Artisan Spirit: Fall 2021

Page 3

TABLE of CONTENTS A LETTER FROM THE EDITOR

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QUARTERLY GUILD & INDUSTRY REPORTS

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Updates from guilds and associations within states, across the nation, and beyond!

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PROS AND CONS OF THIRD PARTY DTC

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DOOR COUNTY DISTILLERY

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What did previous historic events do to the spirits industry?

Clicks don’t always mean cash

A STORY OF TWO ROADS – PART 2

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Brand Buzz with David Schuemann

Capturing the spirit and the “spirit” of Wisconsin

A PRESCRIPTION TO EASE THE DISCOMFORT OF WORKING WITH THE TTB From the Good Guy Distillers

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ECONOMICS OF WHISKEY PRODUCTION FOR THE GROWING CRAFT DISTILLERY 78 Part 1 – Value Creation

IT’S NOT EASY BEING GREEN 33 Legal considerations for marketing your sustainability efforts

WHAT’S NEXT?

Part 3 – In conclusion

SPIRITS TRADE GROUPS FORM STRATEGIC PARTNERSHIP, FOCUS ON DTC LEGISLATION

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SPIRITS-BASED RTDS

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THE SPIRIT(S) OF SAVANNAH

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An “all hands on deck” moment

Recent legislative updates

Ghost Coast Distillery combines local soul and outside perspective to create innovative bottles

JUNIPER IS NO LONGER JUST JUNIPER

The juniperus genus is home to surprising diversity

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MALT FOUNDATIONS

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SCARCITY MARKETING

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Leopold Brothers malt from the ground up

Viable strategy or grift?

LOOKING FORWARD 61 New on-ramps to careers and career advancement in the spirits industry focus on equity, education

YANKEE INGENUITY

DISTILLING THE PAST

Appalachian Gap Distillery of Middlebury, Vermont

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from the COVER

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GETTING TO KNOW YOUR GRAIN 84 Malt specs and calculations

RAISING SPIRITS IN THE FINGER LAKES

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THOUGHTS ON IRISH WHISKEY

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Hollerhorn Distilling of Naples, New York

From the 12th century to today

FOUNDATIONS OF CRAFT DISTILLING

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A TWIST ON AT-HOME COCKTAILS

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A GOOD READ?

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A TASTE OF VIRGINIA

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STRIPPED DOWN TO THE CORE

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ADVERTISER INDEX

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Part 3 – Distilling

DRNXMYTH’s engineering innovation and bartender partnerships disrupt a key drinks sector

Where to look for distilling-related information

Two heavyweights of Virginia craft food and drink get together

The rise of the simplification of product lines

Cover image by Amanda Joy Christensen