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V-MAG

* Four more years of Obama * EU Quotas on Women * Chinese students in the west * Laura Rampelberg

And much more...


Aramis Originals: Photo contest

We are proud to anounce the winner of the photo contest : Arnaud Serrien, Mexican Autumn

All rights to articles, photos, layout, and any other creative content in V-Mag are reserved by their respective owners. (C) 2012


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Letter from the Editor Dear Reader Hailing from a bit of a publishing background myself, I was rather hesitant to take the role of “Press guy” for the class. Coming up with topics, design, advertising issues, harsh deadlines, and a never ending stream of picky consumers are things that kept me up when I worked in publishing; and keep in mind I had a professional team to work with then. Developing a quality magazine for our class seemed like a perfect nightmare. Luckily I’ve been helped by some very talented contributors, who have helped this uniquely Aramis version of V-Mag come to fruition. Whether it’s Hunter exploring the US elections, Catherine discussing the role of women in boards, or even Albert just updating us on what Laura’s been up to lately, this magazine is quintessentially Vlerick-Leuven. Our photographer, Liubov, layout expert, Thomas, and editorial support, Camila, have been invaluable at delivering the expected expertise and quality. Every effort has been made to avoid a prevailing sense of inside jokes. The content is written by Vlerick students, but destined for a wider audience with a general interest in business and life. We have also opted for a digital format so our content can more easily be shared, and the message spread further in a modern dynamic way. I hope you’ll enjoy this and any future issues of V-Mag. I hope it lives up to your expectations, and that you’ll allow me to apologize in advance should I have missed any typos or other mistakes in the magazine! Best regards, Arun Luykx Vlerick MGM ‘13 arun.luykx@edu.vlerick.com

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Albert Jorissen

Interwiew with Laura Rampelberg

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Where’s Laura?

Arun Luykx

A novel startup aims to bridge the gap between China and the West

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Bridging the cultural Gap

Bart Minne

A sneak peak into this year’s Future Scope talk on Generation Y.

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Future Scope

Harmen Jans

Greetings from Aramis

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A message from the Presidium

Catherine Billiet

Minimum quotas for women on boards. Does it make sense?

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We can do it… without quotas!

Hunter Tanous

What’s in store for Obama’s second term?

Hope 2.0

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Table of Contents

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VMag is an independent student run magazine for the students of the Vlerick-Leuven campus. With a high focus on integrity and accurate reporting, we present student opinions and reviews on current business and political topics.


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Editorial staff Arun Luykx - Editor Despite having a background in engineering (a BS in Electrical Engineering and an MSc in Materials Science from the University of Maryland at College Park), Arun found a passion for business and media while interning at The Economist. Born in Belgium but raised all over the world, after many years abroad Arun has returned to Belgium where he is currently obtaining his Master’s in General Management degree at Vlerick. arun.luykx@edu.vlerick.com Camila Murcia - Editorial Support Camila is a Colombian student holding a degree in Industrial Design. She got her degree in the Pontificia Universidad Javeriana of Bogotá, Colombia. Love dancing, painting and travelling. Camila is very interested in creative areas such as marketing where she can actively propose her ideas. mariacamila.murcia@edu.vlerick.com

Thomas Dietvorst - Layout & Design Thomas is a product developer holding a degree as Master in Science in Integral Product development. Besides being educated very technical he knows his way around graphics and layout. He’s trained to be creative and an out of the box thinker. Hobbies are sailing and inventing new things. thomas.dietvorst@edu.vlerick.com

Liubov Fedotova - Photographer Liubov is the Russian student of the MGM program at Vlerick. She has a Master’s degree in law and professional experience in different business fields. For more than four years Liubov has lived and worked outside Russia in several European and Asian countries. She likes to read and keeps the track of world politics, while also a fan of music and dance. Her favorite pastime is traveling. Moving is Liubov’s engine. She became interested in photography a couple of years ago and truly believes that photography, like in all other types of art, theory has to be supported by patience, practice and talent. luibov.fedotova@edu.vlerick.com 5


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Hope 2.0 There has been much hype around the recent American election, much excitement and relief in Europe over Obamas re-election, but also many questions about what will happen now. There are many factors affecting the actions of the United States, but as it seems they have an impact far beyond their borders it is worth analysing and attempting to predict the direction the not so gentle giant will go. Taking stock of a few trending topics, namely healthcare, the Middle East and US relations with Europe, we make a few directional predications that we may see Obama follow in the years to come. To begin with, we must understand that Obama is President, not King of the United States. He is not the sole decision maker, and is only a piece of the puzzle that is the U.S. Federal Government. His main source of frustration and the place to look if you are confused at why he is not accomplishing more is Congress. Congress is made up of two houses: the House of Representatives and the Senate. The current political composition of the government is what Americans call ‘divided,’ i.e. when the Presidency is held by one party, and at least one of the houses is held by the other. This makes enacting a law, which normally requires approval of both houses in addition to the presidency, very difficult.

Health Care

Popularly known as Obamacare, one of the President’s greatest achievements in his first term was signing into law The Patient Protection and Affordable Care Act. The purpose of the law is to increase insurance coverage among Americans with pre-existing conditions and to those who couldn’t previously afford it, protect those insured from being dropped when becoming ill and to slow the ever rising costs of health care. While a large portion of the law won’t come into effect until 2014, many wheels have begun to turn in hospitals and government offices around the country. Republicans still support the repeal of the law, but with Obama as president for a second term, the risk of everything being thrown out has passed. Things to look for in the future: Certain Republican leaders in the business world have vowed to implement Obamacare taxes of their own to pass on costs to customers. Adding 5% to some restaurant bills and limiting the number of hour’s employees work so they won’t be obligated to provide insurance for them. Watch and see if this fades as Obamacare becomes a reality, or if Republicans continue their opposition for the next four years.

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Middle East

If you are worried about what will happen in the Middle East, don’t expect much from the US. In his first term, Obama made a concerted effort not to repeat previous American experiences including Desert Storm, the Iraq and Afghan Wars. While he had mostly continued the war efforts in Iraq and Afghanistan, Obama was able to draw the wars to a (near) close, from the American perspective. He also made a clear choice not to interfere directly with Libya and to use only diplomacy and words in support of the Arab Spring, and I would expect this to continue. Obama has a lot on his plate for a second term, and as NY Times Op-Ed Columnist Thomas Friedman put it, many Americans are saying, “Focus on Bethlehem, Pennsylvania, not on Bethlehem, Palestine, and focus on getting us out of quagmires (Afghanistan) not into them (Syria.)” America seems to be similar to an oversized corporation, in need of downsizing (or should I say revitalizing) in order to regain lost efficiency and get back to its main focus, America itself. Things to look for in the future: keep an eye out for Palestine and Israel. While the Syrian conflict risks destabilizing the whole region, the Palestine/Israel fighting holds the hearts and minds of the Middle East, which in the end may prove more important. While Israel is currently increasing its offensives in Gaza, and the Palestinian Authority is trying for Observer Status with the UN, not only are the stakes becoming higher, but the playing field is beginning to level. While Syrian spill-over into Turkey and Iraq may be strategically more important, be weary of a spill over of the conflict into Lebanon, the West Bank and the Golan Heights, that’s where you will see flames and a probable American response. How Obama will respond is anybody’s guess. But mine is that a growing acceptance of the importance of the Palestinian-Israeli conflict will lead Obama to place more pressure on Israel, and to an eventual shift in the way peace is approached in the region.


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Relations with Europe

Obama may be the preferred candidate of Europeans, but many European leaders believe that Obama has dropped the ball in regards to his treatment of continent and its institutions. European Parliament President Martin Schulz, may have said it best in response to Obama’s victory, “In the last two-to-three years, from time to time, we felt a certain kind of ‘fatigue’ in the relationship between the EU and the United States of America.” While some are saying that “the transatlantic relationship is not living up to its potential” as the President of the European Commission Jose Manuel Barroso did, many agree that Washington is being hesitant in exerting more of an effort as it watches a Europe under threat of meltdown due to the Euro Crisis. But because much of the caution has come from pre-election worries that embracing a crumbling Europe would hurt election chances, look out for more cooperation and praise coming from the Obama administration. As the Euro Crisis continues to threaten the European Union both financially and politically, the US and its Fiscal Cliff is worrying Euro leaders as well. The Fiscal Cliff is a term that describes the series of automatic cuts in government spending and an increase in taxes that will occur at the end of 2012 if Congress is unable to approve a budget. Fighting between Democrats and Republicans over where to cut taxes and where to cut spending have led to an impasse that has repeatedly led America to the edge of the so called Fiscal Cliff, the consequences of which would reverberate economically around the globe, especially in a Europe already threatened by crisis.

“Focus on Bethlehem, PA, not on Bethlehem, Palestine”

Hunter Tanous As a student of International Relations, Hunter is very interested in impact of US foreign and domestic policy on the rest of the world. While originally from the US, he has lived in Argentina, Kenya, Jordan and Syria, giving him a chance to view and understand US actions from a variety of perspectives. University of the Pacific hunter.tanous@edu.vlerick.com

Things to look for in the future: Keep an eye out for the growing consternation in Europe over Obama’s continued focus on Asia and the Pacific. Many European leaders feel the lack of attention paid to Europe will turn out to hurt both the US and Europe and the future. Will Obama balance America’s focus, or will the Pacific region overtake Europe in importance for the US? - Hunter Tanous

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“We can do it” without quota’s... Over the past few years a new hot topic has entered the business scene in several European countries: the introduction of a legal quota for women on the board of directors. In Norway, a 2008 law requires listed companies to have women make up 40 per cent of their boards, France introduced similar measures in 2011, followed shortly by Italy. On November 14th of this year the issue was decided upon at the European Union level when Commission voted on a proposal by Viviane Reding, the European Commissioner for Justice. The initial proposal was a mandatory quota, where companies non-complying to the 40% quota (executives or non-executives) by 2020 would face severe fines and other sanctions. However, implementing this compulsory measure was for many managers, executives, jurists, and also Member States (such as England and Sweden) grounds for vivid debate. This is why the Commission, as an alternative, voted on a new modified and much softer law that would merely invite all Europe’s listed companies to implement a 40% quota on non-executive director board seats for women by 2020 (2018 for public enterprises) without further sanctions at the European level. According to EU data, women represented only 13.7 per cent of board positions in large listed companies at the beginning of this year. The mere fact that the Commission raised the issue has removed the elephant in many rooms. However is implementing a quota really the best way to fight this inequality?

Paradox of an anti-discriminatory measure

The primary problem is that imposing a gender quota as a solution against gender discrimination is inherently discriminatory. Quotas are blunt instruments and will have unintended consequences. The proposed quota might entail that male candidates with high potential will be ruled out on grounds of gender, made mandatory by legislation. Or worse, qualified male directors might have to resign in favor of less competent women just to fill up seats. Moreover, quotas fundamentally suggest that the intended minority group is not able to achieve these aims by itself. Quotas imply that women must be selected on the basis of their gender, not quality. Women, just like men, should be chosen on the basis of their qualifications and capabilities. Also the Commission was deeply divided on the issue with, ironically enough, most female commissioners preferring self-regulation instead of mandatory quotas.

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Finally, it is hard to see how Ms. Reding’s gender quota could be reconciled with Article 21 of the EU Fundamental Rights Charter, a provision that explicitly prohibits any discrimination on the grounds of sex. Even though, Article 23 of the same Charter provides that “the principle of equality shall not prevent the maintenance or adoption of measures providing for specific advantages in favor of the under-represented sex”, it is hard to understand how a law that makes discrimination of the other sex compulsory helps gender discrimination. Positive discrimination is discrimination all the same.

“Imposing a gender quota as a solution against gender discrimination is inherently discriminatory.” No economic sense

The second key argument against quotas is economic. Given today’s massive unemployment in Europe, any new regulation should pass a cost-benefit test where the consequences of the regulation for European competitiveness and growth would be measured. There is a severe risk that quotas are counterproductive to this. Moreover, as a result of quotas companies will try to evade this policy wherever they can. In the current economic trend where more and more companies are getting out of the stock-market, imposing quotas on listed companies would only give them another incentive to do a market drop-out to avoid this regulation. Or companies will possibly avoid the quotas by transferring their corporate headquarters to non-EU countries. In addition, one-size-fits-all quotas interfere disproportionately with the liberty of companies and shareholders to organize their internal affairs. Forcing a quota of women is being insensitive to the fact that different sectors and industries have different needs. For some sectors, e.g. the metallurgy sector, it is fairly complicated to find suitable women to fill up the position of board of directors due to a distinct lack of female engineers –a frequent requirement of boards at these companies.


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Losing sight of basic business principles

Advocates of a quota hang on to separate studies conducted by the UN and McKinsey, both showing that companies with more women are doing better than rivals in terms of profitability. Even assuming these studies are accurate; the question is not whether or not more women should be involved on boards, but whether the means to obtain this is by setting up a quota. Quotas oppose the fundamental business principle that board appointments must always be made on merit, with the best qualified person getting the job. The implementation of quotas require the EU’s largest companies to appoint a minimum number of women to their boards, benefiting a very tiny group of women at the price of radically undermining the interest of the companies, further resulting in a real threat for the economy in the long term.

they can also have different career paths and face different hurdles from those faced by men. Even if companies respect a 40% mandatory quota, and more women will consequently be sitting at board of director’s level, this will not mean that society has changed. Putting quotas is therefore not a sustainable solution, without a drastic change in society’s perception. Mandatory quotas are simply not the answer to addressing under-representation of any group in any aspect of life. Self regulation must be sufficient to increase the representation of women at the board level. The current regulation is a softer, more inviting and a symbolic proposal that raises the issue and will hopefully persuade companies to choose for more women in their board of directors. It defines a highly visible goal in terms of gender diversity to be reached gradually, but allows business and society to anticipate and make gradual progress on the issue.

The bigger picture

Probably the main argument against quotas is that they are completely overlooking the bigger picture. It is a hard fact that today large listed companies in Europe are still a man’s world and gender imbalance in business and at senior executive levels is universal. We should acknowledge the fact that quotas do not attempt to gain an increase in female corporates since there are fewer board members than managers and executives. Furthermore, introducing quotas does not necessarily have an effect on the number of women in chief executives and management roles. However, it does have an effect the other way around. Typically, board members are CEOs or executives of other companies. Today, approximately 97 per cent of the large listed companies have male CEOs. So, unless the general problem of gender imbalance at executive level is tackled, the board gender quota will put more people on boards without leadership experience in business. Companies must thus first give the possibility to competent women to develop in functions of responsibility. Once women have achieved more key-positions in companies, they will naturally belong to the pool of which board of directors are picked.

- Caterhine Billiet

Catherine Billiet Catherine holds a degree in Law from the Catholic University of Leuven (KUL), majoring in Economic and Fiscal law and she did her bachelor’s at Faculté Notre-Dame de la Paix (FUNDP – Namur) in French. Catherine is very interested in corporate and financial law and did internships in several top tier international law firms. Catholic University of Leuven catherine.billet@edu.vlerick.com

Nevertheless, many women do have the required competences for effectiveness and excellence at senior business and board levels. But society should recognize that

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Bridging the Cultural Gap A promising startup hopes to make integration easier Traveling to new exotic places often brings along a rush of emotions and thoughts with the expectation of exciting new adventures and experiences. New friends, foods, places, cultural events are all pillars of global traveling. To an extent even the uncertainty of what to expect, with a dash of danger, makes the whole thing more exhilarating. Students are some of the most adventurous travelers, often taking some rather uncalculated risks. Some students travel for pleasure, but many others for the studies they are about to embark on. Vlerick is not unlike many other Western universities, and has a significant portion of international students. Students hail from places ranging from Amsterdam to Shanghai, and everywhere in between. This mix of students spices the intellectual flavors of the university and adds to the much needed diversity when exploring business studies. However going to a new country for school or work is never without its complications. The excitement of adventure is quickly turned into a disorienting misadventure when trying to understand and live within the local cultures, or even for something as simple as setting up a cell phone plan. The difference is even greater when traveling at length between east and west, where cultural norms can sometimes be at odds. Peter Lin and Christine Xie, co-founders of iLead, saw this as an opportunity, and have since the past summer been giving Chinese students bound for education in the US a unique cultural learning experience. During a week-long intensive seminar session students learn about how different life can be between the US and China in lessons that bring up concepts (such as the need in the US to drive a distance to get to a large grocery store which will contain everything one reminisces of home), and host taco evenings.

“The isssue was not language, but rather cultural understanding”

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The idea sprung from Peter’s years at college in the US. A first generation US citizen from China, Peter moved to the States when he was 8 and spent most of his life there. While studying in college he noticed that Chinese students predominantly stuck to themselves, and never fully integrated with the other students, whereas other foreign students tended to get along better with the locals. In social settings with westerners social cues were not noticed, making Chinese students seem rather distant and uninterested, where as this was never the case. The issue was not language, as many Chinese students speak English, but rather a lack of cultural understanding. In late 2010 Peter started his MBA studies at the Hong Kong University of Science and Technology’s Business School, where he met Christine. Together they set up a rough business plan, scrambled funding from their pockets, a place to conduct the classes in Shenzhen, China (Peter’s father kindly donated facilities at a resort he runs), and set off to educate Chinese students on American culture under the motto of “Getting through is more important than getting in!”


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Since its inception the program has been adapted to fit student needs. Culture is still the heart of the material, but it now focuses on guiding the student beyond the initial culture shock. “Offering cultural training is not enough and all of the problems Chinese students face won’t just go away once they have learned about a foreign culture” says Peter. Now, iLead helps Chinese students come up with a career plan for the coming years as they prepare to study in the US, and prepares them for such day-to-day things as the search for cell phone plans and apartments. In some cases, iLead also guides its students through the university application process; which is a total mystery for these students as well.

“Getting through is more important than getting in!”

Peter and Christine are now exploring options at American universities, where significant investments are made towards recruitment and integration of students. They hope to start more classes tied to US universities, thereby bridging the gap even further.

- Arun Luykx

Find out more about iLead @ www.ileadculture.com.

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Future Scope 2013 Generation Y, Why are we the future? The Vlerick Aramis students are proud to announce the third edition of Future Scope, an event where prominent guest speakers talk about their future vision concerning a specific topic. The 2013 topic is Generation Y.

lenges we face and realize it will not be easy for us. At the same time, however, we are convinced that building a successful career, a great community, and a better world will is not only possible, but also sustainable.

Generation Y, also known as the Millennial Generation, succeeds generation X and is most commonly described as people born between the late ‘70s until the early 2000s. This generation faces greater challenges that any preceding it have ever had: an aging population, climate change, economic recessions, depressions, austerity, social and political unrest, the Arab spring, 9/11, job insecurity, global power shifts, the rise of BRIC countries, etc.

Generation Y has opportunities and means the world could only dream of 50 years ago. For example, men walked on the moon 43 years ago using a spacecraft with less calculating power than the average modern mobile phone! Information is widespread, global communication is accessible for everyone, and (business) opportunities are everywhere to grab. In addition, the potential synergetic effect of bringing over 6 billion (and counting) people together will be enormous once cultural differences are set aside. The current challenges we face might be greater than ever before, but so is our general knowledge, arsenal of tech equipment, and innate willingness to develop our competitiveness. We are the first generation in a true global world in which distances and different languages no longer form an obstacle.

All these challenges, and many more, put tremendous pressure on the possibility of generation Y to develop the same living standard as the preceding generation X. As soon to graduate students we are aware of the chal-

The future scope team Future scope 2013 is organized by Bernard Denys (Group T), Bart Embrechts (KUL), Bart Minne (Group T), Philippe Van Gestel (HUB), and Joris Vanthienen future.scope@edu.vlerick.com

Future Scope joins experts across various fields together at a panel with the aim of discussing not only the challenges facing Generation Y, but also their expectations thereof. A market study will be conducted to get a good perspective on the major challenges of generation Y according to graduating students, the results of which will be used as input for the questions directed towards our panel of high profile professionals leading to a lively discussion. In addition, several notable companies are committed to Future Scope 2013, giving Vlerick students an additional opportunity to ask a potential future employer what they expect from Generation Y. Join us at Future Scope and discover an answer to the question: ‘Generation Y, Why are we the future?’ - The future scope team

F U T U R E

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A message from the Praesidium Greetings to all Aramis Students Although we are a relatively small class, MGM Aramis voted a Praesidium last month. A Praesidium has the aim to organize and coordinate class activities and empower a good atmosphere amongst the class. The revenues generated from some activities are used to organize a midweek event at the end of the year; a wrap up and happy ending of a wonderful year. Of course, this will be done in style. Having previously served some years in the Pharmaceutical praesidium of the KULeuven, I was elected Praesis and am responsible of the coordination between the different departments. I am also the representative of MGM Aramis on official Vlerick events. Luckily, I’m not left to my own devices for all this, and am supported by a Senior Advisor, Mattias, and two Vice-Presidents, Thomas and Philippe, who help wherever possible. Other departments include Treasury, Events, Aramis Specials, Future Scope, IT, Press, Sport, PR, Secretary, International.

Harmen Jans Harmen Jans is president of the MGM Aramis class. He obtained a MsC in Pharmaceutical Sciences at the Catholic University of Leuven and studied for 6 months at the University of Queensland, Australia. He is a ski-monitor and loves to play tennis. Catholic University of Leuven harmen.jans@edu.vlerick.com

Hereby, MGM Aramis would also like to warmly invite you to our next big event: the Aramis TD on February 12th 2013! This awesome party will take place in MusicafĂŠ and guarantees you the night of your life! Furthermore, it rests us only to wish you an amazing year at Vlerick Business School. We started off great and it will only become better! Greeting you, Harmen Jans Representing the Aramis Praesidium

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Where’s Laura? Laura Rampelberg, Aramis program manager for two weeks at the beginning of the semester, left us suddenly. We wondered for a while as to where she disappeared to, until we one day discovered she had a new position in the careers center. Albert Jorissen talks to Laura to see how she’s been lately, and what brought her to Vlerick in the first place.

You recently moved to career services. How Once you got in to Vlerick, was it was you is it going over there? expected it to be? It’s going very well. I’m still working for the same company with the same people so my work atmosphere is the same, which I like. It is one of the reasons why I stayed. My day-to-day has changed of course. I don’t have master students anymore, I have MBA students now. They have quite a different mind-set. It’s also a lot more working in the background in my office.

Can you tell us a bit about your background? Both at home and educational?

Actually, it was even better. It definitely fulfilled my expectations on the academic side. But particularly on the social side it went beyond my expectations. After being admitted, everybody started making fun of me: I had to change my entire closet, I had to be very fancy everyday, and it would all be very posh people over here. I also remember the first day. I was alone and very scared of what it would be, but it turned out everybody was normal -just like me.

My parents are both interpreters in Spanish and French. We often went to Spain and South America. So I decided to go and study something I was good at, which was languages. Dutch and Spanish, because I really wanted to become a teacher. And then, after my first year, I didn’t want to become a teacher anymore. But I liked what I was doing. I liked learning Spanish, I liked the literature, and so I finished my studies in languages, here at the KU Leuven. Then I figured I wanted a degree in economics before going on the job market. I went to Brussels and studied there for one year. It was a Master’s that was really made for people that had never had economics before; perfect for me. There my promoter suggested I take the Vlerick entrance exam. I did and the rest of the story you know.

How did your admission test go?

I remember every second of it. It was in Ghent and every time I enter that big building I still have the same feeling. It was a very sunny day. I first had my writing test, which was very good. Logically, because I studied languages. It was also about the digitalization of newspapers. So it really was my thing. But then I had to do the analytical test and I thought it went really poorly. I was actually planning on going home. Fortunately, I talked to somebody who convinced me to stay. I had four friends with me and apparently they all passed, but from the moment I heard my name I didn’t hear anything anymore.

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You’ve probably already heard of some of our experiences, e.g., our MGM show, or the empty seats in the morning. Were these the same when you were a student?

The social skills week is one of the best weeks there is, but unfortunately you do not notice it when you’re there. All of a sudden, you have the show and it’s done. You only see afterwards what a great week it was. I already mentioned it to you on the first day, but the show is for me one of the things that I will remember the rest of my life. And with regards to the empty seats in class in the morning, you’ll see that increasing as the year progresses. That’s a familiar story!


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Which kind of activities did your presidium organize?

We organized quite a few things that we took from the previous year and that are still done now. One thing that I organized and that I’m still proud of is a cocktail party on the roof in the second week. You cannot do it anymore (but that’s not our fault, to be clear!) We also were the first class to organize the Future Scope event, then held at the Pieter De Somer [A KUL auditorium –ed]. We discovered a lot of things, for example how hard it was to get sponsoring, and how politicians cancel the day of the event itself. We’re particularly proud of this event. And every year we try to come with as many as possible from our class to support it.

Why did you decide to start working for Vlerick?

Just like you, we also had a program manager and I really liked what she was doing. I had the feeling she was around people, but that she also had some decision power concerning the program. So when the vacancy became available, I applied for three reasons. For one, I liked the atmosphere at Vlerick; I knew it would be a nice place to work. Second, I would also have a lot of contact with people. Finally, I liked the MGM program so much from the academic side that I wanted to help to make it even better, and I think we succeeded in that.

Where do you see yourself in the future?

That’s one of the most difficult questions for me. Also when they asked me that question three years ago in an interview the only thing I could answer was that I hoped to be happy. For now, I’ll stay at Vlerick. I have an opportunity to build out Career Services for the executive MBA program, and I really want to make this work. It’s quite challenging, because there is a lot of pressure amongst other programs for the rankings. So I’m excited to get started, to get everything implemented and to make the best out of Career Services. - Albert Jorissen

Albert-Ludwig Jorissen Albert studied engineering at the KU Leuven, where he was a member of multiple ICT-related student organizations. When he’s not working for school, you’ll probably find him on the running track. Catholic University of Leuven albertludwig.jorissen@edu.vlerick.com

Are there things that you see different now that you work at Vlerick?

The most striking thing I noticed, is that when you stand in front of the class, you do see when people are reading the newspaper, texting each other, or sharing little notes. So you do see when they’re not paying attention. I started to respect the professors more. Secondly, when I started working here, I often had the feeling “Oh yeah, somebody had to do that”. The Budapest trip has to be organized, the budget for next year has to made and defended, etc. And then there are of course all the little requests/problems of the students. It became clear that being a program manager was more than just taking attendance!

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Be Part Of The Momentum

V-Mag is an independent student magazine, written and produced entirely by students of the Vlerick MGM Aramis (Leuven) group. Our wide scope of expertise and backgrounds are fuelled by our dynamism and entrepreneurial acumen, of which this magazine is a small example. We are breaking free from the previous model of a classroom photo book, and putting together a high quality busiQHVVRULHQWHGPDJD]LQHUHSUHVHQWDWLYHRIWKHĂ€UVWFODVVWRJUDGXDWHDIWHUWKH9OHULFNUHEUDQGLQJ Be part of the momentum on campus and place your ad here. For advertising inquiries, please contact Arun Luykx at: arun.luykx@edu.vlerick.com

Vlerick Aramis 2012-2013


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