BOTTLES THAT GIVE BACK W R I T T E N B Y D E V O N T R E VAT H A N
ho says that drinking and philanthropy don’t go hand in hand? In recent years, a number of distillers have begun to pledge a portion of their proceeds to worthy causes. Some have decided to help animals, others are focused on feeding the hungry, and still more dedicate themselves to supporting marginalized members of the community. With hundreds of choices facing a typical consumer each time they walk through a liquor store’s front door, perhaps altruism can be the factor that influences their decision in one direction or another.
PRIVATEER RUM CELEBRATES PRIDE
SIMPLE VODKA FEEDS HUNGRY BELLIES
This past June, a month that typically sees a swell in Pride events and festivals, Privateer Rum released their 6th Anniversary Pride Label. The label replaces the normal red logo on a bottle of Privateer Silver Reserve Rum with a rainbow flag. The reach of this unique release isn’t far, but if you’re anywhere near Boston, it’s a good reason to support a wonderful organization. Sales of the Pride Label rum aid a different organization each year, but all are committed to LGBTQQ+ community. This year proceeds will go to the Boston chapter of GLASS (Gay & Lesbian Adolescent Social Services).
It is shocking when you see the statistics of food waste and insecurity in our country laid out in plain black and white, which is exactly how Simple Vodka presents the information on their website. According to Simple, more than 40 million Americans don’t know where their next meal will come from, the majority of those people being children, the disabled, and the elderly. Simple Vodka promises to provide 20 meals to those in need with every bottle sold, doing so through direct support of local and national hunger relief organizations. Their sustainably distilled vodka is potato based and they hope to provide a total of over a million meals by the end of this year.
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