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Arts in Wales 2010

July 2010

Full Circle - Hijinx Theatre & Odyssey Theatre (photo: Kirsten McTiernan)

ARTS IN WALES 2010 Volume 5 Multivariate analysis report July 2010 Page 1 of 30


Arts in Wales 2010

July 2010

Contents 1

Introduction ...............................................................................................................................................................................3 Background ......................................................................................................................................................................................... 3 Using the outputs ................................................................................................................................................................................. 4 2 Summary of key findings ............................................................................................................................................................5 3 Multivariate analysis findings ......................................................................................................................................................7 3.1 Attendance or participation (once a year or more) ...................................................................................................................... 7 3.2 Attendance (once a year or more) ............................................................................................................................................ 10 3.3 Participation (once a year or more) .......................................................................................................................................... 13 3.4 Interest in attending/participating in future ............................................................................................................................... 16 3.5 Interest in attending in future ................................................................................................................................................... 19 3.6 Interest in participating in future ............................................................................................................................................... 22 3.7 Attending a Welsh language event ........................................................................................................................................... 25 3.8 Online arts activity (last 12 months) ......................................................................................................................................... 28

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Arts in Wales 2010

July 2010

1 Introduction Background The Arts Council of Wales is responsible for funding and developing the arts in Wales and has been accountable to the National Assembly for Wales since 1999. Central to the work of Arts Council of Wales are its core beliefs, which relate to the power of the arts to change lives and communities, the importance of access for all to quality art forms and experiences - both to enjoy and participate in and the need to support those involved in the arts to develop. In 2009, Arts Council of Wales commissioned a major survey of the Welsh adult population entitled Arts in Wales 2010. This survey aimed to measure: public attitudes towards and engagement with the arts; perceptions of Arts Council of Wales; attitudes towards the funding of the arts in Wales. The study involved over 7,000 interviews with fieldwork undertaken in three waves between July 2009 and January 2010. It followed a similar survey undertaken during 2004/5, allowing comparisons between these periods and the identification of trends. A full report of the results and further details of the survey methods are provided in the Arts in Wales main report volume 11. This report presents the results from the additional multi-variate analysis which was undertaken. Multi-variate analysis allows a deeper exploration of variations in levels of engagement and interest in future arts attendance and participation amongst the population. This analysis, undertaken using SPSS Answer Tree’s CHAID function, identifies the demographic variables that have the greatest influence on arts attendance and participation. Segmentation is based around a single dependent variable, such as attendance at any art event, and a number of demographic predictor variables such sex, age, social grade etc. Significant population segments are then defined and indexed according to levels of penetration, allowing those with the highest and lowest levels of arts attendance, participation, etc. to be identified.

1

Arts in Wales Main Report volume 1, July 2010, Arts Council of Wales

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Arts in Wales 2010

July 2010

Separate analysis has been undertaken for the individual art forms included in the survey and for a number of key groups of interest to Arts Council of Wales including - members of the black and minority ethnic population, residents of Communities First areas, disabled people and people with a long-term illness, members of DE socio-economic groups, Welsh language speakers, people with no educational qualifications, people aged 16 to 24 and people aged 65 and over. Further detailed information can be found in the separate Art Form Profiles and Groups of Interest reports2.

Using the outputs Within this report, background data from the main survey has been included in the form of charts and tables to provide context for the multi-variate analysis. The outputs from the CHAID analysis are presented in the form of Answer Trees. Colour coding has been used where dark blue indicates the groups most likely to exhibit the behaviour of interest (e.g. attending the arts) while grey shows those least likely to do so, as shown in the example below:

2

Art Form Profiles Report volume 2, July 2010, Arts Council of Wales; Groups of Interest Report volume 3, July 2010, Arts Council of Wales

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Arts in Wales 2010

July 2010

2 Summary of key findings Overall arts attendance/participation (at least once a year) Educational qualification is more closely related to levels of overall combined attendance and participation than any of the other demographics tested. Attendance/participation is highest amongst those educated to A-level or higher aged 16-24. It is lowest amongst those with no educational qualifications, a long-term illness/disability and no children in their household. Arts attendance (at least once a year) Educational qualification is also more closely correlated to attendance levels than any of the other demographic tested. Attendance levels were highest amongst people educated to degree level or still in education and aged between16 and 24. They were lowest amongst those with no qualifications, aged 75 and over living in North Wales. Arts participation (at least once a year) Educational qualification was the most significant demographic in terms of ‘predicting’ levels of participation in the arts. Participation was highest amongst those educated to degree level or still in education with some Welsh ability. It was lowest amongst males with no qualifications living in North or South Wales. Future interest in attending or participating Educational qualification was the biggest influence on interest in attending/ participating in the arts more often in the future. Women aged 16-54 who were educated to A-level or above were most likely to express an interest in attending/participating in an art event/form not yet undertaken. Males aged 55 and over with no qualifications were least likely to do so. Future arts attendance (new art events) Educational qualification was the demographic most closely correlated to levels of interest in attending new art forms.

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Arts in Wales 2010

July 2010

Interest in art attendance was highest amongst females aged 16-54 still in education or qualified at A-level or above. However interest levels were lowest amongst males with no qualifications living in North or South Wales. Future arts participation (new art forms) Age was the most significant demographic in predicting interest in participating in a new arts activity in the future. Interest in participation was highest amongst Women aged 16-24. Interest in participation was lowest amongst those aged 65 and over with no qualifications or with an HNC/HND qualification. Welsh language attendance/participation (last 12 months) Having any Welsh language ability was the most significant influence on levels of attendance at Welsh language events. Notably there were no significant differences in attendance and participation between those with differing levels of ability in Welsh. People with a Welsh language ability educated to degree level were the most likely to attend Welsh language events. Those living in the North or South of Wales in the D social grade with no Welsh language ability were least likely to attend. In general, respondents in South Wales and those in the DE social grades were less likely than others to have any Welsh language ability. Online arts activity (last 12 months) Age had the greatest influence on levels of participation in on-line arts activities. ABC1s aged 16-24 were the most likely to have undertaken an arts related activity online in the last 12 months. However people aged 75 and over with no qualifications or qualifications at A-level or below were least likely to have done so.

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Arts in Wales 2010

July 2010

3 Multivariate analysis findings 3.1 Attendance or participation (once a year or more) Figure 3-1 Any attendance/participation (once a year or more) Total adult population

Total adult population

87

Male Female

Not qualified

72 96

Still in education*

90

92

GCSE/equivalent 96

16-24

95

25-34

45-54

88

55-64

87

65+

93

HNC/HND

96

First degree

93

35-44

95

A-level/equivalent

99

Higher degree

77

With long-term illness/disability

76 92

No long-term illness/disability 96

AB C1

93 90

C2 DE

Mid/West

80

South

95

With children No children

North

85

Some Welsh language ability No Welsh language ability

Note: with/no children includes children not living in household; * caution, sample size <50

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87 90 88

91 87


Arts in Wales 2010

July 2010

Figure 3-2 Attendance/participation CHAID Answer Tree

All adults 88%

Still in education HND 92%

16-24 96%

25-34 & 65+ 91%

ABC1 96%

A-level/ equivalent - higher degree 96%

35-64 76%

16-24 100%

25-54 98%

55+ 92%

ABC1/C2 99%

No illness/ disability 94%

C2D 91% E 80%

Not qualified 72%

DE 93%

Longterm illness /disability 87%

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No illness/ disability 79% ABC1/C2 /D 83%

E 70%

Other 87%

Long-term illness/ disability 64% Children in household 81% No children in household 62%

16-34 93%

Female 98%

Male 89%

35-74 87%

Female 92%

Male 82%

75+ 69%


Arts in Wales 2010

July 2010

Key Points Educational qualification is the most significant demographic variable. Those most likely to have attended or participated in the last twelve months were those educated to A-level standard (or equivalent) or above (96%). Amongst these respondents, those aged 16-24 were most likely to have attended/participated in the previous year (100% of those educated to A-level or higher aged 16-24). Conversely, those with no qualifications were the least likely to have attended/participated (72%) and amongst these respondents, those with a long-term illness/disability and no children in their household (62%) were the least likely to have done so.

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Arts in Wales 2010

July 2010

3.2 Attendance (once a year or more) Figure 3-3 Any attendance (once a year or more) Total adult population 85

Male Female

Total adult population Not qualified

88

68

Still in education*

89 91

GCSE/equivalent 96

16-24

94

25-34 92

35-44

95 98

Higher degree

84

55-64 65+

92

HNC/HND First degree

87

45-54

95

A-level/equivalent

72

With long-term illness/disability

71 90

No long-term illness/disability 94

AB C1

92 88

C2 DE

77

85

Mid/West

88

South

94

With children No children

North

82

Some Welsh language ability No Welsh language ability

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86

89 85


Arts in Wales 2010

July 2010

Figure 3-4 Any attendance CHAID Answer Tree All adults 86%

GCSE/ equivalent - HND 91%

16-24 96%

25-74 90%

A-level/ equivalent higher degree 96%

75+ 71%

16-24 99%

25-54 97%

55-74 92%

Other/ still in education 84%

Not qualified 68%

65+ 80

16-34 81%

ABC1 99%

ABC1 95%

No illness/ disability 98%

Degree level 95%

Children in household 85%

C2D 96%

C2D 90%

Long-term illness /disability 91%

6th yr study/ equivalent 86%

No children in household 74%

E 91%

E 77%

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35-74 70%

75+ 53%

16-34 92%

35-64 86%

65-74 78%

Mid/West Wales 65%

Children in household 96%

ABC1/C2 /D 90%

Female 86%

A/C1/D 72%

South 53%

No children in household 87%

E 68%

Male 65%

E 59%

North 40%

B/C2 83%

75+ 66%


Arts in Wales 2010

July 2010

Key Points Educational qualification was again the demographic variable most likely to influence overall attendance in the arts. Those more likely to have attended any arts event were educated to A-level standard (or equivalent) or above (96%). Amongst these respondents, 16-24 year olds were most to have attended any art event (99% of those educated to degree level or still in education aged 16-24). Conversely, those with no qualifications were less likely to have attended (68%) and amongst these respondents, those aged 75 or over living in North Wales (40%) were the least likely to have done so.

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Arts in Wales 2010

July 2010

3.3 Participation (once a year or more) Figure 3-5 Any participation (once a year or more) Total adult population 36

Male

Total adult population Not qualified

Female

42

Still in education* GCSE/equivalent 48

16-24

46 48 56

First degree

35

45-54

34

HNC/HND

37

35-44

60

A-level/equivalent

41

25-34

26

60

Higher degree 39

55-64 36

65+

With long-term illness/disability

34 40

No long-term illness/disability 51

AB C1

43 36

C2 DE

With children No children

North

39 43

Mid/West

31

South

35

36

45

Some Welsh language ability 40

No Welsh language ability

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36


Arts in Wales 2010

July 2010

Figure 3-6 Any participation CHAID Answer Tree

All adults 39%

Still in education/ degree 57%

GCSE/ Equivalent 35%

No Welsh ability 31%

Some Welsh ability 41%

No Welsh ability 52%

A-level/ equivalent -HND 47%

Some Welsh ability 62%

16-34 54%

Not qualified 26%

35+ 42%

Female 30%

Male 21%

16-24 35%

16-24 50%

Female 57%

Children in household 45%

Female 47%

AB/C2 40%

Mid/West 29%

25-54 28%

25-54 35%

Male 48%

No children in household 59%

Male 39%

C1/DE 27%

North/South 18%

55-74 38%

55+ 44%

75+ 21%

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Arts in Wales 2010

July 2010

Key Points • Educational qualification was again the demographic variable of most relevance • Those more likely to have participated in any art form were still in full-time education or already held a degree (57%). • Amongst these respondents, those with some Welsh language ability were most likely to have participated (62% of those educated to degree level or still in education with some Welsh ability). • Conversely, those with no qualifications were less likely to have participated (26%) and amongst these respondents, males living in North or South Wales (18%) were the least likely to have done so.

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Arts in Wales 2010

July 2010

3.4 Interest in attending/participating in future Figure 3-7 Interest in attending/participating in future Total adult population 68

Male

Total adult population Not qualified

Female

77

58 81

Still in education* 74

GCSE/equivalent 80

16-24

81

25-34 75

35-44

80 84

Higher degree

73

55-64 65+

84

HNC/HND First degree

74

45-54

79

A-level/equivalent

60

With long-term illness/disability

69

No long-term illness/disability 81

AB C1

77

70

Mid/West

67

71 75

South

79

With children No children

North

69

C2 DE

74

70

Some Welsh language ability No Welsh language ability

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78 70


Arts in Wales 2010

July 2010

Figure 3-8 Interest in attending/participating CHAID Answer Tree

All adults 72%

Not qualified 58%

A-level/ equivalent â&#x20AC;&#x201C; degree

GCSE/equivalent or other

81%

72%

Female

Male

16-54

55+

Female

Male

64%

51%

83%

68%

77%

66%

Children in household 77%

No children in household 62%

16-54

Female

Some Welsh ability

South

58%

87%

82%

75%

55+

Male

No Welsh ability

North/Mid/West

42%

79%

74%

63%

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Arts in Wales 2010

July 2010

Key points Educational qualification was the demographic variable most related to future interest in either attending or participating in a new art event/form in future. Those more likely to be interested in attending or participating in any new art form were those qualified to A-level or above (81%). Amongst these respondents, females aged 16-54 were most likely to express an interest (97% of women aged 16-54 who were educated to A-level or above). Conversely, those with no qualifications were less likely to express interest (58%) and amongst these respondents, males aged 55 and over (42%) were the least likely to be interested.

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Arts in Wales 2010

July 2010

3.5 Interest in attending in future Figure 3-9 Interest in attending in future Total adult population

Total adult population

62

Male

Not qualified

Female

53

Still in education*

72

81 68

GCSE/equivalent 16-24

75

A-level/equivalent

25-34

75

HNC/HND

72

35-44

75 81

Higher degree

68

55-64 65+

79

First degree

69

45-54

74

54

65

With long-term illness/disability

68

No long-term illness/disability 76

AB C1 65

C2 DE

Mid/West

61

62 66 71

South

74

With children No children

North

72

65

74

Some Welsh language ability No Welsh language ability

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64


Arts in Wales 2010

July 2010

Figure 3-10 Interest in attending CHAID Answer Tree

All adults 65%

Still in education/

Not qualified

GCSE or equivalent

A-level or higher

52%

66%

75%

Children in household

No children in

65%

50%

household

16-54

55 and over

Female

Male

78%

62%

71%

60%

Female

Female

Some Welsh ability

South Wales

55%

82%

77%

70%

Male

Male

No Welsh ability

44%

73%

68%

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North & Mid/West Wales 55%


Arts in Wales 2010

July 2010

Key points Educational qualification was the demographic variable most related to interest in attending an arts event in the future. Those more likely to express interest in attending a new art form in future were those still in full-time education or those educated to A-level or above (75%). Amongst these respondents, 16-54 year old females were most likely to express interest in attending any new art event in the future (82% of females aged 16-54 still in education or qualified at A-level or above). Conversely, those with no qualifications were less likely to express interest in future attendance (52%) and amongst these respondents, males with no children in their household (44%) were particularly unlikely to be interested.

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Arts in Wales 2010

July 2010

3.6 Interest in participating in future Figure 3-11 Interest in participating in future Total adult population

Total adult population

22

Male

Not qualified

Female

14

Still in education*

31

38 26

GCSE/equivalent 45

16-24

34

HNC/HND

34

37

25-34 30

35-44

35

First degree

26

45-54

33

Higher degree

19

55-64 65+

A-level/equivalent

12

With long-term illness/disability

21 28

No long-term illness/disability 33

AB C1

North

27

C2

24

Mid/West

DE

24

South

34

With children No children

23

25 28 27

34

Some Welsh language ability No Welsh language ability

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23


Arts in Wales 2010

July 2010

All adults

Figure 3-12 Interest in participating CHAID Answer Tree

26%

16-24

25-34

35-54

55-64

65+

42%

35%

27%

21%

12%

Female

Male

49%

35%

Some Welsh ability 45%

No Welsh ability 26%

Some Welsh ability 42%

No Welsh ability 31%

None/still in education – GCSE or equivalent 21%

A-level/ equivalent – degree

None/still in education – A-level/

37%

equivalent 17%

Female

Mid/West /

48%

South

Some Welsh ability

25%

46%

Male

North

33%

14%

No Welsh ability 29%

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Degree 35%

None/ in education/ HNC/HND 8%

GCSE/Alevel or equivalent / Higher degree 13%

First degree 31%


Arts in Wales 2010

July 2010

Key points Age was the demographic variable of most relevance to predicting levels of interest in participating in new art forms. Those more likely to express interest in participating in any new art form in the future were aged16-24 (42%). Amongst these respondents, females were most to express interest in participating any new art form in the future (49% of females aged 16-24). Conversely, those aged 65 and over were less likely to express interest in future participation (12%) and amongst these respondents, those with no qualifications, those in full-time education or with a HNC/HND (8%) were the least likely to do so.

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Arts in Wales 2010

July 2010

3.7 Attending a Welsh language event Figure 3-13 Attending a Welsh language event Total adult population 15

Male

9

Not qualified 16

Female

Total adult population Still in education*

11 16

GCSE/equivalent 14

16-24 25-34

16

HNC/HND

35-44

17

First degree

45-54

16

Higher degree

16

With long-term illness/disability

65+

C1

31

14

No long-term illness/disability

16

North

18

17 24

C2

No children

26

24

AB

With children

24

15

55-64

DE

21

A-level/equivalent

21

Mid/West

11

11

South

16 17

31

Some Welsh language ability No Welsh language ability

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8


Arts in Wales 2010

July 2010

Figure 3-14 Attending a Welsh language event CHAID Answer Tree All adults 17%

Not qualified 17%

Some Welsh language ability

No Welsh language ability

31%

8%

GCSE to A-level or equivalent 28%

Degree/higher degree

North/South

Mid/West

49%

5%

13%

Mid/West

AB

34%

11%

South

C1/C2/E

25%

5%

D 4%

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Arts in Wales 2010

July 2010

Key points As may be expected, Welsh language ability the demographic variable of most relevance when predicting attendance at Welsh language events. Having any Welsh language ability was the most significant influence on levels of attendance at Welsh language events. There were no significant differences when analysed by differing levels of ability. People with a Welsh language ability (31%) were the more likely to have attended a Welsh language event. However amongst these respondents, those with a degree were particularly likely to have attended in such an event (49%). Conversely, those with no Welsh language ability were the less likely to have attended a Welsh language event and amongst these respondents, those living in the North or South of Wales who were in the D social grade (4%) were the least likely to do so.

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Arts in Wales 2010

July 2010

3.8 Online arts activity (last 12 months) Figure 3-15 Online arts activity (last 12 months) Total adult population 49

Male Female

Not qualified

16

Total adult population

Still in education*

45

63 47

GCSE/equivalent 77

16-24 70

25-34 58

35-44

62 76

Higher degree

35

55-64 65+

64

HNC/HND First degree

46

45-54

71

A-level/equivalent

20

With long-term illness/disability

35 54

No long-term illness/disability 61

AB C1 46

C2 DE

47

Mid/West

46

31

South

63

With children No children

North

59

41

48

53

Some Welsh language ability No Welsh language ability

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44


Arts in Wales 2010

July 2010

Figure 3-16 Online arts activity CHAID Answer Tree All adults 46%

16-24 77%

ABC1 88%

C2D 78%

25-34 70%

E 53%

ABC1/ C2 79%

35-44 58%

DE 56%

ABC1 75%

C2D 47%

45-54 46%

E 28%

HNC – degree 72%

55-64 35%

GCSE – Alevel/ equiva l-ent 45%

Other 17%

Still studying/ higher degree 75%

6th yr study – first degree 59%

65-74 20%

GCSE – HND 33%

None 15%

Degre e 45%

A-level – HND 26%

75+ 7%

Not qualified – GCSE 13%

Not HND – qualiif degree -ied to 23% A-level 3%

No childre-n in household 87%

Still studying/6th yr study or above 75%

Some Welsh ability 59%

BC1 62%

AB 53%

No longterm illness/ disability 24%

A/C1 29%

Childr-en in house-hold 74%

Not qualified to HND 47%

No Welsh ability 42%

A/C2/D/E 36%

C1/C2 32%

With longterm illness/ disability 6%

B/C2/D 12%

DE 19%

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E 4%


Arts in Wales 2010

July 2010

Key points Age was the demographic variable of most significance when predicting levels of participation in online arts activities. Those more likely to have undertaken online arts activity within the last 12 months were aged between16 and 24 (77%). Amongst these respondents, those in the ABC1 social grades were most likely to have done so (88%). Conversely, people over the age of 75 were less likely to have undertaken arts activity online (7%) and amongst these respondents, those with no qualifications or qualifications at A-level or below were the least likely to have done so.

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Arts in Wales 2010 Vol 5 Multivariate analysis report