FIVE PHOTOSHOP FILTERS PLUS: We talk to DS.Emotion about the power of PR and meet Sean Rodwell, the man behind the Aero ad
START YOUR OWN STUDIO From choosing a name to landing your ﬁrst client, ﬁnd out what you need to get your design business off the ground
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ART NY CHEUK COVENR N ER: JOH G
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ILLUSTRATION | AUGUST 2005 Computer Arts prides itself on the quality of its contributing digital artists, designers, illustrators and photographers. If you like what you see, why not check out more of their work online?
JOHNNY CHEUK Hong Kong Johnny Cheuk has been pretty busy this month. Not only has he created this issue’s stunning cover image but also the illustration for the Start Your Own Studio feature on page 32. What’s more, he’s even willing to reveal some trade secrets. Turn to page 56 and ﬁnd out how adding gradients to your Photoshop work will give 2D images an exciting third dimension. www.acidbird.com
UK Rob Scott captures Chris Hassell of DS.Emotion – the London-based design agency with something to shout about. email@example.com
Canada Derek rounds up his three-part 3D Illustrator series with this well-lit introduction to lighting and mapping. www.dereklea.com
UK Transmission Central’s Rod Steele uses a tired stock photo and a little Photoshop to create this attention-grabbing image. firstname.lastname@example.org
USA Font designer Matthew Desmon breaks the mould with this new take on an old-fashioned font style. www.weworkforthem. com
Canada Derek illustrates this month’s CD tutorial with an age distressed image created using ﬁve Machine Wash ﬁlters. www.dereklea.com
UK GR/DD uses muted tones and an abstract composition to illustrate the current demand for mobile design. www.grdd.co.uk
UK In the ﬁrst of a threepart series, Swedish illustrator Linda Bergkvist demonstrates the skills needed to create life-like photorealistic eyes in Photoshop. www.furiae.com
UK This abstract piece illustrates the news that UK designers are at last dominating the global design scene. www.twelveten.co.uk
WELCOME Picture this. You’re a student, just ﬁnishing up your design course, hanging out in the student union bar and chatting to your friends about life, the universe and how the hell you’re going to make some money when you leave university. But do you really dream of the day when you’re working your butt off for some nameless company in the metropolis? Hope and pray that your boss will give you the easy, dull jobs that don’t stretch your creativity and excitedly anticipate how many of your clients will ask you to make your work “more crunchy”? Of course not. Most of us dream of bursting onto the design scene, wowing everyone with our unique style of creativity, waltzing straight into a star-studded career and earning loads of money in the process. The heady heights of owning our own studio will no doubt follow. For many it remains a dream, but if you have real passion and drive there’s no reason why it can’t become reality. The ﬁrst thing you need is advice, so before you start out, gather as much information as you can about the pros and cons of owning your own studio. Ask successful designers what they like and dislike about running their own show, how they deal with the business-side of things (it’s one thing being a designer, but can you be a salesman, too?) and how much time they spend actually “working”. You’ll be surprised by the answers. Then, once you’ve decided that being your own boss really is for you, turn to our special feature starting on page 32. It’ll tell you everything you need to know.
GILLIAN CARSON SENIOR EDITOR email@example.com
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ISSUE 112 EDITORIAL 01225 442244
GILLIAN CARSON SENIOR EDITOR email@example.com DOM HALL DEPUTY EDITOR firstname.lastname@example.org JOSEPH RUSS SECTION EDITOR email@example.com RODDY LLEWELLYN SENIOR ART EDITOR firstname.lastname@example.org TINA GLENCROSS DESIGNER SOPHIE EMBLEY PRODUCTION EDITOR email@example.com DAN GOODLEFF PRODUCTION ASSISTANT firstname.lastname@example.org MATT GALLIMORE SENIOR CD EDITOR email@example.com SIMON HOLLAND CD EDITOR firstname.lastname@example.org
KELLEY CORTEN publisher DOM BEAVEN publishing director FIONA TULLY marketing manager CLARE TOVEY production manager PAUL MCINTYRE group art editor SARAH WILLIAMS software copyright co-ordinator
PRODUCTION NOLA COKELY ad production co-ordinator KATTY PIGOTT production co-ordinator MICHELLE ROGERS operational purchasing manager
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CONTRIBUTIONS FROM Scott Bedford, Linda Bergkvist, Michael Burns, Rob Carney, Johnny Cheuk, Craig Grannell, Chris Gregory, Kai Heuser, Karl Hodge, Simon Holland, Derek Lea, Mark Ramshaw, Chris Schmidt, Rod Steele, Richard Wentk and Jon Wozencroft PHOTOGRAPHY Rob Scott PRINT William Gibbons
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FUTURE ROGER PARRY non-executive chairman GREG INGHAM chief executive ROB PRICE managing director UK JOHN BOWMAN group ﬁnance director T: +44 (0)1225 442 244 URL: www.futureplc.com Computer Arts is a member of the Audit Bureau of Circulations Jan-Dec 2004: 20,904 Computer Arts is the registered trademark of Future Publishing Ltd. All Rights Reserved. All trademarks and copyrights in this issue are recognised, and are acknowledged where possible. If we have failed to credit your copyright, please contact us – we’re happy to correct any oversight. Material submitted is accepted on the basis of a worldwide right to publish in printed or electronic form. All contents © Future Publishing 2005. Future Publishing Ltd is part of Future plc. Future produces carefully targeted special-interest magazines for people who share a passion. We aim to satisfy that passion by creating titles offering value for money, reliable information, smart buying advice and which are a pleasure to read. Today we publish more than 100 magazines in the UK, US, France and Italy. Over 100 international editions of our magazines are also published in 30 other countries across the world. Future plc is a public company quoted on the London Stock Exchange (symbol: FUTR).
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WHAT’S HOT AND WHAT’S NOT?
LEARN THESE GREAT TECHNIQUES
P80 FINAL CUT STUDIO
P52 MODEL PHOTOGRAPHY
An incredibly rich and versatile HD-ready solution for ﬁlmmakers everywhere
Turn a drab stock photo into a sci-ﬁ image
P82 LACIE 321 LCD MONITOR
Adding depth and texture in Photoshop
One of the largest, most beautiful displays we’ve ever seen – but it comes at a price
P83 EPSON STYLUSPRO 4800
P59 CREATE TILED EFFECTS Reinvigorate your website with our top tips
Its outstanding colour accuracy and swift performance will really impress
P60 LIGHTING AND MAPPING
P84 CARRARA BASICS 2
P62 DRAWING EYES
This streamlined take on Eovia’s Carrara Pro includes 900 pre-conﬁgured models
Create the best digital peepers in town
Use Photoshop ﬁlters to add great textures
This stand-alone 3D modeller enjoys a healthy toolset and is quick to pick up
P85 SWIFT3D 4.5 New tools ensure eRain’s tool will appeal to the ambitious Flash designer
P85 PANOWEAVER 4 Create accurate Java-driven panoramas from wide-angle shots with ease
P56 USE COLOUR GRADIENTS
Part three of our 3D-in-Illustrator tutorial
P66 DISTRESSED EFFECTS
FEATURES WHAT’S HAPPENING ACROSS YOUR INDUSTRY?
P86 DESIGNED FOR LIFE Great gadgets and techno-freakery ahoy!
P89 BOOKS: (A BOOK) DESIGNED TO HELP
Our reviews-list winner is a charity case
GROUP TEST EXPECT TEARS AS OUR FIVE CONTENDERS TAKE UP ARMS
P32 START YOUR OWN STUDIO Starting up on your own? Avoid the pitfalls and make it big with our hands-on guide
P38 DS.EMOTION “We’re not idiots – we charge money – but you have to be honest,” says Chris Hassell on the secrets of DS.Emotion’s success
P48 THE PENGUIN BRANDING We take a look at the striking branding of one of the UK’s largest book publishers
P72 GET STARTED WITH DESIGN FOR MOBILES P91 INDESIGN PLUG-INS Which plug-ins will improve workﬂow? And why? We rate ALAP InEffects and InTools, Gluon ProScale ID, WoodWing Smart Styles and History for InDesign CS.
Demand for mobile content is high, so why not use your design skills to tap into the market? Karl Hodge explains all
P107 WILL BARRAS “The computer is a tool and I try to keep it that way,” says this month’s CV star
SOUTHAMPTON INSTITUTE P104 Three students respond to a challenging creative brief set by their tutor, and we get an expert in to assess the results…
AUGUST ISSUE 112
062 ON THE CD THIS ISSUE’S CD SOFTWARE MACHINE WASH FILTERS (MAC+PC)
LIGHTING AND MAPPING Derek Lea uses innovative lighting tricks to bring images to life in the ﬁnal part of his Illustrator series
Five sample Photoshop plug-ins from Mister Retro’s full ﬁlter set
Eovia’s brilliant alternative to high-end 3D modelling apps
IMAGE © DIMENS ION FILMS 2005
SWIFT3D 4.5 (MAC+PC)
Create impressive Flash animations with a minimum of Flash know-how
TWO PHOTOSPIN FONTS (MAC+PC) Two inspiring fonts – Duality and Echelon – worth almost $100
CYBIA PHOTOSHOP BRUSHES (MAC+PC) With this set of 1,100 Photoshop brushes you’ll cover every eventuality
MOTIONISM DVD GRAPHICS (MAC+PC) Superb graphical DVD resources including menus, labels and lower thirds
PAGE 28 Ë
THE AERO ADS
Find out how talented designers on both sides of the Atlantic created this beautiful “bubble girl” cross-media campaign
See page 102 for more details...
SUBSCRIBE NOW! Turn to page 46 for full details of great savings >>> August 2005
Send your work to Computer Arts and be seen by thousands!
SAHATARCH PITTARONG LOCATION Thailand JOB Freelance illustrator CONTACT email@example.com SOFTWARE Photoshop, Illustrator Thai native Sahatarch Pittarong lives in Bangkok and studied Visual Communication at Assumption University (ABAC) in Thailand. “I like Thai traditional, culture, history and Thai literature,” he says, “so I always bring them to my work in whatever way I can.” For Sahatarch, inspiration is everywhere, in nature, books – even in contemporary music, such as hip-hop. “I draw on everything around me,” he says. “Inspiration and imagination are key.” He is eager to inform others about his country, using his startling imagery as a springboard, and believes that ideas are the most important thing about any work of art. “Even the most beautiful pictures, using the most amazing techniques, are nothing unless inspired by good ideas.” THE MASTER OF THAI-HOP (ALL IMAGES) “With these images, I tried to make a connection between hip-hop and Thai literature, portraying each hip-hop musician as a Master of Thai-Hop, and I think it works well. Here you can see hiphop stars The Spyda Hanuman (DJ), The Garuda (B-BOY) and The Serpent (hype man).”
LEE STADLER LOCATION Kansas, USA JOB Digital artist CONTACT lee@opus-ﬁnearts.com SOFTWARE Photoshop, Bryce 1. The Palindrome Crescendo “I rendered each “panel” here separately in Bryce – the right and left ones are a different view of the same scene, with altered lighting and repositioned characters. The shadows helped to glue the two end pieces to the middle section. I added the trees and grass and tweaked lighting in Photoshop. 2. The Clockroom “I created and rendered this particular work in Bryce. I used Photoshop for the trees, and to tweak colour and lighting.” 3. Brick and Ball 2 “This is an exercise in realism using HDRI spheres. Aside from the decent yet simple textures, lighting proved the most important aspect of the piece. I made colour adjustments in Photoshop.”
To ﬁnd out more about this section, please go to www.computerarts.co.uk/gallery/ 1
NUZMA BEGUM LOCATION Bedford, UK JOB Graphic designer and illustrator CONTACT firstname.lastname@example.org SOFTWARE Photoshop 7.0 1. Newrock “The idea for this piece stemmed from my perception of how where we live has become vicious and dangerous... I used images from my travels in Barcelona and Amsterdam – and existing materials from the UK.” 2. The Environment “I created this while working in an ofﬁce. I was angry, being stuck there. All I could think about was getting out and ﬁnding things to do.” 3. Stranger “This is a deliberately gloomy illustration about society’s outsiders. It does not point a ﬁnger at a speciﬁc group, although one interpretation of the man could be that he is a paedophile or a rapist.” 4. Invisible Afﬂiction “This work explores the invisible pain of migraine. The brain connotes the mind and the graph paper the sufferer’s sense of being conﬁned.”
GET EXPOSED Send your work to us, along with an explanation of your techniques and software, the titles of each piece, your website details and email address. Images should be sent as PC or Mac TIFF or JPEG ﬁles, on CD or DVD. A hard copy is also a great help. We will endeavour to return all entries that provide an SAE. All contributions are submitted on the basis of a non-exclusive worldwide licence to publish, both in print and electronically. Post hi-res ﬁles for print to: Exposure, Computer Arts, 30 Monmouth Street, Bath BA1 2BW. August 2005
STAR LETTER: HELL-VETICA
LIST OF COLLEGES?
I have just read the opinion piece entitled â€œHell-veticaâ€? by Jason Arber in issue 108 of Computer Arts. In the piece he states that Helvetica was created by a Swiss >[bb#l[j_YW gentleman (I donâ€™t have the article at hand, sorry), and that it appears on the PC Ă†HVYan!=ZakZi^XVCZjZ^h Vcdi]Zg[dciadd`^c\dkZgi]Z as Arial. However, I egZX^e^XZd[dkZg"[Vb^a^Vg^inĂ‡ have always believed that Neville Brody created Arial during his time at The Face. I wondered if you could you please explain this discrepancy as it is causing too many office + Neville Brody certainly debates. Unfortunately I do used Arial in The Face, but he not have access to both didnâ€™t design the font â€“ typefaces to compare them. Monotypeâ€™s Robin Nicholas On another note, I do feel did. As for Helvetica being the need for some new diverse Arial on the PC, thatâ€™s not typefaces for use in body strictly true. If a document type. Garamond, bah. Times, that contains Helvetica is eek. Franklin Gothic, oh opened on a PC, the font will automatically be substituted please! My current favourites with Arial. The fonts we use are Tahoma and Californian, but may I ask what is used in for Computer Arts Projects and Computer Arts are Computer Arts Projects? Kerry Rowberry, Univers and Din. We hope Font fanatic that settles the debate! DE>C>DC
6gZndjdkZgjh^c\hiVaZ!dkZg"[Vb^a^Vg[dcihV X]VcXZhd[hjXXZhh4L]ncdihZZ`djihdbZ cY!VhVgZhjai!gj^c^c\ndjg i]^c\dg^\^cVa!hVnh?Vhdc6gWZg
)VE WORKED AT SEVERAL STUDIOS THAT PUBLISHED A LIST OF BANNED FONTS n TYPEFACES THAT COMMON SENSE AND DECENCY DEEMED TOO AWFUL TO CONTEMPLATE YET ALONE USE %ACH TIME WE CAME ACROSS ANOTHER EXAMPLE OF TYPOGRAPHIC INSANITY WED ADD IT TO THE LIST JUST FOR FUN 4OP OF THAT LIST WAS #OMIC 3ANS DESIGNED BY 6INCENT #ONNARE IN /RIGINALLY DESIGNED AS A SPEECH BALLOON FONT FOR -ICROSOFT $ -OVIE -AKER ITS BEEN SHIPPED WITH 7INDOWS FOR THE LAST DECADE ALLOWING PEOPLE WHO REALLY SHOULD KNOW BETTER TO USE IT WILLY NILLY ON MENUS WEDDING INVITATIONS AND WEBSITES &EELINGS ABOUT #OMIC 3ANS RUN SO HIGH AMONG AESTHETES THAT THERE IS NOW A WEBSITE DEDICATED TO RIDDING THE PLANET OF IT CALLED "AN #OMIC 3ANS n h0UTTING THE 3ANS IN #OMIC 3ANSv 4O BE FAIR #OMIC 3ANS ISNT AN AWFUL TYPEFACE ITS JUST BEEN USED FAR TOO MUCH IN TOO MANY INAPPROPRIATE SITUATIONS -ANY OTHER TYPEFACES HAVE SUFFERED A SIMILAR FATE #ONSIDER 4IMES .EW 2OMA N A SUPERB SERIF TYPEFACE CREATED FOR 4HE 4IMES NEWSPAPER BY 6ICTOR ,ARDENT FROM SKETCHES BY 3TANLEY -ORRISON AT -ONOTYPE IN )T BECAME THE DEFAULT TYPEFACE ON EARLY COMPUTERS AND SUBSEQUENTLY THE FACE OF THE $40 REVOLUTION IN THE LATE EIGHTIES AND EARLY
NINETIES !S SUCH ) CAN BARELY LOOK AT THE FONT FAMILY NOW WITHOUT FEELING A SHUDDER RIGHT DOWN MY SPINE 3ADLY (ELVETICA .EUE IS ANOTHER FONT LOOKING OVER THE PRECIPICE OF OVER FAMILIARITY THANKS TO THE LAZINESS OF DESIGNERS AND THE CURRENT TREND FOR CONSERVATIVE DESIGNS AND CLEAN TYPOGRAPHY 4HIS WAS BROUGHT HOME
TO ME WHEN ONE OF MY CLIENTS RECENTLY SUBMITTED THEIR NEW CORPORATE MAKEOVER USING IT AS THEIR PRINCIPLE TYPEFACE (ELVETICA .EUE IS A BEAUTIFUL ELEGANT SANS SERIF FONT FAMILY THAT UNIl ES AND EXPANDS TH E VARIOUS (ELVETICAS IN EXISTENCE INTO DIFFERENT WEIGHTS 4HE ORIGINAL (ELVETICA WAS DESIGNED BY -AX -IEDINGER IN FOR THE (AASSCHE 3CHRIFTGIEÂ”EREI TYPE FOUNDRY IN 3WITZERLAND THE FONTS NAME IS DERIVED FROM THE 2OMAN NAME FOR 3WITZERLAND 4HE FONT WAS BASED LOOSELY ON THE MUCH EARLIER !KZIDENZ 'ROTESK AND IS VERY SIMILAR TO !DRIAN &RUTIGERS SLIGHTLY MORE
CLINICAL 'ROTESK TYPEFACE 5NIVERS DESIGNED A YEAR EARLIER (ELVETICA IS ASSOCIATED WITH WHAT BECAME KNOWN AS THE h3WISS 3TYLEv OF DESIGN RENOWNED FOR ITS ELEGANT SIMPLICITY ,IKE 4IMES (ELVETICA HAS SHIPPED WITH -ACS SINCE THE $40 REVOLUTION AND HAS APPEARED ON THE 7INDOWS OPERATING SYSTEM UNDER THE NAME !RIAL "ECAUSE OF THIS UBIQUITY AND THE INm UENCE OF THE 3WISS DESIGN STYLE (ELVETICA IS OFTEN ONE OF THE l RST TYPEFACES THAT DESIGNERS REACH FOR WHEN A CLEAN LOOK IS REQUIRED ! RECENT TRIP TO A TYPICAL "RITISH HIGH STREET CONl RMED THIS )TS CURRENTLY THE TYPEFAC E FOR MOBILE PHONE NETWORK /RANGE AND 9/ 3USHI "OOTS AND (ENNES AND -AURITZ USE IT FOR THEIR IN STORE SIGNAGE AND PRICE TAGS %VEN -ARKS AND 3PENCERS WHICH HAD UNTIL RECENTLY BEEN USING A DERIVATIVE OF /PTIMA