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SPIRITS E P
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How do you envision the international spirits market changing in the near future?
AN DISTILLING & EDUCATION
The craft spirits revolution has spread from the US to the world abroad and countries like Australia are even creating incentives for craft spirits companies and brands to start-up. I see this trend continuing to grow. This will mean additional new import craft spirits competitors from outside the US entering the US market, but I believe in turn this will also create new markets internationally and opportunities for many of the craft producers in the US as these foreign markets develop their own craft consumers. — David Schuemann
TS OF INTEGRIT
As the export of US spirits continues to grow, it’s not the brands we know and love that we’ll see more and more of on shelves overseas. Well, those will be well represented too, but we’re seeing a growing number of private label spirits going overseas. Custom brands built for whatever market they are going to, but fulfilled by a contract distillery in the US. It’s becoming easier and easier for people in foreign markets to create their own brands for their own markets. And since so many medium to large distilleries have contract distilling as part of their business plan, we think this will be a trend that will continue to grow internationally.— Colin Blake
Although local spirits continue to be in forefront, import products will likely see increasing relevance. This is especially true in emerging markets such as India, Africa, and China, where current international spirit consumption per capita is low and consumers are more likely to trade up to import products as a sign of affluence. International markets also play a role in M&A activity, as multi-national distillers see the acquisition of local distillers as a good means of entering emerging markets and diversifying their global portfolios.— Melissa Kimball
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