STrATEGIC ALLIAnCE MAGAzInE | PROFESSIONAL PERSPECTIVES
Partnering on an Alien Planet Alliances Are Now Counted On to Help Companies Ease into New Markets By Steve Steinhilber
WHEn CISCO EnTErED THE ELECTrIC UTILITY MArkET two years ago, it represented an enormous growth opportunity. By applying our computer networking technology of switching and routing to the electric utility grid, we could help utilities better manage and distribute their energy. With Cisco gear from the power plant all the way to a consumerâ€™s home, utilities would be able to monitor electricity needs, optimize power delivery, reduce consumption, and ultimately benefit the environment.
Strategic Alliance Magazine
Non ASAP Member Limited Edition, Q3, 2011