Artisan Spirit: Summer 2014

Scroll for more

Page 47

PHOTO BY AMANDA JOY CHRISTENSEN

Craft Beverage Expo ORGANIZER ATTENDEES: Over 1,300. SUPPLIERS: 165.

that allowed novices and seasoned professionals WHAT WOULD YOU LIKE TO SEE DONE DIFFERENTLY the opportunity to network and learn. Regardless NEXT YEAR? More attendees. of their years in the industry we had conference ARE YOU GOING AGAIN IN 2015? Yes. programing for every level.

WHAT WERE THE BEST RECEIVED CLASSES, AND WORKSHOPS? All the classes were full and very

WHAT CAN BE IMPROVED ON? I believe that the entire event can get bigger and stronger. We can well received. The distribution sessions, the build on the tradeshow floor so our exhibitors have data session, and the branding workshop were a stronger more profitable marketplace, we can definitely a highlight. add new sessions to the conference to enhance WHAT WAS THE PRIMARY GOAL GOING INTO THIS learning and understanding. YEAR’S EVENT? We wanted all the attendees to have WHAT CAN WE EXPECT TO SEE IN 2015? We are looking an outstanding conference experience, we wanted to increase networking opportunities. Enhanced to bring together influencers from all three market evening activities to include a possible consumer categories, and we wanted the exhibitors to have event, partnering with more organizations and a productive marketplace. creating a more-inclusive craft environment. WHO IS THE TARGET MARKET FOR THIS EVENT? The target attendee is a producer of craft product that EXHIBITOR: JILLIAN FRANCIS – understands the importance of collaboration and YANKEE SCHOONER the need for strong industry education. We are HOW WAS YOUR EXPERIENCE AT CBE? CBE was a looking for producers who are looking to make great opportunity to network and make friends the next move in their evolution, from a small with fellow vendors and clients in the beverage producer, to attaining distribution, to moving to industry. retail shelves or even trying to export. WHO GETS THE MOST VALUE FROM ATTENDING?

Producers who are looking to make the next move in their evolution, from a small producer, to attaining distribution, to moving to retail shelves or even trying to export. This event will help craft producers get to their next level, whatever that level may be.

WHO DO YOU THINK GETS THE MOST VALUE OUT OF AN EVENT LIKE THIS? I cannot speak for the

attendee, but there is good value for the exhibitor at tradeshows. Especially as CBE grows, the attendee list grows which proves more value to exhibitors. WHAT ASPECT OF THE EVENT DID YOU ENJOY THE MOST? Meeting people from different walks of

ATTENDEE: CRIS STELLER – DRY DIGGINGS DISTILLERY HOW WAS YOUR EXPERIENCE AT CBE? I found the CBE a productive experience for both education and professional relationship building. HOW MANY CONVENTIONS/TASTING EVENTS HAVE YOU ATTENDED THIS YEAR? Two. WHERE THERE ANY CLASSES OR PANELS THAT REALLY STOOD OUT FOR YOU? My partner found the

Trademark seminars very good, and I was a fan of the Distributor related track. WHAT WAS THE MOST IMPORTANT THING YOU GOT OUT OF THE EVENT? To be honest, the most important

thing was meeting people like yourself (Artisan Spirit Magazine) during the Expo portion. Relationships and meeting face to face with people is always the best part. WHO DO YOU THINK GETS THE MOST VALUE OUT OF A SHOW LIKE THIS? I think it depends on the market

segment...from a distiller perspective, I think someone above the ADI experience, but not yet a major player. That is someone who is in the business, but still working on brands that are not household names.

ANY SUGGESTIONS FOR THE EVENT NEXT YEAR? Less life. We were able to get a different view of each classes, and more depth...Interaction that goes more than 1300 people who see the vision in industry. There are points at which wine, beer and into the subject from the attendees and the bringing together the beer, spirits, and wine, cider spirits overlap, but also have completely different speakers. and mead industries. A strong conference program needs. WHAT WAS THE BIGGEST SUCCESS? Bringing together

WWW.ARTISANSPIRITMAG.COM 47