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Media Kit

Media Kit

2013


01 About Tapjoy

Tapjoy is changing the way people discover, share and engage with mobile apps.

We are a leading mobile advertising platform that gives consumers the power to choose which ads they’d like to engage with. The Tapjoy Mobile Value Exchange® offers consumers virtual rewards or premium in-app content in exchange for watching videos, installing apps, or engaging with other ads that they’ve selected from trusted brands and advertisers. Our unique model enables you to connect with mobile consumers in deep and meaningful ways by adding value to the mobile experience rather than trying to interrupt it.

435

7,675+

MILLION

PUBLISHERS

Monthly Global Reach

Active Apps

2 Media Kit

2013


02 Benefits of Tapjoy

How can you benefit from Tapjoy?

Tapjoy’s unique Mobile Value Exchange model enables targeted consumers to choose which ads to engage with, in exchange for a reward — like unlocking premium content or enhancing their experience. Here’s how we win:

+

• Empowering Consumer Choice • Award-Winning Platform • No Media Waste

• Global Scale • Driving Brand Affinity • Diverse Ad Solutions

Reach Massive Global Audiences We can deliver your desired engagements at scale from consumers worldwide

Engage With Mobile Consumers We offer a variety of ad solutions to help you truly connect with consumers

Ensure Positive ROI Our performance-based pricing model helps minimize risk in your media spend

Target the Right Audience Our audience targeting enables you to find the right consumers, in the right places, at the right times

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2013


03 How it Works

How it Works

We help you become part of the consumer experience, ensuring that your message resonates and that your brand is favorably received.

1

3

A user needs more coins to buy turns in Family Feud & Friends

The user chooses which offer to engage with on the Tapjoy Marketplace. The user selects to watch a Conair video. The user watches the Conair video to completion.

2

4

Users can buy coins with real money or users can earn coins by engaging with ads in Tapjoy.

The user is taken to a secondary action screen where they can further engage with the brand. Users can now resume their gameplay with the additional coins they earned. 4 Media Kit

2013


04 Power of Consumer Choice

Power of Consumer Choice

Tapjoy is a mobile advertising network that employs native app experiences to connect brands with consumers. Consumers choose to engage with brands through the Tapjoy Marketplace in exchange for premium in-app content & experiences. Tapjoy’s pay per engagement model will deliver against your brand objectives at scale with zero waste – brands only pay for completed engagements.

Ad Solutions

• Video Distribution • Traffic Drivers • Customer Acquisition

• Social Engagements • App Installs • Click to Call

5 Media Kit

2013


Get the reach of primetime TV with the high engagement of Tapjoy users with Tapjoy Video Plus

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User CHOOSES to watch your video in exchange for in-app rewards

2

WATCHES your video all the way to completion before receiving their reward

3

If interested, ENGAGES further with your brand by making a purchase, requesting a quote, following you on social media, or any other action you choose

GUARANTEED VIDEO VIEWS TAPJOY MARKETPLACE

ROBUST TARGETING OPTIONS FREQUENCY CAPPING VAST COMPLIANCE HD QUALITY VIDEOS

FULL SCREEN INTERSTITIAL

DIRECT PLAY

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2013


One Ad Unit. Endless Possibilities. SWIPEABLE GALLERY, STORE LOCATOR AND SOCIAL MEDIA SHARING

Exceeding Market Standards for Rich Media THE LARGEST REWARDED RICH MEDIA PLATFORM 1 User can create an outfit to earn points

2 User swipes through options for dress and shoes

3 User earns points then can take secondary actions

CREATIVE CUSTOMIZATION

VIDEO, VEHICLE BUILDER, REQUEST A QUOTE FROM DEALER MANAGEMENT MRAID 1 AND 2 COMPLIANCE FREQUENCY CAPPING TARGETING CAPABILITIES

1 User can watch a video to earn points

2 User can drag down colors to build vehicle

3 User earns points then can take secondary actions

Functionalities include: Swipeable Images Product/Image Gallery Video

Customization Tool Save to Calendar

Store Locater Map 360째 Degree View

7 Media Kit

2013


Stand-out placement. Outstanding results. ®

REWARDING MOBILE

FIRST-TO-MARKET EXECUTION HIGH IMPACT UNIT GUARANTEED VIDEO VIEWS HIGHLY ENGAGE USERS ENHANCED TABLET EXPERIENCE FOR USERS

Own the largest share of voice on the Tapjoy Marketplace with this high-impact ad unit that grabs the consumer’s attention and compels them to take action. Offers guaranteed video views.

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2013


05 Drive Awareness & Results

Drive Awareness & Results

The Tapjoy Mobile Value ExchangeÂŽ captures consumer attention, creating an ideal environment for both brand awareness and direct response.

Consumer Acquisition Our reward-based model offers an ideal environment to acquire new leads, registrations, sign-ups, survey completions, or any other type of quantifiable marketing action.

Pay-Per-Install If you’ve built your own app, our PayPer-Install solution can deliver scalable volume. Our performance-based pricing allows you to control your acquisition costs.

Pay-Per-Engagement Get consumers to not only install your app but also complete an additional, deeper action within it, such as viewing a tutorial, connecting through Facebook, or anything else.

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2013


The Tapjoy Mobile Value Exchange® captures consumer attention, creating an ideal environment for both brand awareness and direct response.

Social Traffic Drivers

Full Screen Interstitials

Drive traffic directly to your brand’s social channels, such as Facebook, Twitter, YouTube, Google+ or other sites.

These full-screen takeovers give you the consumer’s complete attention, while providing the real estate to more fully convey your brand message.

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2013

05 Drive Awareness & Results

Drive Awareness & Results


The Tapjoy Mobile Value Exchange速 captures consumer attention, creating an ideal environment for both brand awareness and direct response.

Click-to-Text

Click-to-Call

Quickly scale your opt-in SMS text initiatives with Tapjoy Click-to-Text, offering a seamless signup process that makes it easy for consumers to sign up for text messages from trusted brands like yours.

Our Click-to-Call solution connects consumers directly to your live representatives to offer further information, provide a quote, or even take an order directly over the phone.

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2013

05 Drive Awareness & Results

Drive Awareness & Results


06 Targeting

Targeting

Targeting solutions reach relevant consumers.

Demographic Targeting

Location Targeting

Language Targeting

Device Targeting

Tapjoy Reconnect

Sequential Targeting

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2013


07 Demographics

Demographics*

Tapjoy’s network spans a wide range of audiences across different age ranges, income brackets, genders, ethnicities and other demographics. We help you reach your target audience, no matter who they are.

45% Caucasian

Education & Career

12% African-American

19% Other

33% College Educated

54%

46%

FEMALE

Gender

MALE

24% Exec/Professional

Mean Age

<14

30

Millennials (1984-2002)

Gen X (1965-1983)

Baby Boomers (1946-1964)

>65

15% Hispanic 9% Asian *US Figures

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2013


08 GMC Case Study

Tapjoy Video Plus Outperforms TV and Online for GMC

Objective: Drive brand recall, linkage and favorability for GMCâ&#x20AC;&#x2122;s new Terrain SUV on a scalable yet cost-effective basis.

Tapjoy vs. TV and Online recall (A25-54)

75%

80%

60%

Solution:

57% 54%

GMC delivered ads for the Terrain to millions of mobile consumers through Tapjoy Videos, allowing the brand to reach interested consumers while they were actively engaged with their favorite mobile apps.

42%

50% 47%

40% 36%

27%

20% 17%

General Recall

x

Brand Linkage

Tapjoy Video Category TV Ad Norm Category Online Ad Norm

=

Brand Recall

Results:

33%

Increase in Brand Recall

800k

Completed video views

80%

Completion rate

*Nielsen, December 2012

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2013


09 Mobile Advertising that Works

Mobile Advertising that Works

Consumers Choose to Interact with Brands while immersed in their passion

Brands Define the Activity Desired

Brands only Pay when the Desired Engagement is Completed creating no media waste

The Value Exchange Model Drives Brand Affinity

From Our Partners

“ “ “

Tapjoy named one of ‘The Top 5 Monetization Tools for Mobile Apps.’

There are some other approaches that show that it’s not just about placing a basic ad somewhere in an app or website… Tapjoy helps people earn in-app rewards for watching videos, installing apps or subscribing to services.

[Tapjoy’s] business grew sales from $20 million in 2011… Tapjoy is going strong and its network of developers now has more than 100 million monthly active participants, and it has reached more than a billion mobile devices.

Tapjoy just crossed the threshold over one billion mobile devices in their advertising network, so clearly this is a growing market.

15 Media Kit

2013

Tapjoy mediakit 2013