__MAIN_TEXT__

Page 52

CURRENTS of SUCCESS SPRING44 DISTILLING WRITTEN BY AMBER G. CHRISTENSEN-SMITH

T

///

PHOTOGRAPH BY MARIA LANSKY

he Hungarian Physiologist, Albert Szent-Gyorgyl once

of 60% water—Spring44 has been able to distinguish

stated, “Water is life’s mater and matrix, mother

itself in the US craft distilling market, as the flavor found

and medium. There is no life without water.”  Water is the

in this Rockies spring is exceptionally fresh. They pride

essential life force necessary to all our existence. It is pure

themselves in their number one ingredient and the smooth

and simple. Perhaps that simplicity is what initially drew

quality it gives to their spirits.

Russ Wall and Jeff Lindauer, longtime friends, to the spring in the Northern Colorado Rocky Mountains as young men.

Spring44’s vodka was recently ranked number two in the world by Paul Pacult, a well-known spirit aficionado, who

Just outside Loveland, Colorado, Spring44, the namesake

called it the best domestic vodka he had tasted. Getting

of Wall and Lindauer’s birthed idea, was brought forth as a

noticed like this is something that not only brings them

way to share with the world the incredible fresh water source

an enormous smile for doing something right, but also

that they often enjoyed on moonlit nights. The spring was

helps them gain some market share. Lindauer explains

purchased by Lindauer’s father in 1969, then merely known

that, “The Premium-and-above category in vodka and gin

as Spring 9044, and was a coveted place by the men in

is huge—somewhere north of $12 billion in US consumer

their youth. It was a place where two boys could hang out

consumption, and north of $3.5 billion in supplier

and explore, as the spring is surrounded by the gorgeous

revenue. Imported brands dominate this space and own

Roosevelt National Forest in the Rockies. It was here, one

about 96 percent market share in the US.” Spring 44’s team

night, that Russ exclaimed: “This is the best water on earth;

is working hard to pull in at least a little more of the market

it’s liquid energy! Do you know what we have here?” and an

share with locally sourced goods and the craftsmanship and

idea was born.

art of distilling at the core of their company.

By starting with great ingredients—Vodka is composed

Beyond their notable vodka, the fellas at Spring44 also

52 WWW.ARTISANSPIRITMAG.COM 52 WWW.ARTISANSPIRITMAG.COM

Profile for Artisan Spirit Magazine

Artisan Spirit: Spring 2014  

The magazine for craft distillers and their fans.

Artisan Spirit: Spring 2014  

The magazine for craft distillers and their fans.