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Project

1 Paperboard

Select an existing packaged product, then design and present die cut, folded-sheet package to enclose, protect and present at retail.


Venue Item gets lost on the shelf

Plenty of space on shelves


Orthographic view of original package Top

front

Side


Problem with original packaging Hard to pour cereal neatly from this whole

There is no spout

Needs a second layer to keep cereal in and particles out Hard to open and close flap

More disadvantages No way of seeing how much of product left contours of the design does not help with making pouring easier or neater


Cereal box sketches


Nutrition Facts Serving Size 2.1 oz (59.6g) Dry 3

Serving Per Container 13- /4 cup prepared Amount Per Serving

Calories 250 Calories from Fat 65 % Daily Value * Total Fat 7g 11% Saturated Fat 1g 5% Trans Fat 1.5g Cholesterol 0mg 0% Sodium 140mg 6% Total Carbohydrates 38g 13% Dietary Fiber 4g 16% Sugars 20g Protein 9g Vitamin A 0% Calcium 10%

5.5in 3in

Vitamin C 0% Iron 10%

*Percent Daily Values are based on a 2,000 calorie diet. Your Daily Value may be higher or lower depending on your calorie needs.

2in Cream

real y Hot Wheat Ce

ORIGINAL

4.5in

5.5in

Fa ri n a

Enric hed Cooks in 2 Minu tes

2 Makes 1

ings Serv

4in

Die Vinyl


Orthographic drawing new package Top

Front

Side


Improvements of the redesigned package A spout for better pouring

Package shape is more dynamic


New package in store


New versus old Has a spout Easy open and close


Farina package in use


Project

2 Thermoform

Retail presentation in-store, and will layout a pegrack presentation establishing allowable, efficient package sizes and spacing


Venue planogram (Duane Reade)

Hanging planogram

Boring packaging Packaging only for a hanging planogram Not dimensional enough for shelving

shelved planogram which could house the redesigned thermoform


Sketches


Final Design Two piece thermoform with a flange


Orthographic Drawing

Top

Side

Front


Package design and graphics Shelved package Feeties

Feeties

Clear Gel Insoles

Clear Gel Insoles

Feeties

Clear Gel Insoles

Cardboard inlay

Hanging package


Hanging planogram

F e e tFie es t i e s F eFeetei etFiseeest i e s

Feeties F e eFtei e st i eFse e t i e s

GelGel Clear Clear Gel Clear Gel Clear Gel Clear Gel Gel Clear GelClear Clear Gel Clear Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles


Shelved planogram

FFeeFeetteFi ieeteisesetFsieetesitei se s F eF e teFieteieFseetFsFieeeteseiteti sieetsFiseeFsFeeFteFieeteiteFeseiettesiieseetssFi eesFeetFieeFtFesi FeteFeiseteFeiFeFseeteteiseieeeettsstisFiieeeFsses teFieteiesetsi e s F e e tFi e esFteFi eeFsteiteitseiesetsi e s F e e tFi e Fese e t i ee stFi eF esF teieteitsei es es s F e e t i F e F eF ee teitei se s ti Fe FFeeeet i e s Feeties Feeties

Gel Gel Clear Clear Gel Gel Gel Gel Clear Clear Clear Clear Gel Gel Gel Gel Gel Gel Gel Gel Gel Clear Gel Gel Clear Gel Clear Clear Clear Clear Clear Clear Gel Clear Clear Gel Clear Gel Gel Gel Clear Gel Gel Gel Gel Gel Gel Clear Clear Clear Clear Clear Clear Clear Clear Clear Clear Clear Gel Gel Gel Gel Clear Gel Gel Clear Clear Clear Clear Gel Clear Gel Gel Gel Gel Gel Gel Clear Insoles Clear Clear Clear Insoles Clear Clear Gel Clear Gel Gel Clear Insoles Insoles Insoles Clear Gel Insoles Clear Clear GelGel Gel Insoles Insoles Gel Insoles Insoles Insoles Clear Insoles Insoles Insoles Insoles Insoles Insoles Clear Insoles Insoles Insoles Clear Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Clear Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles InsolesInsoles Insoles Insoles Insoles Insoles Insoles Insoles

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Gel Gel Clear Clear Gel Gel Gel Clear Clear Clear Gel Gel Gel Clear Gel Clear Clear Clear Gel Clear Gel Gel Gel Gel Clear Clear Clear Clear Gel Clear Gel Gel Gel Gel Gel Clear Clear Clear Clear Clear Gel Insoles Gel Gel Insoles Clear Gel Clear Gel Clear Clear Clear Gel Insoles Gel Gel Insoles Gel Gel Gel Clear Insoles Clear Clear Clear Clear Gel Clear Gel Gel Gel Clear Clear Gel Clear Gel Insoles Gel Clear Insoles Gel Clear Insoles Clear Clear Insoles Clear Gel Gel Gel Insoles Clear Clear Clear Gel Gel Insoles Insoles Insoles Clear Gel Clear Insoles Gel Gel Clear Gel Gel Insoles Clear Clear Clear Clear Gel Gel Insoles Insoles Insoles Gel Insoles Gel Gel Clear Insoles Clear Clear Clear Clear Insoles Insoles Insoles Gel Gel Insoles Gel Insoles Clear Clear Clear Insoles Gel Gel Insoles Insoles Gel Gel Insoles Insoles Insoles Clear Clear Gel Clear Clear Insoles Insoles Insoles Clear Insoles Gel Insoles Insoles Insoles Gel Insoles Clear Clear Insoles Gel Insoles Insoles Clear Gel Insoles Insoles Clear Insoles Gel Insoles Insoles Gel Insoles Insoles Clear Clear Insoles Insoles Insoles Insoles Insoles Gel Insoles Insoles Insoles Clear Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles Insoles


Project

High v. Low

(Tofu)

Select a consumer product category, sold in both high-end specialty retail and mass-market venue. Identify specific retail products within the selected category, to be packged for each venue: high-end specialty and mass-market.


Product packaging points

No spout to pour off liquid and can cause messiness Square design is not very interesting Not much of a variety in portion sizes No way to each on the go No flavoring packet so that you can eat in the go


Venues

High

Low


High End Tofu

A variety of tofu and tofu products

A variety of textures and flavors

Advantages Easy to open Lightweight Easy to stack packaging

Disadvantages Messy when pour off the liquid Packaging only able t be shelved Product shape is boring Square shape is not appealing


Sketches


Initial ideas More dynamic shape

Perforated opening for easy release of product

Spout to pour off liquid


More sketches and changes


High-end: die vinyl 4in

5in 15in

10in

Die vinyl for final mock-up


High end package views

Soybean

Soybean Soft

1 Serving

Tofu

8oz.

A high protein, zero cholesterol, low sodium entree or sandwich filling

Soft

1 Serving

Tofu

Soybean

8oz.

A high protein, zero cholesterol, low sodium entree or sandwich filling

The final product would be a thermoform with a spout and perforated, pull away plastic film


an

Orthographic Drawing

top

ing

1 Serv

Tofu Soft

Soybean

Soybean

n Soybea

Soft

1 Serving

Tofu

8oz.

A high protein, zero cholesterol, low sodium entree or sandwich filling

Soft

1 Serving

Tofu

Soybean

8oz.

A high protein, zero cholesterol, low sodium entree or sandwich filling

Side

Front


Merchandiser

Product will be placed inside merchandiser The merchandise will self replace until entire merchandiser needs to refilled


High-end planogram Original planogram

72"W x 30"D x 54"H


High-end planogram New high-end planogram

Soybean Soybean Soybean

Soybean

Soybean Soft Soft Soft

Tofu Tofu Tofu

Soybean Soybean

SoybeanSoybean 1 Serving

Tofu Soybean Soybean

Soybean

Soybean Soybean

Tofu Tofu Tofu Soft Soft

A high protein, zero cholesterol, low sodium entree or sandwich filling

Soft Soft

1 Serving

1 Serving

Soybean

Tofu Tofu Soybean Soybean

Soft Soft

Tofu Tofu Tofu

Soybean

Soybean Soybean

Tofu Tofu Tofu Soft Soft

Soft Soft

Soybean Soybean

1 Serving 1 Serving

Tofu Tofu Soybean

SoybeanSoft

Tofu Tofu fu

To

Soybean Soybean

TofuTofu Soft

A high protein, zero cholesterol, low sodium entree or sandwich filling A high protein, zero cholesterol, low sodium entree or sandwich filling A high protein, zero cholesterol, low sodium entree or sandwich filling A high protein, zero cholesterol, low sodium entree or sandwich filling

Soft

1 Serving

1 Serving

Tofu Tofu

Soft

Soybean Soybean

Soft Soft

Tofu Tofu Tofu

Soybean Soybean

Tofu Tofu Tofu Soft Soft

A high protein, zero cholesterol, low sodium entree or sandwich filling A high protein, zero cholesterol, low sodium entree or sandwich filling

Soybean Soft

1 Serving

Tofu

A high protein, zero cholesterol, low sodium entree or sandwich filling

Single servings of the tofu will be place into custom merchandisers that will fit into the shelving units that already exist


Low End

Stacked too high on shelf

Small amount of product squeezed into another section Display seems like an after thought

No variety of flavors


Sketches Single serve tofu cups


Design and graphics The idea is to be able to have a single serving that you can take on the go

Tofu Soyte So Soytein

Tofu Protein rich entree or sandwich filler

Soy Sauce Seasoning

soft

Soytein

Tofu Protein rich entree or sandwich filler

Soy Sauce Seasoning

soft

Soyy n SSoytei Soy Sauce Seasoning

Protein rich entree or sandwich filler

Tofu

Tofu

soft

Soytein

Soyy n SSoytei

SSoSoytei yn

Tofu

soft

Soy Sauce Seasoning

Protein rich entree or sandwich filler

Soyte So Soytein

Tofu

Soyte So Soytein

Tofu


Final package design with graphics This a thermoformed plastic with a sealed film lid

Tofu

Tofu

soft

Soy Sauce Seasoning

Tofu

Tofu

Individual serving sauce included

Tofu

Protein rich entree or sandwich filler

New Package enhancements Single serving Can take on the go Can enjoy as an entree on the go easier Comes with flavoring sauce


Orthographic view

Top

Tofu

Tofu Tofu

Tofu

Front

Side


Low-end planogram sketches

Refridgerator unit shaped like the tofu cup design


Low-end planogram Original planogram

Shelf measurents 72"W x 30"D x 54"H


Low-end planogram design Changing plangram from a shelf in the vegetable section to its on refridgerator unit.

Soytein

Refridgerator unit measurements 40�DW x 30"D x 54"H


Low-end planogram

A seperate refrigerator section just for tofu next to the original section


Final Package designs

High

Low

Soybean

Tofu

Soft

Tofu

Soybean 1 Serving

Tofu

8oz.

A high protein, zero cholesterol, low sodium entree or sandwich filling

Soft

1 Serving

Tofu

Tofu

Soybean

8oz.

A high protein, zero cholesterol, low sodium entree or sandwich filling

Tofu


Structural packaging