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NTRO by Maristella Campi - fashion and costume journalist -

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HERE is a city that has always, more than any other, acted as a dynamic catalyst for creativity: it’s Milan, where art and design, fashion and entertainment cross each other, sometimes overlapping their own languages, sometimes working side by side, sometimes making them collide to create a big bang from which it comes out lifeblood to meet the “new”. In its recent history, from the seventies onwards, Milan has been able to move on different levels, ecnouraging the meeting between the prêt-à-porter designers, the jewelry artisans and the bijou artists who started a fruitful and prolific collaboration, rich and fervid. There has never been a lack of ideas and projects have always flourished; manual ability has represented a strong link with a past of deeply rooted traditions and manufacturing capacity has welcomed the arrival of the future, feeding on technological innovations. Milan has connected and still connects worlds with similar and different languages; it contains a beating heart and has a forward-looking eye, it is expert and full of knowledge. It opens up, generous and curious, outward, measuring itself equally with all the solicitations that come from other worlds. Because of this, only Milan could be the city, the designated place to host the contest, unique in the world, that is Artistar Jewels. A showcase in the showcase, one might say, because if Artistar Jewels gives international visibility to jewellery and bijoux, to the works and small “wearable” sculptures of established and emerging designers and artists, but also of handmade enthusiasts and daring experimenters from all over the world, it is also true that Milan amplifies

this visibility through the media power of its communication channels, but also and above all thanks to a distinguished word of mouth, prestigious and influential. The bond of Artistar Jewels with Milan, and with all its cultural activities and manifestations, is strong and, fair to say, rooted. And also reciprocated and shared. Jewellery and bijoux come out from their traditional boundaries to enter into those, fluctuating and fluid, of the art, of the design and, above all, of the fashion. For this reason it is no surprise that, since 2017, Artistar Jewels is one of the most important and most awaited events of the Milan Fashion Week of February. The bar of expectations has become increasingly higher, year after year, because the contest allows a qualified look at contemporary trends from all over the world; because it tells so many personal stories in an inclusive way; because it involves the visitors, from professional to passionate, from the expert to the neophyte, in a path where creativity goes unbridled. Milan finds its old connection with the preciousness of the jewel, with the fantasy of the bijou, with the experimentation of the design work, offering the possibility to those who approach the Artistar Jewels project, even for the first time, to interact with the “actors” of fashion and design, attentive witnesses of the evolution of our times, sensitive anticipators of what will happen. Giving way to a mutual exchange of ideas, inspirations and emotions necessary to build a contemporary jewellery culture. With the contribution of works that start from afar, from many countries all over the world, and arrive on display in Milan, Italy, where beauty in all its forms has always been at home.

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Profile for Arti Star

Artistar Jewels 2019  

Artistar Jewels 2019 collects the contemporary jewellery’s beauty in 500 ironic wearable sculptures, sometimes nearly not wearable. Artistar...

Artistar Jewels 2019  

Artistar Jewels 2019 collects the contemporary jewellery’s beauty in 500 ironic wearable sculptures, sometimes nearly not wearable. Artistar...

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