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Issue N° 18

POÇOS DE CALDAS COFFEE QUALITY CONTEST TAKES PLACE IN SEPTEMBER Sources: cafesespeciaispocosdecaldas.com; Andre Sanches Specialty Coffees – July 2012

The event will provide to national and

international

buyers

the

opportunity to participate in the auction with the best coffees of the 2012/13 harvest. The official launch of the 5th Poços

International Producer Stimulated by the title of Nespresso's official supplier, André Sanches Specialty Coffees starts the new strategy of making itself an international… (Learn more at asanchescoffees.com)

de Caldas Coffee Quality Contest – to be held on September 29, 2012 – reinforce the efforts of Poços de Caldas to uphold the status of ‘coffee terroir’ for specialty coffees. Contact Us

Even in years of heavy rainy condition during harvest - which makes high quality coffees rare in the Brazilian harvest of 2012/13 - producers and leaders in the coffee-growing region of Poços de Caldas are very optimistic about the event. "The rains

Andre Sanches Specialty Coffees E: andre@asanchescoffees.com T: 55 11 7594.1607

were strong and damaged all Brazilian producers, and in our region was not different. The amount of specialty coffees will fall

dramatically

this

season

Member of:

and will be difficult to buyers to find

top

quality

coffees.

However, we know that many farmers in the region did well their work in the growing-fields, day after day innovating with technology and knowledge acquired recently with the support offered by the Poços de Caldas Growers

Regional

Coffee

Cooperative

-

Volcano Coffee Express! PARTNER:

CaféPoços, Federal Institute for Education,

Science

and

Technology of Sul de Minas - IF Sul de Minas and the City Hall. We are convinced that we will see very high quality coffees in the contest’s list of finalists," said Marco Sanches, president of the Rural Union of Poços de Caldas and board member of CaféPoços.

Poços de Caldas Regional Coffee Growers Cooperative


Issue N° 18

The event will be an excellent opportunity

for

buyers

interested in high quality coffees, considering that, as mentioned by Mr.

Sanches,

challenge

for

this higher

year levels

the of

coffee will be enormous. For this very reason that the competition will reach levels of importance beyond the region of Poços de Caldas, attracting the attention of national and international markets. "Our region is consolidated as a source of precious coffee beans and the current scenario, with serious problems in the quality offer, drives the eyes and palates of the specialty coffee market to converge to an event of this nature" confirms Ulisses Ferreira, coordinator of the Agricultural Development of the Municipality of Poços de Caldas. The 2012 contest has officially 18 companies and institutions involved in the organization, support and sponsorship. Being held at CaféPoços further increases the expectations of the producers of the region regarding the success of the event. Gisele Ferreira, owner of GSC Eventos – event organizer - warns international buyers and from the other regions of Brazil: "Those

interested

in

the

coffees of our region can take this business trip to enjoy the and

touristic,

bucolic

Poços

cozy de

Caldas."

WOULD YOU LIKE TO JOIN THE EVENT? Please

contact

us

for

further

By:

information:

andre@asanchescoffees.com

2012 HARVESTING - PICTURES Would you like to see some beautiful pictures of the current harvesting in Poços de Caldas? Check out here!

asanchescoffees.com


VOLCANO COFFEE EXPRESS! N°18