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to reconnect with the once-forgotten spirits their ancestors drank, and as such, there are currently 47 active distilleries in Okinawa.1 However, it has still not made the trek — in any great quantity — to American liquor stores. This is mostly because few store owners and regulators understand how to classify it and where to put it on the shelves. Nevertheless, as American begin to branch out, and liquor stores begin to teem with more and more new and unusual products, we may begin to see awamori on back-bars and in home liquor cabinets.

Reade A. Huddleston is Head Distiller at Deep Ellum Distillery in Dallas, Texas. He received his Masters Degree in Brewing and Distilling Sciences from Heriot-Watt University, and is fascinated with all things drinkable. If you would like to contact him about Bierbrand, or any other strange and forgotten spirit, please email him at ReadeHuddleston@gmail.com.

REFERENCES

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PRODUCT & BRAND DEVELOPMENT STRATEGY & FINANCIAL PLANNING

1)

Pellegrini, Christopher, 2014. The Shochu Handbook: An Introduction to Japan’s Indigenous Distilled Drink. Telemachus Press, LLC. Ohio.

2)

GATT, 1987. Japan-Customs Duties, Taxes and labelling Practices on Imported Wines and Alcoholic Beverages. Available from < http://www.worldtradelaw.net/reports/gattpanels/japanliquor.pdf. download> [April 24, 2019]

3)

World Trade Organization, 1998. Japan-Taxes on Alcoholic Beverages, Available from < https://www.wto.org/english/tratop_e/ dispu_e/cases_e/ds8_e.htm> [April 23, 2019]

4)

Kanauchi, M., 2012. Characteristics and Role of Feruloyl Esterase from Aspergillus Awamori in Japanese Spirits, ‘Awamori’ Production, Scientific, Health and Social Aspects of the Food Industry, Dr. Benjamin Valdez (Ed.), ISBN: 978-953307-916-5, InTech, Available from: http://www.intechopen. com/books/scientific-healthand-social-aspects-of-the-foodindustry/characteristics-and-role-of-feruloyl-esterase-fromaspergillusawamori-in-japanese-spirits-awamori-p

5)

Japan Shochu Official, 2016. “All About Shochu: Lecture1: The Honkaku Shochu Production Process.” YouTube. Available from < https://www.youtube.com/watch?v=QfvtbbfPXdM> [April 22, 2019]

6)

Nunberg, J.H., et. al. 1984. Molecular Cloning and Characterization of the Glucoamylase Gene of Aspergillus awamori. Journal of Molecular and Cellular Biology. Vol.(4)1. Pp. 2306-2315.

7)

MidorinoShima, 2019. Awamori, The Origin of Japanese Distilled Beverages. Available from < https://www.midorinoshima.com/en/ content/14-awamori> [April 24, 2019]

8)

Koutsakis, George, 2017. The Spirit of Awamori. Available from < https://www.alcoholprofessor.com/blog-posts/blog/2017/11/27/ the-spirit-of-awamori > [April 25, 2019]

9)

LiveJapan, 2018. Guide to Awamori: Classic Okinawan Alcohol. Available from < https://livejapan.com/en/article-a0001992/> [April 23, 2019]

PRODUCT LAUNCH SALES, MARKETING & OPERATIONS

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10) Sake-World, 2019. Shochu and Awamori. Available from < http://

sake-world.com//?s=awamori> [April 24, 2019]

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Profile for Artisan Spirit Magazine

Artisan Spirit: Summer 2019  

The magazine for craft distillers and their fans.

Artisan Spirit: Summer 2019  

The magazine for craft distillers and their fans.