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Document details

The Importance of CEO Branding

Published on Oct 1, 2022

Ascendant Group
About

CEO Branding is a growing area of research that aims to understand the CEO role and how it affects organizations. It is an interdisciplinary field, which has resulted in a growing body of literature. It focuses on the impact of CEOs on organizations and how they influence the public. It also serves as a resource for companies that seek to understand how to improve their performance and the reputation of their CEOs.

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