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the themes of “techno-art” and “beauty” have returned with a right for citizenship: even the adaptation to those absolutely contemporary schools-workshops, which in Northern Europe and the Anglo Saxon countries have made.

Alik Cavaliere and Orlando Furioso

(page 30) Hippogriffs, the battle between Rodomonte and Ruggero and Ariosto’s entire world. The exhibition, which will be inaugurated on the 5th October at the Alik Cavaliere arts centre in Milan in Via De Amicis 17, will commemorate the artist with paintings and sculptures on these themes. “I went back to Ariosto in order to look at myself in the mirror”, he wrote in his memoirs that accompanied his long efforts on Orlando Furioso. For Cavaliere, research on Ariosto offered an extraordinary opportunity for reflection on the theme of era change and the new role that, in these exalting but overwhelming times, is played by the artist in particular and man in general. Ariosto revisits his own era in the poem with no explicit mention of the estranging and complex reality of the new worlds. This exceptional ability to understand and render the transformations of his era in art run before our eyes in parallel with the reflections of the great sculptor Arturo Martini, generating “works that make people realize that they have changed eyes when looking at them”. In Cavaliere’s work, Ariosto is however a metaphor of practical art, understood as a way of looking at one’s own present, and comparing oneself with him on this very ground. The sculptor’s work seems strongly connected to the narration, it also becomes a meta-work, and that is to say a work that offers to opportunity to pose questions on one’s reason for existence. This is the meaning of the recurring presence of frames, theatrical stages, mirrors, elements that denounce the construction reasons openly, rather than in a hidden fashion. And from this thrust to go beyond the barriers of the work, to pass beyond the rules set by good sense and etiquette, the need to evade the limits of the sculpture probably has its origin: this explains the use of innumerable materials and techniques and also sometimes making, as in this case, the picture protagonist of the scene. Polycentric frescoes derive from this, where Ariosto’s paladins, rosy dames, powerful horses can be seen wondering around in a slightly misplaced fashion, amongst castles in flames and clearings and woods everywhere, large splashes of green against the pale blue of the sky and the intense blue of the sea. Next to the paintings, suspended in time, heroes in battle and hippogriffs, in a double version, composed of brass and copper sheets, are in the air.





(page 34), the portal dedicated to Lombard crafts, is starting to reap its first rewards, the result of constant promotion work in Italy and abroad. The portal, which promotes Lombard artisanal companies in the sectors of home-furnishings, clothing fabrics and artistic crafts, has seen an increase in user access on the site, as well as contacts with the exhibiting companies. Amongst the foreign countries that have generated the most negotiations with the companies present on the site, we have the United States in first place, followed by Germany, Cana-da, Iran and Pakistan. Contacts are in no way lacking with European, South Ame-rican and Asian countries. However, Artisanexpo is not going to stop, rather, it will be continuing its challenge and launching a publicity campaign in the USA that includes marketing actions aimed towards the reference target. The results obtained so far can also be attributed to the constant positioning work on the most widely used Italian and international search engines on the Internet. But that’s not all, Artisanexpo is updating! In fact the graphics will be changing and it will be acquiring a new technological platform, more flexible and dynamic, which will make it possible, amongst other things, for the exhibiting companies to have greater autonomy in as much as, thanks to the “self publishing” system, they will be able to autonomously update the products exhibited. Moreover, in the new release, the translation of the whole site into Spanish (the English and German versions are already present) will make it possible for the companies to enlarge their contacts with Spanish speaking markets, where new promotional activities are planned. Great steps forward therefore for the Artisan who exhibits his products on that, on the one hand uses the Internet channel to promote itself abroad, and on the other is acquiring greater familiarity and skill with new technologies.

C’è Usato & Usato

(page 36) Over the last few years, we have seen the progressive proliferation of “second-hand markets” and the new philosophy of “intelligent restoration” and recycling has become more widespread. One can therefore maintain that, within a brief lapse of time, this new sensitivity will register a considerable increase in the availability of “second-hand” objects, therefore, a greater offer and more accessible prices for a progressively increasing public. The innovative idea developed by the architect Angelo Caruso (Art-Direc-tor) and today developed by NoZone, Technical Services for Franchising, is that of putting together and at the disposal of work-





ers and clients, the advantages of a “second-hand” market with the quality standard comparable to that of an antiques shop, dealing in objet d’art, crafts, furnishings and design (new and revival) in the manner of a normal shop, set up, however, to look like a showroom. In a “C’è Usato & Usato” shop one can find sector competence to guarantee a product, but no pretence of wanting to pass themselves off as antique dealers: therefore the customer has a very relaxed approach with this new commercial reality, he develops an almost “equal” relationship with the workers, greater faith and less diffidence in the antique object approach. The layout of a retail outlet is studied in order to fully combine the philosophy of intelligent restoration. Where possible, the characteristic and characterizing elements of the location are left intact: old floors, plaster vaults, small cracks, little defects in general, evident signs of the passage of time. Therefore one breathes in the authentic “air of other days”. The idea of being able to offer anyone the chance to be a bargain hunter in the context of objects of a decent standard that can normally only be found at an antique dealer’s at higher prices, has been seen as winning. The location of the Retail Outlet is a very important factor! A “C’è Usato & Usato” retail outlet does not need huge investments for the initial system nor for the ordinary management: zero costs for furnishing the rooms since the furniture and objects on sale, opportunely placed, constitute the furnishings themselves, even managing to create a pleasant and refined context and making it possible, through the setting of the pieces on display, to be able to offer those more unusual objects and “curiosities” that are difficult to insert, at a suitable price.

ATELIER “Fuori Classe”

(page 40) Two years ago, Matilde Trapassi, who teaches decoration at the Brera Academy of Fine Arts, opened the “Fuori Classe” [First-Rate] Workshop in the heart of the Brera district; it is a space that somewhat represents a projection towards the exterior of the work carried out in class and an opportunity for students to present their creations. It is a window overlooking the world and a lively and fervid place in which to exchange ideas. A workshop in which are experimented old handcrafting techniques such as felting, painting with slip, resist work, mosaic-making, inlay work, “plumaria” work. Aside from professor Trapassi, the “cornerstones” of the atelier are Cristiana di Nardo and Esra Sakir, specialised in the felting technique that they learned in Northern Europe (Iceland, Finland, Sweden…) where this art has been recovered and valorised since some time now. From the

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Artigianato 47  

italian magazine about crafts

Artigianato 47  

italian magazine about crafts