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Page 43

The Human Factor: a Key Determinant of Alliance Success The Neglected Role of Behavioral Dynamics By Curtis R. Sprouse

A crazy thing happened over the last 10 years: the revenues of pharmaceutical and biotechnology companies derived from alliances and collaborations zoomed to over 33 percent, according to some sources, while the number of collaborations grew by 25 percent per year. It’s only a matter of time before more than 50 percent of all revenue will be tied to collaborations.

Quarter 2, 2011

43

Profile for ASAP

Strategic Alliance Magazine  

The magazine of the Association of Strategic Alliance Professionals

Strategic Alliance Magazine  

The magazine of the Association of Strategic Alliance Professionals

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