Make sure to review your desired materials and finish – matte, satin, shiny. This will vary depending on the capsule material and even PMS specified colors can vary wildly on different finishes.
If you are using polylam or PVC capsules, have your glass vendor verify that they can be used with your bottle. Don’t assume they will work on every mold… you would be shocked how many bottles can’t accommodate a polylam or PVC capsule due to their bead or a reverse taper in the neck of the bottle.
LEAD TIMES AND PRINT METHODS Many shippers are often ordered with glass and have longer lead times, so be sure to plan ahead. Often only 1-2 ink colors for the shipper are included in the bundled price, so be sure you know what is included to avoid having to redesign or pay an upcharge because of the number of colors used on your shipper design.
Make sure that your closure company has a sample of the bottle and is sizing to the correct bore diameter to prevent leaking issues caused by a poor fit. If you are developing a custom bottle, be sure to consider the bore diameter as not all bar pours will fit into every bore diameter.
If you are using a natural or synthetic T-top cork, make sure your distiller is comfortable with the cork vendor and the performance of their type of closures with the type of alcohol you are producing to avoid issues.
Make sure your designer is aware of the printing process (Flexographic Direct Print, Flexographic Preprint or Lithography) that will be used to print the shippers. Each printing method lends itself better to certain designs (flat colors versus photography), so make sure the designs are optimized for the printing method chosen. Many designs will not translate well or can’t be produced
at all using Flexographic processes, so it’s critical that your designer understand the parameters.
If you are ordering your shippers separately from your glass be sure your shipper company has a sample of the glass to ensure proper fit and knows whether you have a paper label or are screen printing your bottles so that they specify the correct type of partitions to avoid label scuffing.
David Schuemann is the owner and creative director of CF Napa Brand Design. For more information, visit www.cfnapa.com or call (707) 265-1891.
Published on Sep 19, 2017