with business growth in the hundreds of percentage points, and they expect to grow even more rapidly in the next five years.
Laying the Foundation for Future Growth Canada is renowned internationally for its clean, pure water, quality farming, organic products, and world-class spirits. However, the craft scene has yet to reach its full potential due to a heavy and unsustainable tax structure imposed on spirits in our domestic market. Craft distillers across the country continue to face the same common challenges
hindering growth: high taxes and markups, imposed production limits, ineffective distribution channels, branding challenges, scalability, and coordinated efforts to lobby government. Nonetheless, craft distillery owners persevere and continue to work hard to move the industry forward, and they are grateful to their industry partners who are helping them reach their goals. “Growth to a world class level takes time, perseverance and relentless dedication to quality,” explains bartender Jay Jones. “As a hospitality industry, we have to remain patient and intelligently supportive with the evolution of our craft spirit community, because we're all symbiotic!”
Being so young, the Canadian craft spirits industry is changing rapidly. That means that growth can come quickly, and Julie Shore, distiller at Prince Edward Distillery, says that is exciting for distillers and consumers alike. “The boom has just taken off this year, so there are huge opportunities,” says Shore. “People's awareness of craft spirits has just begun.” Lisa Simpson is director of operations for The Liberty Distillery in Vancouver, BC. For more info, visit www.thelibertydistillery.com or call (604) 558-1998.
FURTHER READING AND REFERENCES 1. Lane, Judith. ”A Spirited History Part 3: Distilling in Canada.” Taste Spring 2011: 50-53. 2. Government of Canada. Agriculture and Agri-Food Canada. The Canadian Distillery Industry. January 24, 2016. <www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-product-sector/processed-food-and-beverages/the-canadian-distillery-industry/?id=1171995761751>. 3. Government of Canada. Agriculture and Agri-Food Canada. Consumer Trends – Wine, Beer and Spirits in Canada. September 2013. January 25, 2016. <www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-region/canada/consumer-trends-wine-beer-and-spirits-in-canada/?id=1422297046469>. 4. Government of Canada. Industry Canada. Distilleries (NAICS 31214): Establishments. November 26, 2015. <strategis.ic.gc.ca/app/scr/sbms/sbb/cis/establishments.html?code=31214&lang=eng#est1>. 5. A Handcrafted Guide to BC’s Most Hopping Industry: Food & Beverage. Deloitte, 2015.
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