Artisan Spirit: Summer 2014

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Page 82

FORGET the BOSTON

TEA PARTY. THERE’S A REVOLUTION IN BEER & WINE THAT SPIRITS CAN BENCHMARK written by Kellie Shevlin

t

beer

he growth of the spirits industry has been substantial over the

last five years, making it an ideal time to look at the recent history of the craft beer and artisanal wine industries as a signpost for future opportunities. While it may seem that the craft spirit industry is more closely aligned with the history of craft beer and the wine industry is an outlier in the craft

how to INCITE

A DISTILLER REVOLUTION: Be passionate and creative Recognize your craft community Make your product as accessible as possible Try new techniques and experiment

spirit producers both a roadmap of success and a solid business plan to take into the future. According to Steve Hindy in

Determine to succeed Celebrate local culture and strive to be part of that culture Leverage unique platforms to raise capital

How

a

Band

of

Microbrewers Is Transforming the World’s Favorite Drink, the craft

spontaneous

something more than the traditional lagers offered by large American breweries. The interest grew so much that a home brew movement, legalized in 1978, turned into the creation of the first small breweries. At the heart of this revolution was the community created by these small brewers and their conferences and at the Great Beer

Festival.

These

events helped them to promote their beers while offering a forum for exchanging ideas and keeping the revolution alive. Meanwhile, the revolution was televised thanks to mainstream

his new book, The Craft Beer Revolution:

a

uprising of beer drinkers who wanted

American

with the new revolutionary shift to small production wine, will give

was

ability to network at small brewer

movement, looking at the history of the craft beer revolution, coupled

revolution

Find and nurture customers with the same passion to push for legislative changes and open doors to new opportunities

media

who

entrepreneurs

followed and

loved

these their

“David vs. Goliath” story. The

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