your feedback Great magazine with excellent articles, many of which I passed along to others in our company. The production quality was excellent, and also thanks to those vendors whose advertising dollars helped make this possible. Tom Hughes Director, Alliances and Marketing CIBER Cincinnati Well done to the authors and editorial staﬀ on the development and production of the new Strategic Alliance Magazine. Some great content and insights. We distributed quite a number at the recent Microsoft Worldwide Partner Conference, so an even wider audience will benefit from the ASAP best-practices ethos. As a UK Chapter Board member I would encourage my worldwide business contacts and colleagues to become involved with ASAP. To my observation, the three pillars of excellence (Professional Development, Resources, and Networking) in Strategic Alliance Management, which ASAP promotes, are
key factors in enabling the development of a professional body of individuals to create greater success and added value to their respective organizations. I would particularly encourage alliance practitioners to achieve CA-AM certification (Certified Achievement in Alliance Management). By doing so they provide their organization with higher levels of performance, by ensuring their alliances are executed expertly, as well as providing internal and external credibility to the profession together with the development of their Alliance Management staff. It also provides the individual with career enhancing credentials as an alliance professional, demonstrates their professional development in the field, and sets higher expectations for partners by applying the skills and judgment to apply best practices.
Susan Wright, CSAP, CPM/CPMM San Antonio I am impressed. I am reading my first copy of Strategic Alliance Magazine cover to cover. With almost everything being online, I really appreciate the opportunity to read print material. The magazine graphics and content are nicely done. I especially like the article on “The Human Factor.” Thank you. Steve Mattos Senior Alliance Manager Intel Corporation Santa Clara, Calif.
Keep up the good work. Martin Fiﬁeld Sales and Marketing Director Nomadic Software Board Member, ASAP UK Hemel Hempstead, UK
our thanks Thanks to you, the vision of ASAP Media has become a reality. ASAP Media productions—including this second issue of Strategic Alliance Magazine, ASAP’s e-newsletters, ASAP TV, and our forthcoming Challenges in Alliance Management webinar series—are only possible because of the growing financial support of our sponsors and benefactors. Sponsors are our equivalent of advertisers in a for-profit magazine; benefactors are ASAP Members who agree to pay for a subscription to Strategic Alliance Magazine (even though you get it for free if you’re an ASAP Member). So thanks to the companies and individuals below for being among the first to step up! We look forward to many others following your lead. Follow these leaders! Learn how you can be a benefactor—and your company a sponsor—at strategic-alliances.org or call ASAP at +1 781-562-1630. Your support makes all the diﬀerence. 12
I’ve been impressed with the magazine’s ﬁrst issue. I’m encouraging our alliance product managers to read it cover to cover! Thanks for the effort that goes into making this happen for our industry.
To send us Feedback, e-mail mburke@ ASAPmedia.org, call us at 781-562-1630, or write to Association of Strategic Alliance Professionals, 960 Turnpike Street, Canton, MA 02021 USA. Thanks!
ChARTER ASAP MEDIA SPONSORS Eli Lilly and Company – www.lilly.com Phoenix Consulting Group – www.phoenixcg.com The Rhythm of Business – www.rhythmofbusiness.com Vantage Partners – www.vantagepartners.com CHARTER BENEFACTORS PLATINUM Benefactors (US $150): Esfandiar Ardalan, Yuko Baltisberger, Gad Bitton, Robin Breckenridge, Krys Corbett, Hong Hong, Henrik Jochens, Satbir Kaur, Joerg Kazenwadel, Mark Noguchi, Philip Sack, Petra Sansom, Christoph Sarry, Urs Schleuniger, Annette Weissbach GOLD Benefactors (US $100): Lorraine Bassett, Shelley Hansen, ImmunoGen, Dennis McCullough, Susan Sullivan SILVER Benefactors (US $50): Ed Sullivan Subscribers: Craig Battleman, Matthew Hammer, Pansy Lee, Philippe Regnault, James Soudriette, Vincent Turula Strategic Alliance Magazine
Non ASAP Member Limited Edition, Q3, 2011