Written by KEVIN RYAN
B “It’s about getting to know them, allowing them to take control, and then really catering a haircut to that person—not just to their face, but to their lifestyle.”
efore he picks up his scissors and starts cutting hair, stylist Beau Bollinger learns about the person sitting in his chair. His demeanor is calming; he’s witty, smooth, and pleasant to be around. Bollinger’s chair works as a therapy couch—a place for him to connect with his client through empathy. “The consultation is everything,” he says. “I ask myself this question daily: ‘How can I translate somebody’s personality and bring out the best of them with a haircut?’ It’s quite simple. I start with the parameters of finding out who they are, what they do, what they are passionate about, and what music they listen to. Then, as they tell me about their life, I tell that story with their hair.” Maybe this is why Bollinger was the perfect candidate to head up the first brick-andmortar salon in Dallas of New York-based Hairstory. The e-commerce company, whose owners started Bumble and bumble (one of the biggest hair care brands in the world), creates breakthrough styling products for hairdressing professionals and their clients. In March, Hairstory Studio Dallas made its debut, taking on an innovative approach to minimalism at its finest. “Even a smooth-running salon has so many processes for the client to interact with the hairdresser. We’re using technology to cut those steps out and essentially minimize the booking, the time at the studio, and the process to order our products.” Bollinger, an entrepreneur in every way possible, remains a stylist himself. He allows Hairstory Studio Dallas to be a collaborative platform, encouraging stylists to develop their own businesses. “When you build a space to be open, innovative, and collaborative, you get the right people to curate and cultivate new talent. At Hairstory Dallas, we allow the stylists to have their own space to do something special.” You can find Bollinger at his studio salon off Knox-Henderson next to Houndstooth, a coffee shop he frequents on the daily. Catch @BEAUBOLLINGER on Instagram.
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