A Right Media Mix Can Make the Difference Branding used to be simply about visual appeal but not now. Now, many graphic companies design firms who position themselves as advertising agencies believe that branding your corporate identity is all about making good looking visual solutions. But, there is much more to branding. Particularly in this era when a powerful web presence has become a vital ingredient of your branding strategy. In other words, a right media mix would mean: 1)Creative design solutions (look, colour, and text of your ads, marketing methods, attract customers, and make sales) 2)Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement), 3)Viral marketing (it is very important, social networking, tagging, podcasting, blogs, forums, wikis, blog commenting and what have you), 4)Television commercial ads, print media advertising (traditional media cannot be overlooked), 5)Corporate video production (a very important tool for branding your corporate identity), 6)Direct marketing, 7)Advertising on the hoardings, road shows, participations in business fairs, exhibitions, etc. There are some very good advertising agencies that have recognized the need of the hour developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients' customers, their channel partners, users, and brand communities. Social Bookmarking Service at MrBookmarks.com with the free pinging option.Read the Frequently Asked Question here.