“If you want it done and you want it done right, you call Joseph & Joseph.” CORKY TAYLOR, CHAIRMAN/4TH GENERATION, KENTUCKY PEERLESS DISTILLING COMPANY
is taking place and the overall complexity of the bottle. The cost of custom glass has decreased rapidly over the past few years with increased demand and competition amongst glass manufacturers. Asian glass manufacturers have improved their quality through partnerships with more sophisticated U.S. and European glass companies and their own experience. These companies have further driven down the cost of entry and order minimums, challenging the status quo. Once the initial investment is made in design and molds, production costs are often equal to stock glass, if not less expensive depending on the complexity of the bottle design and the ongoing order quantities.
ALTERNATIVES: .CUSTOM CARTOUCHE
A less expensive way to achieve a custom look without long lead times is to choose a stock bottle mold and add a custom cartouche, or design embellishment, to make it more proprietary. This is typically more economical and also allows for quicker mold development and production turnaround times. However, keep in mind, the overall bottle shape is that of a “stock” bottle and customization is limited to adding a logo or graphic into the bottle, not a change in the bottle’s shape.
OTHER CONSIDERATIONS: .BUDGET EFFECTIVELY Do not forget to allocate funds for design, Lucite models, bottle molds, unit samples, final production, delivery, and storage of back stock of bottles. .FIND THE SWEET SPOT BETWEEN FORM AND FUNCTION. You can design the most elaborate, intricate bottle in the industry, but if the bartender has a difficult time handling it, they may not use it! Make sure the final bottle design is easily handled with one hand.
Designing distilleries for more than a century. Coast to Coast. Our expertise ranges from craft distilleries in urban and rural locations to master plans and designs for major spirits companies.
.GET YOUR SPECS RIGHT THE FIRST TIME As with many things in the craft distilling business, the devil is in the details. Do not forget to check and double check your weight, volume, and pour hole diameter specifications (18.5mm is the most common diameter, allowing a snug fit for bar pour tops).
Despite the obstacles, custom glass bottles are not prohibitive as long as the proper time and financial resources are allocated to achieve success. Because of decreased minimums and other advances in production efficiency, many craft producers have found that custom glass is within reach. With a little bit of planning and the right team, the benefits of custom glass for your alcohol brand can far outweigh the drawbacks.
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David Schuemann is the Owner and Creative Director of CF Napa Brand Design. For more information, visit www.cfnapa.com or call (707) 265-1891. WWW.ARTISANSPIRITMAG.COM
The magazine for craft distillers and their fans.