Artisan Spirit: Summer 2014

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Page 81

but she is excited to be experimenting with it and is happy to freak people out with it. In addition, with the growth of the Vivacity distillery, they have found in order to build their name for the future they must market themselves more and learn more about reaching out to their customers. They’re off the beaten trail so to speak, so they must bring customers in and get their name out there. Caitlin admits her strengths are in research and development, not in marketing. She recently hired their first full-time employee that is in charge of marketing and they are learning the importance of social media and crowdsourcing. Word of mouth is always great

1187 W. HAWTHORNE LANE WEST CHICAGO, IL 60185 630.206.3747 www.loggerheaddeco.com info@loggerheaddeco.com

exposure, but so is getting restaurants and bars to fall in love with your product and in turn market it to the consumers, Caitlin

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SuperYeast

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reflects. Vivacity tries to get out to events, as well, to get noticed by the public.

VA LU E

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COMPLETE TURBO YEAST SOLUTIONS TO 20% ABV

Winemakeri Inc. Est. 1986 Lower Sackville, NS, B4C 3H6 Tel: 1-877-278-5464 www.winemakeri.com

PERSEVERANCE Overall, the clan at Vivacity is happy to be doing something they love and to be making ends meet with the business. After all, Chris joked, “We drink what we can and sell the rest.” They have welcomed many creative ideas in order to grow their business, and have even done some contracting work with wineries who used their still in the off season — something they knew could be viable and that was included in their initial business plan. With creativity and smarts, Caitlin and Chris understand growth comes in many ways and distillers must be open to a variety of flexible ideas in order to expand their business. It’s very likely they might just be selling more and drinking less of their popular products as the years continue.

Vivacity Spirits is located in Corvallis, OR. For more information visit www.vivacityspirits.com or call (541) 286-4285.

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CSA Artisan Spirit ad - May 2014 3.687” W x 4.687” H