Artisan Spirit: Summer 2014

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Page 22

at the American Craft Distillers Association conferences in Indiana and Colorado. “The experience was amazing,” he expresses, and emphasizes how wonderful and hardworking everyone is in the craft distilling business. “It was truly a wonderful and insightful experience in every way.” Hunter goes on to state, “Thus far my experience with craft distillers themselves has been wonderful. Most of them are truly humble, hard working, everyday people. I think for distillers – when they bleed, sweat, and cry (just a little) for their product, it’s really exciting to meet people who appreciate it.” So what can distillers learn from Hunter as a barkeep and connoisseur of spirits? Here are a few tips:

on what’s currently POPULAR WITH CUSTOMERS Hunter says customers are becoming more and more aware of what’s on the shelves. They have a limitless access to media and research at their fingertips making them savvy consumers. They are using Yelp and other online outlets to find good establishments and good spirits. Because craft distilling is growing, craft spirits are gaining

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