theme, being named after the Norse goddess of the sea. The packaging for this is different from the house brand, intended to appeal to the vodka market. Their third product, Ghost Dog, has its own packaging and branding, as well, and it has been a home run. Davis says the branding was aimed at twenty-something males who were drinking cinnamon whiskeys because they thought they were tough. In reality, those guys’ moms were drinking the same thing, so they developed Ghost Dog to give young males a more masculine alternative to cinnamon whiskey. Ghost Dog is a unique product, and, as it says on the packaging, it’s not for pussies. The 80 proof spirit is 82 percent corn and 18 percent smoked malt barley, to which they add selected botanicals, natural sweeteners and smoked ghost peppers. Ghost peppers are some of the hottest in the world, so the heat is definitely a prominent characteristic. That spiciness pairs well with the smoke from the malt and peppers, much like spicy, smoky barbecued meats. Chambers Bay and bartenders have found the spirit to be a very versatile mixer. One local bartender helped Davis and Robinette design a list of 19 cocktails that feature Ghost Dog, which they
serve as samples at the distillery. They also distribute the cocktail list to local retailers and bars, which use Ghost Dog in those cocktails, as well as a replacement for tequilas, mescals and vodkas in many popular requests like margaritas and bloody marys. With Ghost Dog, Chambers Bay Greenhorn Bourbon, and Rán Vodka aimed at different markets and selling well, Davis advises other distillers to consider diversifying their branding, too, and examine the message they are sending to consumers. "The last thing we wanted to do was have the same bottle for every product with a different color label,” shares Davis. “That to me, whether it's good or not, says it's overpriced and not very good.” That targeted approach is working, and with their innovative ocean-aging, local yeast strain and Ghost Dog’s cocktail versatility, they are finding a niche for their products in a sea of other small local labels. Their products are high quality and unique and the branding is effective, so now Chambers Bay has the best problem of all: keeping up with demand. Chambers Bay Distillery is located in University Place, WA. Visit www.chambersbaydistillery.com for more info.
STOCK INVENTORY | CUSTOM DESIGN | CAPSULES | CLOSURES
Partnering with Saxco for your packaging solutions is a smart move For more than 25 years, Saxco International has been helping distillers create the packaging identity that is their brand. We offer a comprehensive range of products tailored to craft distillers, that includes bottles, corks, closures, and capsules. And for turn-key packaging needs, Saxco is the one-stop-shop solution for bottle design, decoration, and secondary packaging components. Email: firstname.lastname@example.org, or call: Chris Tubertini at 502-445-9836
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