costs

60% Program Fees & Gov. Subsidies

1,816,359

$193,344

$237,443

2018 FUNDRAISING GOAL

$855,117

* Mortgage balance (as of Jan 2018): $774,136

4

6

Ascent’s new logo, symbol of the synchronicity of our departments, proudly crowns our new, upgraded entrance and now welcomes visitors from around the world.

Ascent’s partnership with the IDF enters a new era. Ascent is now not only the main provider for IDF Jewish Identity and Awareness programs – we “wrote the book”! 3 Outdoor training program (ODT) launched for IDF soldiers and students who come to Ascent for our highly acclaimed Jewish identity and education programs.

‫ שנה‬70 ‫למלחמת העצמאות‬

‫ שליחות‬:‫ערך מוביל‬

‫צפת‬

‫ספ״כ‬ ‫יום שישי‬

‫פתיחת מפקד‬ ‫ ציונות והיסטוריה במרחב הקרוב‬-‫סיור‬ ‫ סיור בכפר הקדום המשוחזר בהשעיה ולאחר מכן‬-"‫ "מנהרת הזמן‬:'‫אפשרות א‬ ‫סיור בציפורי או בבית שערים‬

10:00 10:20


HOW MANY ORGANIZATIONS

DIRECTLY IMPACT OVER

60,000 PEOPLE EVERY YEAR?

Thank you for your friendship and support. Please see the enclosed Sponsorship & Partnership Guide.

TSFAT. SOUL. EXPERIENCE

MyAscent.org | FB.com/AscentTzfat

Rabbi Shaul Leiter, Executive Director US: 646-492-0812 | +972-52-677-0140 | +972-4-692-1364 x106 | director@ascentofsafed.com

Rabbi Mordechai Siev, Director of Development US: 516-304-4467 | +972-54-643-7770 | +972-4-692-1364 x129 | siev@ascentofsafed.com Contributions can be made online at myAscent.org/donate or mailed to: ISRAEL: PO Box 296, 2 Ha’Ari Street, Tsfat 13102, Israel (Non-Profit #58-006-515-9) US: 383 Kingston Ave., Rm 28, Brooklyn, NY 11213 (Tax ID #11-2879462) UK: c/o Ascent, 3 Sunny Gardens Parade, London NW4 1JA (Charity No. 328625) CANADA: c/o Beth Oloth, 32 Brookview Dr., Toronto, ON M6A 2K2 (Charity #891283145RR0001) (check payable to Beth Oloth with “for Ascent” in the note)

AUSTRALIA: c/o Mr. & Mrs. Herszberg 6 Goathlands St., East S. Kilda VIC 3183, Australia

Thank you to our collaborative and partner organizations:

C R E A T I V E

C R E A T I V E

Executive Summary 2018  
Executive Summary 2018  
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