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strategic alliance magazine | special focus | bioPharma

Biopharma Survey

Alliance Teams’ Influence Depends on Success in Handling Increasing Responsibilities By Jon Lavietes

Alliance managers and their teams in the biopharmaceutical industry are being charged with seeing an increasing number of alliances to fruition. However, the powers-that-be behind this additional responsibility are not keeping pace supplying extra resources for the increased workload. According to a new study, how well alliance teams manage this quandary will determine not only the success of the alliance management program, but also whether or not alliance teams receive the recognition from upper management they may deserve. Titled The Practice of Alliance Management in the Biopharmaceutical Industry, this study, conducted by The Rhythm of Business, surveys Association of Strategic

Throughout the first half-decade of the average alliance group’s tenure, the alliance team sees its responsibilities grow steadily to a point where it has to make decisions on which tasks to relinquish. Alliance Professionals members from 47 companies headquartered in North America, Europe, and Asia. According to the survey results, alliance management teams are seeing more alliances added to their plate, yet 38

the size of these teams generally remains fewer than five people. Alliance managers, who according to the research commonly service two to three alliances at any given time, end up relinquishing or ignoring specific responsibilities on existing alliances, delegating tasks to project managers and other non-alliance personnel, or neglecting alliances that are viewed as basic to manage or less essential to the company. “[Alliance management] has to get creative about how to innovate itself and take charge of realigning the resources available to manage alliances and collaborations,” said Jeff Shuman, CSAP and principal at The Rhythm of Business. One trend is that companies are almost unanimously placing significant alliance management responsibilities in the hands of functional managers—so teaching these Strategic Alliance Magazine

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Strategic Alliance Magazine  

The magazine of the Association of Strategic Alliance Professionals

Strategic Alliance Magazine  

The magazine of the Association of Strategic Alliance Professionals