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WAMAR

Identity & Promotion Designs

Carolina Candy Identity & Packaging Design

Beat It

Print & Promotion Design

Doctor’s Hospital Print & Promotion Design

Outdoors Type & Print Design

ARTURO LOZA Design Portfolio

TCAP: CTE Identity & Print Designs

TCAP: MYLS Promotion Designs

TCAP: CCC Promotion Designs art.loza@gmail.com artloza.com 909 278-8760

Nucifera

Identity & Promotion Designs


Design Philosophy As a practicing artist and designer, I find myself at times trying to distinguish the division line between design and art. My most common answer is usually that design and art fall are not simply black and white, but that they fall into a gray area where there is inevitable interaction and influence onto both realms. As a result, my design philosophy incorporates both worlds into one that allows me to create unique and visually interesting designs that facilitate communication to any target audience. I find that having knowledge in both worlds has opened new doors to creative ideas and thought processes that allows me to execute in different formats and materials besides just digital. I find that to be an effective graphic designer, one must understand both spectrums to make the design process easier and to have the familiarity of the extremes of both spectrums so when the tasks asks for it, one could effectively achieve a desired outcome.

Resumé ARTURO LOZA

(909) 278-8760 • art.loza@gmail.com • http://www.artloza.com

Objective To gain an entry-level position as a graphic designer.

Summary of Qualifications & Skills

• Proficient in Adobe CS4 Suite (Illustrator, InDesign, Photoshop, & Dreamweaver) • Knowledge of HMTL • Proficient in Microsoft Office (Word, Excel, Powerpoint) • Illustration Skills (drawing & painting; digital & traditional) • Sculpting Skills (ceramics & 3-D sculpture) • Photography Skills (digital & film)

Experience • The California Arts Project (2005 - Present) - Office Assistant -A  ssistant in designing & producing a variety of statewide conference graphic materials -G  ained experience working with peers inside an office environment, learned to initiate design assignments & interaction with directors to achieve a desired outcome • MyHubNet (2010 - Present) Freelance Design - Re-designed company logo - Contract layout design -G  ained first hand experience with customer care & assistance outside a classroom environment to achieve a desired outcome

Education

• B.A., Graphic Design, CSU San Bernardino, San Bernardino, CA • High School Diploma, Arroyo Valley High School, San Bernardino, CA


Contents Wamar . . . . . . . . . . . . . . . . . . . . . 1 Carolina Candy . . . . . . . . . . . . . . . 11 Beat It . .

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Doctor’s Hospital . Outdoors .

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TCAP : CTE . . . . . . . . . . . . . . . . . 21 TCAP : MYLS. . . . . . . . . . . . . . . . 25 TCAP : CCC Nucifera . .

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WAMAR

Identity & Promotion Designs Project Description: Wamar International, Inc. has a vision of being “a leading global provider of premium services and products in the fields of Power Generation, Oil and Gas, Aviation, Real Life Support and Defense and Security.” To help meet its vision, I created a new identity that embodies the company in a more simple and easy to remember way. In the near future, the logo could stand by itself without any text and it helps give a visual representation of the services that Wamar can provide to its clients. The shape of the logo can be described as a windmill, drill, or a turbine, all which are things that can be seen in air, water, and on land solidifying the new tag line “we’ll help you explore” in any element.

Client / Organization: Wamar International, Inc.

Back to Menu


Logotype

Color Palette Pantone Cool Gray 3 C Pantone Cool Gray 7 C

Stationery

Typography:

Esra Naama

Eurostile Helvetica Neue Light Italic

Program Director for Capacity Development

1919 WIlliams Street, Suite 310 Simi Valley, CA 93065 Tel: +1 805 526 2480  Fax: +1 805 584 1421 Email: ersa.naama@wamar.com www.wamar.com

Pantone 426 C Pantone 1235 C ARTURO LOZA | Wamar

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ARTURO LOZA | Wamar


Website

Corporate

ARTURO LOZA | Wamar

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ARTURO LOZA | Wamar


Warehouse

Ad Campaign

ARTURO LOZA | Wamar

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ARTURO LOZA | Wamar


Ad Campaign

ARTURO LOZA | Wamar

Transportation

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Transportation

Carolina Candy

Identity & Packaging Designs Project Description: Carolina Candy Company specializes in tarheel toffee that is flavored by such as almonds, pecans, macadamia nuts, creamy milk, and white & dark chocolate. With a market in the United States and Europe, the company located in Wilmington, North Carolina has the product, but not the correct image for their packaging. This new logotype gives the company a more playful approach to the market to help it have an entrance into a very competitive field. In the near future, the cursive elements can evolve into something more elegant and classy.

Client / Organization: Carolina Candy Company

Back to Menu ARTURO LOZA | Wamar

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Logotype

Packaging Design

Carolina Candy

Color Palette Pantone 7534 C

Typography: Freestyle Script Std, Medium

Pantone 372 C

ARTURO LOZA | Carolina Candy

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Packaging

Beat It

Print & Promotion Design Project Description: At Cal State University, San Bernardino, students can have art shows if they fill out the proper paperwork. Havind done such thing, my two other colleagues and I decided for a show title and I embarked on creating something to capture the tone of the show.

Client / Organization: Self Promotion (Arturo Loza, Katie Grip, & Thomas Osekowsky)

Back to Menu ARTURO LOZA | Carolina Candy

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Flyer Doctor’s Hospital Print & Promotion Design

BEAT IT:

Project Description: Doctor’s Hospital of West Covina provides relief to people with nasal problems by using laser radiotheraphy to alleviate several sympthoms. One way they announce their services is via newspapers.

WIFE, KIDS, WEINER

I designed something comical to gain the viewers attention, yet straight to the point to announce what type of services the client provices so that even if it’s glanced at in a newspaper, it will stand out amongst all other ads. The colors used are reminiscent of spring time and outdoors, but still provide contrast so that if printed in black and white, the ad can still be legible and visible.

Beat It: Wife, kids, Weiner T-Bone, Velvet Grip & Lozart

Client / Organization:

May 11 - 21, 2010 Opening Reception: Wednesday, May 12, 2010 5:00 - 7:00 PM

Doctor’s Hospital of West Covina (Cal State University, San Bernardino)

Visual Arts Building Room 106 Cal State University, San Bernardino 5500 University Parkway San Bernardino, CA 92407 Parking: $4

Back to Menu ARTURO LOZA | Beat It

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Advertisement in g ? snor sneezing? alle sin rgies ? us he ad ac he s?

Enjoy the Seasons! at

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ny hy ti c fy run f stu

Outdoors

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Type & Print Design

We can help! Laser Radiotherapy is a simple, fast and painless procedure that can help you breathe easier!

Project Description: Outdoors Magazine has a target audience of people who enjoy doing, as their name states, outdoor activities. Presented with a blank slate, I was assigned to align type into an appealing and organized way to maintain appeal and legibility.

Client / Organization: Outdoors Magazine (Cal State University, San Bernardino)

To schedule your free consultation call or visit us!

Doctors Hospital of West Covina 725 South Orange Ave West Covina, CA 91790

800 - 644 - 7014

Back to Menu ARTURO LOZA | Newspaper Ad

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Cover The 100 BesT AdvenTure WeBsiTes For Better Gear, Travel, & Fitness

TCAP: CTE

Identity & Print Designs

america’S beSt raceS Scenic courSeS maximum Fun

Project Description:

FirSt they grab you & then they eat you

The California Arts Project (TCAP) strives to improve the K-12 education system of visual and performing arts throughout the state of California by acting as a community center for teachers.

Going Deep With The Ocean’s Scariest Creature

eat thiS!

Striving to improve education, TCAP helped create Career Technical Education (CTE) [Media & Design, Performing, & Production & Managerial Arts] and needed an new identity to go along with the current logo design. By having constant communication with regional and the executive director, I managed to encompass the arts into a new logo to represent CTE along with some promotional materials. To facilitate and keep a constant design throughout the state, I also created tutorials for the regional directors to help them use the new materials properly.

59 Real Food Secrets to Get Fit & Live Longer

beach activitieS with

DAVID BECKHAM

Client / Organization: The California Arts Project

FEBRUARY 2009

Don’t worry! Start traveling OUTSIDEONLINE.COM

( See Page 21)

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Logotype

Documents The California Arts Project

Guiding Principles Side by Side Comparison Visual and Performing Arts Framework

Career Technical Education Framework

1. Support of Education Code sections 51210 and 51220 requiring instruction in the arts.

1. Inclusion—CTE provides all students with full access to high-quality offerings in career technical education.

2. Use of the visual and performing arts content standards adopted by the State Board of Education as the basis of curriculum.

2. Students and the economy—CTE serves the career preparation needs and interests of students, industry, labor, and communities while promoting workforce and economic development.

3. Definition of a balanced, comprehensive arts program as one in which the arts are studied as discrete disciplines related to each other and, when appropriate, to other subject areas in the curriculum.

3. Preparation for success—CTE prepares students to master the necessary technical, academic, employability, decisionmaking, and interpersonal skills to make the transition to meaningful postsecondary education and employment.

4. Promotion of alignment of standards-based curriculum, assessment, and instruction throughout the grades at the school and school district levels to provide a comprehensive, coherent structure for visual and performing arts teaching and learning.

4. Career planning and management—CTE provides students with opportunities to develop and apply the skills needed for planning and managing their careers.

5. View of assessment of student work as essential to a standards-based program in the arts.

5. Integration—CTE incorporates instructional strategies to improve teaching and learning through rigorous academic content standards applied in real world situations.

6. Expansion of an emphasis on using new media and electronic technology in the arts.

6. Programs of study—CTE provides sequenced curricular pathways that include career-related and academic content standards to prepare students for success in postsecondary education, careers, and lifelong learning.

7. Inclusion of all learners in the classroom.

7. Innovation and quality—CTE fosters innovation and continuous improvement of instructional content and delivery.

8. A broad view of culture.

8. Future orientation—CTE demonstrates a forward-looking perspective that meets the contemporary and emerging needs of individuals, communities, and the economy.

9. Recognition of the role the arts play in preparing students for careers and full participation in society.

9. Collaboration—CTE partners with business, industry, labor, postsecondary education, and the community to provide classroom and work-based learning opportunities that prepare all students for success.

10. Usefulness to teachers, arts professionals, library media teachers, administrators, parents, and supporters of the arts.

The California Arts Project

© The California Arts Project 2009

The California Arts Project

www.tcap.net

TO:

Color Palette

Palatino

C=100 M=0 Y=0 K=5

Kristine, Executive Director TCAP Site ACF 2009 - 2010 Review

The California arTs ProjeCT leadershiP & develoPmenT CenTer Cal State University, San Bernardino • 5500 University Parkway • San Bernardino, CA 92407 Phone 909.537.7542 Fax 909.537.7545 http://tcap.net

C=35 M=4 Y=99 K=0

ARTURO LOZA | The California Arts Project : CTE

TCAP Advisory Board Members

RE:

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Typography:

C=59 M=64 Y=0 K=0

FROM:

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ARTURO LOZA | The California Arts Project : CTE


Documents The California Arts Project

Comparison of the Structure of the Visual and Performing Arts & Career Technical Education Standards California Visual and Performing Arts Standards

California Arts, Media and Entertainment Standards

Grades K-12

Grades 7-12

4 Arts Disciplines

3 Pathways

5 Component Strands

11 Foundational Standards

Dance Music Theatre Visual Art

TCAP: MYLS

Media and Design Arts Performing Arts Production and Managerial Arts

Artistic Perception Creative Expression Historical and Cultural Context Aesthethic Valuing Connections, Relationships and Applications

Promotion Designs

Academics Communications Career Planning and Management Technology Problem Solving and Critical Thinking Health and Safety Responsibility and Flexibility Ethics and Legal Responsibilities Leadership and Teamwork Technical Knowledge and Skills Demonstration and Application

Project Description: The California Arts Project (TCAP) strives to improve the K-12 education system of visual and performing arts throughout the state of California by acting as a community center for teachers.

Pathway Specific Standards Media and Design Arts Performing Arts Production and Managerial Arts

Standards are Specific to Each Arts Discipline

Standards Include the Arts Plus Other Content Areas

Š The California Arts Project 2009

Striving to improve education, TCAP helped create Career Technical Education (CTE) [Media & Design, Performing, & Production & Managerial Arts] and needed an new identity to go along with the current logo design. By having constant communication with regional and the executive director, I managed to encompass the arts into a new logo to represent CTE along with some promotional materials. To facilitate and keep a constant design throughout the state, I also created tutorials for the regional directors to help them use the new materials properly.

www.tcap.net

The California Arts Project

Guiding Principles Relationships VAPA Framework

CTE Framework

Client / Organization: The California Arts Project

Š The California Arts Project 2009

www.tcap.net

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Materials The California Arts Project

TCAP: CCC

Mid -Year Leadership Seminar

Mid -Year Leadership Seminar

Promotion Designs Project Description:

March 26 & 27, 2010 Holiday Inn Capitol Plaza Sacramento, CA

The California Arts Project (TCAP) strives to improve the K-12 education system of visual and performing arts throughout the state of California by acting as a community center for teachers.

March 26 & 27, 2010 Holiday Inn Capitol Plaza Sacramento, CA Kristine Alexander, Executive Director 5500 University Parkway FOB 249 • San Bernardino, CA 92407 T: 909.537.7542 • F: 909.537.7545 • kalexand@csusb.edu

One way TCAP helps to improve the education system is by hosting meetings and conferences for teachers and administration. Courageous Creativity Conference (CCC) is one of them. Hosted in Anaheim, CA, the Conference requires program booklets and other materials for it’s participants. Being an annual conference, every year a new design is created, this is the one I created for last year. This year is still a work in progress, but is already significantly different. Along side the booklet, nametags are used with the blue and orange color palette so that it stands out among crowds.

http://www.tcap.net

Mid-Year Leadership Seminar

Client / Organization:

Kris

The California Arts Project

Alexander Executive Director

The California Arts Project Cal State University, San Bernardino

The California Arts Project

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Cover

Program Pages 23

TCAP Regional Sites The California Arts Project

Statewide Leadership & Professional Development Center

The California Arts Project

A California Subject Matter Project • Academic Achievement: The Subject Matters

Statewide Leadership & Regional Professional Development Center

THE CALIFORNIA ARTS PROJECT STATEWIDE Leadership & Development Center Kristine Alexander, Executive Director

California State University, San Bernardino

5500 University Parkway FOB 249, San Bernardino, CA 92407-2397 Email: kalexand@csusb.edu, P: 909/537-7542 F: 909/537-7545 W: www.tcap.net Also direct service to CSMP Regions 8, 11A, 11B, 11C

TCAP Regional Professional Development Centers NORTHEAST CALIFORNIA ARTS PROJECT CSMP Regions 1, 2, 3 Karen Hafenstein, Director

Art Department California State University, Chico 400 West First Street Chico, CA 95929-0840

P: 530/898-4046 F: 530/547-5190 Email: karenh1@citlink.net

P: 530/752-9683 F: 530/752-6135 Email: clmonroe@ucdavis.edu

VALLEY SIERRA CALIFORNIA ARTS PROJECT CSMP Regions 6, 7, 8 Sand Kakuda, Director

P: 909/537-7542 F: 909/537-7545 Email: kalexand@csusb.edu

P: 209/946-2754 F: 209/946-2518 Email: skakuda@telis.org

LOS ANGELES BASIN CALIFORNIA ARTS PROJECT CSMP Regions 11A, 11B, 11C, 8 Armalyn De La O, Director

TCAP Regional Professional 24 Development Centers Theater Department

The Jeannette Powell Art Center University of the Pacific 3601 Pacific Ave. Stockton, CA 95211

SOUTHERN COUNTIES ARTS PROJECT CSMP Regions 9A, 9B Helena Hanna, Director School of Music and Dance San Diego State University 5500 Campanile Drive San Diego, CA 92182-7902

P: 619/ 594-6647 F: 619/594-4959 Email: hhanna@projects.sdsu.edu

CSU, San Bernardino 5500 University Parkway San Bernardino, CA 92407

The California Arts Project

P: 909/537-5938 F: 909/537-7545 Email: labasincap@gmail.com Statewide

Leadership & Professional Development Center

A California Subject Matter Project • Academic Achievement: The Subject Matters

RIMS CALIFORNIA ARTS PROJECT CSMP Regions 10 Armalyn DeDelLa O, Director

Northeast California Arts Project

Theater Department Norte Siskiyou CSU, San Bernardino 5500 University Parkway San Bernardino, CA 92407

Karen Hafenstein, Director California State University, Chico Phone: (530) 898-4046 Email: karenh1@citlink.net

Modoc

P: 909/537-5938 F: 909/537-7545 Email: adelao@csusb.edu

Sierra North Arts Project Shasta

Christine Monroe, Director University of California, Davis Phone: (530) 752-9683 Email: clmonroe@ucdavis.edu

Lassen

Trinity

Humboldt

Tehama

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Yuba

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Armalyn De La O, Director California State University, San Bernardino Phone: (909) 537-5938 Email: adelao@csusb.edu

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Alameda

RIMS California Arts Project

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Contra Costa

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Santa Clara

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Leading the Nexus of Arts & Career Education

Armalyn De La O, Director California State University, San Bernardino Phone: (909) 537-5938 Email: labasincap@gmail.com

Alpine

Amador

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San Mateo

Los Angeles Basin California Arts Project

to

Sonoma Napa

San Francisco

Placer

El Dorado

Yolo

Marin

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Colusa

Sand Kakuda, Director University of the Pacific Phone: (209) 946-2754 Email: skakuda@telis.org

Sierra

Mendocino

Lake

Valley Sierra California Arts Project

Plumas Butte

Glenn

Sutte

The California Arts Project tcap.net

Sa

3RD ANNUAL

CRESS Center Division of Education University of California, Davis One Shields Ave. Davis, CA 95616-8729

BAY AREA CALIFORNIA ARTS PROJECT CSMP Regions 4, 5A, 5B TBA, Director

School of Art and Design San Jose State University One Washington Square San Jose, CA 95192-0216

COURAGEOUS CREATIVITY CONFERENCE

SIERRA NORTH ARTS PROJECT CSMP Regions 3, 4, 1 Christine Monroe, Director

Kings

JUNE 24-26, 2009

San Luis Obispo

Kern

Bay Area California Arts Project

DISNEY’S PARADISE PIER® HOTEL THE DISNEYLAND RESORT, ANAHEIM

TBA, Director San Jose State University Phone: (909) 537-7542 Email: kalexand@csusb.edu

San Bernardino Santa Barbara a

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Los Angeles

TCAP Leadership and Development Center Kristine Alexander, Executive Director California State University, San Bernardino Phone: (909) 537-7542 Email: kalexand@csusb.edu

Southern Counties Arts Project Helena Hanna, Director San Diego State University Phone: (619) 594-6647 Email: hhanna@projects.sdsu.edu

Sample Pages, overall there were 30 individual pages.

ARTURO LOZA | The California Arts Project : CCC

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ARTURO LOZA | The California Arts Project : CCC

Riverside Orange

San Diego

Imperial

The California Arts Project tcap.net


Program Pages 25

Nucifera

TCAP Programs

Identity & Promotion Designs

The California Arts Project

Statewide Leadership & Professional Development Center A California Subject Matter Project • Academic Achievement: The Subject Matters

v What is TCAP ?

Project Description:

The California Arts Project (TCAP) is the state’s subject matter project in Visual and Performing Arts. TCAP’s central mission is to deepen teachers’ knowledge of Dance, Music, Theatre, and Visual Arts, and to enhance standards based instructional strategies for teaching these four disciplines to California’s students, pre-kindergarten through postsecondary.

Statewide & Regional Professional Development Programs TCAP and its regional professional development centers offer a variety of professional development programs to support teachers’ abilities in teaching to the Visual and Performing Arts and the Career Technical Education Arts, Media, and Entertainment Standards.

Professional Development Programs •

All TCAP programs are guided from the field of knowledge of the California Visual and Performing Arts Framework, The California Content Standards for the Visual and Performing Arts, and Career Technical Education Standards, The California Standards for the Teaching Profession. TCAP recognizes the continuum of a teacher’s development. TCAP program designs are structured to meet the needs of the beginning teacher, the experienced teacher and/or the accomplished teacher.

Merit Food Products is an organic company that provides healthy products made out of coconut and is currently the biggest exporter of coconut products in Europe, Australasia, Middle East, and North America.

v Institutes TCAP institutes are in-depth, comprehensive, discipline-based professional development experiences for educators. TCAP offers both open and invitational institute models of 80 to 120 hours for the single subject arts educator and/or the multiple subject classroom educators. The institutes formats vary with regional needs including summer and year-round schedules. All TCAP institutes involve classroom applications.

Education Professional Development Programs v Arts TCAP designs a variety of arts education professional development programs in Music, Dance, Visual Art, and Theatre and related arts education topics. These programs are of approximately 40 hours and build upon the TCAP Program Strands of Artistic Processes, Reflection, Classroom Translations, and Leadership. Programs come in a variety of configurations to meet the needs of teachers, schools, districts, county offices, museums, and arts organizations. The programs are offered both regionally as well as on-site through a contracted service arrangement.

When working on a new identity, I noticed some issues with the company’s image. One of them was the company name that suggests that it has a variety of products that are merit based, but in reality it only specializes in one product. To correct this issue, I created a new name for the company so that the name fits the image more properly, and that name is: Nucifera.

v TCAP Arts Education Professional Development Program Series

TCAP has a selection of on-site, contracted service series available to schools, districts, and county offices of education. These series consist of eight to ten 2 to 3 hour sessions of professional development focused on a discipline or arts education topic.

All TCAP programs engage participants in artistic processes, standards-based practice, professional reflection, and include assessment practices that lead to student achievement.

Workshops and Conferences v Seminars, TCAP regional professional development centers offer a variety of seminars,

TCAP services are available to educators, schools, districts, TCAP Partnership Schools, County Offices of Education, and others.

TCAP Arts Education Services v Other TCAP provides other services relating to arts education including

workshops and conferences consisting of 39 hours or less. These programs may be offered in collaboration with schools, districts, county offices of education, museums, or arts organizations.

support for assessing current arts instructional programs, developing arts education plans, strategic planning, aligning curriculum to standards, high school course development to meet UC/CSU F admissions requirement, in-class coaching, and leadership development.

The California Arts Project tcap.net

Cocos Nucifera is the scientific term for coconut, and by getting rid of cocos the company can gain a sense of ambiguity and exoticness to the organic sector, but can be still be properly attached to the current products because of the scientific term. The new logo has no other element aside from typography to make it visually recognizable, but the chosen typeface acts as a logo as it is not commonly seen. The italicized font also helps project a friendly factor. In an attempt to make the logo more descriptive of what the company does and represents, the new tag line “food for the body & mind” helps enforce the traits of the origin of the product and the company’s image.

Client / Organization: Merit Food Products

Back to Menu ARTURO LOZA | The California Arts Project : CCC

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Logotype

Color Palette Pantone 370 C

Stationery

Typography: Serif Medium Italic Chaparral Pro, Italic

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Website

Corporate

nuci fera

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Transportation

ARTURO LOZA | Nucifera

Can Packaging

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Drink Packaging

Ad Campaign

PRODUCT OF THAILAND

U

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Arturo Loza • art.loza@gmail.com • artloza.com • 909 278-8760 Back to Menu

Copyright © 2010-2011 Arturo Loza. All rights reserved.

Copyright © 2010 The California Arts Project. Although the work was made by me, the logo and content were used upon permission.

Design Portfolio  

Arturo Loza's Professional Graphic Design Portfolio

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