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ASAP Media & Conference Sponsorship Opportunities and 2012-2013 Rate Card Including: Strategic Alliance Magazine 2012 ASAP BioPharma Conference

November 15-16, The Charles Hotel, Cambridge, Massachusetts, USA

2013 ASAP global Alliance Summit March 4-7, Gaylord Palms, Orlando, Florida, USA


Introducing 3 premium investment opportunities that will confirm your position among the leaders in alliance management and business collaboration. You will be in good company – past and current sponsors include: Abbott Alliancesphere Astellas US AstraZeneca Bayer CA Technologies Capgemini Cisco Citrix Dell Eli Lilly and Company Juniper Networks IBM Microsoft Novartis Quintiles RGlobe The Rhythm of Business RWD SAS Sanofi Schneider Electric Symantec Teva USAA Vantage Partners The Walt Disney Company Xerox

1. ASAP Media

The world’s only electronic, print, and broadcast media that deliver best practices, case studies, news, and commentary surrounding the most pressing issues facing alliance management professionals today. Alliance management professionals turn to Strategic Alliance Magazine, the Collaborative Buzz blog, ASAP TV, and the ASAP eNews monthly newsletter to get knowledge about their profession.

2. The 2012 ASAP BioPharma Conference

The world’s preeminent event for alliance management in the biopharmaceutical industry. No other event gathers more prominent individuals and companies associated with development and management of strategic alliances among multinational and specialized pharma companies, biotechs, CROs, CMOs, and other types of organizations in the pharmaceutical industry.

3. The 2013 ASAP Global Alliance Summit

By far the world’s largest annual gathering of the profession’s leading individuals and organizations. Each year, leading alliance management corporations, executives, thought leaders, academics, consultants, and practitioners gather to discuss the state of the profession and advance their understanding of alliance strategy and execution.


Contents ASAP Media ASAP Media Overview

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Titanium and Platinum Packages

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Gold and Silver Packages

9

ASAP Media Targeted Sponsorship Opportunities and Rates

10

Strategic Alliance Magazine Article Reprint Pricing

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Strategic Alliance Magazine Bulk Magazine Order Pricing

10

ASAP Media Sponsor 2012-13 Rate Card

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ASAP Conference Overview 2012 ASAP BioPharma Conference Sponsorship Opportunities and Rates

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2013 ASAP Global Alliance Summit Sponsorship Opportunities and Rates

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Alliance Management Resource Center

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Call +1-978-544-1866 Become an ASAP Media and Conference Sponsor Today! To learn more or purchase your sponsorship program, speak to any ASAP staff member at +1-781-562-1630 or contact: John DeWitt, Publisher, ASAP Media Michele Shannon, Senior Meeting & Event Manager Tel: +1-978-544-1866 +1-781-562-1630 ext 204 jdewitt@asapmedia.org mshannon@strategic-alliances.org 3


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The Association of Strategic Alliance Professionals: Advancing the Art & Science of Alliance Alliance management professionals are responsible for driving an alliance to achieve objectives deemed more difficult to attain independently. They develop and manage an alliance’s governance procedures and coax successful collaboration between sales, business development, R&D, regulatory affairs, and other stakeholders within the company and partner organizations. The Association of Strategic Alliance Professionals is the organization Global 1000 and multinational companies turn to in order to support their alliance function and achieve the larger business objectives of their partnerships. It provides a forum for companies and the individuals responsible for executing their partnership initiatives to exchange best practices and build a framework for cultivating the skills and toolsets that ensure its alliances drive innovation, increase revenue, penetrate new market segments, or obtain critical expertise or intellectual property. ASAP provides knowledge and support for large corporations, midsized enterprises, and small businesses that rely on complex partnerships to achieve core business goals – to penetrate new market segments, fill product gaps, bolster R&D efforts, increase efficiencies, or access technology or expertise. ASAP provides the networking, professional development, and research and resources to alliance professionals at every stage of business collaboration – from partnership formation to the execution of an alliance after a deal is signed all the way through to the termination of a relationship. Take advantage of essential member benefits, including: ✓ Networking

✓ Chapters

✓ Best Practices

✓ Conferences

✓ Professional Development ✓ Case Studies ✓ Certification

✓ Training

✓ Research

✓ Strategic Alliance Magazine

Join Today! Learn more about the benefits of ASAP membership and how you can enhance your alliance management performance as an individual or corporate member. For additional information on ASAP benefits, access, and resources please contact: Lori Gold, Manager, Membership Services at lgold@strategic-alliances.org or +1-781-562-1630.

Receive a complimentary copy of the profession’s leading alliance and business collaboration publication – Strategic Alliance Magazine. Go to www.strategic-alliances.org/freeoffer.

960 Turnpike St, Canton MA 02021 USA Tel: +1-781-562-1630 strategic-alliances.org info@strategic-alliances.org

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Create an integrated marketing program with ASAP Media. Reach leading alliance professionals and position your company as a global alliance and collaboration leader.

ASAP Media is the publishing and media program from the Association of Strategic Alliance Professionals. Led by our flagship publication, Strategic Alliance Magazine, ASAP Media reaches a growing audience of more than 4,000 strategic alliance and collaborative business professionals, including ASAP members. Become an ASAP Media sponsor and open a gateway to the world’s leading alliance organizations and thought leaders. By sponsoring the only publications and media dedicated to the alliance profession, you will reach thousands of leading collaborations and alliance practitioners worldwide. Here are some of the ASAP Media sponsorship opportunities open to you: ASAP Media Portfolio ■ Strategic Alliance Magazine – ranked #1 in Member Value (ASAP Survey, 2012), our quarterly magazine provides comprehensive coverage of business collaboration and strategic alliance management for experts and general business readers ■ www.strategic-alliances.org – ASAP’s Web site provides the latest news, research, and events for all audiences as well as searchable archives and a secure membership portal ■ ASAP TV – expert interviews, events coverage, and educational productions reach a worldwide audience via YouTube and ASAP Media Online ■ Collaborative Buzz Blog – regular blogs of news, analysis, case examples, links to thoughtful opinions from leading ASAP member practitioners, alliance management experts, and more ■ ASAP Monthly Member eNews – our monthly e-newsletter reaches 2,500+ ASAP readers with feature articles as well as the latest news and events ■ ASAP Netcast Web Seminars – these interactive, members-only monthly events feature topics critical to alliance professionals 6

Sponsor-Produced Content Opportunities Available to ASAP Members Only ■ ASAP Special Edition e-Newsletters – sponsored special reports, case studies, and analyses ■ ASAP Custom Web Seminars –sponsor-provided speakers and content hosted by ASAP Media ■ ASAP Custom Media – research studies, white papers, and special reports published with the imprimatur of ASAP Media


Why should your company become an ASAP Media sponsor? Reinforce your organization’s presence, reputation, and impact as a leader in alliance management ■ Attract the best partners and brightest alliance professionals to your company ■

Increase the visibility and influence of your alliance relationships ■ Support the only media dedicated to advancing the success of your alliances ■

ASAP MEDIA AND CONFERENCE SPONSORSHIP PACKAGES: SIMPLIFY YOUR PLANNING AND STRETCH YOUR BUDGET You always have the flexibility to create and customize your media and conference sponsorship program. Now ASAP simplifies your sponsorship planning process with comprehensive, optimized media and conference sponsorship packages that maximize the impact of your alliance marketing budget. Our packages are outlined on the following pages. STRATEGIC ALLIANCE MAGAZINE Ranked #1 in Member Value (ASAP Member Survey, 2012), this quarterly magazine reaches a global business readership of more than 4,000 ASAP members and other readers. Strategic Alliance Magazine is the only magazine that provides comprehensive coverage of business collaboration and strategic alliance management for both partnering experts and general business readers. Each issue includes: “Pass-along” feature articles that make the profession accessible to general business audiences ■ Articles highlighting cases and lessons learned from leading alliances and collaborations ■ Educational pieces that explore the factors that impact how alliance managers do their daily jobs ■ Alliance advocacy – how to market and promote ■

Association of Strategic Alliance Professionals: Rate Card 2012-2013

alliances and the alliance management profession Regular features and columns including partnering news; ASAP chapter news and events; a Solutions Marketplace featuring products, services, and other offerings and opportunities; letters from readers; and analysis and opinion pieces

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Titanium Media Package: $50,000 Media Feature

Rate Card Value

One Six-Page Sponsored Special Supplement to Strategic Alliance Magazine: Up to six pages in magazine for sponsor-provided articles, advertising, or other content $15,000 One Sponsored Editorial Feature, Column, or Special Focus Section in Strategic Alliance Magazine: Includes full-page full-color ad in Strategic Alliance Magazine adjacent to each issue’s sponsored editorial, plus recognition in sponsored article (print and online) $6,000 Two Two-Page Full-Color Spreads (or Four Full-Page Ads) in Strategic Alliance Magazine: Placed in a premium magazine position (based on availability) $12,000 One Custom Web Seminar (with On-Demand Archives): Sponsorship of one, 1-hour-long educational Web seminar. Sponsor-provided speaker(s) and content $4,000 Two Netcast Series Web Seminar Sponsorships: Sponsorship of two, 1-hour-long educational Web seminars. Includes sponsor recognition and opportunity for opening comments $3,000 Two ASAP Monthly e-Newsletter Sponsorships: Includes banner ad, sponsored links, and opportunity to include sponsor-provided article in each issue $5,000 Two Special Edition e-Newsletters: Special Edition distribution of article(s), research report, white paper, or other sponsor-provided and/or ASAP Media editorial content (6,500+ audience) $5,000 Six-Month Collaborative Buzz Sponsorship: Sponsorship of ASAP Media blog $3,000 ASAP TV Sponsorship for Six Months: Sponsorship banner on ASAP TV $3,000 ASAP Media Web Site Sponsorship (Six Months): Six-month rotating banner on ASAP Media pages (can include link to sponsor Web site) $3,000 250 copies of Strategic Alliance Magazine $2,000 Total Rate Card Value

$61,000

Platinum Media Package: $37,500 Media Feature

Rate Card Value

One Three-Page Sponsored Special Supplement to Strategic Alliance Magazine: Up to three pages in magazine for sponsor-provided articles, advertising, or other content One Sponsored Editorial Feature, Column, or Special Focus Section in Strategic Alliance Magazine: Includes one full-page ad in Strategic Alliance Magazine adjacent to each issue’s sponsored editorial, plus recognition in sponsored article (print and online) One Full-Color Full-Page Spread (or Two Color Full-Page Ads) in Strategic Alliance Magazine: Placed in a premium magazine position (based on availability) One Custom Web Seminar (with On-Demand Archives): Sponsorship of one, 1-hour-long educational Web seminar. Sponsor-provided speaker(s) and content One Netcast Series Web Seminar Sponsorship: Sponsorship of one, 1-hour-long educational Web seminar. Includes sponsor recognition and opportunity for opening comments Two ASAP Monthly e-Newsletter Sponsorships: Includes banner ad, sponsored links, and opportunity to include sponsor-provided article One Special Edition e-Newsletter: Special Edition distribution of article(s), research report, white paper, or other sponsor-provided and/or ASAP Media editorial content (2,500+ audience) Six-Month Collaborative Buzz Sponsorship: Sponsorship of ASAP Media blog ASAP TV Sponsorship for Six Months: Sponsorship banner on ASAP TV ASAP Media Web Site Sponsorship (Six Months): Six-month rotating banner on ASAP Media pages (can include link to sponsor Web site) 100 copies of Strategic Alliance Magazine Total Rate Card Value 8

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$9,000 $6,000 $6,000 $4,000 $1,500 $5,000 $2,500 $3,000 $3,000 $3,000 $1,000 $44,000


Gold Media Package: $25,000 Media Feature

Rate Card Value

One Sponsored Editorial Feature, Column, or Special Focus Section: Includes one full-page ad in Strategic Alliance Magazine, plus sponsor recognition in the sponsored article as well as online Three Full-Color Full-Page Ads in Strategic Alliance Magazine: Placed in a premium magazine position (based on availability) One edition of ASAP eNews monthly newsletter: Includes banner ad, sponsored link, and opportunity to include sponsor-provided article One Special Edition eNewsletter: Special Edition distribution of article, research report, white paper, or other sponsor-provided editorial content Three-Month Collaborative Buzz Sponsorship: Sponsorship of ASAP Media blog Two Netcast Series Web Seminar Sponsorships: Sponsorship of two, 1-hour-long educational Web seminars. Includes sponsor recognition and opportunity for opening comments ASAP TV Sponsorship (Three Months): Sponsorship banner on ASAP TV ASAP Media Web Site Sponsorship (Three Months): Rotating banner on ASAP Media pages (with link to sponsor Web site) Total Rate Card Value

$6,000 $9,450 $2,500 $2,500 $1,500 $3,000 $1,500 $1,500 $27,950

Silver Media Package: $15,000 Media Feature

Rate Card Value

Two Color Full-Page Ads in Strategic Alliance Magazine: Placed in a premium magazine position (based on availability) One edition of ASAP eNews monthly newsletter: Includes banner ad, sponsored links, and opportunity to include sponsor-provided article One Special Edition eNewsletter: Special Edition distribution of article(s), research report, white paper, or other sponsor-provided and/or ASAP Media editorial content Three-Month Collaborative Buzz Sponsorship: Sponsorship of ASAP Media blog One Netcast Series Web Seminar Sponsorship: Sponsorship of one, 1-hour-long educational Web seminar. Includes sponsor recognition and opportunity for opening comments ASAP TV Sponsorship for Three Months: Three-month rotating banner on all ASAP Media pages (with link to sponsor Web site) ASAP Media Web Site Sponsorship (Three Months): Three-month rotating banner on ASAP Media pages (with link to sponsor Web site) Total Rate Card Value

$6,600 $2,500 $2,500 $1,500 $1,500 $1,500 $1,500 $17,600

Call +1-978-544-1866 Become an ASAP Media and Conference Sponsor Today! To learn more or purchase your sponsorship program, speak to any ASAP staff member at +1-781-562-1630 or contact: John DeWitt, Publisher, ASAP Media Michele Shannon, Senior Meeting & Event Manager Tel: +1-978-544-1866 +1-781-562-1630 ext 204 jdewitt@asapmedia.org mshannon@strategic-alliances.org

Association of Strategic Alliance Professionals: Rate Card 2012-2013

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ASAP Media 2012-13 Targeted Sponsorship Rates Web, Newsletter, Webinar, and Custom Media

MEDIA VEHICLE Collaborative Buzz Blog – includes blog page ad and sponsor recognition ASAP Media Web Sponsorship ASAP eNews Monthly Member Newsletter ASAP Special Edition e-Newsletters† ASAP TV Sponsorship (Three Months) Custom ASAP Web Seminars†

ASAP Netcast Monthly Webinar Series ASAP Custom Publications†

FREQUENCY/AUDIENCE Quarterly sponsorship reaches site visitors, ASAP members, and more than 5,000 newsfeed recipients Three-month rotating banner on all ASAP Media Web pages (with link to Sponsor Website) Includes banner ad, sponsored link, and opportunity to include Sponsorprovided article. 2,500+ audience Special Edition distribution of article(s), research report, white paper, or other sponsor-provided and/or ASAP Media editorial content. 2,500+ audience Sponsor recognition within ASAP TV on strategic-alliances.org, linked to ASAP’s YouTube channel Promoted to more than 2,500+ ASAP members. Produced on Sponsor’s behalf, with sponsor-provided speaker(s) and content Sponsor recognition and opportunity for opening comments. Promoted to more than 2,500+ ASAP members. Research studies, white papers, special reports, and other custom publications

RATES $1,500/3 months 5% discount for additional quarters sponsored $1,500/3 months 5% discount for additional quarters sponsored $2,500/issue 5% discount per additional issue frequency $2,500/issue 5% discount per additional issue frequency $1,500/3 months 5% discount for additional quarters sponsored $4,000/webinar 5% discount with each additional sponsored webinar $1,500/webinar 5% discount with each additional sponsored webinar Per-project pricing

† Sponsorship available to ASAP Members only

Strategic Alliance Magazine: Bulk Article Reprint Pricing** Reprints of Magazine Articles or Sponsored Supplements

Eight-page reprint includes: ■ The magazine cover page with custom imprint in mailing label area (e.g., “This Article Reprint Brought to You Courtesy of [Your Company]”) ■ Up to six pages of the Supplement/Article reproduced exactly as in the original magazine ■ Optional inside front cover or back cover (if available) with your company’s logo and contact information

Quantity 150 250 500 750 1000 2000

Cost $1,000 + shipping $1,500 + shipping $2,000 + shipping $2,500 + shipping $3,000 + shipping $5,000 + shipping

Strategic Alliance Magazine: Bulk Magazine Order Quantities of 1-49: Non-member price: $25/copy ASAP member price: $12.50/copy **Custom label appears in magazine mailing label area on front cover (in place of the reader’s mailing address); custom label can include language such as, “This Copy of Strategic Alliance Magazine Brought to You Courtesy of [Your Company].” 10

ASAP member bulk purchase discount pricing: Quantity Cost 50 $500 + shipping 100 $1,000 + shipping 250 $2,000 + shipping 500 $3,000 + shipping

Custom Imprint** +$100 +$150 +$200 +$250


ASAP Media Sponsor 2012-13 Rate Card* Strategic Alliance Magazine

1x 2x 3x 4-Color Full Page Spread $6,000 $5,800 $5,600 4-Color Full Page $3,400 $3,300 $3,150 4-Color 2/3 Page $2,650 $2,550 $2,450 4-Color 1/2 Page $2,400 $2,300 $2,200 4-Color 1/4 Page $1,900 $1,825 $1,750 4-Color Inside Front Cover $4,450 $4,350 $4,200 4-Color Inside Back Cover $4,350 $4,250 $4,100 4-Color Back Cover $4,550 $4,450 $4,300 Black & White B&W Full Page Spread $4,450 $4,250 $4,050 B&W Full Page $2,500 $2,400 $2,250 B&W 2/3 Page $1,750 $1,650 $1,550 B&W 1/2 Page $1,500 $1,400 $1,300 B&W 1/4 Page $1,000 $925 $850 Editorial Supplements Six-Page Supplement $15,000 $14,000 $13,000 Three-Page Supplement $9,000 $8,550 $7,900 Sponsored Editorial Feature/Section (ASAP members only) Includes Full-Page Ad $6,000 $5,800 $5,600

4x $5,400 $3,050 $2,350 $2,100 $1,675 $4,100 $4,000 $4,200

5x $5,200 $2,925 $2,225 $1,975 $1,590 $3,975 $3,875 $4,075

$3,850 $2,150 $1,450 $1,200 $775

$3,650 $2,025 $1,325 $1,075 $690

$12,000 $7,250

$11,000 $5,600

$5,400

$5,200

*ASAP members in good standing can receive additional discounts based on membership level.

Call +1-978-544-1866 Become an ASAP Media and Conference Sponsor Today! To learn more or purchase your sponsorship program, speak to any ASAP staff member at +1-781-562-1630 or contact: John DeWitt, Publisher, ASAP Media Michele Shannon, Senior Meeting & Event Manager Tel: +1-978-544-1866 +1-781-562-1630 ext 204 jdewitt@asapmedia.org mshannon@strategic-alliances.org

Association of Strategic Alliance Professionals: Rate Card 2012-2013

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2012-2013 ASAP Conference Sponsorship Opportunities Two events. A thousand possibilities.

Don’t miss your chance to get in front of your future partners or customers as well as alliance

Pre-Event Promotion leaders from around the world. Sponsor the 2012 ASAP BioPharma Conference and the On-Site Promotion Post-Event Promotion Targeted Sponsorship Alliance Management Resource Center (AMRC)

2013 ASAP Global Alliance Summit today!

2012 ASAP BioPharma Conference Secure a place in front of scores of thought-leading companies and alliance management professionals at the annual ASAP BioPharma Conference this November 15 and 16 at the Charles Hotel in Cambridge, Massachusetts. No other event gathers this many prominent individuals associated with development and management of strategic alliances. Now, you have a chance to showcase your organization’s business collaboration expertise and illustrate why your company is a partner of choice in biopharma. This is your opportunity to connect with senior leadership executives and business development, marketing, sales, R&D, and regulatory affairs people charged with managing alliances on behalf of, and with, biopharma organizations of all types – global and specialized pharma companies, biotech, CROs, manufacturing, etc.

2013 ASAP Global Alliance Summit Get your company’s messages and value proposition in front of hundreds of the world’s leading alliance management companies, executives, thought leaders, academics, and practitioners at the ASAP Global Alliance Summit, March 4-7, 2013, at the Gaylord Palms, Orlando, Florida. Our annual Summit has long been the world’s biggest gathering of alliance professionals and has grown every year. Secure a Global Alliance Summit sponsorship today and take advantage of the only chance in the next 12 months to showcase your company’s vision to thousands of alliance professionals in one fell swoop. Attach your name to the year’s foremost alliance event, and establish yourself as a leader in alliance strategy and management.

Call +1-978-544-1866 Become an ASAP Media and Conference Sponsor Today! To purchase your sponsorship program, speak to ASAP staff at +1-781-562-1630 or contact: John DeWitt, Publisher, ASAP Media Michele Shannon, Senior Meeting & Event Manager Tel: +1-978-544-1866 +1-781-562-1630 ext 204 jdewitt@asapmedia.org mshannon@strategic-alliances.org 12


2012 ASAP BioPharma Conference

The Charles Hotel, Cambridge, Massachusetts, USA November 15-16, 2012

SPONSORSHIP OPPORTUNITIES

Conference sponsorship shines a spotlight on you and your organization as an alliance management leader in the biopharmaceutical industry and provides additional visibility before and during the conference. ASAP has put together a list of benefits for members and member organizations of all sizes and all budgets. Note that there is a 20 percent sponsorship surcharge for non-ASAP members.

Pre-Event Promotion Silver Gold Platinum Titanium Sponsor acknowledgment by level in Pre-Event Marketing Materials Sponsor shout-out on ASAP Social Media Recognition in ASAP’s Strategic Alliance Magazine

On-Site Promotion

✓ ✓ ✓

✓ ✓ ✓

✓ ✓ ✓

✓ ✓ ✓

Silver Gold Platinum Titanium Your logo on front cover of Conference Program Your logo displayed in Welcoming Presentation Verbal recognition in Welcoming Remarks Your logo on Event Signage by sponsor level Listing in Conference Program by sponsor level Complimentary Full Conference Registrations Repeating Recognition on ASAP TV Live! by sponsor level Conference Program advertising

One Reception Sponsorship Opportunity Standing Meter Board, Directional Signage, or Similar Opportunity*

✓ ✓ ✓ ✓ ✓ ✓ ✓ Logo only Logo only ✓

Full Color Qtr-Page Ad

✓ ✓ ✓ ✓

Logo + 125 words

2

Full Color Half-Page Ad

*Content subject to ASAP approval and deadlines; all production charges paid by sponsor.

✓ ✓ ✓ ✓

Logo + 250 words

4

Full Color One-Page Ad

✓ ✓

Post-Event Promotion Silver Gold Platinum Titanium One-time email on sponsor’s behalf to Conference Registration List* One-time mailing opportunity to Registration List via third-party mail house* Recognition in ASAP’s Strategic Alliance Magazine BIOPHARMA SPONSORSHIP PACKAGE TOTAL COST

✓ ✓ ✓

$3,500 $6,500 $10,500 $16,500

*Content subject to ASAP approval and deadlines; all production charges paid by sponsor.

Association of Strategic Alliance Professionals: Rate Card 2012-2013

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2012 ASAP BioPharma Conference

The Charles Hotel, Cambridge, Massachusetts, USA November 15-16, 2012

SPONSORSHIP OPPORTUNITIES

Targeted Sponsorship Opportunities* Description

Availability

Pricing

Breaks – Includes table tents and/or large sign with your logo. Option to include literature on a designated sponsor table

Two Days to Sponsor: (AM & PM) Thursday, Nov 15 Friday, Nov 16 Thursday, Nov 15 Friday, Nov 16

$2,500 per day or $4,000 for both days (non-exclusive) $7,000 exclusive sponsorship

Thursday, Nov 15 Friday, Nov 16

Two Opportunities: $4,000 each or $7,500 exclusive

Thursday, Nov 15

Three Opportunities: $4,800 each or $8,500 exclusive $5,000 each

Breakfast – Includes table tents and/or event signage with your logo. Option to include literature on designated sponsor table Lunch – Includes table tents and/or large sign with your logo. Option to include literature on a designated sponsor table. Exclusive sponsorship only: opportunity to give 5-10 minute welcoming remarks Welcome Reception – Includes event signage with sponsor logo. Exclusive sponsorship only: opportunity to give 5-10 minute welcoming remarks Wireless Internet – Logo on event signage as designated WiFi sponsor

Two Opportunities

Two Opportunities: $4,500 each

*Substitutions considered on a case-by-case basis.

Call +1-978-544-1866 Become an ASAP Media and Conference Sponsor Today! To learn more or purchase your sponsorship program, speak to any ASAP staff member at +1-781-562-1630 or contact: John DeWitt, Publisher, ASAP Media Michele Shannon, Senior Meeting & Event Manager Tel: +1-978-544-1866 +1-781-562-1630 ext 204 jdewitt@asapmedia.org mshannon@strategic-alliances.org

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2013 ASAP Global Alliance Summit Gaylord Palms, Orlando, Florida, USA – March 4 -7, 2013

SPONSORSHIP OPPORTUNITIES

Conference sponsorship shines a spotlight on you and your organization as a leader in the alliance management profession and provides additional visibility before and during the conference.

ASAP has put together a list of benefits for members and member organizations of all sizes and all budgets. Note that there is a 20 percent sponsorship surcharge for non-ASAP members.

Pre-Event Promotion Silver Gold Platinum Titanium Sponsor acknowledgment in Pre-event Marketing Materials by sponsor level Sponsor shout-out on ASAP Social Media Posting of sponsor’s collateral (up to 10 documents) and/or URL in ASAP’s Online Proceedings Web Site Recognition in ASAP’s Strategic Alliance Magazine

On-Site Promotion

✓ ✓ ✓ ✓

✓ ✓ ✓ ✓

✓ ✓

✓ ✓

✓ ✓

✓ ✓

Silver Gold Platinum Titanium Your logo on front cover of Conference Program Your logo displayed in Welcoming Presentation Verbal recognition in Welcoming Remarks Your logo on Event Signage by sponsor level Listing in Conference Program by sponsor level Complimentary Full Conference Registrations Complimentary Pre-Conference CA-AM or CSAP Workshop Registrations† Repeating Recognition on ASAP TV Live! by sponsor level Conference Program advertising* One Reception Sponsorship Opportunity Awards Recognition Dinner Sponsorship Hospitality Suite Sponsorship One Breakfast Sponsorship Opportunity Standing Meter Board, Directional Signage, or Similar Opportunity *

✓ ✓ ✓ ✓ ✓ ✓ ✓ Logo only Logo only 1 ✓

Full Color Qtr-Page Ad

✓ ✓ ✓ ✓

Logo + 125 words

2 1

Full Color Half-Page Ad

*Content subject to ASAP approval and deadlines; all production charges paid by sponsor. †Does not include full Conference registration.

✓ ✓ ✓ ✓

Logo + 250 words

4 2

Full Color One-Page Ad

✓ ✓ ✓ ✓ ✓

Post-Event Promotion Silver Gold Platinum Titanium One-time email on Sponsor’s behalf to Conference Registration List One-time mailing opportunity to Registration List via third-party mail house* Recognition in ASAP’s Strategic Alliance Magazine SUMMIT SPONSORSHIP PACKAGE TOTAL COST

✓ ✓

✓ ✓ ✓

$5,500 $13,500 $18,500 $35,000

*Content subject to ASAP approval and deadlines; all production charges paid by sponsor. Association of Strategic Alliance Professionals: Rate Card 2012-2013

15


2013 ASAP Global Alliance Summit Gaylord Palms, Orlando, Florida, USA – March 4 -7, 2013

SPONSORSHIP OPPORTUNITIES

Conference sponsorship shines a spotlight on you and your organization as a leader in the alliance management profession and provides additional visibility before and during the conference.

ASAP has put together a list of benefits for members and member organizations of all sizes and all budgets. Note that there is a 20 percent sponsorship surcharge for non-ASAP members.

Targeted Sponsorship Opportunities Description

Availability

Pricing

Breaks – Includes table tents and/or large sign with your logo. Option to include literature on a designated sponsor table

Two Days to Sponsor: (AM & PM) Tuesday, March 5 Wednesday, March 6 One Opportunity

$2,750 per day or $4,500 for both days (non-exclusive) $7,500 exclusive sponsorship

One Opportunity

$5,000

Tuesday, March 5 Wednesday, March 6 Thursday, March 7 Sunday, March 3

Three Opportunities: $4,500 each

Notebook & Pen – Logo on notebook and pen; each attendee will receive one Guestroom Key – Logo on front side of key. Room keys given to all room block attendees Breakfast – Includes table tents and/or event signage with your logo. Option to include literature on designated sponsor table Hospitality Suite Sponsorship – Includes event signage with sponsor logo Lunch – Includes table tents and/or large sign with your logo. Option to include literature on a designated sponsor table. Exclusive sponsorship only: opportunity to give 5-10 minute welcoming remarks Alliance Management Resource Center Reception – Includes event signage with sponsor logo Welcome Reception – Includes event signage with sponsor logo. Exclusive sponsorship only: opportunity to give 5-10 minute welcoming remarks Wireless Internet – Logo on event signage as designated WiFi sponsor Awards Recognition Dinner – Includes event signage with sponsor logo/message. Exclusive sponsorship only: opportunity to give 5-10 minute welcoming remarks ASAP’s Online Proceedings Web Site – Your 250x250 pixel logo and link will be prominently displayed within the ASAP online material distribution forum

Tuesday, March 5 Wednesday, March 6 Monday, March 4 Tuesday, March 5 Three Opportunities Wednesday, March 6 Three Opportunities

$4,500

Two Sponsorships: $4,500 each Two Opportunities: $5,250 each or $8,500 exclusive Five Opportunities: $2,000 each or $7,500 exclusive Three Opportunities: $5,250 each or $9,500 exclusive $10,000 each Two Opportunities: $10,000 each or $17,500 exclusive $3,500 each (max of 3 sponsors) or $8,500 for exclusive sponsorship

Call +1-978-544-1866 Become an ASAP Media and Conference Sponsor Today! To learn more or purchase your sponsorship program, speak to any ASAP staff member at +1-781-562-1630 or contact: John DeWitt, Publisher, ASAP Media Michele Shannon, Senior Meeting & Event Manager Tel: +1-978-544-1866 +1-781-562-1630 ext 204 jdewitt@asapmedia.org mshannon@strategic-alliances.org 16

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AMRC: Alliance Management Resource Center

at the 2013 ASAP Global Alliance Summit RESERVE YOUR TABLE TODAY! The Alliance Management Resource Center (AMRC) at the 2013 Global Alliance Summit provides a common area where the scores of alliance leaders and practitioners in attendance gather to network, process the sessions, and meet companies and service providers who can support their alliance management work. During the AMRC Reception, and throughout the conference, you will cross paths with just about every Global Alliance Summit attendee, a population that includes the world’s leading alliance thought leaders, companies, practitioners, and academics. Secure your table at the AMRC and expose your company and services to your new alliance partner, employee, or client at the world’s foremost conference dedicated to the alliance management profession. For only $750 ($1,500 for non-members), Sponsors purchasing a table in the 2013 Alliance Management Resource Center receive: ■ Draped 6-foot table with two chairs ■ Logo and 25-word listing in AMRC promotion

within on-site conference program ■ Your name on identifying sign for your table

Association of Strategic Alliance Professionals: Rate Card 2012-2013

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Call +1-978-544-1866 Become an ASAP Media and Conference Sponsor Today! To learn more or purchase your sponsorship program, speak to any ASAP staff member at +1-781-562-1630 or contact: John DeWitt, Publisher, ASAP Media Michele Shannon, Senior Meeting & Event Manager Tel: +1-978-544-1866 +1-781-562-1630 ext 204 jdewitt@asapmedia.org mshannon@strategic-alliances.org

960 Turnpike Street, Canton, MA 02021 USA Tel: +1-781-562-1630 Fax: +1-781-562-0354 www.strategic-alliances.org

ASAP 2012-2013 Rate Card  

Sponsorship and Advertising Rates for ASAP Magazine and Conferences

ASAP 2012-2013 Rate Card  

Sponsorship and Advertising Rates for ASAP Magazine and Conferences

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