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an on-site gym. Removing obstacles and making healthy habits simple to maintain will allow these habits to transform into a lifestyle. The combination of location and working hours can sometimes make it challenging for distillery staff to access healthy meals. Providing or encouraging healthy options is another quick and easy foundational wellness benefit that will return exponentially on your investment. I define healthy eating as consuming 8-10 servings of fruits and vegetables daily (in a variety of colors), grass-fed and wildcaught meats, and minimal or no sugar or processed foods. There are incredible resources available today, including the Fruit Guys, who will actually deliver farm fresh fruit and healthy snacks right to the distillery. Dave Rindom, CEO and VP of MGP, described how MGP’s wellness programs focus on engagement and education. The wellness committee is led by employees and they do their best to make it fun, challenging, and open to everyone in the company including family members. Given

the large size of MGP (325 employees), they have the resources to implement everything from CrossFit challenges to Lunch ‘n Learns and even biometric screenings with individualized coaching sessions. Beyond the standard medical and insurance benefits seen at most companies, MGP provides a discount at the local YMCA to further encourage physical wellness. Rindom commented that there is often an inverse correlation between alcohol consumption and physical activity, so keep those legs moving! Two stressors that impact everyone in the industry are time and money. Often there’s a shortage of money and a limit on time. The spirits industry is just about the only one where you invest millions of dollars up-front and don’t see a return for years. Both your money and time are working against you in this scenario. In order to address that challenge, it may be necessary to push your existing equipment to the limit by scheduling nighttime runs. Just make sure you aren’t pushing your distillery staff over their limits with long or

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irregular shifts. There’s no magic pill to help you increase revenues or add a few more hours to your day, however, I can help you respond to a deficiency of both. Taking three minutes daily to meditate will actually allow you to utilize the remainder of your time more effectively as well as improve your processes and maybe even make more money. Meditation has been around for thousands of years and is supported by medical literature to have numerous physical, mental and emotional advantages. The Institute for Functional Medicine notes the health benefits of meditation to include:

>> Reduction in pain, anxiety, depression, and stress

>> Strengthens the immune system >> Improves concentration and creativity

>> Decreases pain and blood pressure

• • • • • •

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heinz@nimblejackpartners.com 707-486-5699

www.nimblejackpartners.com

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Profile for Artisan Spirit Magazine

Artisan Spirit: Summer 2019  

The magazine for craft distillers and their fans.

Artisan Spirit: Summer 2019  

The magazine for craft distillers and their fans.