FIND YOUR TRIBE AND THEN LEVERAGE IT FOR GOOD. WRITTEN AND PHOTO PROVIDED BY JOHN MCKEE
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â€™ll be honest: In the first year or two of becoming a distiller I was grasping at a lot of straws. The ADI Forums were okay, but there were so many bad ideas, misinformation, and downright dangerous suggestions that I found myself not trusting the veracity of the advice I was getting. At conferences, I would have amazing interactions with people whose knowledge I trusted, but once we left those few days together, we all went back to our normal lives and it was difficult to maintain that connection. Plus, I sometimes needed to hear the opinions and insights of more than one person on a topic and I just needed a new way to get to the facts.
Johnny Jeffery, head distiller at Bently Heritage, and I were on the phone and talking about our shared frustrations, and it occurred to us that we knew a lot of people who also shared our frustrations and we decided to resolve it right there. I opened the Book of Faces (Facebook) and started a private group called the Good Guy Distillers and added Johnny. While I was doing that he was calling out potential members. Once the group was live, we started inviting people to join. Over the next year or two, the GGDs group wound up having some ups and downs in membership as we focused in on our shared values and the purpose of the
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