CitiVentures + Parsons: Designing for the Gig Economy

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8) Gig workers need autonomy but also seek collaboration • Some of the giggers have anti-establishment tendencies

• There is often a need for autonomy & freedom in work

- “I can’t wait to move out of the system once again” - “I have always wanted to be my own boss. I hate hierarchy and working under people who are intellectually inferior to me” - “I hate the bureaucracy” - “I just want to graduate from school and do my own thing, I hate school”

- “I want to stay independent and debt free. That is my major motivation” - “I love to control my destiny” - “I create my own title according to each project. I was a brand architect a few months back, now I am a workshop consultant” - “We have the ability to take on only the clients that we want”

• Collaboration and Co-working spaces are sought after, and loneliness is often pain point

• Co-working spaces are unaffordable for some - “I used to work at the yard but it became too expensive. Then I moved to spacious” - “Co-working space are very expensive”

- “Sometimes it can get extremely lonely while working” - “It can get lonely at times then I go to coffee shops/interact with other people” - “Freelance work is only meant for a certain kind of individuals” “I’m more productive when I’m at a coffee shop/coworking space”

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