Business May Be Bustling, But Don’t Forget Your Website Policies 98
With so much traffic being driven to a company’s website and social media platforms these days, it may be an excellent time to review and update relevant policies and practices. Written by Candace Lynn Bell
F
or many makers of craft alcohol, the past
year has seen an increase in their online presence and e-commerce business model. From selling a product online to virtual brewery tours, virtual wine tastings, blogging about product development, to taking advanced reservations to meet socially distanced event guidelines, craft alcohol makers have been pushed to innovate and find new ways to keep in touch with customers. Many have expanded their e-communications and transactions through company websites and social media platforms, creating increased traffic, more visibility, and new customers, which is all good news. However, with so much traffic being driven to a company’s website and social media platforms — and considering recent changes in the legal environment concerning website content, format and use of consumer information — it may be an excellent time to review and update relevant policies and practices, such as the company’s Terms of Use/End User License Agreement, and the company’s Privacy Policy and Privacy Practices.
W W W . ARTISANSPIRITMAG . C O M