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www.le-savoirdire.com

2007 Public Relations Communicative Intelligence Alternative Communications


Introduction

Introduction

For 10 years

Le savoir dire is both our name and our core expertise in communications

and communicative intelligence. Le

savoir dire helps organizations to

develop corporate and executives visibility.

To us, the two are directly related. The company’s image is based on the strength of its identity, while the executive’s image humanizes that identity, with conviction, vision and meaning.

Communications continues to evolve. In the past, one constructed a company image; today one gathers around the company image.

This is where « Le savoir dire » is active: connecting, networking, building solidarity. This is the art that we practice day after day, for our clients and with our partners.


CONTENT

CONTENT

C o m pa ny

S e rv i c e s

&

i n f o r m at i o n

1

5

Company proďŹ le

6

Company Skills

7

Organization

8

Core Team /Support/Partners

9

European capabilities

10

Facts & Figures

11

Clients & references

c a pa b i l i t i e s

2

13

Brand consulting

14

Alternative Communications

15

Communications & Public relations

16

Communicative intelligence


C o m pany

I n f o r m at i o n

1

90, avenue des Champs-Elysées · F-75008 PARIS Tél.: +33 (0)1 56 43 76 95 · Fax: +33 (0)1 56 43 76 96 · www.le-savoirdire.com · info@le-savoirdire.com


Company Profile

O I

Partnership with the European Public Relations Federation (EPRF)

M

A

Founded in 1996 in Paris

T

N

Company Profile Independent Communications Agency

R

B2B 61%

O

Services & Finance 14%

F

Telecom 9%

N

Health 5%

I

Communication 5% Energy 2%

C

O

M

P

A

N

Y

Government 2%

Specialist practices : >Public relations (65% of our revenues) >Communicative intelligence (20%...) >Alternative Communications (15% …)

Industry focus + : > IT & Telco/BtoB >Services & Communications > Health > Consumer


Comany Skills

N O I

An original and unique approach in communications Strong experience wit h major brands (client renewal rate +85%)

Communication & Public Relations Alternative Communications 68%

F

O

R

M

A

Our adoption of “Best practices�

T

CCompany ompany Skills A senior multi-disciplinary team

N

Coaching 18%

I

Events 7%

Our strengths :

O

> Independence > Mixture of expertise > International background

Our values :

C

M

P

A

N

Y

Training 7%

> Quality and rigorous approach > Curiosity and open-minded > Creativity with valuable results


Organization Organisation O rganisation

I

O

N

Organization Communications & Public relations

Communicative intelligence

Mix-Communications

Media relations

Coaching

N

Project management

Analyst relations

Training in communications

Events

Crisis management

Spokesperson training

C

O

M

P

Y

I

Alternative Communications

A

N

F

O

R

M

A

T

Brand Consulting


Core Team

Core Team

Senior Consultant

Sandra Logut

Isabelle Jahn

A

T

I

O

N

Senior Consultant

Media relations & Communication

R

M

Communication & Coach

Senior Consultant

Martine Camilotti

Alexina Portal Communication & Marketing Strategy

M e d i a r e l a t i o n s & Ev e n t s

N

Y

I

N

F

O

Senior Consultant

Senior Consultant

Analysts relations

Stella Bissessur

Michael Selwyn

C

O

M

P

A

Senior Consultant

M e d i a r e l a t i o n s & Ev e n t s


EEuropean uropean Capabilities Netherlands

R i b a : B u s i n e s sTa l k G m b H

Pr esstige

K l o st e rgut Besselich 5 618 2 Urbar / Koblenz Co n t a ct: Aki Blum . ablum@riba . e u Te l . + 4 9 (0) 261 963 757- 0 M o b il e +49 (0) 170 999 0133 w w w. r iba.eu

Pre sst ig e Pu b l ic R e l a t i o n s & M a rke t i ng Co m m u nic a t i o n s B u n sc h o t e n . Co n t a c t : Fra n k Le t h e r f. l e t h e r @ p re sst ig e . n l Te l . + 31 ( 0 ) 33 24 5 0 070 w w w. p r e s s t i g e . n l

Spain

Pr agmatika

i n f o @ aubyngroup.com Co n t a ct: Ilona Calparsoro d’Elia ss y ic a l p a rsoro@aubyngroup.com Te l . + 3 4 91 39 80 033 M o b il e : +34 69 26 00 092 w w w. aubyngroup.com

i n f o @ p ragm a t i k a . i t Co n t a c t : R o sse l l a Lu c a ng e l o ro ss @ p ragm a t i k a . i t Te l . +39 51 6 2 42 214 M o b il e + 39 33 57 71 3 8 12 w w w.p r a g m a t i k a . i t

Y

United Kingdom

O

M

P

A

N

Insight Group

C

Italy

A u by n g r o u p

I

N

F

O

R

M

A

T

I

O

N

European Capabilities Germany

i n f o @i nsightgroup.co.uk Co n t a ct: Mark Robson m a rk r @insightgroup.co.uk Te l . + 4 4 (0) 13 44 87 19 0 w w w.i nsightgroup.co.uk


Facts & Figures

R

M

A

T

I

O

N

Facts & Figures O

85% client renewal rate

F

C l i e n t s sp a n l a rg e e n t e r p rise s t o sm a l l e n t re p re n e u rs

Special expertise for companies introducing new products or services, and facing a major transition or crisis

C

O

M

P

A

N

Y

I

N

Pa n - Eu r o p e a n s co p e

Public Relations Communicative Intelligence Alternative Communications


References

References Public Relations

Communicative Intelligence

C

O

M

P

A

N

Y

I

N

F

O

R

M

A

T

I

O

N

Marketing & Communications

O t her References


S e rv i c e s & C apab i l i t i e s

2

90, avenue des Champs-Elysées · F-75008 PARIS Tél.: +33 (0)1 56 43 76 95 · Fax: +33 (0)1 56 43 76 96 · www.le-savoirdire.com · info@le-savoirdire.com


Brand Consulting

L

I

T

I

E

S

Brand Consulting B

e first sight Construire un discours

&

C

A

P A

B

I

& l'adapter à chaque cible

Augmenter la visibilité de

Support rédactionnel Communication interne & gestion du changement Coaching de prise de parole Prise de parole et élaboration de discours

Be first sight is a methodology launched by two experts who have long been observing the development of new and more complex communications techniques.

Formations & entraînement des portes parole

l'entreprise sur le marché & renforcer ses liens

Suivi des opportunités de prises de parole Relations presse & Analystes

avec les influenceurs

Gestion de crise

Outsourcing

Suivi des campagnes

Le savoir dire has joined forces with Comtyledon to offer clients a communications approach that reinforces

coordination d'évènements

the company’s brand, increase its visibility, and projets de

Ingénierie de formation

S

à la communication

Rédaction de cahiers des charges

Développer l'identité

Identification des réseaux personnels

C

E

communication

Veille d'image

renforcer la cohérence

Construction des messages

de son image

Etude d'image et recommandations

S

E

V

de l'entreprise &

R

I

à développer et networking

improve management’s reaction to changes within the enterprise.

This methodology is focus on SMB as well as Marketing & Communications departments.


Alternative Communications

I L

growth of alternate channels (blogs, chat rooms, products as advertising supports…) and the development of communities.

Mix Communications

Project management

Events

Consulting

Following

Conception & organisation

Conception of mix campaigns

Change Management

Out door events

Project research

Analysis & Achievement

V

Companies no longer communicate to their audiences, they draw their audiences

R

to themselves.

E

It is also clear that companies will have more and more a hard time communi-

S

I

C

E

S

&

C

A

P A

B

What will probably characterize the coming years is the

I

T

I

E

S

Alternative Communications Alternative Communications

cating without taking their environment into account. The “social enterprise”, “civic enterprise”, “sustainable enterprise ”, “company ethic” are not just slogans, they represent a profound evolution of the role an organization plays in society.

Companies will have to understand and participate, or risk losing their clients!


Public Relations

S

Public Relations I

capture t he imagination of different target audiences

Analyst relations

Media relations

Crisis management

Annual program for press relations

Crisis audit

Press tour

Media & Analysts crisis management

Media training & Press analysis

Crisis analysis

S

&

C

A

P A

B

I

Build and promote a broad image for a company +

L

T

I

E

Public Relations

Pan-European Analysts programs Local Analysts programs

V

A unique approach to the media and analysts.

S

E

Our practice is based on a partnership with each client.

R

I

C

E

Analysts/Media relations

It is no longer enough to build or promote a broad image for a company. Today, an agency must help the client capture the imagination of different target audiences, and react quickly to new challenges (i.e., crises, mergers, new technology introductions).


Communicative Intelligence

Communicative Intelligence I

not only putting one’s hands on the keyboard, but also the feeling.

Coaching

Training in communications Inter-personal

Spokespeople training

&

C

A

P A

B

I

Communication is a skill to practice, that like learning the piano requires

L

T

I

E

S

Communicative intelligence

Individual coaching

S

Coaching groups Multicultural coaching

Training in emotional intelligence & communications

Reinforce spokespeople skills Verbal and non verbal communication

V

Communications and Communicative Intelligence are combining the ratio-

R

situation, rather than making declarations that no one listens to.

E

Today,

S

I

C

E

Crisis coaching

Preparation for events or crisis

Training in communicative intelligence

but everybody understands that’s not something one can improvise!

nal and the emotional to create effective communication, and adapting intelligently to any

companies don’t demand charismatic CEOs. If they are, so much the better,

Rather, companies expect their executives to have personalities and to know how to use them to reflect well on the firm and its values.


www.le-savoirdire.com 90, avenue des Champs-Elysées · F-75008 PARIS Tél.: +33 (0)1 56 43 76 95 · Fax: +33 (0)1 56 43 76 96 · info@le-savoirdire.com

2007 Public Relations Communicative Intelligence Alternative Communications


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